Matting By Design
Matting By Design is a privately held Iowa-based manufacturer, founded in 1986, that designs and produces custom commercial floor mats in unlimited sizes, shapes, and inlaid logos for US enterprises across commercial real estate, healthcare, education, hospitality, and religious institutions.
- Company typePrivate
- Founded1986
- HeadquartersIowa, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Matting By Design does
Matting By Design is a privately held US manufacturer of custom commercial floor mats, founded in 1986 and headquartered at 715 North Finn Drive, Algona, Iowa. The company designs and produces made-to-order mats in unlimited sizes, shapes, and inlaid designs for commercial buildings, serving verticals that include commercial real estate and property management, healthcare facilities, educational institutions, religious institutions, and general commercial/hospitality businesses. Its three registered product lines — Premier Image® (premium cut-pile nylon for high-definition branded entrances), Ultra Dry® (heavy-duty recycled polyester for high-traffic wet areas), and SaharaMat® (light-duty polypropylene for moisture control) — share a proprietary open-weave, non-slip, anti-microbial blown PVC backing engineered to grip floors without adhesives, screws, or framing, with inlaid graphics produced via water-jet die-cutting rather than surface printing.
The business model is direct B2B sales with one-time purchase revenue: customers request custom quotes via toll-free phone, email, an Installation Advisor, or a website contact form, after which mats are manufactured to specification in Iowa using 100% USA raw materials and shipped via UPS, FedEx, or common carrier. Pricing is quote-based and not publicly disclosed. The company is differentiated on durability (documented 9+ year lifespans in heavy-traffic settings), sustainability (85% post-consumer recycled content in Ultra Dry, cradle-to-cradle certified nylon in Premier Image, and LEED-eligible contributions via USGBC), and customization, supported by a small team (headcount band 11–50) operating exclusively in the US market. No funding rounds, M&A, partnerships, external investors, or management disclosures are on record, and the company appears to be independent and founder-/closely-held.
Matting By Design firmographics
Firmographics- Name
- Matting By Design
- Legal name
- Matting By Design
- Website
- https://mattingbydesign.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Matting By Design is a privately held Iowa-based manufacturer, founded in 1986, that designs and produces custom commercial floor mats in unlimited sizes, shapes, and inlaid logos for US enterprises across commercial real estate, healthcare, education, hospitality, and religious institutions.
- Ownership category
- akta.pro rank
Matting By Design industry classification
Industry- Product category
- Commercial Floor Mats
- NAICS
- Carpet and Rug Mills (31411)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility) (IMAOAJAD)
- akta.pro secondary industry
- Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)
Keywords
Where Matting By Design is headquartered
LocationHeadquarters
- HQ city
- Iowa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Matting By Design business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Commercial Floor Mats: One-time sale of custom commercial floor mats manufactured to customer specifications including size, shape, design, and color. Products are sold directly to commercial customers with no recurring revenue component. Premier Image, Ultra Dry, and SaharaMat product lines available with customization options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Matting By Design product offering
Product offeringCore offering
Matting By Design manufactures and sells custom commercial floor mats in three product lines — Premier Image® (premium cut-pile nylon), Ultra Dry® (heavy-duty recycled polyester) and SaharaMat® (light-duty polypropylene). All mats are built to customer-specified size, shape and design using a proprietary open-weave blown PVC backing that is non-slip, anti-microbial and quick-drying, with inlaid (not surface-printed) graphics for branding.
Product overview
Matting By Design offers a portfolio of three branded commercial floor mat products—Premier Image®, Ultra Dry®, and SaharaMat®—alongside custom/branded matting solutions. The products are differentiated by surface material, durability level, and intended use case: Premier Image is the premium, high-definition branding option with cut-pile nylon; Ultra Dry is the heavy-duty, fast-drying mat made from recycled polyester for high-traffic wet areas; and SaharaMat is the light-duty, ribbed polypropylene option for lighter moisture control. All products share the company's proprietary open-weave, non-slip blown PVC backing technology that provides anti-microbial, breathable, and mold/mildew-resistant properties without requiring adhesives, screws, or framing. Products are customizable in unlimited sizes and shapes with inlaid logo graphics.
Differentiator
Problem solved
Functional benefit
Brands
- Premier Image®: Top-of-the-line commercial-grade mats with high-definition inlaid graphics, made from 100% recyclable premium nylon. Features cut-pile nylon surface, 7/16" finished height, 36 oz/sq yd weight. Designed for interior main and secondary entries, seating areas, hallways, and revolving doors.
- Ultra Dry®
- SaharaMat®
Products and services
- Premier Image® Commercial Floor Mats Top-tier commercial-grade floor mat with precision die-cut, inlaid graphics and a premium cut-pile nylon surface, designed for interior main and secondary entries, seating areas, hallways and revolving doors in commercial facilities requiring high-definition branding and moisture absorption.
- Ultra Dry® Commercial Floor Mats Heavy-duty commercial floor mat with wide-ribbed recycled polyester surface (85% post-consumer recycled content) for high-traffic entrances, vestibules and wet areas requiring fast-drying performance and durability under snow, salt melt and gravel exposure.
- SaharaMat® Commercial Floor Mats Light-duty commercial floor mat with fine, narrow-ribbed polypropylene surface for lighter traffic areas, damp conditions and spaces with fine sand and moisture, offering quick-drying performance for secondary entrances, restrooms and pool areas.
Quantifiable outcome
- Mats can withstand 9+ years of heavy commercial use
- +4 more outcomes
Companies that use Matting By Design
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Matting By Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Matting By Design partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Matting By Design competitors and assessment
Company assessmentBroad incumbents
- Cintas Corporation: Largest North American uniform and mat/rental services company; competes in commercial entrance matting through a subscription/rental model and a national service network — the most consequential competitor to Matting By Design's customer base.
- Interface, Inc. Commercial modular flooring and entrance matting vendor for the same corporate, hospitality, and institutional buyer set; comparable sustainability positioning (Carbon Neutral Floors).
- Milliken & Company: Diversified textile/floor covering manufacturer with commercial mat and broadloom offerings. Overlaps with Matting By Design on commercial floor coverings and recycled-content textile expertise.
- Newell Brands: Large CPG conglomerate owning commercial mat and cleaning brands (e.g., Rubbermaid Commercial); comparable end market with much broader product range and channel power.
- 3M (Entrance Matting): Diversified industrial conglomerate offering commercial entrance matting systems (e.g., Nomad) alongside a far broader product portfolio; competes in the same facility-manager RFP channel.
Direct peers
- Apache Mills: US-based commercial mat manufacturer producing entrance mats and logo mats with rubber/PVC backings. Directly comparable product line targeting the same commercial floor mat buyers.
- NoTrax: Specialist commercial matting brand (part of Justrite Safety Group) producing anti-fatigue, entrance, and industrial matting — a direct competitor across multiple product tiers comparable to Matting By Design's three lines.
- Crown Mat: Commercial and industrial entrance mat manufacturer with custom logo mat capabilities. Direct peer serving the same commercial real estate and facilities management buyers.
- M+A Matting (WaterHog): Manufacturer of commercial floor mats including the well-known WaterHog brand. Comparable custom mat offerings across entrance, recessed, and anti-fatigue categories.
Regional players
- Forbo Flooring: European-based resilient flooring manufacturer (including entrance flooring systems like Coral). Comparable entrance matting technology for commercial buildings, primarily operating outside North America but relevant as a global peer reference.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Matting By Design social profiles
Digital presenceMatting By Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matting By Design leadership team
Management profileNumber of profiles
Profiles1 record
Matting By Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matting By Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matting By Design
What does Matting By Design do?
Matting By Design manufactures and sells custom commercial floor mats in three product lines — Premier Image® (premium cut-pile nylon), Ultra Dry® (heavy-duty recycled polyester) and SaharaMat® (light-duty polypropylene). All mats are built to customer-specified size, shape and design using a proprietary open-weave blown PVC backing that is non-slip, anti-microbial and quick-drying, with inlaid (not surface-printed) graphics for branding.
Is Matting By Design a public or private company?
Matting By Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Matting By Design founded?
Matting By Design was founded in 1986. It employs 11 to 50 people.
Where is Matting By Design based?
Matting By Design is headquartered in Iowa, United States, in the North America region.
How does Matting By Design make money?
One revenue line is on record: custom Commercial Floor Mats.
Who are Matting By Design's main competitors?
Broad incumbents on record are Cintas Corporation, Interface, Inc., Milliken & Company, Newell Brands and 3M (Entrance Matting). Direct peers are Apache Mills, NoTrax, Crown Mat and M+A Matting (WaterHog). Forbo Flooring is listed as a regional player.
Does Matting By Design have an API?
No public API is recorded for Matting By Design.
What industry is Matting By Design in?
Matting By Design's product category is Commercial Floor Mats. Its primary akta.pro industry code is IMAOAJAD, Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility), with a secondary code of IMANALAI, Industrial Matting, Flooring & Safety Rubber Products. Its NAICS code is 31411 and its SIC code is 2273.