Endrizzi
Endrizzi is a 5th-generation, family-owned Italian winery (founded 1885) operating two estates in Trentino and Tuscany, producing still and sparkling wines, grappa, and olive oil for international wholesale, Italian DTC e-commerce, and on-premise hospitality.
- Company typePrivate
- Founded1885
- HeadquartersSan Michele All'adige, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Endrizzi does
Endrizzi is a 5th-generation family-owned winery headquartered in San Michele all'Adige, Trentino, Italy, founded in 1885. The company operates two production estates — the original Trentino winery and Serpaia di Endrizzi in Tuscany, established approximately 25 years ago — producing a multi-tiered portfolio that includes Classica, DALIS, the premium Masetto line, Trentodoc sparkling wines, grappe, Serpaia Tuscan wines, and Olio Serpaia olive oil. The business is structured as an Italian S.R.L. (private limited company) with 11-50 employees, reflecting a mid-sized, privately controlled operation.
Revenue is generated through three principal channels: (1) international wholesale distribution via third-party importers across 15+ countries; (2) a direct-to-consumer Italian e-shop; and (3) on-premise winery experiences including tastings, weddings, and corporate events. The model combines traditional wholesale-led growth with selective DTC and hospitality monetization. Eco-sustainable production practices are part of the operational positioning. There are no disclosed funding rounds, acquisitions, or external capital events; the business has been built organically over five generations.
The core asset base is physical — vineyard holdings across two Italian wine regions and a multi-category production footprint spanning still wine, sparkling wine, spirits, and olive oil. No AI/ML, proprietary technology platforms, or data-driven differentiation is referenced in the available information; competitive positioning rests on heritage (140+ years), multi-region estate ownership, and portfolio breadth rather than on technological differentiation.
Endrizzi firmographics
Firmographics- Name
- Endrizzi
- Legal name
- Cantina Endrizzi S.R.L.
- Website
- https://endrizzi.it
- Company type
- Private
- Founded year
- 1885
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Endrizzi is a 5th-generation, family-owned Italian winery (founded 1885) operating two estates in Trentino and Tuscany, producing still and sparkling wines, grappa, and olive oil for international wholesale, Italian DTC e-commerce, and on-premise hospitality.
- Ownership category
- akta.pro rank
Endrizzi industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (312130), Wineries (31213), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Distilleries (31214)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Endrizzi is headquartered
LocationHeadquarters
- HQ city
- San Michele All'adige
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Endrizzi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Wine Sales: Primary revenue from production and sale of Trentino and Tuscan wines under multiple product lines including Trentodoc (sparkling wines), Classica, DALIS, Masetto (premium wines), and grappa. Wines are sold through direct e-shop, international distributors, and winery visits.
- Winery Experiences: Revenue from hosting tastings, weddings, corporate events, and guided tours at their San Michele all'Adige facility. They offer various experience packages ranging from €10 to €120 per person.
- Distributor Sales: Wholesale distribution through an international network of wine distributors across Europe and Asia including Millésima, Vinexus, Sabitzer, Universal Wine, Von Salis, Adnams, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Easy Tour - solo visita |
| Unit Pricing | Pay-as-you-go | Premium Tour |
| Unit Pricing | Pay-as-you-go | Prestige Tour with Oenologist |
| Unit Pricing | Pay-as-you-go | Groups Tour |
| Unit Pricing | Pay-as-you-go | Online Tasting |
| Unit Pricing | Pay-as-you-go | Wine Trekking |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Endrizzi product offering
Product offeringCore offering
Endrizzi produces and sells a portfolio of Trentino wines (premium Masetto line, Trentodoc sparkling wines, DALIS innovation line, Classica traditional line, Grappe) and Tuscan wines under the Serpaia sub-brand, plus Olio Serpaia extra virgin olive oil. In addition to bottled products sold via its own e-shop, on-site Vinoteca, and international distributors, the historic San Michele all'Adige winery operates as a hospitality venue offering paid wine tastings, guided tours, weddings, and corporate events.
Product overview
Endrizzi is a traditional Italian winery founded in 1885, offering a portfolio of wines across multiple product lines. The core products include Masetto (premium wines including Bianco, Nero, Doré, Due, Gran Masetto, and Privé), Trentodoc (traditional method sparkling wines including Piancastello), DALIS (innovation-focused wines), Classica (traditional Trentino wines), and Grappe (distilled spirits). The portfolio also includes Serpaia, a Tuscan sub-brand producing Morellino, Dono, Serpaiolo, Mèria, Gran Serpaia wines, and Olio Serpaia extra virgin olive oil. The winery operates both in Trentino (San Michele all'Adige) and Tuscany (Maremma).
Differentiator
Problem solved
Functional benefit
Brands
- Trentodoc: Sparkling wines produced using the classic method from mountain grapes
- DALIS
- Classica
- Masetto
- Serpaia
- Grappe di Endrizzi
- Olio Serpaia
Products and services
- Masetto (Premium Wine Line) Premium and exclusive wine line from Endrizzi, named after the historic 1885 Masetto building, featuring multiple expressions including Masetto Bianco, Masetto Nero, Masetto Doré, Masetto Due, Gran Masetto, Masetto Privé, and Masetto Privé Rosé. Targeted at wine consumers seeking top-tier Trentino wines from a heritage producer.
- Trentodoc (Traditional-Method Sparkling Wines) Sparkling wines produced using the traditional method (metodo classico), representing the mountain sparkling wine tradition of Trentino. Targeted at consumers seeking Italian traditional-method sparkling wines with regional provenance.
- DALIS (Innovation Wine Line) Innovation-focused wine line representing the modern approach of Endrizzi's fifth generation, led by Daniele Endrizzi. Targeted at consumers seeking contemporary takes on Trentino winemaking.
- Classica (Classic Trentino Wine Line) Classic line of traditional Trentino wines representing the distinctive regional style of the Endrizzi winery, including red and white Trentino wines. Targeted at consumers seeking authentic, regional-typical Trentino wines.
- Grappe di Endrizzi (Grappa Spirits) Distilled grappa spirits made from the pomace of Endrizzi wines. Targeted at spirits consumers and visitors of the Vinoteca and international distributors.
- Serpaia (Tuscan Wines) Sub-brand of Tuscan wines produced at the Serpaia estate in Maremma, Tuscany, including Morellino, Dono, Serpaiolo, Mèria, Gran Serpaia, Sangiovese, Cabernet, and Merlot. Targeted at consumers and international distributors seeking Tuscan wines from an established Trentino-based producer.
- Olio Serpaia (Extra Virgin Olive Oil) Extra virgin olive oil produced from the Serpaia estate's olive groves in Tuscany. Targeted at consumers of Italian gourmet food products and visitors of the Endrizzi Vinoteca.
- Winery Experiences (Tastings, Tours, Weddings and Corporate Events) Paid hospitality services at the historic San Michele all'Adige winery, including guided tours of the vineyards (Piancastello, Kinderleit, Masetto), wine tastings, virtual online tastings, wedding receptions, and corporate dinners and meetings. Targeted at tourists, couples, and corporate event planners.
Companies that use Endrizzi
Customer profileSegments3 records
Ideal customer profiles3 records
Endrizzi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Endrizzi partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MillésimacorePrimary international distributor handling Endrizzi and Serpaia wines across multiple countries including Austria, France, Luxembourg, Portugal, UK, Hong Kong, and Singapore. Serves as the main distributor for several key markets.
- VinexuscoreGerman and Austrian wine distributor offering Endrizzi wines to Central European markets.
- SabitzerminorGerman distributor serving the German market with both Endrizzi and Serpaia products.
- Von SalisminorSwiss wine merchant distributing Endrizzi and Serpaia wines in Switzerland.
- AdnamsminorUK-based wine merchant distributing Endrizzi wines in the British market.
- Tiziana PiffercoreOenologist working with Endrizzi to enhance specific characteristics of Trentino vineyards and create fruity, unmistakable wines recognized internationally.
- Thomas BattisticoreOenologist collaborating with Endrizzi to produce wines that enhance vineyard characteristics and achieve international recognition.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Endrizzi competitors and assessment
Company assessmentDirect peers
- Cantina Terlano: Cantina Terlano is a well-known cooperative winery in Alto Adige producing premium white wines, particularly Terlano whites. It is a comparable Trentino-Alto Adige producer focused on terroir-driven whites and international premium distribution.
- Planeta: Planeta is a family-owned Sicilian wine producer operating multiple estates across Sicily with a premium portfolio and international presence. Directly comparable to Endrizzi's multi-region family-winery model with strong hospitality and export focus.
- Ferrari Trento: Ferrari Trento is a leading Trentodoc (Trentino sparkling wine) producer based in Trento. It is a direct peer because it competes in the same traditional-method sparkling category from the same Trentino region and targets similar premium and international on-trade channels.
- Masi Agricola: Masi Agricola is a family-owned Italian wine group headquartered in Veneto with a multi-generation heritage and premium red wine portfolio (notably Amarone). It is directly comparable as a heritage-driven, family-managed premium Italian wine producer with international distribution.
- Tasca d'Almerita: Tasca d'Almerita is a multi-generation family-owned Sicilian winery with a portfolio of premium regional wines and international distribution. Comparable to Endrizzi as a heritage Italian family winery investing in wine tourism, hospitality, and premium positioning abroad.
- Tenuta San Guido: Tenuta San Guido produces Sassicaia, one of Italy's most prestigious boutique Tuscan wines, from a single estate in Bolgheri. Comparable to Endrizzi for its boutique scale, family management, premium positioning, and the Serpaia di Endrizzi Tuscan estate overlap.
- Allegrini: Allegrini is a family-owned Veronese winery producing premium Amarone and Valpolicella wines with strong international distribution. Comparable as a multi-generation family premium Italian wine producer with export-led growth.
- Elena Walch: Elena Walch is a family-run Alto Adige winery with premium white and red wines sold internationally. Comparable to Endrizzi for its family heritage, Trentino-Alto Adige base, and reliance on international export markets for growth.
Broad incumbents
- Antinori: Marchesi Antinori is a large, multi-estate Tuscan wine dynasty (Tignanello, Guado al Tasso) with a globally distributed portfolio. Broad incumbent because it operates at much larger scale and broader portfolio breadth than Endrizzi, but overlaps in the premium Tuscan wine category via Serpaia.
- Banfi: Banfi is a major Tuscan wine producer (Brunello di Montalcino, Bolgheri) with a large international distribution footprint. Broad incumbent due to scale and category breadth versus Endrizzi's boutique Tuscan sub-brand Serpaia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Endrizzi social profiles
Digital presenceEndrizzi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Endrizzi leadership team
Management profileNumber of profiles
Profiles6 records
Endrizzi subsidiaries and ownership
Company hierarchySubsidiaries1 record
Endrizzi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Endrizzi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Endrizzi
What does Endrizzi do?
Endrizzi produces and sells a portfolio of Trentino wines (premium Masetto line, Trentodoc sparkling wines, DALIS innovation line, Classica traditional line, Grappe) and Tuscan wines under the Serpaia sub-brand, plus Olio Serpaia extra virgin olive oil. In addition to bottled products sold via its own e-shop, on-site Vinoteca, and international distributors, the historic San Michele all'Adige winery operates as a hospitality venue offering paid wine tastings, guided tours, weddings, and corporate events.
Is Endrizzi a public or private company?
Endrizzi is a private company. It is classified as family owned and is currently operating.
When was Endrizzi founded?
Endrizzi was founded in 1885. It employs 11 to 50 people.
Where is Endrizzi based?
Endrizzi is headquartered in San Michele All'adige, Italy, in the Europe region.
How does Endrizzi make money?
Three revenue lines are on record. Wine Sales are the primary driver. The others are winery Experiences and distributor Sales.
Who are Endrizzi's main competitors?
Direct peers on record are Cantina Terlano, Planeta, Ferrari Trento, Masi Agricola, Tasca d'Almerita, Tenuta San Guido, Allegrini and Elena Walch. Broad incumbents are Antinori and Banfi.
Does Endrizzi have an API?
No public API is recorded for Endrizzi.
What industry is Endrizzi in?
Endrizzi's product category is Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.