What Lavender Green Flowers does

Lavender Green Flowers is a privately held, founder-owned luxury florist established in 1990 and headquartered in Windsor, with a flagship retail and consultation store at 239 King's Road in Chelsea, London. The company designs and delivers bespoke floral arrangements for three core markets: luxury weddings, high-profile corporate and private events (galas, gallery openings, sporting hospitality at Royal Ascot, Wimbledon, Formula 1), and recurring contracts with five-star hotels and luxury brands such as Mandarin Oriental Mayfair, Coworth Park, Chanel, Louis Vuitton, Rolex, Ferrari, and Aston Martin. Production is supported by a 30+ person team operating from a Windsor facility comprising four Victorian railway arches, with dedicated senior designers assigned per wedding or event and full installation services delivered on-site. The technology stack is light — no proprietary software, APIs, or AI capabilities — with competitive advantage resting on bespoke human design talent, brand heritage, and trusted discretion (every team member signs individual NDAs).

The business generates revenue through six streams: retail product sales (luxury bouquets £40–£775, homewares and ceramics £7.50–£850), wedding floral services, corporate event services, recurring luxury contract flowers, floral masterclasses (£110–£125 per session), and gift vouchers (£50–£500). Distribution combines a Chelsea physical storefront, an e-commerce site delivering same-day in London via an owned electric van fleet and next-day nationally via APC courier, and on-site installation services for enterprise clients. The company operates only in the UK (England, Wales, Scotland), is B Corp certified for sustainability and social performance, and runs a circular waste programme donating post-event displays to charities. The company has no external institutional investment and is led by founder Sue Barnes (Creative Director) alongside Managing Director Colin Gray.

Name

Lavender Green Flowers

Legal name

Lavender Green Limited

Website

https://lavendergreen.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Lavender Green Flowers is a UK luxury florist (founded 1990, Windsor/Chelsea) delivering bespoke wedding, event, and recurring five-star hotel floral services for high-net-worth individuals, luxury brands, and royal clientele, complemented by an artisan homeware retail range.

Ownership category

akta.pro rank

Product category

Luxury Floristry Services

NAICS

Florists (45931)

akta.pro primary industry

Floral & Event Installations (HSACAAAC)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Luxury floristry services
• Wedding floral design
• Event flower installations
• Corporate floral contracts
• Luxury bouquet retail

Headquarters

HQ city

Windsor

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sale of luxury bouquets, floral arrangements, plants, home accessories, ceramics, candles, and lifestyle products through e-commerce and physical retail store. Products range from £7.50 soaps to £850 planters.
2. Wedding Floral Services: Bespoke wedding flower design services with dedicated designer assigned to each event. Covers complete creative process from consultation through installation.
3. Corporate Event Services: Floral design services for sporting events, galas, and corporate hospitality including Royal Windsor Horse Show, Epsom Races, Royal Ascot, Wimbledon, and Formula 1 events.
4. Luxury Contract Flowers: Recurring and project-based floral installations for five-star hotels, luxury restaurants, offices, and private residences. Includes Coworth Park, Mandarin Oriental Mayfair, and Monkey Island Estate.
5. Floral Masterclasses: Hands-on floral workshops including hand-tied bouquet making, Christmas wreath making, and sustainable table centre workshops. Priced at £110-125 per session.
6. Gift Vouchers: Gift vouchers available in denominations from £50 to £500, redeemable across entire collection.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Lavender Green Flowers is a luxury florist that designs, sources, and delivers bespoke floral arrangements and installations for weddings, private and corporate events, sporting occasions, and luxury hotel/restaurant contracts. The company also retails curated hand-tied bouquets, lifestyle and home décor products through its flagship King's Road (Chelsea) store and a UK e-commerce site with same-day London and next-day national delivery, supplemented by floral masterclasses and gift vouchers.

Product overview

Lavender Green Flowers is a luxury florist established in 1990, operating as a single unified retail and services business rather than a platform architecture. The core offering consists of bespoke wedding, event, contract, and sporting events floral design services delivered from their Chelsea store and Windsor workshop locations. Supporting the service business is a retail product range spanning floral bouquets (Beloved, Little Women, The Secret Garden, Great Expectations, Persuasion, Lady Chatterley's Lover, Peony, Hydrangea, Butterfly Ranunculus, Campanula, Stocks, Chamomile, Romeo & Juliet, Middlemarch), graduation bouquets, handcrafted home décor ceramics (Paul Young Ceramics, Sophy MacKeith Ceramics, Herridge Pottery, Chinese Pottery, Green Glazed Apothecary Jars, White Ironstone), lifestyle products (Lavender Green Scented Candles, Riuet Handcrafted Natural Soap, Sienna Glass Wildlife Collection), and gardening accessories (Haws watering cans and spritzers). The business also offers experiential products through Floral Masterclasses and Christmas Wreath Making workshops, plus Gift Vouchers. All products are available through the Kings Road store with local and national delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Flowers Service End-to-end bespoke wedding floral design service covering consultation, sketch/concept boards, dedicated designer, full installation, and post-event charitable donation of displays. Aimed at high-net-worth couples, Royal Families, and international celebrities.
• Event Flowers Service Floral design and installation for corporate galas, museum events, gallery openings, and historic house functions. Designers bring technical expertise tailored to the venue parameters.
• Sporting Events Floral Service

Quantifiable outcome

• Designs last 5-7 days with proper care
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Flowerbx: UK-founded premium online florist with curated single-stem and seasonal flower delivery. Overlapping luxury gifting and bouquet product but operating a digital-first model rather than service-led bespoke installations.
• Bloom & Wild: UK premium online florist known for letterbox flowers and same-day delivery. Adjacent in the luxury/affordable-luxury gifting segment but competing on tech-enabled logistics rather than bespoke design.
• Petalon: UK boutique florist offering bicycle-delivered bouquets and bespoke floral designs in London with a sustainability focus. Comparable design-led boutique positioning, though at a smaller scale than Lavender Green.

Direct peers

• Wild at Heart: London-based luxury florist focused on high-end weddings, events, and corporate contracts with a fashion-led design ethos. Directly comparable product offering, customer profile, and design-led positioning.
• Pulbrook & Gould: Long-standing London luxury florist (founded 1956) providing bespoke wedding, event, and contract floral services to corporate and private clients. Directly comparable in service breadth, luxury positioning, and HNW/HNI client focus.
• Appleyard London: Premium London florist offering luxury bouquets, same-day delivery, weddings, and corporate services. Directly comparable in retail bouquet range and London-centric luxury gifting proposition.
• McQueens Flowers: Established London luxury florist offering wedding, event, and corporate contract services with a similar in-house design and delivery model. Comparable clientele across luxury hospitality and high-end weddings in the UK capital.
• The Real Flower Company: UK luxury florist specialising in scented garden roses and seasonal British-grown flowers for weddings, events, and corporate clients. Comparable premium positioning with sustainability/seasonality narrative.
• Neill Strain Floral Couture: UK luxury florist serving private clients, weddings, and corporate events with a couture-style design approach. Comparable bespoke service model, premium pricing, and celebrity/HNW client base.

Regional players

• Saipua: US-based luxury florist renowned for high-end wedding and event design with a workshop, farm, and design-school model. Directly comparable in luxury wedding/event positioning and design-led philosophy, but serving North America rather than the UK.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lavendergreen0
• LinkedInlinkedin.com/company/lavender-green-0
• Instagraminstagram.com/explore/locations/250576557/lavender-green-flowers
• Xx.com/LavenderGreen0

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavender Green Flowers