Treesafe

What Treesafe does

Treesafe Limited is a privately held New Zealand arboriculture company founded in 2009 and headquartered in Waimauku, Auckland. The company provides end-to-end tree care and land management services across five integrated lines: tree maintenance and pruning, tree and stump removal, land clearing for construction and restoration, tree planting and transplanting, and mulch production and delivery, supplemented by a 24/7 emergency storm clearing service. Customers span three segments - residential property owners, commercial clients (Downer, Cornwall Park, Remuera Golf Club, Wildlands), and government/public-sector accounts (Auckland Council via the AIMS framework, Auckland Transport, Northpower, and Kāinga Ora) - all served primarily within the Auckland region with select extensions into Northland via helicopter operations.

Service delivery is built around qualified NZ Arb-certified arborists and an owned capital-intensive fleet that includes excavators (PC120-6, Kobelco 5T), tip trucks (Hino, Isuzu, Nissan), Bandit chippers (15-inch and 19-inch), Carlton stump grinders, a Komatsu loader, and a 6-wheeler with a 25m Versalift insulated EWP. Specialist techniques such as advanced rigging with controlled lowering, crane-assisted removal (50-tonne mobile crane via NZ Crane Hire), helicopter removal for inaccessible sites, and excavator-mounted mulching differentiate the offering for hazardous and large-scale jobs. Six staff hold utility arboriculture qualifications enabling power network vegetation management for Northpower. Certifications include NZ Arboriculture Association Approved Contractor status, Site Safe, Prequal, Telarc, and Totika, supporting prequalification for government tenders.

The business model is professional services revenue: standard hourly rates or quoted project fees with 14-day quote validity, plus a transactional revenue stream from mulch sold in tiered 6m³ to 30m³ volumes with per-kilometre delivery fees via an online e-commerce store. Go-to-market is direct-to-consumer via phone (0800 TREES NZ), website quote forms, and field sales, with referral tracking built into the contact flow. Marketing is primarily organic - an active Instagram (@treesafe_nz) and Facebook presence, Google Business Profile, and a project-portfolio website - with no paid advertising or formal SEO program described. The company runs an apprenticeship pipeline (2-3 per year) and employs 11-50 staff.

Name

Treesafe

Legal name

Treesafe Limited

Website

https://treesafe.co.nz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Treesafe Limited is a privately held Auckland-based arboriculture company providing tree maintenance, removal, land clearing, planting, and mulch delivery services to residential, commercial, and government clients across the Auckland region and Northland, supported by qualified arborists and a capital-intensive equipment fleet.

Ownership category

akta.pro rank

Product category

Arboriculture Services

NAICS

Support Activities for Forestry (1153), Support Activities for Forestry (115310)

SIC

Agricultural Services (700)

akta.pro primary industry

Tree Removal & Dismantling (HSAIADAB)

akta.pro secondary industries

Tree Pruning & Crown Management (HSAIADAA), Utility Line Clearance & Vegetation Management (HSAIADAK), Tree Care & Arborist Services (IMAIAIAB), Tree Care & Arborist Services (BPABADAD)

Keywords

• Arborist services
• Tree removal
• Land clearing
• Tree maintenance
• Stump grinding

Headquarters

HQ city

Waimauku

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Arborist Services (Tree Maintenance, Pruning, Removal): Treesafe's core revenue stream from qualified arborists providing tree pruning, maintenance, and removal services to residential, commercial, and government clients. Pricing is based on standard hourly rates or quoted project fees. Services are booked per job or under ongoing maintenance contracts.
2. Land Clearing Services: Specialist land and site clearing for construction subdivisions, farmland, and commercial developments. Revenue is project-based, typically quoted per job. Involves use of excavators, mulching units, and crane/helicopter subcontractors.
3. Tree Planting Services: Specialist planting services including land preparation, tree planting, transplanting, and mulch application for large-scale tree projects. Revenue is project-based.
4. Mulch Sales and Delivery: Treesafe processes cleared vegetation into mulch and sells it commercially. Revenue is generated through bulk and residential mulch sales with delivery fees. Product is sold in cubic metre quantities (6m³ minimum) at tiered unit prices. Delivery fee charged per kilometre.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Treesafe is a New Zealand arboriculture company that delivers professional tree maintenance, removal, planting, land clearing, stump grinding, and 24/7 emergency storm clearing services to residential, commercial, and government clients across the Auckland region. The company operates a specialist fleet of excavators, chippers, tip trucks, stump grinders, a Versalift insulated elevated work platform, and engages crane and helicopter subcontractors for inaccessible removals. Cleared vegetation is processed and sold as mulch for residential and bulk commercial delivery, completing a maintain–plant–clear–remove–recycle lifecycle from a single provider.

Product overview

Treesafe is a service-based arborist company offering a comprehensive suite of tree care and land management services. The core service offerings include tree removal, tree maintenance/pruning, land clearing, tree planting, stump grinding, and emergency storm clearing. The company also operates a retail mulch delivery product (6m3 to 30m3 quantities) as a separate purchasable product. Services are delivered across Auckland region to residential, commercial, and council clients using a fleet of specialized machinery including cranes, helicopters, excavators, and chippers. The company holds NZ Arboriculture Association approval and employs qualified arborists.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree and Stump Removal Complete tree removal services including dangerous tree removal, advanced rigging techniques, crane and helicopter work for large-scale jobs, and stump grinding for residential and commercial sites.
• Tree Maintenance and Pruning Arborist tree maintenance including crown thinning, crown reduction, crown lifting, managed decline, palm maintenance, and hedge trimming services.
• Land Clearing Site and land clearing services for construction including subdivision clearing, crane and helicopter tree removals, excavator-mounted and tractor mulching units, weed clearance, and stream/creek weed removal.
• Tree Planting and Transplanting Large-scale tree planting services including land preparation, tree transplantation, weed extermination, and mulch application for prolonging tree life.
• Emergency Storm Clearing 24/7 emergency storm clearing and roadside tree clearing services for storm-damaged trees, debris, and landslides across Auckland, supporting Auckland Council, Auckland Transport, and other infrastructure asset managers during severe weather events.
• Stump Grinding Stump grinding and removal services using a range of stump grinders from small residential to large commercial applications, including Carlton stump grinders and domestic units.
• Mulch Delivery Organic mulch produced from cleared vegetation, available in 6m3 to 30m3 quantities with per-kilometre delivery fees. Suppresses weeds, retains moisture, improves soil structure, enhances nutrient uptake, prevents soil compaction, and moderates soil temperature.

Quantifiable outcome

• Cleared 13 hectares of mature mangroves flown out and chipped for Auckland Council
• +3 more outcomes

Named customers8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Auckland TransportcoreStrategic or Co-development PartnerTreesafe works with Auckland Transport on storm response and roadside clearing for roading assets and infrastructure across Auckland. The partnership involves 24/7 emergency response capability to clear roads following storm damage, landslides, and tree hazards.
• NorthpowercoreStrategic or Co-development PartnerTreesafe's utility-qualified arborist team (6 staff) with a 25m Versalift insulated EWP supports Northpower's power network vegetation management across Rodney and greater Auckland, including line clearance, hazard tree removal, and vegetation encroachment management.
• NZ Crane HirecoreChannel Partner/ Reseller/ DistributorTreesafe engages NZ Crane Hire's 50-tonne mobile crane for large tree removals where precision lowering is required, such as the Remuera Golf Club pine removal project. The crane is set up on Treesafe's track mats to protect surfaces.
• Ashton Crane HireminorChannel Partner/ Reseller/ DistributorTreesafe acknowledged Ashton Crane Hire as a key subcontractor partner for delivering large-scale storm response operations at scale, as noted in social media coverage of emergency response work.
• Tree Care Crane HireminorChannel Partner/ Reseller/ DistributorIdentified as a partner for emergency storm response operations, collaborating on large-scale clearing projects.
• East Coast Bays TowingminorChannel Partner/ Reseller/ DistributorEmergency response partner for storm damage operations, providing towing support during large-scale storm response.
• Atlas Cranes NorthlandminorChannel Partner/ Reseller/ DistributorCrane hire partner used for Northland tree transplanting and specialist removal operations beyond standard Auckland coverage.
• Magnum HireminorChannel Partner/ Reseller/ DistributorEquipment hire partner providing additional machinery support, noted for bulk order delivery logistics.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Asplundh Tree Expert: Global utility vegetation management and arborist services incumbent with deep utility line clearance and storm response capabilities. Comparable on the utility-arborist specialization but operates at vastly larger scale and as a multi-service incumbent.
• Davey Tree Expert: Established North American arborist, environmental, and utility services firm offering tree care, land clearing, and storm response. Comparable across multiple service lines and customer types but operates as a broad incumbent rather than a regional specialist.
• Ventia (Downer Utilities / Downer NZ vegetation services): Large Australasian infrastructure services provider with vegetation management, utility maintenance, and emergency response capabilities. Comparable as a buyer-side peer for utility line clearance and council vegetation contracts, though as a broad incumbent rather than a specialist arborist.

Direct peers

• Greenscene NZ: NZ arborist and vegetation management provider serving commercial, council, and infrastructure clients with tree work, land clearing, and ecological services. Closely comparable on government/infrastructure GTM and full-service offering.
• Total Tree Solutions: New Zealand arborist company providing tree removal, pruning, stump grinding, and vegetation management to residential, commercial, and council clients. Comparable on service offering and customer mix within the same domestic market.
• Treescape: New Zealand-wide arborist and vegetation management company offering tree maintenance, removal, and utility line clearance. Direct comparable on services, customer mix (councils, utilities, commercial), and equipment-led delivery model, though at larger national scale.
• Tree King NZ: Auckland-based arborist services company offering tree removal, pruning, stump grinding, and land clearing. Direct comparable on Auckland-focused residential and small commercial arborist work.
• ArborCare (NZ): Auckland-based arborist services firm providing tree removal, pruning, stump grinding, and consultancy to residential and commercial clients. Comparable service mix, customer segments, and Auckland regional focus to Treesafe.

Regional players

• Active Tree Services: Large Australian arborist and vegetation management company serving utilities, councils, and infrastructure clients. Comparable service portfolio (especially utility line clearance) but operating primarily across Australia rather than competing directly in New Zealand.
• Kaipara Timber & Tree Services: Smaller regional arborist and tree services operator serving rural and semi-rural clients north of Auckland. Comparable service mix but limited commercial/council overlap and confined to a sub-region, positioning it as a peripheral regional peer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/treesafeNZ
• Instagraminstagram.com/treesafe_nz
• LinkedInlinkedin.com/company/treesafe-limited

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treesafe