What Athlegen does

Athlegen is a sub-brand of Alevo Pty Ltd, an Australian privately held manufacturer of professional treatment tables, massage beds, examination couches, and clinical seating founded in 1989 and operating under ABN 62 128 165 971. The portfolio is organized into three tiers: Athlegen (premium Australian-made Pro-Lift electric tables with motorised backrest and seat tilt, 15-year structural warranty), Forme Medical (Australian-made clinical tables with 15-year warranty), and Centurion (budget-friendly tables manufactured overseas to Alevo specifications with a 5-year warranty). Core technology centres on electric lift systems powered by German-made motors, configurable upholstery and cushioning, and a highly automated Ballarat, Victoria manufacturing facility. The company operates a Design Centre in Melbourne, a Sydney showroom at Waterloo NSW, a Mitchell Park warehouse, and is currently building a new Ballarat factory to support growth in Australian and export markets.

The business generates revenue primarily through one-time hardware sales of tables, massage beds, examination couches, massage chairs, and medical/saddle seating, sold via the alevo.co e-commerce storefront and direct bulk sales for clinic fit-outs. A recurring aftermarket layer is built on Alevo Care, which provides servicing, reupholstery, and a stocked spare-parts inventory (motors, control boxes, gas struts) across Australia. Distribution reaches more than 40 countries, supported by registered NDIS Provider status that enables direct sales to disability scheme participants with TGA compliance documentation. The company reports a base of over 50,000 customers and more than 100,000 tables delivered worldwide, with named enterprise customers including I-MED Radiology Network (full radiology clinic fit-out), Laser Clinics Australia (10+ year purchasing relationship), and GENEA Fertility.

Athlegen serves B2B and prosumer segments including physiotherapy, chiropractic, massage therapy, osteopathy, beauty and spa, medical and GP practices, allied health (gynaecology, imaging, sonography), tattoo studios, and students/home users. Pricing is not publicly disclosed; made-to-order Australian-made products carry 3-6 week lead times while in-stock Centurion models dispatch in 2-3 business days, and bulk discounts are negotiated for new practice fit-outs. No venture capital, private equity, or public listing is disclosed.

Name

Athlegen

Legal name

Alevo Pty Ltd

Website

https://athlegen.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Athlegen (an Alevo Pty Ltd sub-brand) designs and manufactures premium Australian-made electric and stationary treatment tables, massage beds, and clinical seating in Ballarat, Victoria, serving physiotherapy, chiropractic, massage, beauty, and medical professionals across 40+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Mascot

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Treatment and Massage Table Sales: One-time sale of physical treatment tables, massage beds, examination couches, and chairs. Products sold through Alevo's own e-commerce storefront and direct sales. In-stock Centurion models dispatched in 2-3 business days; made-to-order Athlegen and Forme Medical tables with 3-6 week lead time.
2. Accessories and Consumables: Sale of accessories including head cradles, support cushions, covers and sheets, bags and cases, oils and consumables, lighting, and spare parts for existing tables.
3. Servicing, Maintenance, and Spare Parts: After-sales servicing, maintenance, reupholstery, and spare parts (motors, control boxes, gas struts) through Alevo Care. Network of service technicians and full inventory of spare parts in Australian warehouse.
4. Bulk/Clinic Fit-out Deals: Negotiated bulk pricing for new practice fit-outs requiring multiple tables, with direct engagement with sales team for quotes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Athlegen, a sub-brand of Alevo Pty Ltd, designs and manufactures professional electric and stationary treatment tables, massage beds, examination couches, and ergonomic seating for healthcare and wellness practitioners. The company produces three product tiers — premium Australian-made Athlegen tables, Australian-made Forme Medical clinical tables, and budget Centurion tables — and offers full customisation of upholstery, cushioning, and width along with after-sales servicing and spare parts.

Product overview

Athlegen is a sub-brand of Alevo Pty Ltd, offering a portfolio of professional treatment tables, massage beds, and clinical furniture. The portfolio is organized into three tiers: Athlegen (premium Australian-made with 15-year warranty), Centurion (budget-friendly, internationally manufactured with 5-year warranty), and Forme Medical (Australian-made clinical tables). Products span electric treatment tables, portable massage tables, stationary tables, procedure/examination couches, massage chairs, medical stools, and saddle seats, with accessories including covers, bolsters, head cradles, bags, and lighting. The Athlegen Pro-Lift series and Pro-Lift Venus Extend represent the flagship electric models featuring motorised adjustments. All products are designed and manufactured in the company's Ballarat, Victoria facility, with a design centre in Melbourne.

Differentiator

Problem solved

Functional benefit

Brands

• Alevo Health: Premium product line featuring Athlegen brand treatment tables and massage beds, including the Pro-Lift electric massage tables with 15-year structural warranty.
• Alevo Value
• Alevo Medical
• Alevo Care
• Alevo Accessories
• Alevo Seats

Products and services

• Athlegen Pro-Lift Electric Massage Tables Premium electric treatment tables and massage beds designed and manufactured in Ballarat, Victoria, featuring motorised height adjustment, backrest tilt, and seat tilt with German-made motors for fast and silent operation. Sold to healthcare practitioners across physiotherapy, chiropractic, massage therapy, and osteopathy.
• Pro-Lift Venus Extend Australia's most premium beauty and spa table suitable for facials, waxing, brow and lash treatments, featuring adjustable head cradle, motorised backrest and seat tilt, extendable footrest, and manicure armrests. Targeted at beauty salons and spa operators.
• Electric Treatment Tables Electric-powered treatment tables with adjustable height, backrest, and components operated via motor for clinical performance and patient comfort. Used by physiotherapists, chiropractors, and other allied health professionals.
• Portable Treatment Tables Lightweight, foldable massage tables that can be transported and set up quickly, suitable for mobile practitioners who provide in-home or off-site treatments.
• Stationary Treatment Tables Fixed-position treatment tables designed for permanent installation in clinics and medical facilities, providing stable platforms for therapeutic and osteopathic treatments.
• Procedure Tables and Examination Couches Medical-grade examination tables designed for clinical and diagnostic procedures, including gynaecology, imaging, and sonography applications. Used by general medical practitioners, radiologists, and specialists.
• Massage Chairs Specialised seating for massage therapy and spa treatments, complementing treatment table offerings.
• Medical Stools Ergonomically designed stools and chairs for practitioners to maintain comfort and flexibility during long workdays in clinical environments.
• Saddle Seats Ergonomic saddle chairs that position hips at a natural 110-135 degree angle to maintain spinal alignment and reduce back pain for practitioners during extended work sessions.
• Accessories and Supplies Range of accessories including fitted covers and sheets, bolsters and supports, head cradles and pads, bags and cases, oils and consumables, and lighting. Sold alongside treatment tables to practitioners.
• Centurion Range Budget-friendly treatment beds designed in Australia by Alevo engineering team and manufactured overseas to strict quality standards, featuring a 5-year structural warranty. In-stock models dispatched within 2-3 business days. Targeted at budget-conscious buyers, students, and entry-level practitioners.
• Forme Medical Range Versatile treatment tables and ergonomic seating solutions built for healthcare professionals, manufactured in Australia with 15-year structural warranty on the frame. Made-to-order with 3-6 week lead times.
• Massage Packages Pre-configured bundles combining massage tables with complementary accessories for complete setup solutions for new massage therapists or studio fit-outs.
• Alevo Care Servicing and Maintenance After-sales servicing, maintenance, reupholstery, and spare parts (motors, control boxes, gas struts) provided through a network of service technicians and full spare parts inventory housed in Australian warehouse.

Named customers3 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• I-MED Radiology NetworkcoreOthersI-MED Radiology Network is a major Australian radiology provider. All I-MED radiology clinics are fitted out with Australian Made examination tables by Alevo (formerly Forme Medical). Tables described as built to last, with I-MED proud to support an Australian manufacturer.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Seers Medical: UK manufacturer of treatment, examination, and therapy couches for hospitals and clinics. Comparable in clinical treatment furniture with similar feature sets around electric height adjustment, motorised backrest, and modular upholstery options.
• Oakworks Medical: US manufacturer of medical, spa, and massage tables including portable and stationary models. Direct peer across Athlegen's massage, spa, and medical table lines with comparable customisation and clinical positioning.
• Hausmann Industries: US-based manufacturer of physical therapy, rehabilitation, and medical furniture including treatment tables and mat platforms. Highly comparable to Athlegen's clinical table range serving physiotherapy, chiropractic, and rehabilitation markets with a similar customisation and dealer model.
• Hill Laboratories: US manufacturer of manual therapy and treatment tables designed for clinical use. Comparable in the specialised manual-therapy and treatment-table segment serving chiropractors, physiotherapists, and osteopaths.
• Armedica Manufacturing: US-based manufacturer of treatment tables, mat platforms, and therapy equipment for physical therapy and rehabilitation clinics. Comparable manufacturing-led direct competitor in the clinical treatment table segment.
• Touch America: US-based manufacturer of spa, massage, and wellness treatment tables and furniture. Comparable in the massage and spa segment, particularly against Athlegen's Pro-Lift Venus Extend beauty and spa table line.
• Clinton Industries: US manufacturer of medical examination tables, treatment furniture, and clinical equipment. Direct comparable in medical and examination furniture with overlapping customer base of clinics, hospitals, and allied health practices.
• Plinth 2000: UK-based manufacturer of medical examination couches and treatment tables for physiotherapy and clinical use. Direct peer in the examination and treatment table category with comparable product range and clinical positioning.

Broad incumbents

• DJO Global (Chattanooga): Global medical device company offering broad rehabilitation, pain management, and physical therapy equipment including treatment tables and clinical furniture. Operates a wider portfolio but overlaps with Athlegen's clinical table and physiotherapy markets.
• Midmark: Broad medical and dental equipment company offering examination tables, procedure chairs, and clinical furniture. Overlaps with Athlegen's Forme Medical examination couch and procedure table range, though Midmark serves a wider healthcare footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/athlegen-pty-limited
• Instagraminstagram.com/alevotreatmenttables
• Xx.com/athlegentables
• Facebookfacebook.com/Athlegen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athlegen