MasterVisions
MasterVisions is a Tokyo-based startup (1–10 employees) that provides free-viewpoint video technology and a SaaS-plus-hardware platform (MySelfTV, Vantage, 360 Camera Kit) serving sports federations, entertainment events, and training applications in Japan.
- Company typePrivate
- Founded2015
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MasterVisions does
MasterVisions is a Tokyo-based private company that develops free-viewpoint video technology for sports, entertainment, and training applications. Founded in 2015 (originally as 2501 Inc.) and rebranded in July 2020, the company builds software and hardware that capture multi-angle video and reconstruct it into volumetric, interactive 3D content viewable on standard consumer devices. Its product surface includes the MySelfTV SaaS platform for multi-angle video viewing, the Vantage 360-degree free-angle analysis service (notably deployed permanently at SANGA STADIUM by KYOCERA), the 360 Camera Kit launched in August 2023 as a portable multi-angle capture device, and a consumer-facing PixyEye sub-brand for video content distribution.
The company monetizes through four channels: SaaS platform subscriptions, hardware sales of the 360 Camera Kit, professional services for event capture and deployment, and XR solutions licensing. Customers span Japan Karatedo Federation, BreakingDown, the Emperor's Cup, World Gymnastics Championships, Nippon Professional Baseball, Japan National Basketball Team, individual athletes such as Naoya Inoue, New Japan Pro-Wrestling, Hello! Project concerts, and the Ultra Japan music festival (via a KDDI partnership). Technology leadership rests with CTO Makoto Kimura (Keio University PhD, AIST postdoc) and CEO Yuichi Sawayama (Tokyo Institute of Technology background), supported by senior engineering and advisory staff with prior affiliations at Sony and other research institutions.
MasterVisions operates with 1–10 employees and has pursued ecosystem positioning through the Tokyo 5G Boosters Project / DX Yourself initiative and the September 2023 KDDI collaboration, which included an AI-based 3D video generation experiment. The December 2023 Remote Dance Lessons deployment marks its first material expansion beyond sports and live entertainment into education and training.
MasterVisions firmographics
Firmographics- Name
- MasterVisions
- Legal name
- MasterVisions Inc.
- Website
- https://mastervisions.co.jp
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MasterVisions is a Tokyo-based startup (1–10 employees) that provides free-viewpoint video technology and a SaaS-plus-hardware platform (MySelfTV, Vantage, 360 Camera Kit) serving sports federations, entertainment events, and training applications in Japan.
- Ownership category
- akta.pro rank
MasterVisions industry classification
Industry- Product category
- Free-Viewpoint Video Technology
- NAICS
- Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)
- akta.pro secondary industry
- Webcams & Video Capture Peripherals (HDACAFAG)
Keywords
Where MasterVisions is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
MasterVisions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to the Virtual 3D Interactive platform providing free-viewpoint video generation and streaming capabilities. Customers access the platform for ongoing video production and broadcasting needs.
- 360 Camera Hardware Sales: Sale of portable multi-angle video capture kits (360カメラ/360 Camera) for customers who want to produce their own free-viewpoint content on-site.
- Professional Services: Customized video production services including consultation, trial support, implementation, and ongoing operational support for service deployment.
- XR Solutions: Custom XR (Extended Reality) technology solutions leveraging proprietary video technology for specific customer use cases in sports, entertainment, medical, and manufacturing sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Contact-based enterprise pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MasterVisions product offering
Product offeringCore offering
MasterVisions develops and operates a free-viewpoint video technology platform that lets viewers select their own camera angle (front, back, side, diagonal) and zoom level for any captured scene. Its flagship SaaS platform MySelfTV delivers multi-angle streaming across desktop and mobile; Vantage provides real-time 360-degree sports analysis; and the portable 360 Camera Kit enables customers to capture their own multi-angle footage.
Product overview
MasterVisions operates as a Virtual 3D Interactive company offering a platform-plus-services architecture. The core product is MySelfTV, a SaaS platform for free-viewpoint multi-angle video viewing and distribution. This integrates with Vantage, a 360 free-angle analysis service used primarily in sports for real-time game analysis. Supporting the platform is the 360 Camera portable capture kit for multi-angle video recording. Consumer content is sold through the PixyEye sub-brand. The company also provides XR solutions and special video technology research and development. Use cases span sports, music/live entertainment, training/form analysis, education/remote instruction, and commemorative videos.
Differentiator
Problem solved
Functional benefit
Brands
- MySelfTV: SaaS platform enabling viewers to choose their own viewing angle from front, back, side, diagonal directions with zoom in/out capability. Accessible on desktop, tablets, and smartphones.
- Vantage
- 360カメラ (360 Camera)
Products and services
- MySelfTV Cross-device SaaS streaming platform that lets audiences freely select viewing angles (front, back, side, diagonal) and zoom in/out of any captured scene; accessible on desktop, tablets, and smartphones.
- Vantage 360 free-angle analysis service that delivers real-time multi-angle analysis for sports teams, coaches, and athletes for tactical and form review during competitions and training.
- 360 Camera Kit (360カメラ / サンロクマルカメラ) Portable multi-angle video capture and streaming hardware kit that allows anyone to easily record and distribute free-viewpoint video content without on-site specialist operators.
- PixyEye Sub-brand storefront operated by MasterVisions offering on-demand video content, digital content sales, and live event streaming services to consumer audiences.
- XR (Extended Reality) Solutions Custom XR technology solutions leveraging MasterVisions' proprietary free-viewpoint and computer vision technology for sports, entertainment, medical, and manufacturing use cases.
Quantifiable outcome
- First stadium in the world to permanently install realtime 360 free angle video for game analysis (SANGA STADIUM by KYOCERA)
- +1 more outcomes
Companies that use MasterVisions
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
MasterVisions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
MasterVisions partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Remote Dance Lessons InitiativeminorMasterVisions deployed its free-viewpoint system to connect dance studios in Kyoto Kameoka City and Tokyo Minato-ku, enabling remote dance lessons taught by Tokyo-based top professional dancers to children in Kyoto. The technology served as a communication tool for detailed visual feedback.
- 大道芸W杯 (Street Performance World Cup)minorMasterVisions provided free-viewpoint video technology for the 30th Street Performance World Cup held in Shizuoka. The partnership included highlight video production and participant scoring content using free-viewpoint technology.
- Tokyo 5G Boosters Project / DX YourselfminorMasterVisions participated in Tokyo's 5G technology promotion project, contributing to the DX Yourself urban digital transformation initiative through community demonstration experiments in Futakotamagawa area combining 5G and IoT technologies.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
MasterVisions competitors and assessment
Company assessmentDirect peers
- Veo Technologies: Veo offers an AI-powered sports camera that automatically follows the action and produces multi-angle highlight footage without an operator. Overlaps with MasterVisions' Vantage and 360 Camera Kit in capturing sports action for later review and sharing, though Veo emphasizes single-operator ease over free-viewpoint immersion.
- Pixellot: Pixellot provides AI-powered automated multi-camera sports broadcast and analysis solutions deployed across thousands of venues globally, including youth and amateur sports. Comparable to MasterVisions in targeting multi-angle sports capture, though Pixellot focuses on AI-driven automated production rather than free-viewpoint interactivity.
- KinaTrax: KinaTrax provides markerless motion capture for baseball and softball using multiple synchronized cameras to capture athlete biomechanics. Directly comparable to MasterVisions' Vantage for sports performance analysis, though KinaTrax focuses on biomechanical data rather than viewer-controlled broadcast experience.
- 4DViews: 4DViews provides volumetric video capture systems that record human performance from multiple synchronized cameras and reconstruct it as a 3D hologram. Highly comparable to MasterVisions' free-viewpoint technology, particularly for entertainment, sports, and XR use cases, though 4DViews focuses more on studio-grade holographic capture.
- Intel True View: Intel True View uses volumetric video (multiple cameras around an arena) to let viewers replay any moment from any angle — closely parallel to MasterVisions' Vantage. Intel developed and deployed the system for NBA and NFL stadiums before divesting the unit to Sony, making it a direct technological comparable with much larger-scale deployment history.
- Canon Free Viewpoint Video System: Canon's Free Viewpoint Video System captures a scene with multiple cameras and renders it as a 3D space the viewer can move around in — directly comparable to MasterVisions' MySelfTV platform. Both target sports and live entertainment, but Canon has vastly greater R&D resources and global distribution.
Broad incumbents
- Microsoft Mixed Reality Capture Studios: Microsoft operates volumetric capture studios that use arrays of cameras to record holograms of people and performances. Comparable to MasterVisions' multi-angle capture capability, particularly for XR/Metaverse applications, but Microsoft is a broad platform incumbent rather than a niche free-viewpoint specialist.
- Sony Hawk-Eye Innovations: Sony's Hawk-Eye provides ball-tracking, line-calling, and officiating technology used across tennis, soccer, cricket, and NBA. While not directly free-viewpoint, Hawk-Eye is the dominant sports officiating and replay-tech incumbent MasterVisions competes against for stadium budgets, and Sony also acquired Intel True View to enter the volumetric video space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MasterVisions social profiles
Digital presenceMasterVisions compliance and trust
Trust signalCompliance1 record
MasterVisions financial estimates
Financial estimateRevenue estimate
Valuation estimate
MasterVisions leadership team
Management profileNumber of profiles
Profiles7 records
MasterVisions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MasterVisions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MasterVisions
What does MasterVisions do?
MasterVisions develops and operates a free-viewpoint video technology platform that lets viewers select their own camera angle (front, back, side, diagonal) and zoom level for any captured scene. Its flagship SaaS platform MySelfTV delivers multi-angle streaming across desktop and mobile; Vantage provides real-time 360-degree sports analysis; and the portable 360 Camera Kit enables customers to capture their own multi-angle footage.
Is MasterVisions a public or private company?
MasterVisions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MasterVisions founded?
MasterVisions was founded in 2015. It employs 1 to 10 people.
Where is MasterVisions based?
MasterVisions is headquartered in Tokyo, Japan, in the Asia region.
How does MasterVisions make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are 360 Camera Hardware Sales, professional Services and XR Solutions.
Who are MasterVisions's main competitors?
Direct peers on record are Veo Technologies, Pixellot, KinaTrax, 4DViews, Intel True View and Canon Free Viewpoint Video System. Broad incumbents are Microsoft Mixed Reality Capture Studios and Sony Hawk-Eye Innovations.
Does MasterVisions have an API?
No public API is recorded for MasterVisions.
What industry is MasterVisions in?
MasterVisions's product category is Free-Viewpoint Video Technology. Its primary akta.pro industry code is MPADAHAB, Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking), with a secondary code of HDACAFAG, Webcams & Video Capture Peripherals. Its NAICS code is 51211 and its SIC code is 7812.