Hage Automotive

What Hage Automotive does

HAGE Automotive is a Detroit, Michigan-based private company founded in 2019 that delivers turnkey EV charging solutions to enterprise customers. Its offering combines three revenue streams: hardware sales of EV chargers, professional advisory services (including fleet conversion, charging optimization, cost reductions, energy management, EV market insights, and vehicle architecture consulting), and managed services through its wholly owned Red E Charging subsidiary brand, which operates an exclusive public charging network installed and branded for site partners.

The company's technical differentiator is a set of proprietary algorithms for charging network location optimization, layered on top of what it describes as nearly two decades of specialist EV and EV infrastructure expertise covering drivetrain, battery, and autonomous technologies. Beyond the Red E branded network, HAGE maintains an affiliate brand called MC3, signaling a multi-brand portfolio intent. The underlying business model relies on direct enterprise field sales, quote-based project pricing, and location-specific charging session economics at partner sites.

HAGE's customer base spans petroleum retail (Empire Petroleum, GPM), municipal government (City of Detroit), healthcare (Meridian Health), and automotive dealerships (Sellers Buick GMC, Bob Maxey Ford). The company self-positions as the largest EV charging company in Michigan and markets claims of lowest-in-industry operating expenses. Geographic scope is currently confined to Michigan, and headcount is reported at 1-10 employees, indicating a small but active operation with anchor enterprise relationships across multiple verticals.

Name

Hage Automotive

Legal name

HAGE Automotive

Website

https://hageauto.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

HAGE Automotive is a Detroit-based EV charging solutions provider offering turnkey hardware sales, advisory services, and the Red E public charging network to enterprise fleet operators, site owners, and OEMs across Michigan.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure and Consulting

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), EV Managed Charging as Demand Response (Residential, Fleet, Workplace) (EUAFAGAL)

Keywords

• EV charging solutions
• Fleet electrification
• Public charging networks
• EV infrastructure consulting
• Turnkey charging deployment

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. EV Charger Sales: Sale of best-in-class EV charging hardware and technology solutions to businesses and site owners.
2. EV Consulting and Advisory Services: Structured, comprehensive turnkey advisory services covering strategic consulting, charging infrastructure planning, fleet conversion, cost analysis, market insights, and energy management. Revenue generated through consulting fees for expert advisory engagements.
3. Red E Charging Network Operations: Operation and management of the Red E Charging public network, providing an exclusive turnkey charging network installed, managed, and branded for site partners. Revenue derived from charging session pricing tailored to location.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

HAGE Automotive provides turnkey EV charging solutions for businesses, fleet operators, and site owners. Its offerings comprise the sale and installation of best-in-class EV charging hardware, the Red E Charging public network (installed, managed, and branded on partner sites), and structured EV consulting/advisory covering fleet conversion, charging location optimization, cost reductions, market insights, and energy management.

Product overview

Hage Automotive is a multi-product EV charging solutions provider offering three interconnected offerings: (1) EV Chargers – sales and installation of charging hardware with best-in-class technology; (2) RED E Charging Network – an exclusive turnkey public charging network brand that HAGE installs, manages, and brands; and (3) EV Consulting – advisory services including Fleet Conversion, Charging Optimization, Energy Management, Cost Reductions, EV Market Insights, and Vehicle Architecture. The company leverages proprietary algorithms for charging location optimization and provides comprehensive turnkey solutions from consultation through installation and ongoing network management.

Differentiator

Problem solved

Functional benefit

Brands

• Red E Charging: Exclusive turnkey charging network installed, managed, and branded by HAGE Automotive
• RED E Network

Products and services

• EV Chargers Sales and installation of best-in-class, future-proofed, user-friendly EV charging hardware for businesses, fleet operators, and site owners as part of HAGE's turnkey offering.
• Red E Charging Network Exclusive turnkey public EV charging network that HAGE installs, manages, and brands for site partners, with location-tailored charging session pricing.
• EV Consulting and Advisory Turnkey EV advisory covering fleet conversion, cost reduction analysis, market insights, charging network location optimization, energy management, and vehicle architecture consulting for businesses, fleet operators, and OEMs.

Quantifiable outcome

• Lowest operating expenses in the industry
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Empire PetroleumminorChannel Partner/ Reseller/ DistributorEmpire Petroleum partners with HAGE Automotive as a site host for EV charging infrastructure deployment at their petroleum retail locations.
• GPM (Gulf Oil)minorChannel Partner/ Reseller/ DistributorGPM partners with HAGE Automotive as a site host for EV charging infrastructure deployment at their convenience store and fuel retail locations.
• City of DetroitminorChannel Partner/ Reseller/ DistributorThe City of Detroit partners with HAGE Automotive as a site host for EV charging infrastructure deployment at municipal locations.
• Meridian HealthminorChannel Partner/ Reseller/ DistributorMeridian Health partners with HAGE Automotive as a site host for EV charging infrastructure deployment at their healthcare facilities.
• Sellers Buick GMCminorChannel Partner/ Reseller/ DistributorSellers Buick GMC, an automotive dealership, partners with HAGE Automotive as a site host for EV charging infrastructure deployment.
• Bob Maxey FordminorChannel Partner/ Reseller/ DistributorBob Maxey Ford, an automotive dealership, partners with HAGE Automotive as a site host for EV charging infrastructure deployment.
• Red E Charging (Subsidiary Brand)coreOthersRed E Charging is HAGE Automotive's exclusive turnkey public charging network brand. It is installed, managed, and branded for site partners, representing a core business unit within HAGE Automotive's portfolio.
• MC3minorOthersMC3 is referenced as an affiliate brand under the HAGE Automotive umbrella, linked from the main company website alongside Red E Charging.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ChargePoint: Largest independent EV charging network operator and CPMS software provider in North America. Directly comparable as HAGE also sells charging hardware, runs a managed public network (Red E), and offers site-host services.
• EVgo: Public fast-charging network operator with site-host partnerships across retail, petroleum, and convenience locations. Closely comparable to Red E Charging's model of deploying and operating public chargers at third-party sites.
• Blink Charging: Vertically integrated EV charging hardware manufacturer and network operator serving commercial, fleet, and multi-family sites. Comparable across HAGE's hardware sales and managed network revenue streams.
• FLO: Canadian EV charging network operator and hardware manufacturer offering turnkey solutions to businesses, fleets, and municipalities. Comparable in scope to HAGE's bundled advisory + hardware + network model.
• SemaConnect: EV charging hardware and network management provider focused on commercial and multifamily properties in North America. Comparable to HAGE's turnkey deployment model for site hosts.
• Volta (Volta Industries / bp pulse): Free-to-use public EV charging network (now under bp pulse) built on advertising-supported site partnerships. Comparable to HAGE's Red E model of leveraging third-party sites for public charging deployment.

Emerging players

• AmpUp: EV charging management software platform focused on optimizing utilization and energy costs for site hosts. Comparable to HAGE's proprietary charging-network-location-optimization algorithms and managed-services positioning.

Broad incumbents

• Greenlots (Shell Recharge Solutions): EV charging software and network management provider now part of Shell, serving utilities, fleets, and site hosts. Comparable as a broad incumbent in the same CPMS / managed charging software category.
• Electrify America: National DC fast-charging network operator with extensive site-host partnerships across retail and petroleum locations. Comparable to HAGE's Red E Charging as a public network competing for site access.
• Tesla Supercharger: Largest proprietary DC fast-charging network in North America. Represents the scale benchmark HAGE's Red E network would need to approach to win multi-site enterprise RFPs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hage-automotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hage Automotive