Sarasota Polo Club

What Sarasota Polo Club does

Sarasota Polo Club is a private equestrian sports and event venue operating on a 170-acre site within the Lakewood Ranch master-planned community in Sarasota, Florida. Formally founded in 1991 (with informal polo activity dating to 1922 on a former 28,000-acre timber ranch), the club operates world-class polo infrastructure including 7 Bermuda grass polo fields, a regulation-sized polo arena, a half-mile all-weather exercise track, dedicated stick & ball fields, on-site stabling and paddocks, and 45 privately-owned equestrian estates. Its core products are weekly Sunday Polo matches and select Thursday Sunset Polo Happy Hour matches, supported by the year-round Sarasota Polo School, playing memberships for all skill levels (beginner through 14-Goal), competitive tournaments (including the 12-Goal USPA National Copper Cup, Sarasota Women's Challenge and Women's League), arena polo and interscholastic polo programs.

The business model is multi-stream and event-driven. Recurring revenue is generated through playing memberships (65+ members), corporate presenting sponsorships (Lakewood Ranch, Observer, Merrill Lynch, Dimmitt, Sarasota Ballet, LWFC), on-site stabling rentals, and annual magazine and game day program advertising. Transaction-based revenue comes from spectator admissions and ticket sales to seasonal matches. One-time/ancillary revenue includes facility rentals for private polo matches, weddings, concerts, festivals, theater events, charity fundraisers and corporate meetings, with a curated approved-vendor network (Grove Restaurant, Pop's Sunset Catering, US Tent Rental, Taste & Design, Grazing Goods) supporting the event rental business. The club is privately held, operated through Sarasota Saddle & Sail, LLC (a Florida LLC), and distributes primarily via direct on-site sales, corporate sponsorship programs, and social media (Facebook, Instagram) plus its website. Pricing is not publicly disclosed; sponsorship and membership inquiries are handled directly via phone and email.

The company's GTM motion is fundamentally event-driven: polo match days and associated hospitality packages are the primary customer acquisition and revenue moment, while playing memberships, school enrollments, and sponsorships convert at or around that experience. There is no software, app, or AI component to the offering; the value proposition rests on physical assets, community membership, and event production.

Name

Sarasota Polo Club

Legal name

Sarasota Saddle & Sail, LLC

Website

https://sarasotapolo.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Sarasota Polo Club is a private equestrian sports and event venue on a 170-acre site within Lakewood Ranch, Sarasota, Florida. It serves polo players (65+ members, beginner through 14-Goal), spectators, corporate sponsors, and private event clients through weekly matches, tournaments, instruction, memberships, sponsorships, and facility rentals.

Ownership category

akta.pro rank

Product category

Equestrian and Polo Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Equestrian sports club
• Polo event venue
• Private club memberships
• Facility rental services
• Polo instruction programs

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Playing memberships for polo enthusiasts ranging from beginner to 14-Goal polo, with over 65 playing members. Multiple membership types available including playing memberships for equestrian enthusiasts, beginning players, patrons, and professional players.
2. Event Admissions and Tickets: Sunday Polo matches and Thursday Sunset Polo Happy Hour matches are open to spectators with ticket sales for regular season events.
3. Sponsorships and Advertising: Presenting sponsorships of Sunday polo matches, annual magazine advertising, game day program placements, and various sponsorship tiers including Most Valuable Patron and Best Playing Pony awards.
4. Facility Rentals and Group Sales: Private polo matches, group sales with reserved venues, facility rentals for events, and non-polo events including concerts, festivals, theater events, charity fundraisers, corporate meetings, and weddings.
5. On-site Stabling and Paddocks: On-site stabling and paddocks available for rental to members and visitors.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sarasota Polo Club operates a polo and equestrian facility hosting weekly polo matches during its January–April season, along with member programming and instructional polo programs for individuals and schools. The club also rents its grounds for weddings, corporate events, and private celebrations, and offers corporate sponsorship packages tied to its match schedule.

Product overview

The Sarasota Polo Club is an equestrian sports and event venue offering a portfolio of polo-related experiences and hospitality services. The core offerings are polo match events (Sunday Polo and Thursday Sunset Polo Happy Hour), which serve as the primary draw for spectators and sponsors. Supporting these are facility rental services for private and corporate events, playing memberships for polo enthusiasts at various skill levels, and the year-round Sarasota Polo School for instruction. The club also operates competitive programs including tournaments (12-Goal USPA National Copper Cup, Sarasota Women's Challenge, Sarasota Women's League), arena polo, and interscholastic polo. Premium add-on services include presenting sponsorships, VIP hospitality lounges, group sales venues, event catering partnerships, and a gift shop. The portfolio operates as an event-driven venue model where the polo matches and facility access serve as the foundation for memberships, sponsorships, and ancillary services.

Differentiator

Problem solved

Functional benefit

Products and services

• Polo Match Season Weekly polo matches hosted at the club's polo fields during the January–April season, open to members, spectators, and sponsors.
• Club Membership Membership in Sarasota Polo Club granting access to club programming, match-day participation, and member amenities at the Lakewood Ranch grounds.
• Polo Instruction Programs Polo lessons and instructional programs offered to individuals and school groups, using the club's facilities and instructors.
• Private and Corporate Event Venue Rental Rental of the club's polo grounds, clubhouse, and stabling for weddings, corporate functions, and private celebrations.
• Corporate Sponsorship Packages Tiered corporate sponsorship packages tied to the polo match schedule, offering brand visibility and hospitality access to sponsoring companies.

Quantifiable outcome

• One of the largest, most dedicated and enthusiastic polo communities in the world

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Lakewood RanchcoreGTM or Marketing PartnerMajor sponsor and strategic partner, being the award-winning master-planned community where the club is located as its first development. Lakewood Ranch is one of the largest master-planned communities in the United States.
• Observer Media GroupsupportingGTM or Marketing PartnerMedia sponsor providing advertising and promotional support for polo events and club activities.
• Merrill Lynch (Bank of America)supportingGTM or Marketing PartnerCorporate sponsor providing financial services brand sponsorship at polo events.
• DimmittsupportingGTM or Marketing PartnerLocal business sponsor advertising at polo events and club activities.
• Sarasota BalletsupportingGTM or Marketing PartnerArts partner sponsor linking polo community with Sarasota's cultural institutions.
• LWFCsupportingGTM or Marketing PartnerSponsor partner with logo displayed on club materials.
• Grove RestaurantsupportingGTM or Marketing PartnerApproved on-site food and beverage vendor at the club, phone (941) 893-4321.
• Pop's Sunset CateringsupportingGTM or Marketing PartnerApproved on-site catering vendor, phone (941) 363-1709.
• US Tent RentalsupportingGTM or Marketing PartnerApproved event rental vendor for tent and equipment needs, phone (941) 727-3311.
• Taste & DesignsupportingGTM or Marketing PartnerApproved event vendor providing design and styling services, phone (561) 385-5719.
• Grazing GoodssupportingGTM or Marketing PartnerApproved event vendor for grazing and catering services, phone (415) 215-3330.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aspen Valley Polo Club: Seasonal U.S. polo club running membership programs, tournaments, and spectator events in a high-net-worth destination market. Comparable as a club monetizing polo through spectator events and sponsorships.
• Empire Polo Club: Multi-field polo club in Indio, CA (home of the Coachella Valley Music Festival). Comparable as a venue that combines polo matches with large-scale event rentals and memberships in a warm-weather market.
• Santa Barbara Polo & Racquet Club: Long-standing California polo club offering memberships, lessons, tournaments, and event rentals. Same mix of polo programming, member tiers, and corporate/private event hosting as Sarasota Polo Club.
• Bridgehampton Polo Club: New York seasonal polo club known for spectator matches and corporate hospitality in a high-net-worth Hamptons market. Comparable event-driven model with strong sponsor and VIP monetization.
• Greenwich Polo Club: Seasonal Connecticut polo club hosting matches, tournaments, and corporate hospitality in an affluent commuter market. Comparable as a U.S. club monetizing polo through spectator events and sponsorships.
• International Polo Club Palm Beach: High-goal polo venue hosting U.S. Polo Association events with memberships, field rentals, and corporate hospitality in Wellington/West Palm Beach. Same sport, similar premium membership model, and event-driven revenue mix.
• Wellington Polo Club / Grand Champions Polo Club: Operates large polo fields, memberships, and tournaments in Wellington, FL — the U.S. polo capital. Directly comparable in sport, event-driven GTM, and affluent Florida member base to Sarasota Polo Club.
• Meadowbrook Polo Club: Long-running U.S. polo club running member-based programming, lessons, tournaments, and spectator matches. Comparable operating model centered on polo programming and community memberships.
• The Polo Club Boca Raton: Florida private members' club combining polo with broader equestrian and country-club amenities. Comparable membership-driven Florida model with event and sponsorship revenue on a single campus.
• Houston Polo Club: One of the oldest U.S. polo clubs, offering memberships, lessons, leagues, tournaments, and corporate hospitality. Same event- and member-driven operating model in a warm-weather U.S. market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SarasotaPoloClubatLakewoodRanch
• Instagraminstagram.com/sarasotapolo
• LinkedInlinkedin.com/company/sarasota-polo-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarasota Polo Club