The Green Company

What The Green Company does

The Green Company is a family-owned Massachusetts home builder founded in the 1950s, headquartered in Newton Center, MA, with primary operations at The Pinehills master-planned community in Plymouth. The company designs, builds, and sells new construction single-family and condominium homes through a portfolio of named neighborhoods (Aurora Sky, Bentgrass Mist, Outlook East, Firefly Point) and floor plan collections (Fresco Two through Six, Allerton One/Two, Carriage Homes, Village Homes). Its core architectural approach features paired courtyard-style homes with open-concept layouts and low-maintenance exteriors, supported by an in-house Design Studio for finish personalization.

The company generates revenue primarily through one-time home sales priced between approximately $850,000 and $1.3M, with three primary customer segments: 55+ active adults, empty nesters and retirees seeking to downsize, and broader Eastern Massachusetts homebuyers seeking new construction in planned communities. Homes are sold direct-to-consumer via an on-site sales office at 15 Aurora Sky (open daily 10-4), model home tours, and increasingly through digital channels including Matterport 3D virtual tours, interactive Floorplanner-powered floor plans, Vimeo video walkthroughs, and SEO-targeted local landing pages. The buyer experience is differentiated by access to The Pinehills community amenities (Mirbeau Inn & Spa, championship golf, Village Green retail and dining, pools, trails, bocce courts) and included exterior maintenance (snow removal, lawn care, landscaping).

The Green Company employs 11-50 people, remains privately held with no external funding or parent company, and has earned more than 85 national and regional awards over its history, including NAHB Builder of the Year (2017), America's Best Builder (2007), and AVID Diamond Awards for customer experience. It has built more than 3,000 homes within The Pinehills' 3,000+ acre footprint, 2,200+ acres of which are preserved as open space. The current strategic posture is concentrated: Aurora Sky is the 14th and final neighborhood at The Pinehills, indicating a deliberate endpoint to expansion within the master-planned community.

Name

The Green Company

Legal name

The Green Company

Website

https://greencos.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

The Green Company is a family-owned Massachusetts home builder that designs and sells new construction single-family and condominium homes at The Pinehills master-planned community in Plymouth, serving 55+ active adults, empty nesters, and Eastern Massachusetts homebuyers with low-maintenance, amenity-rich residences priced $850K to $1.3M.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

Keywords

• Residential home construction
• Master-planned community
• New construction homes
• 55+ active adult living
• Low-maintenance condominiums

Headquarters

HQ city

Newton Center

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: The Green Company generates revenue primarily through the sale of new construction homes. Homes are sold as condominiums or detached homes at various neighborhoods within The Pinehills community in Plymouth, MA.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

The Green Company is a family-owned home builder that designs, constructs, and sells new construction homes (condominiums and detached residences) primarily within The Pinehills master-planned community in Plymouth, Massachusetts. The company offers a portfolio of home designs including the Fresco paired-courtyard series (1,600-2,500 sq ft), Allerton, Carriage, and Village floor plans, and supports buyers through an in-house Design Studio for personalized finish selections. Sales are conducted through model home showrooms and a dedicated sales office at 15 Aurora Sky.

Product overview

The Green Company is a family-owned Massachusetts home builder with over 70 years of experience, operating primarily at The Pinehills master-planned community in Plymouth. The company offers a portfolio of distinct home models and neighborhood communities. Their core product line consists of Fresco home designs (Fresco Two, Three, Four, Five, Six) ranging from approximately 1,600 to 2,500 square feet, featuring paired courtyard-style homes inspired by California architecture. Additional home styles include the Allerton series and Carriage Homes at Veridian. The company also offers Village Homes at Hatherly Rise. Communities include Aurora Sky, Bentgrass Mist, Outlook East, Firefly Point (55+), and Veridian (sold out). All homes include access to community amenities at The Pinehills including The Village Green, Mirbeau Inn & Spa, championship golf courses, trails, and pool facilities. The company provides customization through an in-house Design Studio.

Differentiator

Problem solved

Functional benefit

Brands

• The Pinehills: Master-planned community in Plymouth, MA where The Green Company builds multiple neighborhoods including Aurora Sky, Bentgrass Mist, Outlook East, and Firefly Point.
• The Frescos
• Tinker's Bluff
• Veridian at The Pinehills
• The Lanterns at Warren Woods

Products and services

• Aurora Sky at The Pinehills
• Bentgrass Mist at The Pinehills
• Outlook East at The Pinehills
• Firefly Point at The Pinehills
• Veridian at The Pinehills
• The Villages at Hatherly Rise
• Design Studio
• Move-In Ready Homes

Quantifiable outcome

• 3,000+ homes built in The Pinehills community
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Shea Homes: Shea Homes operates Trilogy-branded master-planned 55+ active-adult communities with resort amenities (golf, clubhouses, pools), directly comparable to The Green Company's Pinehills-based 55+ communities such as Firefly Point and Aurora Sky.
• Del Webb (PulteGroup): Del Webb is the leading U.S. 55+ active-adult community builder, owned by PulteGroup. It targets the same downsizing/retiree buyer persona that The Green Company serves through Tinker's Bluff 55+ Association and Pinehills lifestyle amenities.
• Robson Communities: Robson Communities develops master-planned 55+ active-adult communities with golf, clubhouses, and resort amenities, mirroring The Green Company's Pinehills model where amenity infrastructure (Mirbeau, golf, Village Green) anchors premium home pricing.

Broad incumbents

• Toll Brothers: Toll Brothers is a national luxury homebuilder with active-adult offerings; comparable in premium price band ($850K-$1.3M+), move-up buyer focus, and master-planned community development model, though at much larger scale.
• PulteGroup: PulteGroup is one of the largest U.S. homebuilders and operates Del Webb 55+ communities and Centex/Pulte move-up brands. Comparable in serving the 55+ and move-up segments that The Green Company targets in Massachusetts.
• David Weekley Homes: David Weekley Homes is a large private U.S. homebuilder with strong design reputation and customer-service awards (AVID/NRS) comparable to The Green Company's award-winning Fresco designs and AVID-recognized customer experience.
• Taylor Morrison: Taylor Morrison is a national homebuilder with master-planned community experience and an active-adult brand (Taylor Morrison Active Adult). Comparable in community-scale buildout and resort-amenity positioning.
• Tri Pointe Homes: Tri Pointe Homes is a national homebuilder with regional brands serving premium and move-up buyers; comparable in price band and product quality emphasis to The Green Company's Pinehills portfolio.
• K. Hovnanian Homes: K. Hovnanian Homes is a national homebuilder with active-adult community offerings (Four Seasons at Kent, etc.), comparable in 55+ active-adult product positioning to The Green Company's Aurora Sky and Firefly Point neighborhoods.

Regional players

• Woodside Homes: Woodside Homes is a regional builder operating master-planned neighborhoods in the Western U.S.; comparable in master-planned community model though geographically non-overlapping with The Green Company's Massachusetts footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thegreencompanyma
• Instagraminstagram.com/thegreencompanyma
• Pinterestpinterest.com/thegreencompanycompany
• LinkedInlinkedin.com/company/the-green-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Green Company