What Flyfood does

Flyfood, legally registered as CÔNG TY TNHH SAIGON F&B CONCEPT (Vietnamese limited liability company, business registration number 0319197142), is a private food delivery and catering operator in Ho Chi Minh City, Vietnam, trading under the FLYFOOD brand and the secondary mark FlyFood Tiệc 247. The business is built around three integrated service lines: on-demand dish delivery (Món giao ngay), full-package party and event catering delivered to the customer's location (Tiệc trọn gói tận nơi), and a service-at-site option (SAS: Giao món & phục vụ) that combines delivery with on-site staff at events. Operations run from two physical kitchen facilities — a central kitchen in Bình Hưng Hòa and a satellite kitchen in Phổ Quang — with no disclosed mobile application, third-party delivery platform integration, or API surface.

The menu is Vietnamese cuisine spanning appetizers (e.g., Chả giò hải sản), rice and soup dishes (e.g., Cơm chiên xá xíu), seafood preparations (e.g., Lẩu thái hải sản), and premium whole-item items such as Heo Sữa Quay Nguyên Con. Individual dishes are priced from approximately L245,000 to L2,100,000 per item with size variants (M/L/XL) and curated combo sets (Combo gợi ý); full-package catering pricing is not publicly listed and is handled through a hotline (028 39 911 911) operating 08h–22h daily. Revenue is generated through per-transaction fees on individual orders and one-time payments on catering packages, with the primary customer segment identified as event and party hosts — covering corporate events, birthdays, and gatherings — alongside a secondary long-tail of individual consumers.

Commercially, Flyfood is a brick-and-mortar F&B services business rather than a technology platform. Distribution is entirely direct-to-consumer through the proprietary website flyfood.com.vn, the hotline, and Facebook Messenger (m.me/flyfood.vn). No funding rounds, external investors, parent company, management team, partnerships, trademarks, patents, or regulatory actions are disclosed. The company's economic position rests on its local kitchen footprint and brand familiarity in Ho Chi Minh City rather than on technology, network effects, switching costs, or scale economics, and no time-series signals are available to assess growth or capital trajectory.

Name

Flyfood

Legal name

CÔNG TY TNHH SAIGON F&B CONCEPT

Website

https://flyfood.vn

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Flyfood is a Vietnamese private food delivery and catering company operating in Ho Chi Minh City, offering on-demand dish delivery, full-package party catering, and on-site event service for individual consumers and event hosts.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food Delivery - Individual Orders: Customers order individual dishes or combos for delivery. Prices range from L245,000 to L2,100,000 per dish. This is a per-transaction model for immediate consumption needs.
2. Catering & Event Packages: Complete party and event catering packages delivered to customer locations. The service is branded as 'Tiệc trọn gói tận nơi' (complete party packages delivered to your location), serving gatherings and celebrations.
3. Combo/Set Menus: Pre-designed combo meal suggestions for customers. These bundled offerings provide curated selections at specified price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Flyfood is a Ho Chi Minh City-based Vietnamese food delivery and catering operator. It sells ready-to-eat Vietnamese dishes for instant delivery (à la carte items ranging from VND 245,000 to VND 2,100,000 with M/L/XL size variants), bundled meal combos, and full-package party/event catering delivered to customer locations. An on-site service option (SAS: Giao món & phục vụ) combines delivery with staff service at the customer's venue.

Product overview

Flyfood is a Vietnamese food delivery and catering company operating as a single unified platform offering three core services: on-demand dish delivery (Món giao ngay), on-site food service with staff (SAS: Giao món & phục vụ), and full-package party catering delivered to location (Tiệc trọn gói tận nơi). The company also provides suggested meal combos and dedicated party menus as sub-offerings. The platform is operated by Saigon F&B Concept Co., Ltd. and operates from a central kitchen and satellite kitchen locations in Ho Chi Minh City.

Differentiator

Problem solved

Functional benefit

Products and services

• Món giao ngay (On-demand Dish Delivery) On-demand food delivery service offering ready-to-eat Vietnamese dishes (rice dishes, soups, hot pots, appetizers, salads, signature items like whole roasted suckling pig) delivered to individual customers in Ho Chi Minh City. Available in M/L/XL size variants at unit prices from VND 245,000 to VND 2,100,000.
• SAS: Giao món & phục vụ (Service at Site) Delivery plus on-site service solution that combines food delivery with full-service staff at the customer's location, for events and gatherings in Ho Chi Minh City.
• Tiệc trọn gói tận nơi (Full-Package Party Catering) Complete catering service for parties and events (birthdays, celebrations, corporate events, gatherings) delivered to the customer's location in Ho Chi Minh City, including food preparation and setup. Pricing obtained via hotline consultation.
• Combo gợi ý (Suggested Combos) Pre-curated meal combinations sold as convenient package deals for individual customers ordering food for personal or family consumption in HCMC.
• Thực đơn tiệc (Party Menu) Curated menu options specifically designed for party and event catering orders, supporting the full-package Tiệc trọn gói offering.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Loship: Vietnamese food and local delivery startup. Comparable to Flyfood as a domestic delivery platform competing in the same HCMC market, primarily through a marketplace model.
• ShopeeFood: Vietnamese food delivery service operated by Shopee. Directly competes with Flyfood on the same consumer segment for on-demand dish delivery in HCMC and other major Vietnamese cities.
• GrabFood Vietnam: Food delivery arm of the Grab super-app in Vietnam. Competes with Flyfood for individual meal delivery orders across Ho Chi Minh City, though via a marketplace model rather than own-kitchen vertical integration.
• Baemin Vietnam: Korean-origin food delivery platform active in Vietnam (now part of Grab). Comparable to Flyfood in targeting urban Vietnamese consumers for individual meal delivery, though without own-kitchen production.

Broad incumbents

• Pizza 4P's: Premium Vietnamese-Japanese restaurant chain with its own kitchens and delivery service in HCMC and Hanoi. Comparable to Flyfood in operating owned-kitchen production combined with delivery and event catering for premium customer segments.
• The Coffee House: Largest Vietnamese coffee chain (by Highlands Coffee operators) with in-house food and growing delivery/catering presence. Comparable as a domestic Vietnamese F&B brand with multi-channel ordering and broad customer reach.
• Foody.vn: Major Vietnamese restaurant discovery and delivery platform (parent of NowFood/Dinein). Overlaps with Flyfood on online food ordering for end consumers in Vietnam, though covers a much broader restaurant base.

Emerging players

• Vietnammm: Vietnamese food and dining marketplace. Comparable to Flyfood in connecting Vietnamese consumers with meal options, though without the own-kitchen vertical integration that anchors Flyfood's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookm.me/flyfood.vn
• LinkedInlinkedin.com/company/flyfood-vn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flyfood