Werschay Homes
Werschay Homes is a family-owned custom residential design-build firm founded in 2003 in St. Cloud, Minnesota, serving Central Minnesota homeowners with custom new construction, move-in ready homes, remodeling via its Renovate subsidiary, and resale brokerage via Werschay Real Estate Services.
- Company typePrivate
- Founded2003
- HeadquartersSaint Cloud, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Werschay Homes does
Werschay Homes is a privately held, family-owned custom residential design-build company founded in 2003 by David and Mollie Werschay, headquartered at 3333 Roosevelt Road in St. Cloud, Minnesota. The company designs and builds custom single-family homes across Central Minnesota — including St. Cloud, Sartell, Sauk Rapids, and surrounding communities — and has expanded its service area into the lakes region covering Brainerd, Baxter, and Alexandria. Its core offering is end-to-end design-build home construction, with a portfolio of more than 200 completed projects ranging from medium-sized to million-dollar custom builds, alongside a catalog of standardized model series (Master On Main, Rambler, Two Story). The company holds builder partnerships with three named residential development communities (Day Break of Sartell, Eagles Landing of St. Augusta, The Gates at Blackberry) and offers move-in ready homes priced at approximately $1M-$1.2M as listed inventory.
Revenue is generated primarily through one-time custom home construction contracts and move-in ready home sales, with secondary income from renovation projects via the wholly-owned Renovate subsidiary (medium-to-large remodeling) and from real estate brokerage commissions via the wholly-owned Werschay Real Estate Services subsidiary, which helps clients sell existing homes before building new ones. The go-to-market is direct-to-consumer, relying on a portfolio-driven website, email newsletter, Houzz presence, and in-person CMBA Tour events to drive leads into model home consultations and project-site meetings. The business model is asset-light in labor terms — the company has only 1-10 employees and relies on local trade partner relationships for construction execution — with the founder-CEO personally engaged in sales. The company carries no external institutional investment, holds no proprietary technology, and provides a 10-year warranty on new construction as a quality differentiator.
Werschay Homes firmographics
Firmographics- Name
- Werschay Homes
- Legal name
- Werschay Homes
- Website
- https://werschayhomes.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Werschay Homes is a family-owned custom residential design-build firm founded in 2003 in St. Cloud, Minnesota, serving Central Minnesota homeowners with custom new construction, move-in ready homes, remodeling via its Renovate subsidiary, and resale brokerage via Werschay Real Estate Services.
- Ownership category
- akta.pro rank
Werschay Homes industry classification
Industry- Product category
- Custom Home Building
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industries
- Custom Home Building (IMAFABAC), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)
Keywords
Where Werschay Homes is headquartered
LocationHeadquarters
- HQ city
- Saint Cloud
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Werschay Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Home Construction: Primary revenue stream from designing and building custom residential homes in Central Minnesota. Projects range from medium-sized to extremely large, million-dollar custom homes. Offers both conventional building and Design + Build services.
- Renovation Services: Remodeling arm of Werschay Homes specializing in medium to large remodel projects. Provides renovation services for existing homeowners looking to upgrade without moving.
- Real Estate Brokerage: Werschay Real Estate Services - a full service real estate brokerage designed to help clients sell their existing home before building a new one.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Move-In Ready Homes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Werschay Homes product offering
Product offeringCore offering
Werschay Homes is a custom residential design-build company founded in 2003 and based in Central Minnesota. The company designs and builds custom homes ranging from medium-sized to million-dollar builds using both conventional building and Design + Build approaches, offers pre-built move-in ready homes, provides medium-to-large renovation services through its Renovate division, and operates a full-service real estate brokerage (Werschay Real Estate Services) to help clients sell their existing home before building a new one.
Product overview
Werschay Homes is a custom home builder offering a portfolio of home building and remodeling services. The core offerings include Custom Homes (full design-build residential construction with over 200 projects delivered since 2003) and Move In Ready Homes (pre-built models for immediate purchase). Supporting services include Renovate (remodeling division for medium to large projects), Werschay Real Estate Services (brokerage to help sell existing homes), and Mortgage Calculator. The company offers standardized home model series across three categories: Master On Main (single-level with master on ground floor), Rambler (single-story ranch designs), and Two Story (multi-level designs). Custom projects span unique styles including modern, farmhouse, craftsman, and luxury estate homes.
Differentiator
Problem solved
Functional benefit
Brands
- Renovate: The remodeling arm of Werschay Homes, specializing in medium to large remodel projects.
- Werschay Real Estate Services
Products and services
- Custom Homes Custom residential design-build services for individual homebuyers in Central Minnesota, ranging from medium-sized to million-dollar custom homes. The company has delivered over 200 projects since 2003, offering both conventional building and Design + Build services.
- Renovate The remodeling arm of Werschay Homes, specializing in medium to large remodel projects including basement remodels and home renovations for existing homeowners in Central Minnesota, with a focus on style and customer service.
- Move In Ready Homes Pre-built homes available for immediate purchase, including named models such as The Daybreak ($999,999), The Wedge at The Gates at Blackberry ($1,199,999), and The Cold Brew. These are completed or near-completion homes offered for sale in Central Minnesota neighborhoods.
- Werschay Real Estate Services Full-service real estate brokerage designed to help clients sell their existing home before Werschay Homes builds their new custom home, facilitating a seamless buy-build transition for Central Minnesota homeowners.
- Master On Main Home Models Single-level home designs featuring the master bedroom on the main floor, offered as a standardized model series for Central Minnesota homebuyers. Named models include Itasca, Birch, Mocha, and Vermillion.
- Rambler Home Models Single-story ranch-style home designs offered as a standardized model series for Central Minnesota homebuyers. Named models include Calhoun, Watab, Superior, and Mille Lacs.
- Two Story Home Models Multi-level two-story home designs offered as a standardized model series for Central Minnesota homebuyers. Named models include Cascade, Espresso, Java, Sumatra, BethPage, Macchiato, and Frappuccino.
Companies that use Werschay Homes
Customer profileSegments1 record
Ideal customer profiles2 records
Werschay Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Werschay Homes partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Day Break of SartellcoreResidential development community where Werschay Homes builds custom homes. Active community development with available home sites.
- Eagles Landing of St. AugustacoreResidential community development where Werschay Homes constructs custom homes.
- The Gates at BlackberrycorePremium residential community where Werschay Homes builds custom homes. Featured location for move-in ready models including The Wedge ($1,199,999).
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Werschay Homes competitors and assessment
Company assessmentBroad incumbents
- Lennar: Top-two US homebuilder with Lennar and CalAtlantic-branded communities nationwide. Overlaps with Werschay Homes on the move-up segment and in offering design choices, though at materially greater scale and with standardized included-features packages.
- Meritage Homes: Regional US homebuilder focused on first-time, move-up, and active-adult buyers, with ENERGY STAR positioning. Comparable to Werschay Homes on the move-up tier, though operating across the Sun Belt and Mountain West rather than the Upper Midwest.
- Tri Pointe Homes: Regional US homebuilder with multiple regional brands serving premium and move-up segments. Comparable to Werschay Homes on brand-driven differentiation and move-up focus, though operating across multiple states rather than a single Minnesota region.
- Taylor Morrison: Top-five US homebuilder offering entry-level to luxury homes under Taylor Morrison, Darling, and William Lyon brands. Comparable to Werschay Homes on the design-studio-driven custom/move-up offerings, but at national scale.
- Shea Homes: Private family-owned US homebuilder (parent: J.F. Shea Co.) active in the West and select Midwestern markets. Comparable to Werschay Homes as another privately held, family-led builder with a design-quality reputation and custom/move-up focus.
- Toll Brothers: Large US luxury and move-up homebuilder operating a nationwide design-center model. Overlaps directly with Werschay Homes on the premium custom/move-up buyer in the same demographic tier, though at dramatically greater scale and geography.
- PulteGroup: Top-five US homebuilder (Centex, Pulte, Del Webb, John Wieland brands) serving move-up, active-adult, and entry-level buyers. Comparable to Werschay Homes through its move-up and luxury-adjacent John Wieland brand, though Pulte operates nationally with public-company scale.
- David Weekley Homes: Large private US homebuilder known for design-choice programs and customer-experience branding. Comparable to Werschay Homes in emphasizing personalization and a relationship-driven sales model, but operating across multiple metro markets.
- Century Communities: Top-ten US homebuilder serving entry-level to move-up buyers across the West, Mountain, and South-Central regions. Comparable to Werschay Homes on the move-up tier and on offering in-house affiliated mortgage and title services similar to Werschay's in-house brokerage.
- DR Horton: Largest US homebuilder by volume, with Express, Emerald, and Forest family brands covering entry-level through luxury. Comparable to Werschay Homes through its high-end Forest brand offering custom options, though DR Horton's volume and geographic reach dwarf the Central Minnesota firm.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Werschay Homes social profiles
Digital presenceWerschay Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Werschay Homes leadership team
Management profileNumber of profiles
Profiles4 records
Werschay Homes subsidiaries and ownership
Company hierarchySubsidiaries2 records
Werschay Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Werschay Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Werschay Homes
What does Werschay Homes do?
Werschay Homes is a custom residential design-build company founded in 2003 and based in Central Minnesota. The company designs and builds custom homes ranging from medium-sized to million-dollar builds using both conventional building and Design + Build approaches, offers pre-built move-in ready homes, provides medium-to-large renovation services through its Renovate division, and operates a full-service real estate brokerage (Werschay Real Estate Services) to help clients sell their existing home before building a new one.
Is Werschay Homes a public or private company?
Werschay Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Werschay Homes founded?
Werschay Homes was founded in 2003. It employs 1 to 10 people.
Where is Werschay Homes based?
Werschay Homes is headquartered in Saint Cloud, United States, in the North America region.
How does Werschay Homes make money?
Three revenue lines are on record. Custom Home Construction is the primary driver. The others are renovation Services and real Estate Brokerage.
Who are Werschay Homes's main competitors?
Broad incumbents on record are Lennar, Meritage Homes, Tri Pointe Homes, Taylor Morrison, Shea Homes, Toll Brothers, PulteGroup, David Weekley Homes, Century Communities and DR Horton.
Does Werschay Homes have an API?
No public API is recorded for Werschay Homes.
What industry is Werschay Homes in?
Werschay Homes's product category is Custom Home Building. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of IMAFABAC, Custom Home Building. Its NAICS code is 236115 and its SIC code is 1520.