PrimeStar Group

What PrimeStar Group does

PrimeStar Group is a privately held residential real estate brokerage serving individual home buyers and sellers across the North Texas market, with its primary office at 6841 Virginia Parkway #103-448 in McKinney, Texas. The firm operates under the primestar4u.com brand and is represented by a single licensed agent, Ashley Trepanier, who also works as a travel registered nurse. The brokerage targets residential transactions spanning roughly $115,000 land parcels to $1.75 million luxury properties across approximately 21 cities in the Dallas-Fort Worth metroplex, including Prosper, Irving, Denton, Farmers Branch, Carrollton, Frisco, Allen, McKinney, Plano, Celina, Little Elm, Rockwall, Southlake, and others.

The brokerage's technology is built on the Real Geeks IDX platform, a product of FNF RE Tech Company, which provides property search, MLS integration, lead capture forms, and digital marketing tools on the firm's website. Service offerings include advanced property search, automated home valuation (CMA), market reports, full buyer representation, and full seller representation. Marketing is digital-first, combining top-of-funnel content marketing via a market-trends blog, organic search traffic driven by MLS-indexed listings, and social media distribution across Facebook, LinkedIn, Pinterest, and Twitter.

The revenue model is the standard U.S. residential brokerage commission structure: roughly 5-6% of sale price for seller representation, split between the buyer's and seller's agents, with no upfront cost to buyers in buyer-representation engagements. There are no disclosed funding rounds, no M&A activity, no patents, no awards, no regulatory actions, and no disclosed headcount or revenue figures in the source data, indicating a small, operationally lean independent brokerage with limited financial transparency.

Name

PrimeStar Group

Legal name

PRIMESTAR Group

Website

https://primestar4u.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Real Estate Commission - Buyer Representation: Commission-based revenue from representing home buyers in North Texas transactions
2. Real Estate Commission - Seller Representation: Commission-based revenue from listing and selling residential properties

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PrimeStar Group is a residential real estate brokerage serving North Texas, providing buyer representation, seller representation (listing services), property search, home valuation (CMA), and market report services. The brokerage operates through a single lead agent, Ashley Trepanier, working with residential buyers and sellers across multiple North Texas cities including Prosper, Frisco, McKinney, Plano, Denton, Irving, and surrounding areas.

Product overview

PrimeStar4u.com is a residential real estate brokerage platform operating in the North Texas market, specializing in property search, buying, and selling services across various cities including Prosper, Irving, Denton, Farmers Branch, Carrollton, Frisco, and surrounding areas. The platform offers advanced property search capabilities, market reports, and home valuation tools through its website, primarily serving homebuyers and sellers in the Dallas-Fort Worth metroplex.

Differentiator

Problem solved

Functional benefit

Brands

• June Lux: Luxury hospitality sub-brand combining high-end architecture with proprietary digital technology such as WhatsApp-based check-in and AI-powered concierge services, positioning as a modern alternative to traditional 5-star hotels without rigid star classifications.
• June SiX
• June Stay
• WorX

Products and services

• Buyer Representation Services Commission-based representation of residential home buyers in North Texas real estate transactions, providing property search, showing, negotiation, and full transaction support through closing at no upfront cost to the buyer.
• Seller Representation Services Listing and sale of residential properties on behalf of home sellers in North Texas, with commission typically 5-6% of sale price split between buyer's and seller's agents.
• Property Valuation (CMA) Instant comparative market analysis providing homeowners with an estimated market value of their property.
• Market Reports Instant market reports covering neighborhood-level real estate trends, pricing dynamics, and housing market data for North Texas communities.
• Advanced Property Search MLS-integrated property search tool allowing users to find homes by city, price, amenities, and school district across North Texas.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Real Geeks (FNF RE Tech Company)coreTechnology or IntegrationIDX website platform provider powering the primestar4u.com website with property search, MLS integration, lead capture, and digital marketing tools for the real estate brokerage.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Coldwell Banker: Established national residential brokerage franchise operating extensively across North Texas. Overlaps PrimeStar's residential buyer/seller representation services but at much larger scale and with a recognized brand.
• RE/MAX: Global residential brokerage franchise with extensive North Texas agent network. Comparable in commission-based residential representation but with a far larger agent base and brand recognition.
• Keller Williams Realty: Largest residential brokerage franchise in the US by agent count, with deep penetration in DFW. Competes directly for PrimeStar's buyer/seller clients via its local market centers.
• Berkshire Hathaway HomeServices: National residential brokerage network operating across Texas. Overlaps with PrimeStar in the residential buyer/seller representation space and competes for the same mid-to-upper-tier North Texas clientele.

Direct peers

• Compass: National tech-enabled residential brokerage operating an agent-led model with proprietary platform. Directly comparable to PrimeStar as a commission-based residential brokerage, but with vastly greater scale and proprietary tech investment.
• Redfin: Tech-enabled residential brokerage serving major US metros including Dallas-Fort Worth. Directly comparable as a residential brokerage competing for the same DFW buyers and sellers, with a stronger technology brand.
• eXp Realty: Cloud-based residential brokerage with a commission-only agent model and agent-centric platform. Comparable to PrimeStar in that both rely on transaction-fee revenue from independent agents operating in defined geographies.

Emerging players

• Opendoor: iBuyer and brokerage platform that competes for seller-side residential transactions in DFW. Comparable as a residential real estate services competitor reshaping commission dynamics in the same metro.
• Realty ONE Group: Fast-growing, technology-forward residential brokerage with a UNIQUE commission model and active Texas presence. Comparable as a residential brokerage serving similar buyer/seller segments with a modern brand identity.

Others

• Howard Hanna Real Estate Services: Large regional brokerage in the eastern US with expanding Texas presence. Adjacent residential brokerage peer with overlapping buyer/seller representation services but weaker DFW density than PrimeStar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/PRIMESTARGroup1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimeStar Group