MasterVisions

What MasterVisions does

MasterVisions is a Tokyo-based private company that develops free-viewpoint video technology for sports, entertainment, and training applications. Founded in 2015 (originally as 2501 Inc.) and rebranded in July 2020, the company builds software and hardware that capture multi-angle video and reconstruct it into volumetric, interactive 3D content viewable on standard consumer devices. Its product surface includes the MySelfTV SaaS platform for multi-angle video viewing, the Vantage 360-degree free-angle analysis service (notably deployed permanently at SANGA STADIUM by KYOCERA), the 360 Camera Kit launched in August 2023 as a portable multi-angle capture device, and a consumer-facing PixyEye sub-brand for video content distribution.

The company monetizes through four channels: SaaS platform subscriptions, hardware sales of the 360 Camera Kit, professional services for event capture and deployment, and XR solutions licensing. Customers span Japan Karatedo Federation, BreakingDown, the Emperor's Cup, World Gymnastics Championships, Nippon Professional Baseball, Japan National Basketball Team, individual athletes such as Naoya Inoue, New Japan Pro-Wrestling, Hello! Project concerts, and the Ultra Japan music festival (via a KDDI partnership). Technology leadership rests with CTO Makoto Kimura (Keio University PhD, AIST postdoc) and CEO Yuichi Sawayama (Tokyo Institute of Technology background), supported by senior engineering and advisory staff with prior affiliations at Sony and other research institutions.

MasterVisions operates with 1–10 employees and has pursued ecosystem positioning through the Tokyo 5G Boosters Project / DX Yourself initiative and the September 2023 KDDI collaboration, which included an AI-based 3D video generation experiment. The December 2023 Remote Dance Lessons deployment marks its first material expansion beyond sports and live entertainment into education and training.

Name

MasterVisions

Legal name

MasterVisions Inc.

Website

https://mastervisions.co.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MasterVisions is a Tokyo-based startup (1–10 employees) that provides free-viewpoint video technology and a SaaS-plus-hardware platform (MySelfTV, Vantage, 360 Camera Kit) serving sports federations, entertainment events, and training applications in Japan.

Ownership category

akta.pro rank

Product category

Free-Viewpoint Video Technology

NAICS

Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)

akta.pro secondary industry

Webcams & Video Capture Peripherals (HDACAFAG)

Keywords

• Free-viewpoint video
• 360 degree broadcasting
• Multi-angle streaming
• Sports video analysis
• XR video technology

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the Virtual 3D Interactive platform providing free-viewpoint video generation and streaming capabilities. Customers access the platform for ongoing video production and broadcasting needs.
2. 360 Camera Hardware Sales: Sale of portable multi-angle video capture kits (360カメラ/360 Camera) for customers who want to produce their own free-viewpoint content on-site.
3. Professional Services: Customized video production services including consultation, trial support, implementation, and ongoing operational support for service deployment.
4. XR Solutions: Custom XR (Extended Reality) technology solutions leveraging proprietary video technology for specific customer use cases in sports, entertainment, medical, and manufacturing sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MasterVisions develops and operates a free-viewpoint video technology platform that lets viewers select their own camera angle (front, back, side, diagonal) and zoom level for any captured scene. Its flagship SaaS platform MySelfTV delivers multi-angle streaming across desktop and mobile; Vantage provides real-time 360-degree sports analysis; and the portable 360 Camera Kit enables customers to capture their own multi-angle footage.

Product overview

MasterVisions operates as a Virtual 3D Interactive company offering a platform-plus-services architecture. The core product is MySelfTV, a SaaS platform for free-viewpoint multi-angle video viewing and distribution. This integrates with Vantage, a 360 free-angle analysis service used primarily in sports for real-time game analysis. Supporting the platform is the 360 Camera portable capture kit for multi-angle video recording. Consumer content is sold through the PixyEye sub-brand. The company also provides XR solutions and special video technology research and development. Use cases span sports, music/live entertainment, training/form analysis, education/remote instruction, and commemorative videos.

Differentiator

Problem solved

Functional benefit

Brands

• MySelfTV: SaaS platform enabling viewers to choose their own viewing angle from front, back, side, diagonal directions with zoom in/out capability. Accessible on desktop, tablets, and smartphones.
• Vantage
• 360カメラ (360 Camera)

Products and services

• MySelfTV Cross-device SaaS streaming platform that lets audiences freely select viewing angles (front, back, side, diagonal) and zoom in/out of any captured scene; accessible on desktop, tablets, and smartphones.
• Vantage 360 free-angle analysis service that delivers real-time multi-angle analysis for sports teams, coaches, and athletes for tactical and form review during competitions and training.
• 360 Camera Kit (360カメラ / サンロクマルカメラ) Portable multi-angle video capture and streaming hardware kit that allows anyone to easily record and distribute free-viewpoint video content without on-site specialist operators.
• PixyEye Sub-brand storefront operated by MasterVisions offering on-demand video content, digital content sales, and live event streaming services to consumer audiences.
• XR (Extended Reality) Solutions Custom XR technology solutions leveraging MasterVisions' proprietary free-viewpoint and computer vision technology for sports, entertainment, medical, and manufacturing use cases.

Quantifiable outcome

• First stadium in the world to permanently install realtime 360 free angle video for game analysis (SANGA STADIUM by KYOCERA)
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Remote Dance Lessons InitiativeminorStrategic or Co-development Partner · 18 December 2023MasterVisions deployed its free-viewpoint system to connect dance studios in Kyoto Kameoka City and Tokyo Minato-ku, enabling remote dance lessons taught by Tokyo-based top professional dancers to children in Kyoto. The technology served as a communication tool for detailed visual feedback.
• 大道芸W杯 (Street Performance World Cup)minorStrategic or Co-development Partner · 2 November 2023MasterVisions provided free-viewpoint video technology for the 30th Street Performance World Cup held in Shizuoka. The partnership included highlight video production and participant scoring content using free-viewpoint technology.
• Tokyo 5G Boosters Project / DX YourselfminorStrategic or Co-development Partner · 20 March 2023MasterVisions participated in Tokyo's 5G technology promotion project, contributing to the DX Yourself urban digital transformation initiative through community demonstration experiments in Futakotamagawa area combining 5G and IoT technologies.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Veo Technologies: Veo offers an AI-powered sports camera that automatically follows the action and produces multi-angle highlight footage without an operator. Overlaps with MasterVisions' Vantage and 360 Camera Kit in capturing sports action for later review and sharing, though Veo emphasizes single-operator ease over free-viewpoint immersion.
• Pixellot: Pixellot provides AI-powered automated multi-camera sports broadcast and analysis solutions deployed across thousands of venues globally, including youth and amateur sports. Comparable to MasterVisions in targeting multi-angle sports capture, though Pixellot focuses on AI-driven automated production rather than free-viewpoint interactivity.
• KinaTrax: KinaTrax provides markerless motion capture for baseball and softball using multiple synchronized cameras to capture athlete biomechanics. Directly comparable to MasterVisions' Vantage for sports performance analysis, though KinaTrax focuses on biomechanical data rather than viewer-controlled broadcast experience.
• 4DViews: 4DViews provides volumetric video capture systems that record human performance from multiple synchronized cameras and reconstruct it as a 3D hologram. Highly comparable to MasterVisions' free-viewpoint technology, particularly for entertainment, sports, and XR use cases, though 4DViews focuses more on studio-grade holographic capture.
• Intel True View: Intel True View uses volumetric video (multiple cameras around an arena) to let viewers replay any moment from any angle — closely parallel to MasterVisions' Vantage. Intel developed and deployed the system for NBA and NFL stadiums before divesting the unit to Sony, making it a direct technological comparable with much larger-scale deployment history.
• Canon Free Viewpoint Video System: Canon's Free Viewpoint Video System captures a scene with multiple cameras and renders it as a 3D space the viewer can move around in — directly comparable to MasterVisions' MySelfTV platform. Both target sports and live entertainment, but Canon has vastly greater R&D resources and global distribution.

Broad incumbents

• Microsoft Mixed Reality Capture Studios: Microsoft operates volumetric capture studios that use arrays of cameras to record holograms of people and performances. Comparable to MasterVisions' multi-angle capture capability, particularly for XR/Metaverse applications, but Microsoft is a broad platform incumbent rather than a niche free-viewpoint specialist.
• Sony Hawk-Eye Innovations: Sony's Hawk-Eye provides ball-tracking, line-calling, and officiating technology used across tennis, soccer, cricket, and NBA. While not directly free-viewpoint, Hawk-Eye is the dominant sports officiating and replay-tech incumbent MasterVisions competes against for stadium budgets, and Sony also acquired Intel True View to enter the volumetric video space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MasterVisionsJp
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MasterVisions