Optica Optima
Optica Optima (Vision Fifteen Eyewear, S.L.) is a Spanish omnichannel optical retailer selling sunglasses, prescription glasses, sports eyewear, and contact lenses via optica-optima.com and 20+ physical stores in Alicante and Murcia, serving individual consumer segments across ten country-localized storefronts.
- Company typePrivate
- Founded2017
- HeadquartersAlicante, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Optica Optima does
Optica Optima (legal entity Vision Fifteen Eyewear, S.L.) is a Spanish for-profit optical retailer founded in 2017 and headquartered in Guardamar del Segura, Alicante. The company operates an omnichannel model combining an e-commerce storefront at optica-optima.com with 20+ physical optician locations concentrated in the Alicante and Murcia regions, supported by more than 30 qualified opticians.
The company's core offering spans four product categories: sunglasses, prescription glasses, sports eyewear (including cycling, ski goggles, and water-sports frames), and contact lenses, complemented by lens solutions, eye-health products (such as Systane drops and ocular supplements), accessories, and recently hearing-aid batteries under the Audika brand. The catalog comprises over 9,000 brand references—rising to 30,000+ across broader listings—drawn from authorized distribution partnerships with luxury and premium houses (Ray-Ban, Oakley, Gucci, Prada, Dior, Versace, Tom Ford, Maui Jim, Hugo Boss) and all four major global contact-lens manufacturers (CooperVision, Alcon, Johnson & Johnson Acuvue, Bausch & Lomb). The e-commerce platform supports 10+ localized language storefronts and 40+ currencies, with prescription-lens fitting configured for customer-supplied prescription data.
The revenue model is one-time unit-priced retail product sales spanning budget tiers (Wish Ocean frames from €9.95) through mid-range designer brands (€52–€200) and premium luxury lines (€130–€400+), plus contact-lens replenishment. The company offers 100% financing, free shipping on orders over €50, outlet discounts up to 60%, and 24–48 hour mainland-Spain delivery. Customers are exclusively individual consumers segmented into general eyewear buyers, sports and outdoor enthusiasts, contact-lens wearers, and value-seekers; no B2B or institutional channels are disclosed. No funding rounds, acquisitions, parent company, or external investors are reported.
Optica Optima firmographics
Firmographics- Name
- Optica Optima
- Legal name
- Vision Fifteen Eyewear, S.L.
- Website
- https://optica-optima.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Optica Optima (Vision Fifteen Eyewear, S.L.) is a Spanish omnichannel optical retailer selling sunglasses, prescription glasses, sports eyewear, and contact lenses via optica-optima.com and 20+ physical stores in Alicante and Murcia, serving individual consumer segments across ten country-localized storefronts.
- Ownership category
- akta.pro rank
Optica Optima industry classification
Industry- Product category
- Optical Retail (Eyewear and Contact Lenses)
- NAICS
- Optical Goods Retailers (45613), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG), Sport & Performance Eyewear (CRAAAKAC), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)
Keywords
Where Optica Optima is headquartered
LocationHeadquarters
- HQ city
- Alicante
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Optica Optima business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: One-time product sales of eyewear including sunglasses, prescription glasses, sports glasses, contact lenses, and accessories. Revenue generated through direct consumer purchases with optional financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget/Low Cost Options |
| Unit Pricing | Pay-as-you-go | Mid-Range Designer Brands |
| Unit Pricing | Pay-as-you-go | Premium Luxury Brands |
| Unit Pricing | Pay-as-you-go | Contact Lenses |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Optica Optima product offering
Product offeringCore offering
Optica Optima is an online and omnichannel optical retailer that sells branded sunglasses, prescription eyeglasses, sports eyewear, and contact lenses directly to consumers. The company operates its own e-commerce platform complemented by more than 20 physical optician stores in Spain, where qualified opticians provide prescription lens fitting, eye exams, and product consultation services alongside home delivery of online orders.
Product overview
Optica Optima is an online optical retail platform that operates alongside a network of over 15 physical optical stores in Spain (Alicante and Murcia regions). The company offers a comprehensive eyewear portfolio centered on three core product lines: Gafas de Sol (sunglasses), Gafas Graduadas (prescription glasses), and Gafas Deportivas (sports eyewear). These are complemented by Lentillas (contact lenses) from major manufacturers, Soluciones y Líquidos (lens solutions), Salud Visual (eye health products), and Accesorios (eyewear accessories). The platform features over 9,000 product references from luxury designer brands including Ray-Ban, Oakley, Prada, Gucci, Dior, and Tom Ford, alongside more accessible options. The business model combines e-commerce convenience with physical store support, offering services like prescription lens fitting where customers provide their prescription details.
Differentiator
Problem solved
Functional benefit
Products and services
- Gafas de Sol (Sunglasses) Branded sunglasses from designer and luxury labels including Ray-Ban, Oakley, Prada, Gucci, Dior, Versace, Tom Ford, and many others, with polarized, photochromatic, and sport-specific variants for individual consumers.
- Gafas Graduadas (Prescription Glasses) Prescription eyeglasses with single vision, progressive lenses, and various frame styles from luxury and designer brands, sold with online prescription lens fitting services.
- Gafas Deportivas (Sports Glasses) Sport-specific performance eyewear including cycling glasses, running sunglasses, snow goggles (ski masks), and floating glasses for water sports.
- Lentillas (Contact Lenses) Contact lenses from major manufacturers including CooperVision (Biofinity, MyDay, Clariti), Alcon (Air Optix, Dailies, FreshLook), Bausch & Lomb (PureVision, SofLens, Biotrue), and Johnson & Johnson (Acuvue), in daily, bi-weekly, monthly, toric, progressive, and colored options.
- Soluciones y Líquidos (Solutions and Liquids) Contact lens cleaning solutions and maintenance liquids from brands including Opti-Free (Alcon), Biotrue (Bausch & Lomb), and Boston (Bausch & Lomb) for rigid gas permeable lenses.
- Salud Visual (Eye Health) Eye health products including Systane eye drops, lubricating drops, nutritional supplements, hypoallergenic wipes, and ocular gels, plus hearing aid batteries from Audika.
- Accesorios (Accessories) Eyewear accessories including clip-on sunglasses, visors, protection cases, chains, and reading glasses.
Quantifiable outcome
- More than 4,700 verified customer reviews demonstrating trust and satisfaction
- +1 more outcomes
Companies that use Optica Optima
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Optica Optima technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Optica Optima partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and major.
- Ray-BancoreAuthorized distributor of Ray-Ban eyewear including Wayfarer, Aviator, Clubmaster, Round Metal, Erika, and Junior collections.
- OakleycoreAuthorized dealer of Oakley sports and performance eyewear including Jawbreaker, Holbrook, Radar, Frogskins, Sutro, and youth collections.
- GuccicoreOfficial retailer of Gucci luxury eyewear collections.
- PradacoreAuthorized distributor of Prada sunglasses and prescription frames including Linea Rossa.
- DiorcoreOfficial retailer of Dior eyewear including Dior Club, Dior So Real, and Dior Reflected collections.
- VersacecoreAuthorized dealer of Versace luxury sunglasses and prescription eyewear.
- Tom FordcoreOfficial retailer of Tom Ford designer eyewear collections.
- CooperVision (Biofinity, MyDay, Clariti)coreAuthorized distributor of CooperVision contact lenses including Biofinity, MyDay, Clariti, Biomedics, and Proclear brands.
- Alcon (Air Optix, Dailies, FreshLook)coreAuthorized retailer of Alcon contact lenses including Air Optix, Dailies Total 1, and FreshLook color lenses.
- Johnson & Johnson (Acuvue)coreAuthorized distributor of Johnson & Johnson's Acuvue contact lens family including Oasys, Moist, and specialty lenses.
- Bausch & Lomb (PureVision, SofLens, Biotrue)coreAuthorized dealer of Bausch & Lomb contact lenses including PureVision, SofLens, Biotrue, and B+L Ultra.
- PolaroidmajorAuthorized retailer of Polaroid polarized eyewear including Polaroid Sustainable and Polaroid by Sara collections.
- CarreramajorAuthorized dealer of Carrera eyewear including sports and lifestyle frames.
- GuessmajorOfficial retailer of Guess eyewear collections for men and women.
- Maui JimmajorAuthorized distributor of Maui Jim polarized sunglasses.
- Systane (Eye Health Products)majorAuthorized retailer of Systane eye drops and ocular health products including Ultra, Hydration, and Complete formulations.
- Hugo BossmajorOfficial retailer of Hugo Boss and Boss by Hugo Boss eyewear.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Optica Optima competitors and assessment
Company assessmentDirect peers
- EyeBuyDirect: Online optical retailer owned by EssilorLuxottica offering branded and private-label frames at mid-to-value price points. Comparable as a digital-first optical retailer, though more value-positioned than Optica Optima's premium-luxury skew.
- Warby Parker: US-listed omnichannel optical retailer combining e-commerce with extensive physical retail. Closest strategic comparable in terms of brand-authorized and private-label mix, omnichannel model, and prescription eyewear service layer.
- Ace & Tate: Amsterdam-based direct-to-consumer eyewear brand combining e-commerce with a network of physical stores across Europe. Comparable omnichannel model and curated eyewear assortment, though Ace & Tate uses primarily own-brand frames rather than authorized luxury distribution.
- SmartBuyGlasses: Global online optical retailer owned by Motion Global, selling designer eyewear, prescription glasses, and contact lenses across multiple country-specific sites. Highly comparable in product mix, multi-currency platform, and international e-commerce execution.
- Mister Spex: Berlin-based online optical retailer with 100+ brand partnerships and integrated physical stores across Europe. Directly comparable to Optica Optima's omnichannel, brand-authorized online optical model, with similar premium brand assortment (Ray-Ban, Oakley, Prada, etc.) and pan-European footprint.
- GlassesUSA.com: Leading US-based online optical retailer with a large catalog of designer and own-brand frames, contact lenses, and prescription lens services. Comparable business model as a brand-authorized online optical retailer with multi-tier pricing (premium designer to value).
- Vision Direct (Lentiamo): European online retailer specializing in contact lenses, solutions, and increasingly eyewear, with pan-European delivery and multiple country storefronts. Directly comparable in the contact lens subscription business and multi-country e-commerce operations.
Regional players
- General Óptica: Leading Spanish optical retail chain with hundreds of physical stores across Spain. The most directly comparable domestic omnichannel incumbent, though without a comparable online-only direct-to-consumer international storefront.
Broad incumbents
- Lenskart: India-headquartered omnichannel optical retailer with significant international expansion. A broader incumbent in the online-plus-stores optical category with a much larger capital base; useful as a scale benchmark rather than a direct geographic competitor.
- EssilorLuxottica: Global eyewear conglomerate owning Ray-Ban, Oakley, Persol, and a majority of premium optical brands. Not a direct competitor but a critical supply-side counterparty — its D2C and partner-channel strategy directly affects Optica Optima's assortment and pricing flexibility.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Optica Optima social profiles
Digital presenceOptica Optima financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optica Optima leadership team
Management profileNumber of profiles
Optica Optima funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optica Optima M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optica Optima
What does Optica Optima do?
Optica Optima is an online and omnichannel optical retailer that sells branded sunglasses, prescription eyeglasses, sports eyewear, and contact lenses directly to consumers. The company operates its own e-commerce platform complemented by more than 20 physical optician stores in Spain, where qualified opticians provide prescription lens fitting, eye exams, and product consultation services alongside home delivery of online orders.
Is Optica Optima a public or private company?
Optica Optima is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Optica Optima founded?
Optica Optima was founded in 2017. It employs 11 to 50 people.
Where is Optica Optima based?
Optica Optima is headquartered in Alicante, Spain, in the Europe region.
How does Optica Optima make money?
One revenue line is on record: retail Product Sales.
Who are Optica Optima's main competitors?
Direct peers on record are EyeBuyDirect, Warby Parker, Ace & Tate, SmartBuyGlasses, Mister Spex, GlassesUSA.com and Vision Direct (Lentiamo). General Óptica is listed as a regional player. Broad incumbents are Lenskart and EssilorLuxottica.
Does Optica Optima have an API?
No public API is recorded for Optica Optima.
What industry is Optica Optima in?
Optica Optima's product category is Optical Retail (Eyewear and Contact Lenses). Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of CRAKAFAG, Luxury Eyewear (Sunglasses & Optical). Its NAICS code is 45613 and its SIC code is 3851.