VinWizard
VinWizard is a privately held winery and brewery automation software and hardware provider, founded in 2000 and headquartered in Sonoma County, California and Marlborough, New Zealand, serving enterprise beverage producers across seven-plus countries.
- Company typePrivate
- Founded2000
- HeadquartersSonoma, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What VinWizard does
VinWizard (legal entity: Wine Technology Incorporated) is a privately held winery and brewery automation software and hardware provider founded in 2000. The company operates from dual headquarters in Sonoma County, California and Marlborough, New Zealand, with active deployments in at least seven countries: the United States, New Zealand, Australia, Chile, Argentina, South Africa, and China. VinWizard sells an integrated platform covering tank temperature control, pumpover automation, environmental monitoring, and energy management to wineries and breweries, with a portfolio of sub-branded products — CellarView (process visualization), STC and MSP (workflow and management modules), Octent (brewery extension), and IOWIZ (proprietary on-premise hardware controllers) — that address different functional layers of the cellar workflow.
The platform's technical differentiator is Pulse Cooling, a proprietary fermentation temperature-management algorithm co-developed with UC Davis that minimizes refrigeration energy use during fermentation. VinWizard's product suite combines on-premise IOWIZ controllers with subscription software and is sold via an enterprise field-sales motion supported by regional contacts rather than self-service. Commercial terms are described as annual software subscriptions plus hardware, with no per-tank licensing, generating recurring software revenue alongside hardware gross margin. The CO2 Calculator is positioned as a sustainability-reporting adjunct to the core control platform.
The customer base is concentrated in New World wine regions and includes yellow tail (Casella), Saint Clair Family Wines, Mahi Wines, Salena Estate, Hitching Post, Arkenstone Estate, Terravant Wine Company, and Xige Estate, with UC Davis operating a pilot brewery on the platform. The company is self-funded with no disclosed venture financing, positions itself as the market leader in New Zealand and Australia, and has expanded adjacently into breweries via Octent and into sustainability tooling via the CO2 Calculator product.
VinWizard firmographics
Firmographics- Name
- VinWizard
- Legal name
- Wine Technology Incorporated
- Website
- https://vinwizard.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VinWizard is a privately held winery and brewery automation software and hardware provider, founded in 2000 and headquartered in Sonoma County, California and Marlborough, New Zealand, serving enterprise beverage producers across seven-plus countries.
- Ownership category
- akta.pro rank
VinWizard industry classification
Industry- Product category
- Winery Automation Software
- NAICS
- Wineries (312130), Grape Vineyards (111332), Breweries (31212)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Vineyard Mechanization & Equipment Operations (Tractors, Sprayers, Harvesters) (AFAGAJAF), Irrigation, Fertigation & Water Management (Vineyard-Specific) (AFAGAJAC), Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where VinWizard is headquartered
LocationHeadquarters
- HQ city
- Sonoma
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
VinWizard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscription: Core VinWizard software platform providing tank control, monitoring, and automation capabilities with pricing that is clear and predictable with no per-tank licensing or hidden costs
- Hardware Sales: Sale of proprietary hardware including Single Tank Controllers (STC), Multi-Sensor Probes (MSP), and IOWIZ control modules that form the physical infrastructure of the automation system
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Scalable modular pricing starting with core functionality |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
VinWizard product offering
Product offeringCore offering
VinWizard develops and supplies a purpose-built winery automation platform that integrates tank temperature control, pumpover automation, fermentation monitoring, CO2 management, and energy/load management into a single browser-accessible interface. The offering combines a recurring software subscription with proprietary hardware (Single Tank Controllers, Multi-Sensor Probes, IOWIZ control modules), targeted at wineries of all sizes from boutique cellars to global producers.
Product overview
VinWizard is a unified winery automation platform with a modular architecture comprising the core VinWizard platform, CellarView dashboard add-on, and Octent sub-brand for breweries. The platform integrates hardware products including Single Tank Controller (STC), Multi-Sensor Probe (MSP), and IOWIZ-4/IOWIZ-16 control modules. The Core Package provides temperature control, 3D tank visualization, alarms, charts, pumpover automation, and agitator management. CellarView serves as the real-time monitoring and team coordination dashboard. Services span fermentation management, tank temperature control, environmental control, mechanical monitoring, wastewater utilities, and crush pad connection.
Differentiator
Problem solved
Functional benefit
Brands
- CellarView: Browser-based digital tank board that replaces traditional whiteboard, displaying live data from VinWizard and production software for real-time tank farm visibility.
- Octent
- STC (Single Tank Controller)
- MSP (Multi-Sensor Probe)
- IOWIZ
Products and services
- VinWizard Winery Automation Platform Core winery automation platform providing tank temperature control, pumpover automation, environmental monitoring, fermentation management, CO2 management, and energy management for wineries of all sizes. Coordinates heating, cooling, pumps, valves, CO2, and utilities through a unified browser-accessible interface available from desktop, tablet, or mobile.
- CellarView
Quantifiable outcome
- Up to 40% power savings through intelligent cooling coordination
- +2 more outcomes
Companies that use VinWizard
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
VinWizard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature10 records
VinWizard partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UC DaviscoreVinWizard partnered with UC Davis to develop proprietary Pulse Cooling capability, long espoused by UC Davis Professor Roger Boulton. This partnership enabled VinWizard to offer Pulse Cooling out of the box without costly custom programming. VinWizard is installed at the UC Davis Pilot Brewery.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
VinWizard competitors and assessment
Company assessmentBroad incumbents
- ABB: ABB's process automation and control solutions are used across beverage and industrial customers, providing an alternative automation backbone to VinWizard. ABB competes indirectly where large beverage producers standardize on broad automation vendors.
- AVEVA: AVEVA provides industrial software including SCADA (AVEVA System Platform) and MES used across process industries. Like Rockwell and Siemens, it competes for the same process-control wallet that VinWizard targets with its purpose-built winery system.
- Siemens: Siemens offers the SIMATIC and WinCC SCADA/automation portfolio commonly used in process industries including beverage production. It represents a broader, more expensive alternative path for wineries evaluating tank automation systems.
- Emerson (DeltaV): Emerson's DeltaV and PACSystems automation platforms serve process industries including food and beverage. It is one of the broad incumbents VinWizard competes against on ease-of-use and out-of-the-box winery functionality.
- Rockwell Automation: Rockwell Automation provides industrial automation, SCADA, and process control platforms (FactoryTalk) that wineries could use instead of VinWizard. It is the type of generic SCADA incumbent VinWizard explicitly positions against with its purpose-built, out-of-the-box approach.
Direct peers
- InnoVint: InnoVint is a cloud-based winery production software used by hundreds of US wineries for workflow, lab, and tank tracking. It competes with VinWizard on the software/dashboard layer of winery operations but does not provide real-time tank temperature/pumpover hardware control.
- Vintrace: Vintrace is a wine production tracking and inventory management software platform used by wineries globally. It overlaps with VinWizard on the winery software side (and is itself listed as a VinWizard integration partner), but focuses on records/inventory rather than real-time tank automation.
- ProLeiT: ProLeiT is a brewery and beverage automation software provider (Plant iT, Brewmaxx) used by large industrial brewers. It is the most direct functional analog to VinWizard's Octent brewery offering, with comparable process-control depth but a brewing-first rather than wine-first focus.
Others
- Della Toffola: Della Toffola is a global wine processing equipment manufacturer (crush pads, presses, filters) that is also a VinWizard integration partner. It represents the adjacent equipment vendor ecosystem that bundles or competes for the same winery capex budget.
Emerging players
- Ekos (Sovos Brands): Ekos is a brewery management software platform used by craft and mid-sized brewers for inventory, production, and sales. It is most relevant to VinWizard's Octent brewery expansion as an adjacent emerging player with software but limited real-time tank/process-control depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VinWizard social profiles
Digital presenceVinWizard financial estimates
Financial estimateRevenue estimate
Valuation estimate
VinWizard leadership team
Management profileNumber of profiles
Profiles5 records
VinWizard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VinWizard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VinWizard
What does VinWizard do?
VinWizard develops and supplies a purpose-built winery automation platform that integrates tank temperature control, pumpover automation, fermentation monitoring, CO2 management, and energy/load management into a single browser-accessible interface. The offering combines a recurring software subscription with proprietary hardware (Single Tank Controllers, Multi-Sensor Probes, IOWIZ control modules), targeted at wineries of all sizes from boutique cellars to global producers.
Is VinWizard a public or private company?
VinWizard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VinWizard founded?
VinWizard was founded in 2000. It employs 1 to 10 people.
Where is VinWizard based?
VinWizard is headquartered in Sonoma, United States, in the North America region.
How does VinWizard make money?
Two revenue lines are on record. Software Platform Subscription is the primary driver. The others are hardware Sales.
Who are VinWizard's main competitors?
Broad incumbents on record are ABB, AVEVA, Siemens, Emerson (DeltaV) and Rockwell Automation. Direct peers are InnoVint, Vintrace and ProLeiT. Della Toffola is listed as an others. Ekos (Sovos Brands) is listed as an emerging player.
Does VinWizard have an API?
No public API is recorded for VinWizard.
What industry is VinWizard in?
VinWizard's product category is Winery Automation Software. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of AFAGAJAF, Vineyard Mechanization & Equipment Operations (Tractors, Sprayers, Harvesters). Its NAICS code is 312130 and its SIC code is 2080.