What Hobbex does

Hobbex is a Swedish e-commerce retailer founded in 1961 that specializes in radio-controlled (RC) vehicles and related hobby products. The company sells RC cars, aircraft, boats, drones, spare parts, batteries, and accessories, offering a catalog of 200+ RC car products and 38 RC aircraft. Operating from Stockholm with shipping fulfilled from its own warehouse in Sweden, Hobbex serves primarily Swedish consumers through a direct-to-consumer online retail model.

Name

Hobbex

Legal name

Hobbex Retail AB

Website

https://hobbex.se

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

Hobbex is a Swedish e-commerce retailer founded in 1961, specializing in radio-controlled (RC) vehicles, parts, and accessories. Operating from Stockholm with a 3,500+ spare-part warehouse, the company serves Swedish hobbyists and families through direct online sales.

Ownership category

akta.pro rank

Product category

Hobby RC Vehicles Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

RC Model Kits & Parts (Cars, Drones, Boats, Planes) (CRALAKAI)

Keywords

• RC vehicle retailer
• Hobby products e-commerce
• Radio-controlled models
• Model aircraft parts
• Hobby batteries chargers

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Hobbex generates revenue through direct sales of RC vehicles (cars, aircraft, boats), spare parts, batteries, chargers, and accessories via their e-commerce platform. Products are sold at fixed retail prices with occasional sales and promotions. Revenue is one-time transaction-based rather than recurring.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hobbex is a Swedish e-commerce retailer that sells radio-controlled (RC) hobby products directly to consumers through hobbex.se. Its assortment spans RC cars, aircraft, boats, drones, an own-brand RC monster truck, plus spare parts, batteries, chargers, and accessories, with all orders fulfilled from its own Swedish warehouse.

Product overview

Hobbex is a Swedish e-commerce retailer specializing in radio-controlled (RC) hobby products, established in 1961. The company operates as a specialized RC hobby retailer offering a comprehensive product portfolio centered around RC vehicles (cars, aircraft, and boats), supported by an extensive spare parts and accessories ecosystem. The core offerings include Hobbex-branded RC products (RS-16 Monster Truck series), complemented by third-party brands across all major RC vehicle categories: Monster Trucks, Buggy, Crawler, Desert Racer, Drift Cars, Short Course/Truggy, Nitro, and Work Vehicles. The aircraft category encompasses fixed-wing planes, helicopters, and drones (including GPS and camera drones with gimbal). The boat category includes motorboats and sailboats. A substantial accessories and spare parts business (3,500+ items) including electronics, batteries, chargers, and tools supports the product ecosystem. Children's electric ride-on cars represent an adjacent category. The company ships from its own Swedish warehouse with rapid delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Hobbex RS-16 Hobbex's own-brand Monster Truck RC car sold in standard (35 km/h) and Turbo (50 km/h) versions, featuring 4WD and a battery-and-charger bundle; targeted at hobbyists seeking an Hobbex-branded RC vehicle.
• RC Cars (Radiostyrda Bilar) Shoppable category of radio-controlled cars covering monster trucks, buggies, crawlers, desert racers, drift cars, short course, truggies, nitro RC, working vehicles, and children's electric cars in scales from 1/5 to 1/64; targeted at hobbyists and families.
• RC Aircraft (Radiostyrda Flygplan) Shoppable category of radio-controlled aircraft covering fixed-wing planes (trainer, warbird, sport models), helicopters (coaxial, single-rotor, 3D-capable) and drones (GPS, FPV, camera drones with gimbal stabilization); targeted at RC flight hobbyists.
• RC Boats (Radiostyrda Båtar) Shoppable category of radio-controlled boats including motorboats, sailboats, and TurboJet high-speed models; targeted at RC boating hobbyists.
• Spare Parts and Accessories (Reservdelar och tillbehör) Shoppable category of 3,500+ RC spare parts and accessories including motors (brushless/brushed), ESCs, radios and receivers, servos, wheels and rims, tools, and lifestyle products; targeted at RC hobbyists maintaining or upgrading their vehicles.
• Batteries and Chargers (Batterier och laddare) Shoppable category of RC batteries (Li-Po 1S–4S, Li-Ion, NiMH, Li-HV, Li-Fe) plus chargers (multi, balance, Li-Po, NiMH), charging cables, adapters, connectors and safety storage accessories; targeted at RC hobbyists powering and maintaining their vehicles.
• Children's Electric Cars (Elbil för barn) Shoppable category of electric ride-on cars for children with realistic licensed designs (Porsche, Lamborghini, Mercedes, Aston Martin, Audi), multiple speed settings, optional 4WD, LED lights and sound effects; targeted at parents buying children's ride-on vehicles.

Quantifiable outcome

• 30-day open purchase policy ensures customer satisfaction and reduces purchase risk
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ARRMAcoreOthersARRMA is a leading RC vehicle brand sold through Hobbex. Hobbex stocks and sells a wide range of ARRMA products including Granite, Typhon, Senton, Mojave, Kraton, Fury, Gorgon, and Vorteks models across monster truck, buggy, short course, and truggy categories.
• WLtoyscoreOthersWLtoys is a major budget-to-mid-range RC vehicle brand offered by Hobbex, featuring a wide variety of products including buggies, monster trucks, crawlers, and mini vehicles known for good value and performance.
• AxialcoreOthersAxial is a premium RC crawler brand featured in Hobbex's catalog, known for realistic scale models and high-quality construction for serious crawler enthusiasts.
• MJX RCcoreOthersMJX RC (Hyper Go series) is a growing brand in Hobbex's portfolio, offering brushless motors, adjustable speed, and modern design at competitive price points for both beginners and experienced users.
• LOSIcoreOthersLOSI is a premium RC brand sold by Hobbex, offering high-end models including the LMT Megalodon monster truck, Micro-T series, and Promoto-MX motorcycle line for enthusiasts seeking top performance.
• Volantex RCcoreOthersVolantex RC is Hobbex's primary supplier for RC aircraft, offering a wide range of fixed-wing planes including Sport Cub, P-51 Mustang, Spitfire, F4U Corsair, F16 Falcon, and Zero models with gyro stabilization.
• HuinaminorOthersHuina supplies scale RC vehicles including excavators, dump trucks, fire trucks, and construction equipment models featured in Hobbex's working vehicle category.
• SuchiyuminorOthersSuchiyu (SCY) is a budget-friendly RC brand offered by Hobbex, specializing in compact 1/16 scale buggies, desert racers, and entry-level vehicles with brushless and brushed motor options.
• HSP RacingminorOthersHSP Racing provides value-oriented RC vehicles including drift cars, monster trucks, and truggies available through Hobbex's catalog.
• RGTminorOthersRGT offers budget-friendly RC crawlers including the Cruiser V3 and Intruder models, sold through Hobbex as an affordable entry point to the crawler category.
• HengLongminorOthersHengLong supplies military-themed RC vehicles including tank models (Sherman Easy Eight, M26 Pershing) available through Hobbex's working vehicle selection.
• TamiyaminorOthersTamiya is a well-known premium RC brand featured by Hobbex, offering detailed truck models including Ford Aeromax, flatbed semitrailer, and fuel tank trailer for collectors and enthusiasts.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Conrad Electronic: Conrad Electronic is a large European broadline electronics and hobby retailer carrying RC vehicles, batteries, and components. It is a broad incumbent comparable to Hobbex because it serves hobbyist RC buyers across multiple European countries, but competes as part of a much wider product portfolio rather than as an RC specialist.
• Clas Ohlson: Clas Ohlson is a Nordic broadline retailer offering a hobby/leisure assortment that includes some RC toys and ride-on vehicles. It is a broad incumbent peer to Hobbex because it targets overlapping Swedish consumers for entry-level RC and outdoor hobby products, even though its core business spans many other categories.
• Biltema: Biltema is a Nordic broadline retailer carrying RC hobby products alongside a wide range of auto, home, and leisure categories. It is a broad incumbent competitor to Hobbex because Swedish consumers can buy entry- and mid-range RC products from Biltema's physical and online channels, though it does not specialize in enthusiast-grade RC.

Direct peers

• AMain Hobbies: AMain Hobbies is a US-based specialty e-commerce retailer focused on RC vehicles and related hobby products. It is directly comparable to Hobbex because it operates an online-only RC storefront carrying many of the same brands (e.g., ARRMA, LOSI, Axial) and emphasizes deep SKU breadth and spare-parts availability.
• Tower Hobbies: Tower Hobbies is a long-established US specialty retailer of RC cars, aircraft, drones, and spare parts with a comparable direct-to-consumer e-commerce model. It is a direct functional peer because it sells overlapping hobby-grade RC brands to enthusiast customers via its own storefront and ships from its own warehouse.
• HobbyKing: HobbyKing is a globally known online retailer specializing in RC hobby products (vehicles, batteries, electronics, accessories). It is a direct peer to Hobbex because its core offering — RC vehicles and spare parts sold direct to hobbyists worldwide — mirrors Hobbex's category, GTM motion, and SKU composition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hobbex