Dental Technology Group

What Dental Technology Group does

Dental Technology Group, Inc. (DTG) is a privately held IT services company founded in 2005 by Mark Eibensteiner and headquartered in Fridley, Minnesota, with a Mid-South regional office in Bartlett, Tennessee. The company provides computer sales, support, and managed IT services exclusively to dental practices across the United States, ranging from single-seat offices to complex multi-location groups. DTG operates a proprietary Data Center built in 2007 that underpins its Data Replication Service (DRS), a multi-tiered backup offering with redundant on-site and off-site elements designed to reduce downtime and protect against full-site catastrophe.

DTG's product surface spans Dell commercial-grade hardware sales, customized Hardware Included Maintenance Plans (recurring monthly subscriptions comparable to equipment loan payments), HIPAA-compliant email and security infrastructure using Cisco-Meraki devices with DoD-specification encryption, Panasonic phone and video systems, audio/entertainment systems, premise wiring, and integration services for major dental practice management and imaging platforms including Dentrix, Eaglesoft, Open Dental, Dexis, Sirona, and others. All technicians hold Microsoft certifications plus dental-vertical credentials (Dentrix Certified Installation Engineers, Panasonic Certified Technicians, Cisco-Meraki Engineers).

The business model blends hardware pass-through revenue (Dell Enterprise Certified Partner), recurring managed-services and maintenance contracts, one-time installation and integration projects, and free consulting used as a top-of-funnel conversion tool. DTG markets through a consultative sales-led approach, supported by a website, Facebook, YouTube, and community involvement (e.g., MNMOM charity events, reduced fees for non-profits). The company is founder-owned with no disclosed institutional investors or M&A activity, and operates with a stated headcount of 1–10 employees.

Name

Dental Technology Group

Legal name

Dental Technology Group, Inc.

Website

https://dentaltechgroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Dental Technology Group is a privately held IT services provider founded in 2005, delivering computer hardware, managed backup, security, and integration services exclusively to U.S. dental practices from its Minnesota headquarters and a Mid-South regional office in Tennessee.

Ownership category

akta.pro rank

Product category

Dental IT Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Computer & Office Equipment (3570)

akta.pro primary industry

Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)

Keywords

• Dental IT services
• Managed backup services
• Practice management integration
• HIPAA compliant IT
• Computer systems integration

Headquarters

HQ city

Anoka

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Sales: Sale of Dell commercial-grade computers and equipment. DTG is a Dell Enterprise Certified Partner providing new, commercial grade products with at least 3-year warranties and 4-hour onsite warranty options.
2. Maintenance Plans: Recurring monthly revenue from Hardware Included Maintenance Plans. Plans are customized to each client and include proactive maintenance, hardware replacement, and unlimited technical support. Typical monthly pricing comparable to equipment loans.
3. Installation and Integration Services: One-time services for computer systems integration, ranging from single seat offices to complex multi-location practices. Includes starting a practice or achieving paperless office status.
4. Backup and Data Replication Services: Managed backup services using DTG's proprietary Data Center. DRS removes backup liability from the office with guaranteed good backups.
5. Consulting Services: Free consulting services for existing clients including network architecture and design, budgeting and timelines. New/potential clients receive free consulting when considering switching to DTG.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dental Technology Group provides computer sales, support, and services exclusively to the dental community, including Dell commercial-grade computer hardware, proprietary Data Replication Service (DRS) backup, HIPAA-compliant email and security systems, Panasonic phone and video systems, and full integration with major dental practice management and imaging platforms. The company serves dental practices ranging from single-seat offices to complex multi-location operations on a nationwide basis from its Minnesota headquarters, with a regional office in Tennessee and a local technician in Arkansas.

Product overview

Dental Technology Group provides a comprehensive suite of IT products and services exclusively for dental practices. The core offering centers on Dell computer hardware sales with enterprise-grade warranties, combined with the proprietary Data Replication Service (DRS) backup solution. Additional services include HIPAA-compliant email systems, Panasonic phone and video security systems, audio/entertainment systems, and consulting/maintenance plans. All services integrate with major dental practice management and imaging platforms including Dentrix, Eaglesoft, Open Dental, Dexis, and others. The company operates its own wholly-owned data center to deliver backup and security services.

Differentiator

Problem solved

Functional benefit

Products and services

• Dell Computer Systems Sale of new Dell commercial-grade computers and equipment, provided through DTG's Dell Enterprise Certified Partner status with at least 3-year warranties and 4-hour onsite warranty options. Targeted at dental practices.
• Data Replication Service (DRS) Managed backup service using DTG's proprietary Data Center, providing multi-tiered backup with redundant on-site and off-site elements; on-site backup enables fast recovery and emergency server emulation while off-site backup protects against full-site catastrophe. Targeted at dental practices needing HIPAA-compliant data protection.
• Hardware Included Maintenance Plans Customized monthly subscription maintenance plans covering IT troubleshooting (phone, remote, and on-site), hardware warranty, monthly proactive maintenance visits, and annual replacement of a portion of computer hardware with brand new equipment, with monthly pricing comparable to equipment loans. Targeted at dental practices.
• Consulting Services Free consulting services including network architecture and design, budgeting, and timelines for existing clients, with free consulting also offered to new or potential clients considering switching to DTG. Targeted at dental practices evaluating or changing IT providers.
• Practice Integration and Installation Services One-time integration and installation services for computer systems ranging from single-seat offices to complex multi-location practices, including starting a new practice and achieving paperless office status. Targeted at dental practices.
• Security Services Network and data security services including HIPAA and PCI-DSS compliance solutions, encrypted communications to the data center at DoD-specification 1024-bit encryption, virus/malware/spam/ransomware protection, and security assessments. Targeted at dental practices handling protected health information.
• Premise Wiring Services Low-voltage wiring services including phone and data wiring, termination and certification, secondary monitor wiring, and audio system wiring for dental offices. Targeted at dental practices during build-out or expansion.
• Office Communication and Patient Environment Systems Provision and integration of Panasonic Digital and VOIP phone systems, Panasonic security video systems, whole-office Russound stereo systems, and patient entertainment/TV systems for dental practices.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered primary, core and secondary.

• Dell CorporationprimaryTechnology or IntegrationDTG is a Dell Enterprise Certified Partner. Dell provides almost all computers for government agencies and majority of fortune 100 companies. As a certified partner, DTG provides better pricing than direct Dell purchases. All Dell products sold are NEW, commercial grade with at least 3-year warranties (many with lifetime warranties), and 4-hour onsite warranty availability.
• MicrosoftcoreTechnology or IntegrationMicrosoft Partner providing Microsoft Office, Windows 10, Microsoft Server 2019, and Microsoft 365 solutions. All DTG technicians are certified in Microsoft products and have contacts at Microsoft with 24x7 support available.
• Cisco MerakicoreTechnology or IntegrationCisco-Meraki Partner since 2007 providing firewall and security solutions. All Meraki devices exceed HIPAA and PCI-DSS compliance. Used for secure VPN tunneling, HIPAA compliant WIFI, and DRS backup solutions. Migration to Meraki line for DataCenter and DRS solutions.
• SamsungsecondaryTechnology or IntegrationSamsung Partner providing commercial HDTVs and display solutions for dental practices. Commercial displays include multi-year warranties with onsite replacement, designed for business use with better longevity and flexibility compared to consumer products.
• PanasonicsecondaryTechnology or IntegrationPanasonic Partner providing phone systems (Digital and VOIP) and video systems (Security video) for dental practices. DTG technicians are Panasonic Certified Technicians.
• RussoundsecondaryTechnology or IntegrationRussound Partner providing whole office stereo systems and audio solutions for dental practices.
• ErgotronsecondaryTechnology or IntegrationErgotron Partner based in St Paul MN providing mounting solutions for dental equipment. Product line is broad, flexible, economical, and durable, handling any mounting request. Used for monitor mounts and arms in treatment rooms.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Henry Schein One: Major technology and software provider to dental practices (Dentrix, TechCentral, and other dental software brands). Comparable to DTG as a vertically specialized dental technology platform, but with a portfolio model spanning software, payments, and IT services rather than a focused MSP offering.
• Carestream Dental: Large dental imaging, software, and practice management provider offering on-premise and cloud solutions as well as related IT support. Comparable to DTG in the dental IT and imaging integration space, but operating as a broad incumbent with its own imaging hardware and software suite.
• Patterson Dental (Patterson Companies): Major dental supply distributor that has expanded into dental technology, software, and services. Comparable to DTG in serving dental practices with combined supply, equipment, and technology offerings, though at a national distribution scale rather than as a focused IT services firm.
• TechCentral (by Henry Schein One): Henry Schein One's dedicated IT services and support arm for dental practices, providing managed IT, network, and cloud support at national scale. Comparable to DTG as a dental-focused IT services provider but operating at vastly greater scale and backed by the Henry Schein distribution platform.

Others

• Solutionreach: Patient relationship management and communication software for dental and healthcare practices. Comparable to DTG as a practice-facing technology vendor overlapping on the dental practice tech stack, but as a patient-communication SaaS rather than an IT services firm.
• Weave: Patient communication, scheduling, and payments platform widely used in dental and medical practices. Comparable to DTG as a technology layer deployed into dental practices, but as a SaaS vendor in the patient experience stack rather than an IT services and hardware provider.

Emerging players

• Open Dental: Open-source dental practice management software with a strong community of dental practice users. Comparable to DTG as a widely-deployed dental technology platform with on-premise and cloud deployment options, overlapping with several of DTG's certified platforms.
• Adit: Cloud-based dental practice management, patient communication, and digital marketing platform. Comparable to DTG in serving dental practices with technology and workflow tools, but as a SaaS provider rather than an on-premise IT services and hardware firm.
• Curve Dental: Cloud-native dental practice management software provider. Comparable to DTG as a technology partner to dental practices, but as a cloud-first software vendor rather than an on-premise IT services firm — representing both a competitive substitute and a potential integration partner for DTG.
• tab32: Cloud-based dental practice management and imaging software with a focus on data-driven dental practices. Comparable to DTG as a dental technology platform, but built on a cloud-first model that represents a long-term substitute for the on-premise IT stack DTG supports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoP6GTTgazKEDI_KJcVGutw
• Facebookfacebook.com/DentalTechGroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Technology Group