FS Series

What FS Series does

FS Series Events is a privately held event management and race timing company operating primarily in North Carolina. It organizes running, swimming, cycling, and triathlon events, with USAT-sanctioned triathlon rules and wave-seeded swimming formats. The company has been active since 2006 (firmographics) and has built a timing business since 2012, having timed over 500 races in 10 years.

The company's core technology is its RFID Ultra System, which uses dual antenna configuration and specialized rubber mats to deliver accurate start/finish times and up to five splits for multi-sport events, with live results, social sharing, photo links, and on-site awards. Registration, profile management, and results are processed through the RaceReach platform, which serves as the operational backbone. The company pairs its own event portfolio with tiered sponsorship packages (Official, Community, Expo, Health & Wellness, Coaching) and B2B RFID timing services sold to other event organizers.

Revenue is generated from three streams: one-time participant registration fees, tiered sponsorship package sales to corporate sponsors, and professional services revenue from B2B timing engagements. Customer acquisition is event-driven and direct-to-consumer for participants, with direct sponsorship sales for B2B marketing exposure. The company is small (1-10 employees), privately held with no disclosed funding, and operates exclusively within North Carolina without disclosed expansion plans.

Name

FS Series

Legal name

FS Series Events

Website

https://fsseries.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

FS Series Events is a privately held North Carolina-based event management and RFID race-timing company that organizes running, swimming, cycling, and triathlon events, while also providing B2B timing services to other race organizers and selling tiered sponsorship packages to corporate sponsors.

Ownership category

akta.pro rank

Product category

Endurance Sports Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB), Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

Keywords

• Endurance sports events
• Race timing services
• Triathlon management
• RFID race timing
• Running event management

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Registration Fees: One-time fees charged to participants for registering for running, swimming, cycling, and triathlon events. Includes an online processing fee.
2. Sponsorship Packages: Tiered sponsorship packages (Official, Community, Expo, Health & Wellness, Coaching) offering varying levels of brand exposure at events and online presence. Designed for businesses of all sizes.
3. Timing Services: B2B timing and scoring solutions provided to other event organizers. FS Series has timed over 500 races in 10 years, offering quotes via email inquiry.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

FS Series produces and manages endurance sports events (running, swimming, triathlon, cycling) across North Carolina and provides RFID race timing services to other event organizers. The company also sells corporate sponsorship packages (Official, Community, Expo, Health & Wellness, and Coaching tiers) to businesses seeking on-site marketing exposure.

Product overview

FS Series Events is a multi-sport event management platform organizing running, swimming, cycling, and triathlon events across North Carolina. The core offering consists of organized race events with integrated RFID-based timing and scoring services. The platform is complemented by tiered sponsorship packages (Official, Community, Expo, Health & Wellness, and Coaching) that provide marketing and promotional opportunities for sponsors at various levels. Registration and event management are handled through the RaceReach platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Running Events

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Tri It For LifecoreStrategic or Co-development Partner · 1 January 2019Women's triathlon training program designed for women who have never competed in a triathlon. The program takes women of all fitness levels and abilities, including first-time swimmers, and provides a plan to complete their first sprint triathlon. FS Series hosts and supports this program for the Raleigh area.
• Accuchip TimingminorChannel Partner/ Reseller/ Distributor · 1 January 2005Accuchip Timing became the exclusive distributor for North and South America for the RFID Race Timing System. This is a historical partnership reference from the timing services page detailing the system's evolution.
• BOS DigitalminorGTM or Marketing PartnerBOS Digital is a team of subject matter experts specializing in lead generation, digital marketing, and communications. Listed as a partner on the FS Series Partner News page.
• RaceReachcoreTechnology or IntegrationRaceReach is the underlying technology platform powering FS Series registrations, profile management, race results, and event scheduling. FS Series is powered by RaceReach according to footer information.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• USA Triathlon (USAT): The national governing body for triathlon in the United States, which sanctions and certifies triathlon events. While not a direct competitor, USAT is a critical partner/regulator for FS Series' triathlon events and shapes the competitive landscape in which it operates.

Direct peers

• ChronoTrack: A leading provider of RFID-based race timing systems and live results platforms for running, triathlon, and endurance events. Directly competes with FS Series' B2B RFID timing service, offering similar technology to race organizers seeking turnkey timing solutions.
• Innovative Timing Systems: A race timing technology company providing RFID and chip-based timing systems for endurance events. Directly competes with FS Series' RFID Ultra System on the B2B timing services side of the business.
• Athlinks: An endurance athlete results database and race timing/results platform that connects participants to their race histories across organizers. Comparable in providing live race results and timing infrastructure to endurance event organizers.
• Set Up Events: An endurance sports event management company organizing running, triathlon, and multi-sport events across the Mid-Atlantic and Southeast. Highly comparable regional peer competing for the same participant base, sponsorship dollars, and timing contracts in adjacent geographies.
• Without Limits Productions: A regional endurance event organizer specializing in triathlon, running, and cycling events primarily in the Carolinas and Southeast. Directly competes with FS Series in the same North Carolina footprint with a similar multi-sport portfolio.
• Racine MultiSports: A regional triathlon and multi-sport event organizer hosting sprint, Olympic, and long-course triathlons primarily in the Midwest. Comparable regional peer with similar event formats and timing service operations.

Broad incumbents

• World Triathlon Corporation (Ironman): The dominant global operator of mass-participation triathlons, Ironman runs large-scale multi-sport events and timing infrastructure that overlap directly with FS Series' triathlon and multi-sport event business. While Ironman operates at a national/international scale, both serve the same USAT-sanctioned triathlete customer.

Emerging players

• RunSignup: A leading race registration and timing technology platform used by endurance event organizers. Competes with RaceReach (FS Series' registration partner) for the underlying registration infrastructure that powers endurance events, making it a platform-adjacent competitor.

Regional players

• Muddy Events (Muddy Puddles / Muddy Race): A UK-based mass participation obstacle and adventure race organizer with a similar business model of regional endurance event production plus sponsorship monetization. Comparable business model with a focus on mass participation rather than elite competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FSseries
• LinkedInlinkedin.com/company/fsseries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FS Series