Stem Wine Group
- Company typePrivate
- Founded2004
- HeadquartersConcord, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Stem Wine Group does
Stem Wine Group Inc. is a privately held wine and spirits agency headquartered in Concord, Ontario, founded on March 8, 2004 by Tony Macchione. The company operates as an intermediary representing roughly 50 international wine, spirits, and beer producers — including prestige names such as GAJA, Valdicava, Masciarelli, Zyme, Berta, and Castello di Monsanto — sourced from Italy, France, Spain, Argentina, Australia, Chile, Canada, the United States, and Mexico. Its core technology is essentially commercial/merchandising rather than software: a producer portfolio of approximately 157 SKUs spanning red, white, sparkling, and rosé wines, grappas, beer, and spirits, with retail bottle prices ranging from $13.99 to $699.99.
The company generates revenue primarily through a consignment/agency model: it earns commissions on wines, spirits, and beer sold through the Liquor Control Board of Ontario (LCBO) retail network, where it became the #1 consignment agency supplier in 2020. It supplements LCBO volume with B2B direct sales to Ontario restaurants, bars, hotels, and licensed establishments. Pricing is unit-based (per bottle / per case), with a publicly downloadable price list, and distribution is geographically confined to Ontario. Marketing is light: a website with producer catalog, social media (LinkedIn/Facebook/Instagram/X), newsletter signup, and selective trade-event participation such as Vinitaly 2022.
The business is fundamentally a relationship-and-curation business rather than a technology or scale business. Stem Wine Group's principal assets are its producer mandates (curated over 20 years) and its standing within the LCBO's regulated distribution system; its principal constraints are geographic (Ontario-only), channel-concentrated (LCBO-dependent), and key-person (founder-led). The company carries no external investors, no disclosed funding history, and no public revenue figures.
Stem Wine Group firmographics
Firmographics- Name
- Stem Wine Group
- Legal name
- Stem Wine Group Inc.
- Website
- https://stemwinegroup.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Stem Wine Group industry classification
Industry- Product category
- Wine and Spirits Distribution Agency
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
- akta.pro secondary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Stem Wine Group is headquartered
LocationHeadquarters
- HQ city
- Concord
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Stem Wine Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Others
Revenue model
- Agency/Consignment Sales: Stem Wine Group operates as a wine agency, representing wine producers and earning commissions on sales. The company became the #1 Consignment agency supplier to the Liquor Control Board of Ontario (LCBO) in 2020, indicating a consignment-based model where products are sold through LCBO retail locations with the agency taking a percentage of sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail wine products with per-bottle and per-case pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Stem Wine Group product offering
Product offeringCore offering
Stem Wine Group is an Ontario-based wine and spirits agency that represents 50+ world-renowned international producers and acts as the #1 consignment agency supplier to the Liquor Control Board of Ontario (LCBO). The company distributes red, white, sparkling, and rosé wines, grappas, spirits, beer, and curated mixed cases to Ontario hospitality businesses (restaurants, bars, hotels) and through LCBO retail locations across the province.
Product overview
Stem Wine Group is an Ontario-based wine and spirits agency representing world-renowned international producers. The company offers a portfolio spanning multiple product categories including Red Table Wine, White Table Wine, Sparkling Wine, Rosé, Beer, Grappas, and Spirits. They represent producers from Italy (including GAJA, Masciarelli, Valdicava, Berta, and many others), France (Yvon Mau, Daniel Chotard, Benjamin Laroche), Spain (Bujanda, Chocalan), Argentina (Andeluna), Australia (Joval Family Wines, Edengate Wines), Chile, Canada, USA, and Mexico. The company operates as a business-to-business agency serving the Ontario LCBO market with approximately 157 product items across their portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Red Table Wine
Companies that use Stem Wine Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Stem Wine Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stem Wine Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Liquor Control Board of Ontario (LCBO)corePrimary distribution partnership - Stem Wine Group became the #1 Consignment agency supplier to LCBO in 2020. The company supplies wines, spirits, and beer from its portfolio of 50+ international producers through LCBO retail locations across Ontario.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Stem Wine Group competitors and assessment
Company assessmentDirect peers
- Profile Wine Group: Ontario-based wine and spirits agency serving LCBO and hospitality accounts, operating the same consignment/B2B agency model as Stem Wine Group and competing for the same international producer mandates.
- Trialto Wine Group: Canadian wine and spirits agency representing international producers to provincial markets including LCBO; closest direct competitor to Stem Wine Group with overlapping supplier portfolios and the same agency/distribution model.
- Diamond Estates Wines & Spirits: Canadian wine company combining agency representation with proprietary brands distributed through LCBO and other provincial channels; comparable in that it operates an agency model alongside its own portfolio in the same Ontario market.
Broad incumbents
- Andrew Peller Limited: Publicly traded Canadian wine producer and retailer (Peller Estates, Sandhill, Tinhorn Creek) with broad LCBO and national distribution; an incumbent with overlapping premium wine positioning and distribution scale.
- Arterra Wines Canada: Major Canadian wine producer and distributor (formerly Vincor) supplying LCBO and national retail with both proprietary and represented brands; a broad incumbent competing for shelf and agency space alongside Stem.
- Constellation Brands: Global beverage alcohol giant with major Canadian operations (formerly Vincor Canada) and deep LCBO relationships; competes at scale for premium import agency mandates in the same Ontario channel.
- Mark Anthony Group: One of North America's largest privately held beverage alcohol companies (White Claw, Mike's Hard, Glaceau); a broad incumbent with extensive Canadian distribution reach including LCBO relationships that competes for premium agency mandates.
- Pernod Ricard Canada: Global premium spirits and wine major with direct distribution into LCBO and Canadian provincial boards; a broad incumbent whose agency choices and in-house brands compete with Stem for premium shelf placement.
Regional players
- Dandurand Wines: Quebec-based wine agency representing international producers to the SAQ and other Canadian provincial channels; structurally comparable agency model but operating primarily outside Stem's Ontario geography.
Emerging players
- Dionysus Wines & Spirits: Canadian wine and spirits agency focused on premium international producers with presence in LCBO and Ontario hospitality; a smaller but directly comparable agency peer competing for the same consignment mandates.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Stem Wine Group social profiles
Digital presenceStem Wine Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stem Wine Group leadership team
Management profileNumber of profiles
Profiles1 record
Stem Wine Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stem Wine Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stem Wine Group
What does Stem Wine Group do?
Stem Wine Group is an Ontario-based wine and spirits agency that represents 50+ world-renowned international producers and acts as the #1 consignment agency supplier to the Liquor Control Board of Ontario (LCBO). The company distributes red, white, sparkling, and rosé wines, grappas, spirits, beer, and curated mixed cases to Ontario hospitality businesses (restaurants, bars, hotels) and through LCBO retail locations across the province.
Is Stem Wine Group a public or private company?
Stem Wine Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stem Wine Group founded?
Stem Wine Group was founded in 2004. It employs 11 to 50 people.
Where is Stem Wine Group based?
Stem Wine Group is headquartered in Concord, Canada, in the North America region.
How does Stem Wine Group make money?
One revenue line is on record: agency/Consignment Sales.
Who are Stem Wine Group's main competitors?
Direct peers on record are Profile Wine Group, Trialto Wine Group and Diamond Estates Wines & Spirits. Broad incumbents are Andrew Peller Limited, Arterra Wines Canada, Constellation Brands, Mark Anthony Group and Pernod Ricard Canada. Dandurand Wines is listed as a regional player. Dionysus Wines & Spirits is listed as an emerging player.
Does Stem Wine Group have an API?
No public API is recorded for Stem Wine Group.
What industry is Stem Wine Group in?
Stem Wine Group's product category is Wine and Spirits Distribution Agency. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of CRANABAB, Wine Retail (Bottle Shops & Wine Merchants). Its NAICS code is 42482 and its SIC code is 5180.