Matt Blatt Auto

What Matt Blatt Auto does

Matt Blatt Auto Group is a privately held, family-owned automotive dealership group founded in 1989 and headquartered at 6211 Black Horse Pike in Egg Harbor Township, New Jersey. The company operates multiple franchised dealerships across southern New Jersey — two Kia rooftops (Egg Harbor Township and Toms River), one Nissan rooftop (Egg Harbor Township), and one Mitsubishi rooftop (Glassboro) — plus a standalone Matt Blatt Tire and Auto service center. The company homepage additionally surfaces a Matt Blatt Kia of Abington location (indicative of Pennsylvania adjacency) and a Matt Blatt INFINITI dealership, signaling brand-line and geographic expansion beyond the core footprint. Across the group's rooftops, Matt Blatt retails new vehicles from Kia, Nissan, Mitsubishi, and (per the INFINITI site) INFINITI franchises, alongside an extensive pre-owned inventory spanning luxury (Cadillac, Mercedes) to mainstream (Jeep, GMC, Chevrolet, Ram) brands.

The group's commercial model blends traditional showroom retail with a digital-forward buying experience. Revenue streams include new vehicle sales, used vehicle sales, finance and insurance products arranged through local banks and lenders (explicitly including subprime buyers), and certified service-and-parts operations at each rooftop. The core technology layer is an integrated online buying platform that supports end-to-end digital transactions: trade-in appraisal powered by a Kelley Blue Book integration (instant cash offers with no purchase required), one-click deal customization, digital financing applications, and remote fulfillment via free 10-mile home delivery or curbside pickup. Differentiators promoted on the site include a 4-day/300-mile "Love It Or Leave It" full-refund return guarantee and a "Premium Test Drive Plus" at-home or at-work test drive service.

The go-to-market motion is a hybrid sales-led and direct-to-consumer model: field sales teams at four-plus physical showrooms are complemented by an inside sales function supporting digital inquiries, and the company markets through its website, Instagram, Facebook, and TikTok channels. Headcount is reported at 51–100 employees, and the company explicitly markets financing availability across all credit backgrounds — a positioning aimed at buyers who may face challenges with traditional lender approvals. No revenue, funding history, M&A activity, or ownership changes are disclosed in the available source material.

Name

Matt Blatt Auto

Legal name

Matt Blatt Auto Group

Website

https://mattblattdealerships.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Matt Blatt Auto Group is a privately held, family-owned New Jersey automotive dealership group operating four-plus franchised rooftops (Kia, Nissan, Mitsubishi, INFINITI) plus a tire and auto service center, selling new and used vehicles with an integrated 100% online buying platform, KBB-powered trade-in, and home delivery.

Ownership category

akta.pro rank

Product category

Automotive Retail (New and Used Vehicle Dealerships)

NAICS

Automobile Dealers (4411), Used Car Dealers (441120), Automotive Parts, Accessories, and Tire Retailers (4413), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro industry

PRIMARYFSAKADAA

New & Used Auto Purchase Loans

Financial & Insurance/Lending & Consumer Finance/Auto Lending & Vehicle Finance

SECONDARYFSAEAEAK

Auto & Vehicle Loan Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Mortgage Brokerage & Loan Intermediation

SECONDARYFSAJALAD

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors)

Financial & Insurance/Insurance — Motor, Property & Casualty/Warranty & Service Contract / Mechanical Breakdown Insurance

Keywords

• Automotive dealership services
• New vehicle sales
• Used vehicle sales
• Auto financing services
• Vehicle maintenance repair

Headquarters

HQ city

Glassboro

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. New Vehicle Sales: Sale of new Kia, Nissan, and Mitsubishi vehicles from four dealership locations across New Jersey
2. Used Vehicle Sales: Sale of pre-owned vehicles including luxury brands (Cadillac, Mercedes) and mainstream brands (Jeep, GMC, Chevrolet, Ram trucks)
3. Finance and Insurance Products: Financing services for vehicle purchases working with local banks and lenders, plus vehicle protection products
4. Service and Parts: Full-service departments at each location providing certified technician repairs, maintenance, and genuine parts

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Matt Blatt Auto Group is a New Jersey-based franchised auto dealership group that sells new Kia, Nissan, and Mitsubishi vehicles, an extensive inventory of used vehicles across luxury and mainstream brands, in-house vehicle financing through partnerships with local banks and lenders, and certified factory-trained service and parts. The group operates four dealership locations plus a tire and auto service center, and supports purchases through a 100% online buying platform, KBB-powered trade-in appraisals, at-home test drives, and free home delivery within a 10-mile radius, complemented by a 4-day Love It Or Leave It return policy.

Product overview

Matt Blatt Auto Group is a New Jersey-based automotive dealership group operating multiple franchised dealerships (Kia, Nissan, Mitsubishi) across Egg Harbor Township, Toms River, and Glassboro. The company offers a comprehensive automotive retail experience combining new and used vehicle sales, in-house financing solutions, and full-service maintenance departments. The group has developed a digital-forward buying experience featuring 100% online purchasing, at-home test drives, and home delivery services, differentiated by a 4-day Love It Or Leave It return guarantee. Primary brands include Kia (Sorento, Sportage, Telluride, Seltos, Carnival, Niro, K4, K5, EV9), Nissan (Sentra, Altima, Rogue, Murano, Pathfinder, Frontier, Kicks, Armada), and Mitsubishi (Outlander, Outlander Sport, Eclipse Cross), with used inventory spanning luxury to mainstream segments.

Differentiator

Problem solved

Functional benefit

Brands

• Matt Blatt Kia: Kia automobile dealership and service center
• Matt Blatt Nissan
• Matt Blatt Mitsubishi
• Matt Blatt Tire and Auto

Products and services

• New Vehicle Sales (Kia, Nissan, Mitsubishi) Retail sale of new Kia, Nissan, and Mitsubishi vehicles from dedicated franchise dealerships across New Jersey, serving individual consumers in the Delaware Valley region.
• Used / Pre-Owned Vehicle Sales Retail sale of pre-owned vehicles including luxury and mainstream brands across all Matt Blatt dealership locations, with inventory transferable between stores for New Jersey consumers.
• Vehicle Financing Services Auto loan origination and financing facilitation through partnerships with local banks and lenders, available to vehicle buyers regardless of credit background including subprime.
• Service & Parts Department Certified maintenance, diagnostics, repair, and OEM parts replacement for Kia, Nissan, and Mitsubishi vehicles at each New Jersey dealership location, staffed by factory-trained technicians.
• Online Car Buying Service End-to-end digital vehicle purchasing service that lets customers shop inventory, customize their deal, value a trade-in, apply for financing, and complete the transaction fully online.
• Home Delivery and Curbside Pickup Free vehicle delivery to a customer's home or curbside pickup at the dealership within a 10-mile radius of any Matt Blatt location following an online purchase.
• Premium Test Drive Plus (At-Home Test Drive) Mobile test drive service delivering a vehicle to a customer's home or workplace (or in-store) so they can evaluate the vehicle and, if desired, complete the purchase on the spot.
• Vehicle Trade-In Appraisal (Kelley Blue Book Instant Cash Offer) Instant cash offer for a customer's vehicle powered by Kelley Blue Book, usable toward a trade-in at Matt Blatt or as a standalone cash sale to the dealership.
• Vehicle Protection Plans Extended vehicle protection plans and coverage options sold alongside new and used vehicle purchases to supplement manufacturer warranty and reduce repair-cost risk.

Quantifiable outcome

• Serving Delaware Valley for over 30 years with loyal customer base

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Kelley Blue BookcoreTechnology or IntegrationOfficial Kelley Blue Book integration providing instant cash offer trade-in appraisals on the Matt Blatt website. Uses KBB's official trade-in value guide and ribbon/badge placement on the website to enhance customer trust and streamline the trade-in process.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lithia Motors / Driveway: Large public dealer group operating hundreds of franchised rooftops plus the Driveway online buying platform — a direct comparator to Matt Blatt's online buying capability, though at national scale with much broader OEM mix.
• AutoNation: Largest US franchised auto dealer with ~300 rooftops across multiple brands and states; comparable as a multi-brand franchised new and used vehicle retailer, though at vastly greater scale and geographic diversity than Matt Blatt.
• Group 1 Automotive: Public US/UK franchised dealer group with ~200 rooftops; comparable as a multi-brand franchised retailer with similar OEM mix (including Kia, Nissan, Toyota, Honda), though at national scale.
• Penske Automotive Group: Diversified public dealer group with premium and luxury franchises plus commercial truck operations; comparable as a multi-brand franchised retailer, but skews toward premium brands and operates at much larger scale.
• Sonic Automotive: Public dealer group with EchoPark used-car standalone stores; comparable on the franchised new and used vehicle retail side, with the EchoPark division representing a more developed used-car digital channel than Matt Blatt's current platform.

Direct peers

• CarMax: Largest US used-car retailer with extensive inventory and integrated financing; comparable as a used-vehicle retailer targeting convenience-oriented buyers, though CarMax has no new-car franchise exposure and is far larger.

Emerging players

• Vroom: Online used-car retailer with home delivery; comparable to Matt Blatt's online buying and delivery capabilities but operating at national scale without physical showrooms.
• Carvana: Pure-play online used-car retailer with home delivery and 7-day return policy; a direct comparator to Matt Blatt's online buying plus Love It Or Leave It return guarantee, and a primary competitive threat in the convenience-driven buyer segment.

Regional players

• Berner Auto Group: Family-owned multi-rooftop dealership group in New Jersey selling Hyundai, Subaru, and other franchises; comparable as a similarly-sized private regional dealer group competing in the same New Jersey market.
• Holman Automotive: Large family-owned dealership group based in the Philadelphia/South Jersey region — directly comparable as a Mid-Atlantic regional dealer group with franchised new-vehicle operations overlapping Matt Blatt's market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mattblatt
• Facebookfacebook.com/MattBlattTV
• Instagraminstagram.com/mattblattdealerships
• LinkedInlinkedin.com/company/matt-blatt-dealerships

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matt Blatt Auto