Power Star
- Company typePrivate
- Founded2004
- HeadquartersCheadle, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Power Star firmographics
Firmographics- Name
- Power Star
- Legal name
- Powerstar Ltd
- Website
- https://maxstrength.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Power Star industry classification
Industry- Product category
- Fitness Equipment Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)
- akta.pro secondary industries
- Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Full-Line Sporting Goods Superstores (CRAMABAA)
Keywords
Where Power Star is headquartered
LocationHeadquarters
- HQ city
- Cheadle
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Power Star business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: Direct e-commerce sales of fitness equipment including boxing gear, gym accessories, rugby training equipment, and home fitness products. One-time product purchases with no recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Boxing Equipment - Gloves, Pads, and Accessories |
| Unit Pricing | Pay-as-you-go | Fitness Equipment - Steppers, Weights, and Machines |
| Unit Pricing | Pay-as-you-go | Rugby Training Equipment |
| Unit Pricing | Pay-as-you-go | Premium/Specialty Items |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Power Star product offering
Product offeringCore offering
Power Star Ltd, trading as MAXSTRENGTH, is a UK-based e-commerce retailer supplying martial arts, fitness, and weightlifting equipment directly to consumers through its Shopify online store. The catalogue spans boxing and MMA gear, rugby training equipment, general fitness machines, weightlifting accessories, and recovery products, with free UK mainland delivery and next-day delivery options. Customers can also place bulk orders via WhatsApp for clubs, wholesalers, and retailers.
Product overview
MAXSTRENGTH is a UK-based fitness equipment brand operated by Powerstar Ltd, offering a comprehensive e-commerce portfolio of premium fitness and combat sports equipment. The product line includes boxing and MMA gear (gloves, punch bags, focus pads, head guards, speed balls, kick pads), rugby training equipment (tackle bags, shields), general fitness equipment (steppers, pull-up bars, dip stations, weight benches, vibration plates, treadmills), weightlifting gear (dumbbells, weight plates, barbells), yoga and floor mats, fitness accessories (resistance bands, ab wheels, sauna equipment), and protective/supportive braces. Products are sold through a Shopify-powered online store with free delivery on UK mainland orders and next-day delivery options.
Differentiator
Problem solved
Functional benefit
Products and services
- MAXSTRENGTH Boxing Equipment Comprehensive range of boxing training equipment including gloves, punch bags, focus pads, head guards, speed balls, kick pads, and MMA gear for martial arts training, sold to individual fitness enthusiasts and clubs.
- MAXSTRENGTH Rugby Equipment Rugby training equipment including tackle bags, kick shields, tackle shields, double rugby shields with back zip, and rugby tackle rings for clubs, schools, and teams.
- MAXSTRENGTH Fitness Equipment General fitness equipment including aerobic steppers, power bags, Bulgarian bags, ab wheel rollers, leg stretchers, and sissy squat machines for home and commercial gym use.
- MAXSTRENGTH Weightlifting Equipment Weightlifting equipment including adjustable vinyl dumbbells (10-30kg), hex dumbbells (rubber coated), weight plates, Olympic barbell bars, and adjustable foldable weight benches for home and commercial strength training.
- MAXSTRENGTH Exercise Machines Exercise machines including pull-up towers, Bluetooth-enabled vibration plate machines, folding treadmills, sissy squat machines, leg stretchers, and adjustable weight benches for home gym fitness.
- MAXSTRENGTH Punch Bags (including Strike360) Punch bags including the proprietary Strike360 freestanding models (4FT, 5.5FT, 6FT) with circular base system for stability and 360-degree striking, plus hanging target bags, wall-mounted pads, and GFT series bags.
- MAXSTRENGTH Yoga and Floor Mats Yoga and exercise mats including NBR yoga mats (15mm), tri-folding mats, and EVA interlocking foam mats (12mm) for kids, in various colors.
- MAXSTRENGTH Fitness Accessories Fitness accessories including resistance bands (5-in-1 heavy duty, loop booty, hip/thigh/glute bands), ab wheel rollers, smart fitness tracker bracelets, sauna sweat suits, infrared sauna blankets, and slam balls.
- MAXSTRENGTH Braces and Support
- MAXSTRENGTH Protective Gear Protective sports gear including groin guards, shin guards, and other protective equipment for combat sports and training.
- MAXSTRENGTH Equipment Bundles Product bundles combining boxing gloves with focus pads, punch bags with boxing gloves, and other training equipment sets for comprehensive home gym setup.
Companies that use Power Star
Customer profileSegments4 records
Ideal customer profiles3 records
Power Star technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature1 record
Power Star partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Power Star competitors and assessment
Company assessmentRegional players
- Decathlon: Decathlon is a global sporting goods retailer with a significant UK presence offering boxing, fitness, rugby, and weightlifting equipment at competitive prices across physical stores and online. Competes with MAXSTRENGTH across multiple sporting goods categories in the UK market, though at far greater scale and with a multi-channel footprint.
Direct peers
- RDX Sports: RDX Sports is a UK-founded global combat sports and fitness equipment brand offering boxing gloves, MMA gear, and training equipment through its own e-commerce storefront. Closely mirrors MAXSTRENGTH's boxing/MMA focus, DTC model, and presence in the UK fitness market.
- Sweatband.com: Sweatband.com is a UK-based online fitness equipment retailer offering treadmills, exercise bikes, weights, and accessories via an e-commerce storefront. Comparable as a UK DTC fitness equipment retailer with overlapping categories (cardio, strength, accessories) and similar customer base.
- Powerhouse Fitness: Powerhouse Fitness is one of the UK's largest fitness equipment retailers, both online and in-store, offering cardio machines, strength equipment, boxing gear, and accessories. Comparable as a UK-based fitness equipment retailer with overlapping product range, though with a larger multi-channel footprint.
- Title Boxing: Title Boxing is a major US-based boxing and combat sports equipment retailer selling gloves, punch bags, focus mitts, and protective gear direct-to-consumer. Direct category peer in boxing equipment retail with similar product breadth and target buyer.
- Century Martial Arts: Century Martial Arts is a US-based martial arts and combat sports equipment retailer offering gloves, training gear, and protective equipment for MMA, boxing, and martial arts. Direct peer in combat sports equipment retail with similar DTC model and product focus.
- Gorilla Sports: Gorilla Sports is a UK and Australia-based online retailer of strength and fitness equipment including dumbbells, benches, and boxing gear. Highly comparable as a multi-category DTC fitness/boxing e-commerce retailer overlapping MAXSTRENGTH's product mix and target customer.
Broad incumbents
- Adidas Boxing: Adidas operates a global boxing and combat sports equipment line within its broader sports portfolio, selling gloves and training gear through its DTC site and global retail partners. A broad incumbent competitor in boxing/MMA equipment with vastly larger brand and distribution reach than MAXSTRENGTH.
- Everlast: Everlast is a globally established boxing and fitness brand with a broad product portfolio across boxing gloves, equipment, apparel, and fitness accessories sold through retailers and its own DTC site. Competes with MAXSTRENGTH in boxing equipment and fitness but at much greater scale across multiple distribution channels.
- Lonsdale London: Lonsdale is a heritage UK boxing and sports apparel/equipment brand with broad product lines including boxing gloves, training gear, and apparel. Overlaps with MAXSTRENGTH's boxing equipment category and UK market presence, though primarily brand-led rather than a broad catalog retailer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Power Star social profiles
Digital presencePower Star financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power Star leadership team
Management profileNumber of profiles
Power Star funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power Star M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power Star
What does Power Star do?
Power Star Ltd, trading as MAXSTRENGTH, is a UK-based e-commerce retailer supplying martial arts, fitness, and weightlifting equipment directly to consumers through its Shopify online store. The catalogue spans boxing and MMA gear, rugby training equipment, general fitness machines, weightlifting accessories, and recovery products, with free UK mainland delivery and next-day delivery options. Customers can also place bulk orders via WhatsApp for clubs, wholesalers, and retailers.
Is Power Star a public or private company?
Power Star is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Power Star founded?
Power Star was founded in 2004. It employs 1 to 10 people.
Where is Power Star based?
Power Star is headquartered in Cheadle, United Kingdom, in the Europe region.
How does Power Star make money?
One revenue line is on record: direct Product Sales.
Who are Power Star's main competitors?
Decathlon is listed as a regional player. Direct peers are RDX Sports, Sweatband.com, Powerhouse Fitness, Title Boxing, Century Martial Arts and Gorilla Sports. Broad incumbents are Adidas Boxing, Everlast and Lonsdale London.
Does Power Star have an API?
No public API is recorded for Power Star.
What industry is Power Star in?
Power Star's product category is Fitness Equipment Retail. Its primary akta.pro industry code is CRAMADAI, Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps), with a secondary code of CRAMADAB, Strength Training Equipment Retail (Racks, Benches, Barbells, Plates). Its NAICS code is 45911 and its SIC code is 3949.