Wild at Heart

Name

Wild at Heart

Legal name

Wild at Heart

Website

https://wildatheart.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild at Heart is a London-based luxury florist founded in 1994 that sells curated bouquets via e-commerce with same-day London delivery while delivering bespoke wedding florals, destination weddings, corporate event styling, home and hotel installations, and prop hire to affluent consumers and luxury hospitality venues.

Ownership category

akta.pro rank

Product category

Luxury Floristry and Event Design Services

NAICS

Florists (45931), Florists (459310), Florists (4593)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

akta.pro secondary industry

Destination Wedding Planning (HSACABAD)

Keywords

• Luxury floral design
• Wedding floristry services
• Event floral styling
• Flower delivery subscription
• Bespoke bouquets

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Floral Products: One-time purchase of bespoke bouquets, single stems, and curated collections for same-day London delivery and nationwide shipping. Includes seasonal and occasion-specific offerings.
2. Bouquet Subscriptions: Recurring subscription model offering regular bouquet deliveries with savings of up to 20%, providing predictable recurring revenue from loyal customers.
3. Wedding & Event Floristry: Bespoke wedding flowers, bridal bouquets, destination wedding florals, and full event styling services from concept to execution, including immersive installations and tablescapes.
4. WILDER Prop Hire: Rental of props including vases, urns, candle holders, lanterns, trays, stands, jars, jugs, bowls, and plates for events and weddings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Wild at Heart is a luxury florist that designs, sources, and delivers premium flower arrangements, while providing bespoke floristry and event styling services. Core offerings include curated bouquet collections with same-day London delivery and nationwide shipping, a recurring bouquet subscription service, bespoke wedding and destination wedding floristry, luxury event floral styling, home and hotel floral installations, and WILDER prop hire for events.

Differentiator

Problem solved

Functional benefit

Brands

• WILDER Prop Hire: Property hire service offering vases, urns, candle holders, lanterns, trays, stands, jars, jugs, bowls, and plates for events
• The WILDER Loyalty Club

Products and services

• Curated Bouquet Collections (All Bouquets, Midsummer, Mini Me, Hydrangea, Single Stems, Bridal, Most Loved, In-Season)

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UnderdaysminorGTM or Marketing PartnerCollaboration on The Underdays Bouquet - a special edition bouquet that includes a complimentary pair of everyday underwear, creating cross-category marketing appeal and reaching new customer segments through the collaboration.

Scale indicators1 record

Broad incumbents

• Interflora: Largest UK florist network with national same-day delivery and broad retail footprint. Operates at lower price points but competes in the same bouquet/occasion retail category across the UK.
• Bloom & Wild: UK's largest online florist offering letterbox flowers, subscriptions, and gift bouquets. Broader mass-premium positioning versus Wild at Heart's pure luxury focus, but competes for the same affluent gifting customer.

Direct peers

• McQueens Flowers: London-based luxury florist offering same-day delivery, bespoke weddings, and corporate event floristry. Direct competitor in the UK luxury floral space serving similar high-end clientele and prestigious venues.
• Saipua: New York-based luxury floral designer for weddings and events with a comparable founder-led creative brand identity. US geographic equivalent serving similar HNW wedding clientele.
• The Real Flower Company: UK luxury florist with own-grown garden roses, e-commerce subscriptions, and bespoke wedding/event services. Directly comparable premium positioning and product breadth.
• Philippa Craddock: London-based luxury floral designer specializing in weddings, events, and installations for high-end venues including Claridge's and The Connaught. Operates a directly comparable designer-led luxury florist model.
• Lavender Green Flowers: London-based luxury florist serving weddings, corporate events, and luxury hotel installations. Comparable size, client base, and bespoke service offering to Wild at Heart.

Emerging players

• Putnam & Co Floral Design: US-based luxury wedding and event florist with destination wedding capability. Comparable service model targeting affluent couples with bespoke designs at premium price points.

Market position

Customer concentration

• YouTubeyoutube.com/@wildatheart4373
• Facebookfacebook.com/NikkiTibblesWildatHeart
• Instagraminstagram.com/wildathearthq
• Pinterestuk.pinterest.com/wildathearteurope

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild at Heart