Brainbox Design for Business

What Brainbox Design for Business does

Brainbox Design for Business is a Brazilian B2B design consultancy founded in 2008 and headquartered in Alphaville/Pinhais (Paraná), with a second office in São Paulo (Itaim Bibi). Operated as a subsidiary of Grupo OM — a diversified marketing-and-communications holding company — Brainbox delivers integrated design services across brand strategy, visual identity, packaging design, retail architecture, and visual merchandising to enterprise clients in food & beverage, retail/grocery, industrial, agriculture, and sportswear sectors. Visible enterprise logos include Embraer, Grupo Boticário, Corteva, ASICS, Subway Brazil, Frimesa, Farmácias Nissei, Jasmine Alimentos, Italo Supermercados, and Kraft Foods, reflecting 100+ brand engagements over the firm's 18-year history.

The firm executes projects through two proprietary methodologies: the "Mapear, Direcionar e Navegar" three-stage brand planning process (Map, Direct, Navigate) and the trademark-registered "Círculo de Associações®" framework, which structures brand building from the audience's perspective rather than from internal company discourse. Services span strategy formulation, naming, verbal and visual identity design, structural and graphic packaging, shop-in-shop and store design, planogram and in-store communication systems, and tone-of-voice/content work. Go-to-market is sales-led and direct, leveraging portfolio visibility, case studies, and partner-authored content marketing on LinkedIn, Instagram, and a regularly updated blog.

Business model is project-based professional services — consulting and design fees are not publicly disclosed and are scoped per engagement. Pricing is determined through client consultation. The 11-50 employee team operates from the two Brazilian offices with no disclosed international expansion beyond Brazilian national coverage. Operating geographies are restricted to Brazil, with no external funding rounds, M&A activity, or partnership disclosed beyond the intra-Grupo OM agency network.

Name

Brainbox Design for Business

Legal name

Brainbox

Website

https://brainboxdesign.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Brainbox Design for Business is a Brazilian B2B design consultancy, founded in 2008 and part of Grupo OM, that delivers branding, visual identity, packaging design, and retail architecture services to enterprise clients across food & beverage, retail, industrial, and agriculture sectors from offices in Pinhais and São Paulo.

Ownership category

akta.pro rank

Product category

Brand Design Consulting

NAICS

Graphic Design Services (541430), Interior Design Services (541410), Industrial Design Services (54142), Other Specialized Design Services (54149)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Brand strategy consulting
• Visual identity design
• Packaging design services
• Retail store design
• Brand management consulting

Headquarters

HQ city

Pinhais

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branding & Strategy Consulting: Core consulting services for brand positioning, strategy development, and brand management. Projects include strategic planning, market research, competitive analysis, and ongoing brand governance.
2. Visual Identity & Design: Creation of brand visual systems including logos, color palettes, typography, and comprehensive visual identity guidelines.
3. Packaging Design: Product packaging design services for food, beverage, and consumer goods clients, including structural design and visual communication.
4. Retail Architecture & Store Design: Physical retail space design including shop-in-shop formats, store design, visual merchandising, and in-store communication materials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Brainbox Design for Business is a Brazilian B2B design consultancy that provides integrated branding, visual identity, packaging design, retail architecture/store design, and visual merchandising services to enterprise clients. The firm delivers brand strategy and execution projects using its proprietary 'Mapear, Direcionar e Navegar' methodology and the Círculo de Associações® framework, serving companies across food & beverage, retail, industrial, and services sectors in Brazil.

Product overview

Brainbox is a Brazilian design and branding consulting firm offering integrated services across brand strategy, visual identity, packaging design, retail architecture, and visual merchandising. The firm operates using its proprietary 'Mapear, Direcionar e Navegar' methodology and the Círculo de Associações® framework to guide clients from strategic diagnosis through to execution. Services include Branding & Estratégia, Identidade Visual, Design de Embalagem, Arquitetura para Varejo, and Visual Merchandising, all delivered as part of an integrated consultancy rather than discrete software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Estratégia (Branding & Strategy) Strategic brand positioning and management services for enterprise clients, covering strategic planning, market research, competitive analysis, positioning, competitive territory, differentiation, brand platform, and ongoing brand governance.
• Identidade Visual (Visual Identity) Creation of brand visual systems including logos, color palettes, typography, and comprehensive visual identity guidelines for consistent brand expression across all touchpoints.
• Design de Embalagem (Packaging Design) Product packaging design services for food, beverage, and consumer goods clients, including structural design, graphic design, naming, and visual communication for shelf impact.
• Arquitetura para Varejo (Retail Architecture / Store Design) Physical retail space design including shop-in-shop formats, store design, visual merchandising integration, and spatial planning for physical retail environments and multi-location retail chains.
• Visual Merchandising Visual merchandising services including planogram design, fixture planning, in-store signage, and promotional material systems for point-of-sale execution and consistent in-store brand experience.
• Comunicação e Conteúdo (Communication & Content) Brand communication and content services including institutional tone of voice development, writing guidelines, and marketing communication consistency frameworks for ongoing brand expression.

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Grupo OMcoreOthersBrainbox is part of Grupo OM, a holding company for marketing and communication services. Grupo OM integrates multiple specialized agencies providing comprehensive marketing solutions to clients.
• Opus MultiplaminorStrategic or Co-development PartnerSister agency within Grupo OM holding, operating as an integrated communication partner.
• House CricketminorStrategic or Co-development PartnerSister agency within Grupo OM holding, part of the integrated agency ecosystem.
• SensominorStrategic or Co-development PartnerSister agency within Grupo OM holding focused on performance and data-driven marketing.
• Tailor MediaminorStrategic or Co-development PartnerSister agency within Grupo OM holding.
• DOM SoluçõesminorStrategic or Co-development PartnerSister company within Grupo OM holding providing business solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brainboxdesign
• Instagraminstagram.com/brainboxdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainbox Design for Business