eMHPrac
eMHPrac is an Australian Government-funded national consortium project that trains health practitioners on digital mental health tools and curates a directory of 140+ evidence-based Australian mental health services, products, and resources.
- Company typePrivate
- Founded-
- HeadquartersSouth Brisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What eMHPrac does
eMHPrac (e-Mental Health in Practice) is an Australian Government-funded national initiative that trains and supports health practitioners to integrate digital mental health services into routine clinical practice. Established in 2016 and marking its 10-year milestone in 2024, it operates as a consortium led by Queensland University of Technology alongside Black Dog Institute, University Centre for Rural Health (UCRH), and Menzies School of Health Research, with personnel distributed across six Australian locations including Brisbane, Sydney, Lismore, Darwin, Alice Springs, and Adelaide. The organization's service portfolio centers on the Digital Mental Health Directory, a curated catalog of over 140 free or low-cost, Australian, evidence-based digital mental health resources filterable by topic, audience, and resource type, supported by professional development webinars, accredited online training modules, hard-copy guides and brochures, referral resources, crisis cards, and the "Digital Mental Health Musings" podcast distributed across major streaming platforms.
Its technology stack is principally a content publishing and training infrastructure rather than a clinical software platform: a WordPress-based website with an ordering workflow for physical resource distribution (capped at 10 directories and 25 brochures per order), CRM-adjacent email newsletter automation (Mailchimp/eepurl), cross-platform podcast distribution, and web portals for sub-brands such as WellMob (a separate 500+ resource library for Aboriginal and Torres Strait Islander wellbeing). The organization promotes third-party telehealth services such as the Medicare Mental Health Check In (delivered via St Vincent's Health Australia using Low-intensity CBT) but does not itself operate a clinical service.
eMHPrac's revenue model is non-commercial and publicly funded through Australian Government grants to the consortium partners rather than transactional pricing. All listed services and physical resources are provided free of charge to health practitioners and consumers. The 11-50 employee organization reports cumulative impact metrics of 196K resources distributed and 109K practitioners trained, alongside a 278% increase in practitioner referrals to online programs since 2014, reflecting a stable channel-intermediary business model positioned at the intersection of government policy, academic research output, and clinical workforce capability building.
eMHPrac firmographics
Firmographics- Name
- eMHPrac
- Legal name
- eMHPrac
- Website
- https://emhprac.org.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eMHPrac is an Australian Government-funded national consortium project that trains health practitioners on digital mental health tools and curates a directory of 140+ evidence-based Australian mental health services, products, and resources.
- Ownership category
- akta.pro rank
eMHPrac industry classification
Industry- Product category
- Digital Mental Health Training and Education
- NAICS
- Educational Support Services (61171), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)
Keywords
Where eMHPrac is headquartered
LocationHeadquarters
- HQ city
- South Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
eMHPrac business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Government Funding: The eMHPrac Project is funded by the Australian Government. The project is led by Queensland University of Technology in consortium with Black Dog Institute, University Centre for Rural Health North Coast, and Menzies School of Health Research. Services promoted by eMHPrac are primarily government-funded and completely free of charge for users.
- Resource Distribution: Free hard copy resources distributed nationally to health practitioners including guides, brochures, factsheets, and promotional materials. Up to 10 copies of the Australian Digital Mental Health Directory and 25 copies of brochures available per order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free digital mental health services for health practitioners and consumers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
eMHPrac product offering
Product offeringCore offering
eMHPrac operates a federally-funded digital mental health training and resource platform that supports Australian health practitioners to integrate digital mental health services into routine practice. Its core deliverable is the Digital Mental Health Directory of over 140 free, evidence-based Australian services, complemented by accredited online training, webinars, podcasts, hard copy guides and partner platforms such as WellMob for Aboriginal and Torres Strait Islander communities.
Product overview
eMHPrac is a federally-funded Australian digital mental health initiative that operates as a platform and resource hub rather than a single product. The core offering is the Digital Mental Health Directory (dMH Directory), which links health practitioners to over 140 evidence-based digital mental health services. This is supported by the Health Practitioner Guide to Digital Mental Health Services and Resources, hard copy brochures and factsheets, the Digital Mental Health Musings Podcast, professional development and training programs, referral resources, and crisis cards. The portfolio also includes partner services such as WellMob (for Aboriginal and Torres Strait Islander resources) and Medicare Mental Health (national mental health website). eMHPrac aims to empower the Australian health workforce to incorporate digital mental health services into routine treatment.
Differentiator
Problem solved
Functional benefit
Brands
- WellMob: A website that brings together online social and emotional wellbeing resources for Aboriginal and Torres Strait Islander people, developed nationally under the guidance of Aboriginal and Torres Strait Islander community health workers.
Products and services
- Digital Mental Health Directory (dMH Directory) An online directory linking health practitioners to over 140 free or low-cost, Australian, evidence-based digital mental health resources and services, filterable by topic, audience and resource type.
- Health Practitioner Guide to Digital Mental Health Services and Resources A comprehensive PDF/print guide for health professionals describing evidence-based digital mental health services and how to use them with patients.
- Hard Copy Resources (Order Form) Free postal order service providing up to 10 directories and 25 brochures per order, covering adult, child, adolescent, Aboriginal and Torres Strait Islander, alcohol/drug and new-parent topics.
- Digital Mental Health Musings Podcast An ongoing podcast for healthcare professionals featuring expert interviews, spotlight discussions and analysis of digital mental health developments in Australia.
- Professional Development and Training (Accredited Webinars, Modules and Workshops) Free accredited online and face-to-face training programs (including CPD-eligible webinars and modules) designed to build practitioner knowledge and confidence with digital mental health tools.
- Referral Resources Brief guides, referral sheets and crisis cards that help health practitioners facilitate conversations with clients about digital mental health services.
- Crisis Cards (Adult and Youth) Adult and Youth Crisis Cards providing quick reference information on crisis support services for mental health emergencies.
- eMHPrac Newsletter Monthly newsletter providing updates on digital mental health news, events, resources and latest research developments for Australian health practitioners.
- WellMob Website
Quantifiable outcome
- 196K guides, brochures and factsheets distributed nationally
- +2 more outcomes
Companies that use eMHPrac
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
eMHPrac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
eMHPrac partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and key.
- Queensland University of Technology (QUT)coreQUT leads the eMHPrac consortium and provides training and support for allied health professionals. The team consists of clinical psychologists, researchers, and support staff who maintain the eMHPrac service directory and conduct awareness raising for digital mental health services.
- Black Dog InstitutecoreProvides training and support for GPs and health professionals. Hosts the Training and Resource Hub with online modules, webinars, and digital resources designed to introduce health professionals to online programs and tools. Team consists of GPs, clinical psychologists, program staff and support staff based at Prince of Wales Hospital in Sydney.
- Menzies School of Health ResearchcoreProvides training and support for the Indigenous health workforce. Manages the AIMhi Stay Strong programs and apps, and the Strong Country Strong People website. Conducts implementation and evaluation research. Team members are based in Darwin, Alice Springs, and Adelaide.
- University Centre for Rural Health (UCRH) North CoastcoreProvides training and support for the Indigenous health workforce. Maintains the WellMob website for online social and emotional wellbeing resources for Aboriginal and Torres Strait Islander people. Team consists of senior researchers and Indigenous program staff based in Lismore, NSW.
- WellMobkeyA website bringing together online social and emotional wellbeing resources for Aboriginal and Torres Strait Islander people. Developed nationally under the guidance of Aboriginal and Torres Strait Islander community health workers. Features over 500 online resources and training materials.
- St Vincent's Health Australia (SVHA)keyDelivers Medicare Mental Health Check In on behalf of the Australian Government. SVHA has experience delivering evidence-based digital mental health support with the THIS WAY UP psychological intervention and wellbeing programs.
- Medicare Mental HealthkeyThe Australian Government's national mental health website connecting Australians to evidence-based and peer-reviewed online resources from trusted mental health organisations. eMHPrac promotes this service to health practitioners.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
eMHPrac competitors and assessment
Company assessmentDirect peers
- Black Dog Institute: Black Dog Institute is one of eMHPrac's four consortium partners and operates the Health Professional Resource and Education Hub providing online training modules and webinars on digital mental health. Highly comparable as both a peer and operational partner in workforce training for digital mental health.
- MindSpot: MindSpot is a free digital mental health clinic funded by the Australian Government, offering therapist-guided online treatment programs and clinician resources. Directly comparable as a federally funded digital mental health service with practitioner training components.
- ReachOut Australia: ReachOut is an Australian digital mental health organization providing online peer support, information, and resources for young people and parents, with content for educators and health professionals. Comparable in the digital mental health practitioner enablement space.
- Mental Health First Aid Australia: Mental Health First Aid Australia delivers accredited training courses to upskill the workforce in mental health literacy and response. Directly comparable to eMHPrac as a workforce-focused mental health training provider, though broader in scope.
- THIS WAY UP (St Vincent's Health Australia): THIS WAY UP delivers evidence-based online CBT programs (including worry/rumination, sleep, mood) for clinicians and consumers, and is a key content partner promoted via eMHPrac's directory. Directly comparable in the digital mental health intervention and training space.
- Smiling Mind: Smiling Mind is an Australian not-for-profit developing evidence-based mindfulness and mental wellbeing apps with school, workplace, and clinical programs. Comparable as an Australian digital mental health training/education platform with similar practitioner and consumer audiences.
Broad incumbents
- Beyond Blue: Beyond Blue is Australia's largest mental health organization providing information, support, and resources across anxiety, depression, and suicide prevention. Comparable as a broader incumbent operating a national digital mental health information ecosystem that overlaps with eMHPrac's directory function.
- headspace: headspace is the Australian Government's flagship youth mental health initiative, providing clinical services, digital resources, and workforce training. Comparable as a federally funded broad incumbent in digital mental health workforce capability-building.
- Lifeline Australia: Lifeline Australia operates the national crisis support phone line and accompanying digital resources, including accredited training for crisis supporters. Comparable as a federally backed national mental health support organization with overlapping practitioner training scope.
- SANE Australia: SANE Australia is a national mental health charity providing helpline, peer support, and digital resources for people with complex mental health needs. Comparable as a broader Australian mental health information and advocacy organization with practitioner-facing content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
eMHPrac social profiles
Digital presenceeMHPrac financial estimates
Financial estimateRevenue estimate
Valuation estimate
eMHPrac leadership team
Management profileNumber of profiles
Profiles18 records
eMHPrac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eMHPrac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eMHPrac
What does eMHPrac do?
eMHPrac operates a federally-funded digital mental health training and resource platform that supports Australian health practitioners to integrate digital mental health services into routine practice. Its core deliverable is the Digital Mental Health Directory of over 140 free, evidence-based Australian services, complemented by accredited online training, webinars, podcasts, hard copy guides and partner platforms such as WellMob for Aboriginal and Torres Strait Islander communities.
Is eMHPrac a public or private company?
eMHPrac is a private company. It is classified as unknown and is currently operating.
When was eMHPrac founded?
eMHPrac was founded in -1. It employs 11 to 50 people.
Where is eMHPrac based?
eMHPrac is headquartered in South Brisbane, Australia, in the Oceania region.
How does eMHPrac make money?
Two revenue lines are on record. Government Funding is the primary driver. The others are resource Distribution.
Who are eMHPrac's main competitors?
Direct peers on record are Black Dog Institute, MindSpot, ReachOut Australia, Mental Health First Aid Australia, THIS WAY UP (St Vincent's Health Australia) and Smiling Mind. Broad incumbents are Beyond Blue, headspace, Lifeline Australia and SANE Australia.
Does eMHPrac have an API?
No public API is recorded for eMHPrac.
What industry is eMHPrac in?
eMHPrac's product category is Digital Mental Health Training and Education. Its primary akta.pro industry code is HLALAEAK, Workplace Mental Health & EAP-Integrated Teletherapy Platforms. Its NAICS code is 61171 and its SIC code is 8200.