What MRKT does

MRKT is a privately held, founder-owned performance marketing agency founded in 2015 and headquartered in San Diego, California. The company delivers full-funnel marketing services to direct-to-consumer eCommerce brands and lead generation businesses, spanning paid social management across Meta and Google Ads, lifecycle email marketing and automation on Klaviyo and Mailchimp, and Shopify eCommerce build and conversion optimization. Its client base spans activewear, consumer electronics, biomedical research, food and beverage franchise, fitness equipment, and tourism/experiences verticals, with documented relationships averaging 5-8+ years.

The company operates a dual-revenue model. The primary stream is recurring retainer-based managed services sold via a sales-led motion anchored by case studies, direct outreach, and referrals, with pricing quoted per engagement. The secondary stream is the proprietary MRKT Franchise Platform, a centralized operational tool offering franchisees self-serve access to branded merchandise ordering, a document hub, customized flyers, corporate news feeds, and digital checklists, generating revenue through product sales and fulfillment margins. MRKT holds no disclosed external institutional funding, is led by co-founders Jake (CEO, based in San Diego) and Sarah (remote, Hawaii), and does not publicly disclose pricing, headcount, or financial metrics.

Name

MRKT

Legal name

MRKT

Website

https://getmrkt.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

MRKT is a founder-led performance marketing agency providing paid social, email automation, and Shopify optimization services to eCommerce and lead generation brands, plus a proprietary franchise operations platform.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Performance Marketing Services: Ongoing management of paid social (Meta, Google), email marketing, and eCommerce optimization. Revenue generated through retainer agreements for continuous marketing services. Case studies show long-term client relationships spanning 5-8+ years.
2. Franchise Fulfillment Services: Franchisees access the MRKT platform for free to order branded signage, uniforms, and marketing materials. MRKT handles all inventory, payments, and fulfillment. Revenue generated through product sales and fulfillment margins.
3. Website Development & Optimization: Shopify build and optimization services including UX/UI strategy, mobile-first design, and custom builds. One-time project revenue for initial implementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MRKT is a performance marketing agency that manages paid social advertising (Meta and Google Ads), email marketing automation (Klaviyo and Mailchimp), and Shopify eCommerce website build and optimization for direct-to-consumer and lead generation brands. In addition, MRKT operates a centralized franchise platform that allows franchisees to self-serve ordering of branded signage, uniforms, marketing materials, and operational documents across multiple locations.

Product overview

MRKT is a performance marketing agency offering a suite of digital marketing services for eCommerce and lead generation brands. The core offerings include Media Buying/Paid Social (Meta Ads and Google Ads management), Email Marketing & Automation (Klaviyo and Mailchimp expertise), and Shopify Build & Optimization. Additionally, MRKT provides a proprietary centralized platform called the 'MRKT Franchise Platform' designed for franchise operations, featuring modules for Shop (internal merchandise eCommerce), Document Hub, Customized Flyers, Corporate News/Social Media, and Digital Checklists. The company serves diverse clients across fitness, food & beverage, consumer electronics, tourism, and nonprofit sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Buying / Paid Social Full-funnel paid social advertising services covering Meta Ads and Google Ads, including creative testing and iteration, real-time budget optimization, funnel strategy, and landing page alignment for eCommerce and lead generation brands.
• Email Marketing & Automation Lifecycle email marketing services using Klaviyo and Mailchimp, including welcome flows, post-purchase nurturing, behavior-based automation, list segmentation, and A/B testing for eCommerce and lead generation brands.
• Shopify Build & Optimization Shopify eCommerce website development and optimization services, including UX/UI strategy rooted in conversion rate optimization, mobile-first design, and custom builds or theme optimizations for online brands.
• MRKT Franchise Platform A centralized franchise marketing and apparel platform providing an internal Shop for branded merchandise and collateral, a Document Hub, Customized Flyers, Corporate News, and Digital Checklists to maintain brand consistency and streamline operations across franchise locations.

Quantifiable outcome

• Gymwrap achieved up to 6.5x ROAS during peak periods
• +8 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationMRKT specializes in Shopify build and optimization services, creating high-converting eCommerce sites. The partnership involves building custom Shopify stores or theme optimizations for clients.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• FranConnect: Enterprise SaaS platform for franchise operations, including marketing, document, and asset management modules. Directly comparable to the MRKT Franchise Platform's franchise operations feature set, though at a much larger enterprise scale.
• BrandMuscle: Brand-to-local marketing and franchise operations platform offering distributed marketing execution, asset management, and co-op advertising. Comparable to MRKT's franchise fulfillment and brand consistency solutions for multi-location businesses.

Broad incumbents

• WebFX: Large, established digital marketing agency offering a broader portfolio spanning SEO, PPC, web design, and content. Larger and more diversified than MRKT but overlaps heavily on performance marketing for eCommerce brands.

Direct peers

• KlientBoost: Performance marketing agency specializing in PPC, paid social, and conversion rate optimization for eCommerce and SaaS brands. Direct competitor to MRKT with a similar full-funnel, retention-driven service model.
• SmartSites: Full-service digital agency offering web design, paid search, paid social, and email marketing to SMB and mid-market clients. Comparable to MRKT in Shopify-style eCommerce focus and retainer-based delivery model.
• Ignite Visibility: Full-service digital marketing agency offering paid media, SEO, email, and social services with a focus on ROI-driven outcomes. Competes directly with MRKT for eCommerce and lead generation brand budgets.
• Disruptive Advertising: Performance marketing agency providing paid media, SEO, and lifecycle marketing services to mid-market and enterprise brands. Closely comparable to MRKT in service mix, target customer profile, and retainer-based engagements.
• Power Digital Marketing: Performance-driven digital marketing agency serving DTC, eCommerce, and B2B brands with paid media, SEO, and CRO services. Directly comparable to MRKT on service mix and customer segments, with greater scale and capital backing.
• Directive Consulting: Performance marketing agency specializing in paid media and SEO for B2B, SaaS, and eCommerce brands. Comparable to MRKT in retainer-driven, full-funnel service model and case-study-led acquisition approach.
• LYFE Marketing: Digital marketing agency focused on social media advertising, email marketing, and SEO for small to mid-sized eCommerce brands. Closely comparable to MRKT on customer segment, channel mix, and boutique agency positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MRKT