What PLANIN does

PLANIN is a Brazilian boutique corporate communications and public relations agency headquartered in São Paulo. The firm delivers an integrated service portfolio organized around five core modules: Corporate Communication (strategic consulting, reputation and crisis management, spokesperson training, executive advisory, brand activations), Press Relations (media engagement, interview coordination, press conferences, event coverage), Social Media (content creation, executive LinkedIn positioning, influencer relations, social listening, digital crisis management), Digital (paid traffic, websites, blogs, video and podcast production, email marketing, SEO), and Institutional Materials (visual identity, corporate magazines, sustainability and performance reports, internal engagement campaigns, award submissions). PLANIN serves enterprise clients across at least seven verticals, including Education, Technology and Innovation, Health and Well-being, Construction and Engineering, Financial and Insurance, Industry and Infrastructure, and Retail and Consumption. The publicly visible client roster comprises blue-chip multinational and large Brazilian corporates such as Microsoft, Oracle, Gartner, Vale, Suzano, Nestlé, PepsiCo, Walmart, Claro, Embratel, Bayer, Ecolab, ITT, and Red Bull.

The business is privately held and partner-led, with leadership anchored by CEO Beatriz Imenes and Partner-Director Eduarda Lopes, alongside partners Gisele Godoy, Mariana Mirrha, and Juliana Tonello. PLANIN is the Brazil member of Worldcom Public Relations Group, the largest global network of independent corporate communication firms, which provides operational presence in more than 40 countries and enables cross-border campaign execution while preserving PLANIN's boutique front-end. The firm operates with 51-100 employees and has been active in the Brazilian market for more than three decades, self-positioning as one of the main communication agencies in Brazil.

PLANIN's revenue model is professional-services based, with project and retainer engagements priced on a custom-quote basis typical of boutique communication firms; no standard rate card or pricing is publicly disclosed. Go-to-market is sales-led and direct, with client acquisition driven through website contact forms, telephone ((11) 2138-8900), and email ([email protected]), reinforced by an organic social presence on LinkedIn, Instagram, and Facebook. The firm holds no disclosed external funding, has no subsidiaries, and reports no mergers, acquisitions, or restructuring events in the supplied materials. There is no disclosed proprietary technology stack, software platform, API, or AI/ML capability underlying the service offering.

Name

PLANIN

Legal name

Planin

Website

https://planin.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

PLANIN is a São Paulo-based boutique corporate communications and public relations agency providing integrated corporate communication, press relations, social media, digital marketing, and institutional materials services to enterprise clients across multiple verticals in Brazil and, via the Worldcom network, globally.

Ownership category

akta.pro rank

Product category

Public Relations and Corporate Communications Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Strategy & Planning (BPAFAIAG)

Keywords

• Corporate communications
• Public relations services
• Media relations
• Crisis communications
• Brand reputation management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication Agency Services: PLANIN generates revenue through professional communication services including corporate communication, press advisory, social media management, and digital services. The agency operates as a boutique firm offering customized solutions with personalized attention to each client, suggesting a project-based or retainer-based engagement model typical of communication agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PLANIN is a Brazilian boutique communication agency that delivers integrated corporate communication, press relations, social media management, digital marketing, and institutional materials production services. The agency sells customized communication programs to enterprise clients, combining strategic consulting, creative content, and personalized execution to build brand reputation and stakeholder engagement. Services are delivered by a partner-led team and can be coordinated internationally through the Worldcom PR Group network.

Product overview

PLANIN operates as a full-service communication agency offering an integrated portfolio of five core service modules: Corporate Communication (strategic consulting, reputation management, crisis management, spokesperson training), Press Relations (media engagement, interview coordination, event coverage), Social Media Management (content creation, influencer relations, social listening, digital crisis management), Digital Marketing (paid campaigns, websites, SEO, video/podcast production, email marketing), and Institutional Materials (brand identity, corporate publications, sustainability reports). These services are delivered as customized solutions rather than a software platform, with a boutique approach combining strategic vision, creativity, and personalized client service.

Differentiator

Problem solved

Functional benefit

Products and services

• Comunicação Corporativa (Corporate Communication) Strategic consulting service for enterprise clients encompassing reputation and image management, brand positioning, crisis management, spokesperson training, executive advisory, institutional and brand content, and brand events and activations.
• Assessoria de Imprensa (Press Relations) Press relations service for enterprise clients including stakeholder relationship management, media announcements, interview coordination, national and regional media opportunities, event coverage, and press conferences.
• Mídias Sociais (Social Media Management) Social media management service for enterprise clients covering content creation, design, executive LinkedIn positioning, engagement and social customer service, digital monitoring, influencer relations, social listening, and digital crisis management.
• Digital Digital marketing service for enterprise clients including paid traffic and campaign management, website and blog creation, video and podcast production, email marketing, online events and broadcasts, and SEO and integrated digital communication.
• Materiais Institucionais (Institutional Materials) Institutional materials production service for enterprise clients including visual identity and brand guidelines, corporate magazines, sustainability and performance reports, internal engagement campaigns, portfolios, folders and graphic materials, and award submissions.

Named customers14 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Worldcom Public Relations GroupcoreStrategic or Co-development PartnerPLANIN is a member of the Worldcom Public Relations Group, the world's largest network of independent corporate communication companies. This partnership provides PLANIN with presence in over 40 countries, enabling them to offer global communication strategies while maintaining their boutique agency approach. The network connection enhances their capability to serve multinational clients and implement cross-border communication campaigns.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: Global communications agency with Brazilian operations delivering corporate communications, public affairs, and content services to multinational clients — comparable on enterprise-targeting and integrated-services positioning.
• Edelman: World's largest independent PR firm with a Brazil presence, offering corporate communications, crisis, digital, and content services to multinational enterprises — comparable in service mix but operating at dramatically larger global scale than PLANIN.
• Ketchum (Omnicom PR Group): Global communications consultancy owned by Omnicom with LATAM operations offering PR, content, social, and digital services — directly comparable service portfolio at multinational scale.
• Burson (formerly Burson-Marsteller): Global public relations and public affairs firm with established LATAM operations serving large enterprise clients across healthcare, technology, and industrials — same enterprise-grade integrated comms portfolio as PLANIN at significantly greater scale.
• Weber Shandwick: Global public relations and communications agency operating across LATAM with enterprise-grade PR, social, and content offerings — overlaps materially with PLANIN's service portfolio at the multinational-account level.

Direct peers

• CDN Comunicação: Brazilian communications agency providing press relations, content, digital, and corporate communications to enterprise clients in Brazil — a directly comparable domestic peer at similar boutique-to-mid-tier positioning.
• Approach Comunicação: Brazilian integrated communications agency providing PR, content, and corporate communications to enterprise clients in Brazil — directly comparable boutique-tier domestic peer serving overlapping vertical segments.
• Grupo Máquina da Comunicação: Brazilian integrated communications group offering PR, content, and corporate communications to enterprise clients — a direct domestic competitor operating in the same boutique-to-mid-tier segment as PLANIN.
• FSB Comunicações: One of Brazil's largest independent communication agencies offering integrated PR, corporate communications, and public affairs services to enterprise clients — directly comparable to PLANIN as a top-tier Brazilian boutique with similar service breadth and multinational client roster.
• In Press Porter Novelli: Leading Brazilian PR agency and Porter Novelli network affiliate providing corporate communications, public affairs, and digital PR services to enterprise clients across Brazil — directly comparable on service portfolio, target market, and global-network reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/planincomunicacao
• LinkedInlinkedin.com/company/planincomunicacao
• Instagraminstagram.com/planincomunicacao?igsh=bjVjcjB1d2thZzk2
• Xx.com/planin

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLANIN