What Johnsons Corner Farm does

Johnson's Corner Farm is a third-generation, family-owned agritourism operation headquartered at 133 Church Road in Medford, New Jersey, operating continuously for over 70 years. The business combines a working farm with a diversified portfolio of consumer-facing experiences including seasonal pick-your-own crops (strawberries, cherries, blueberries, apples, pumpkins, sunflowers, and flowers), a Farm Market offering fresh produce, bakery items (pies, cider donuts, muffins), prepared foods, and ice cream, plus on-site recreational facilities such as the Discovery Barnyard playground, animal farm with goats, cows, sheep, and donkeys, seasonal hayrides, and a 5-acre corn maze. Supporting amenities include the heated/cooled Harvest Barn event venue (capacity up to 100, full-day rental $3,000) and a 300-person group hosting capability for private celebrations.

The farm's underlying technology is conventional for agritourism retail rather than a software platform: it relies on physical farm fields, a retail storefront, event venues, and a small set of third-party SaaS tools for commercial operations. Online ticketing is processed through TicketSpice (summer activities, season passes, camp, birthday parties) and FareHarbor (fall activities); field trip reservations run on Bookeo; email marketing is managed via Constant Contact; and eGift cards are distributed through Appsuite CRM. The company has no proprietary software, no mobile applications, no public APIs, no AI/ML capabilities, and no patents or trademarks disclosed. There is no third-party model dependency or in-house AI work in evidence.

Johnson's Corner Farm operates a hybrid revenue model spanning five distinct streams: (1) on-site farm market retail sales of produce, bakery, and prepared foods; (2) pick-your-own produce charged by weight at exit stations after hayride transport; (3) activity tickets and annual season pass subscriptions priced at $20-$80 per person; (4) private event venue rentals including birthday party packages from $549, picnic area rentals at $400 per tent, and Harvest Barn full-day rentals at $3,000; and (5) educational field trip programs at $16-$20 per student (minimum 15 participants) for K-12 schools in South Jersey aligned with Common Core Standards. Distribution is regional and direct-to-consumer, concentrated within driving distance of Medford, NJ, with an extended Mid-Atlantic catchment (NJ, NY, PA, DE) defined by the Local Produce Club. Customer segments include families with children (primary), K-12 schools, corporate/private event clients, and local community produce buyers; go-to-market combines an on-site Farm Market, advance online ticketing, and event-driven seasonal programming.

Name

Johnsons Corner Farm

Legal name

Johnson's Corner Farm

Website

https://johnsonsfarm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Johnsons Corner Farm is a third-generation, family-owned agritourism farm in Medford, NJ operating a Farm Market, pick-your-own crops, on-site recreational activities, event venue rentals, and K-12 field trips serving families, schools, and corporate clients across the Mid-Atlantic.

Ownership category

akta.pro rank

Product category

Agritourism and Farm Retail

NAICS

Fruit and Tree Nut Farming (1113), Strawberry Farming (111333)

SIC

Agricultural Production-Crops (100), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industries

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

Keywords

• Pick-your-own produce
• Agritourism experiences
• Farm market retail
• Seasonal farm activities
• School field trips

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Farm Market Retail Sales: On-site retail sales of farm-fresh produce, bakery items (pies, cider donuts), prepared foods, ice cream, and gifts through the Farm Market storefront
2. Pick-Your-Own Produce: Customers pay for harvested crops (strawberries, blueberries, apples, pumpkins) by weight at exit stations after hayride to fields
3. Activity Tickets and Season Passes: Ticket sales for hayrides, farm activities, Discovery Barnyard playground, and season pass memberships offering year-round access with perks
4. Event Venue Rentals: Private event hosting including birthday parties, corporate events, weddings with venue rentals (Hayride Package, Party Package, Picnic Area Rental, Harvest Barn Rental) and catering options
5. Field Trips and Educational Programs: School field trips with educational agricultural experiences, farm camps, and Little Farmers parent-child programs

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Johnson's Corner Farm operates a third-generation family farm in Medford, NJ offering seasonal pick-your-own produce (strawberries, blueberries, apples, pumpkins, sunflowers), an on-site Farm Market with bakery, prepared foods, and ice cream, plus an integrated Discovery Barnyard playground and animal farm. It also hosts ticketed seasonal experiences including hayrides, corn maze, and holiday activities, and rents venues and runs educational programs for school field trips, summer camp, birthday parties, and corporate or private events up to 300 guests.

Product overview

Johnson's Corner Farm is a third-generation family agritourism farm in Medford, NJ offering a diversified portfolio of experiential products. The core offering centers on seasonal Pick Your Own Crops (strawberries, cherries, blueberries, apples, pumpkins, sunflowers) combined with Discovery Barnyard & Animal Farm playground access and scenic Hayrides to picking fields. Supporting products include the Farm Market (bakery, prepared foods, ice cream, produce), Event Services (birthday parties, corporate/private events hosting up to 300 guests), Educational Programs (field trips aligned to Common Core Standards, Summer Farm Camp, Little Farmers parent-child classes), seasonal Corn Maze, and Holiday Activities (Christmas light shows, Santa breakfast). Membership options include the Discovery and Animal Farm Season Pass and Local Produce Club. The operation does not function as a software platform with modular architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Roselli's Italian Market: Catering partner for birthday parties at Johnson's Corner Farm. Pasta Party events hosted at Roselli's location.

Products and services

• Pick Your Own Crops Seasonal u-pick agricultural experience allowing visitors to harvest strawberries, cherries, blueberries, apples, pumpkins, sunflowers, and flowers directly from the farm's fields, paid for by weight at exit.
• Discovery Barnyard & Animal Farm Playground and animal interaction area featuring pedal go-kart tracks, sand pits, splash pad, and farm animals including goats, cows, sheep, chickens, and donkeys for children to see and feed.
• Farm Market On-site market offering fresh produce, bakery items including pies, cider donuts, muffins, cookies and breads, as well as prepared foods like chicken pot pies, salads, sandwiches, and specialty dips.
• Hayrides Scenic wagon rides transporting visitors to picking fields and around the farm, available seasonally for summer harvest, fall pumpkin and apple picking, and special events.
• Birthday Parties Private party packages including tented picnic area, private hayride with seasonal crop picking, animal farm visit, Discovery Barnyard access, and optional gem mining upgrade.
• Corporate & Private Events Venue rentals for company picnics, family reunions, and celebrations accommodating up to 300 guests, with options including hayride packages, picnic area rentals, and Harvest Barn rental.
• Field Trips STEM-focused educational farm visits for school groups aligned with Common Core Standards, including seasonal crop harvesting, animal farm exploration, hayrides, and hands-on learning activities.
• Summer Farm Camp Seasonal educational programs for children providing hands-on farm experiences and learning activities during summer months.
• Little Farmers Program

Quantifiable outcome

• Over 200 participants and $7,000 raised for local first responders at 5K event
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Roselli's Italian MarketcoreGTM or Marketing PartnerPreferred catering partner for birthday parties and events. Roselli's provides Italian food options including sandwiches, wraps, lunch boxes, and pasta dishes for events. Joint pasta party events held at Roselli's location with live music, wine samples, and bocce competition.
• Bassett's Ice CreamminorGTM or Marketing PartnerPhiladelphia-based premium ice cream brand served at farm's ice cream counter. Hand-dipped ice cream with rotating seasonal flavors including Chocolate Fudge Brownie, Vanilla, Peach, Strawberry, Blueberry Pomegranate, Mint Chocolate Chip, Cookie Dough, Salted Caramel Pretzel.
• Georgeo's Water IceminorGTM or Marketing PartnerPennsylvania-based frozen dessert distributor providing non-dairy water ice options. Flavors include Cherry, Lemon, Sour Apple, Mango, Blue Raspberry, and Rainbow.
• TicketSpicecoreTechnology or IntegrationOnline ticketing platform used for summer activities, season passes, farm camp registrations, birthday party reservations, and summer educational programs. Enables advance ticket sales and reservation management.
• FareHarborcoreTechnology or IntegrationOnline booking platform used for fall activities including strawberry picking, corn maze, and other seasonal ticket sales.
• BookeocoreTechnology or IntegrationOnline booking system for field trip reservations. Schools and educational groups use Bookeo to schedule STEM-focused agricultural field trip experiences.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alstede Farms: Chester, NJ family farm with pick-your-own crops, farm market, bakery, ice cream, seasonal festivals, corn maze, and farm-to-table events. Highly comparable multi-revenue agritourism model in the same NJ regional market.
• Cherry Grove Farm: Lawrenceville, NJ family farm focused on pick-your-own, farm market, and seasonal farm experiences. Comparable NJ PYO agritourism operator with similar customer demographic.
• Stony Hill Farms: Chester, NJ PYO farm offering apple and pumpkin picking, corn maze, hayrides, farm market, and seasonal events. Closely comparable on size, crop mix, and family-fun agritourism positioning.
• Terhune Orchards: Princeton, NJ family-owned pick-your-own farm offering apples, berries, pumpkins, farm store, bakery, cider, and seasonal farm events. Directly comparable to Johnson's Corner Farm on geography, PYO model, farm market retail, and agritourism orientation.
• Linvilla Orchards: Media, PA farm market, garden center, and pick-your-own destination with hayrides, seasonal events, and farm store. Comparable Mid-Atlantic PYO and agritainment operator with similar multi-revenue structure.
• Holland Ridge Farms: Cream Ridge, NJ flower-focused agritourism farm with seasonal u-pick sunflowers and tulip festivals, plus events. Comparable on NJ geography, agritourism-first model, and event-driven revenue.
• Sun High Orchard: Randolph, NJ pick-your-own apple, peach, pumpkin farm with farm market. Comparable regional PYO operator with on-site retail and seasonal activities.

Regional players

• Terranova Gallery / Peddler's Village: Lahaska, PA destination combining retail village, seasonal events, and family attractions. Adjacent comparison for agritourism + events + retail spend in the same Philadelphia-area day-trip market.
• Indian Echo Caverns / Echo Valley Farm: Mid-Atlantic destination combining educational farm/agri-amenities with family entertainment and events. Comparable on combining educational programming, seasonal ticket sales, and family group experiences in nearby markets.

Broad incumbents

• Long Meadow Ranch (agritourism/Farmstead): St. Helena, CA vertically integrated farm, restaurant, and event venue. Comparable farm-to-consumer retail and event hosting model with broader hospitality footprint, illustrating a larger-scale exemplar of the same agritourism/retail playbook.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@johnsonscornerfarmcast
• Facebookfacebook.com/JohnsonsCornerFarm
• Instagraminstagram.com/johnsonscornerfarm/?hl=en
• Xx.com/johnsonsfarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnsons Corner Farm