What Mhoch4 does

Mhoch4, legally M4 Die Fernsehagentur GmbH & Co. KG, is a Hamburg-headquartered B2B communication agency that produces cross-media content — spanning video, print, audio, and social media — for enterprise, media, and government clients across Germany. Service delivery is organized as four interconnected pillars: "Strategie & Beratung" (strategy and consulting), "Redaktion & Kreation" (editorial and creation), "Produktion & Postproduktion" (production and post-production), and "Distribution & Reporting" (multi-channel distribution and analytics). The portfolio is supported by specialized sub-products including Social Media Management, Paid-Media-Strategien, a Content-Hub for centralized multi-channel distribution, and a Newsroom service for editorial work and media relations. Notable clients include Porsche, Nestlé, METRO, n-tv/RND, Daikin, Barmenia Gothaer, Hamburger Sozialbehörde, SuedLink, Messe Düsseldorf, and Daikin Handball-Bundesliga (HBL), where Mhoch4 operates as the exclusive video content partner.

The underlying technology stack is built around standard third-party tools (Google Analytics, Google Search Console, YouTube, Vimeo, MailChimp) augmented by AI-supported tooling applied to ideation, content creation, production, and ongoing optimization across video, text, and image modalities. The business operates from two offices — Hamburg (Vorwerkstraße 12) and Düsseldorf (Merowingerstraße 20d) — with approximately 17 team members listed publicly, including dedicated editorial leads for each office plus a Newsroom lead, a Creative Director, key-account management, and apprentices in media design. The firm is part of the Markenfilm-Firmengruppe (Markenfilm Group), a German media production group, sharing group-level governance such as a common data protection officer appointed under Art. 37(2) GDPR. Managing Director (Geschäftsführer) is Bernhard Jungwirth.

Revenue is generated through professional-services engagements on a B2B direct-sales basis, with project-based or retainer arrangements determined via direct client consultation (no public pricing). GTM is sales-led, targeting enterprise and government clients through direct relationships, case-study showcases, and personal brand presence of senior team members. Documented performance outcomes include 1.2M+ impressions and 850+ clicks on a Meta HPV awareness campaign for Hamburger Sozialbehörde, 3.9% market share (vs. 1.0% channel average) for the Long Way North reportage on n-tv, and approximately 3.2 million contacts reached via HBL video content distributed through 61 online portals and 7 TV stations.

Name

Mhoch4

Legal name

M4 Die Fernsehagentur GmbH & Co. KG

Website

https://mhoch4.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Mhoch4 is a Hamburg- and Düsseldorf-based German B2B communication agency that produces cross-media content — video, print, audio, and social media — for enterprise, media, and government clients across energy, mobility, sustainability, and healthcare verticals, and operates as part of the Markenfilm-Firmengruppe.

Ownership category

akta.pro rank

Product category

Video Production & Cross-Media Communication Services

NAICS

Teleproduction and Other Postproduction Services (512191), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Buying Agencies (54183)

SIC

Services-Allied To Motion Picture Production (7819), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Video production services
• Cross-media content
• Communication agency services
• Social media management
• Corporate content production

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Communication Agency Services: B2B professional services model delivering cross-media content production including strategy, creative development, production, and distribution. Services span video, print, audio, and social media across enterprise and government clients.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Mhoch4 is a B2B communication agency that produces tailor-made moving image and cross-media content for TV, online, and social media. Its core offering is structured around four service pillars - Strategy & Consulting, Editorial & Creation, Production & Post-production, and Distribution & Reporting - delivered to enterprise and government clients in energy, mobility, sustainability, and healthcare sectors. The agency supplements these with specialised sub-products including Social Media Management, Paid-Media Strategies, a Content Hub for centralized distribution, and a Newsroom for media relations.

Product overview

Mhoch4 is a communication agency offering cross-media content services as a unified service portfolio rather than a software platform. The core offering consists of four interconnected service pillars: Strategie & Beratung (strategy and consulting), Redaktion & Kreation (editorial and creation), Produktion & Postproduktion (production and post-production), and Distribution & Reporting. These services are delivered through specialized sub-products including Social Media Management, Paid-Media-Strategien, Content-Hub (centralized content management), and Newsroom capabilities. The agency serves clients in energy, mobility, sustainability, and healthcare sectors with video, print, audio, and social media content production.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Consulting (Strategie & Beratung) Strategic consulting offering covering research and insights, brand architecture, brand positioning, market and target group analysis, reach strategy, and content hub planning for enterprise clients.
• Editorial & Creation (Redaktion & Kreation) Content creation and creative development service including concept development, art direction, content creation, storytelling, and content marketing for cross-media productions.
• Production & Post-Production (Produktion & Postproduktion) Video and multimedia production services delivering image films, event films, TV and online content, social media content, dialog marketing, campaigning, and corporate publishing.
• Distribution & Reporting (Distribution & Reporting) Content distribution and performance analysis service covering TV broadcasting, social media management, print media, out-of-home advertising, public relations, media monitoring, analysis, success measurement, and partnerships.
• Social Media Management Strategic social media service using data-driven analysis and trend awareness to deliver platform-optimized content across Instagram, TikTok, YouTube, LinkedIn, and Meta.
• Paid-Media Strategies (Paid-Media-Strategien) Custom paid media strategy and execution service for targeted content distribution, including awareness campaigns and conversion-focused objectives with scalable, targeted delivery.
• Exclusive Video Partnership Handball-Bundesliga (HBL) Exclusive video content partnership with Handball-Bundesliga (HBL), producing background stories and content for HBL's social media channels (Facebook, Instagram, YouTube, TikTok) across 300+ live games per season.

Quantifiable outcome

• HPV campaign achieved 1.2 million impressions and 850+ clicks on Meta platforms
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Markenfilm-FirmengruppecoreStrategic or Co-development PartnerMhoch4 operates as part of the Markenfilm Group (Markenfilm-Firmengruppe), a German media production group. The group shares a common data protection officer as indicated in privacy policy documentation.
• ToyotaminorStrategic or Co-development PartnerToyota participated in the Long Way North project as an automotive partner for hydrogen vehicle coverage in the cross-media reportage on European charging infrastructure. Toyota was impressed by the final report and published its own press release about the broadcast.
• VolvominorStrategic or Co-development PartnerVolvo served as automotive partner for the E-Mobility coverage in the Long Way North cross-media reportage, contributing vehicles for the journey to northern Europe's charging infrastructure.
• BreeminorGTM or Marketing PartnerExclusive cooperation with designer brand Bree for VIVA Cruises brand partnership, creating exclusive travel accessories including shopper bags, bags, and suitcase tags for cruise passengers.
• Redaktionsnetzwerk Deutschland (RND)minorGTM or Marketing PartnerRND published the three-part print and online reportage on E-Mobility, which became one of the most-accessed articles in their E-Mobility category.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency with strong cross-media and corporate communications practice, serving enterprise clients similar to Mhoch4's portfolio.
• Serviceplan Group: Europe's largest owner-managed creative agency, providing integrated cross-media content and communications for global and German enterprise brands — direct comparable at larger scale.
• Kolle Rebbe: Hamburg-based creative agency producing brand, video, and cross-media campaigns for enterprise clients; competes in the same regional and service footprint as Mhoch4.
• Jung von Matt: Major German creative agency group delivering advertising, content, and cross-media campaigns across enterprise verticals; competes for the same type of marquee clients as Mhoch4.
• fischerAppelt: One of Germany's largest owner-led communication agencies offering cross-media content production, PR, social media, and corporate communications for enterprise and government clients — directly comparable to Mhoch4's integrated service model.
• Scholz & Friends: German full-service creative agency network offering brand, content, and integrated communications for major enterprise brands — direct competitor in the B2B creative agency space.
• Ketchum Germany: German arm of Ketchum PR network offering corporate communications, content production, and media relations for enterprise and government — closely overlaps Mhoch4's PR and content distribution capabilities.

Broad incumbents

• DDB Germany: Major international creative network's German operations delivering integrated advertising, content, and communications for global brands — competes with Mhoch4 on larger integrated pitches.
• BBDO Germany: German arm of BBDO Worldwide offering creative, content, and cross-media campaigns for global enterprise clients; broad incumbent operating in Mhoch4's category.
• Edelman Germany: Global PR and communications firm's German operations, providing cross-media content and corporate communications to enterprise clients — broader portfolio but overlapping service lines with Mhoch4.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Mhoch4
• Facebookfacebook.com/Mhoch4

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mhoch4