Carrera
- Company typePrivate
- Founded1994
- HeadquartersCenturion, South Africa
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Carrera does
Carrera Software (also operating as Carrera Systems) is a privately held South African IT value-added distributor founded in 1994 and headquartered in Irene, Centurion (Pretoria). The company specializes in distributing enterprise IT management and cybersecurity solutions across Southern Africa and broader Africa, holding master distribution rights for Webroot across Africa since 2010 and authorized distribution rights for Miradore Management Suite in South Africa. Its core product portfolio centers on unified endpoint and device management via Miradore (supporting Windows, macOS, and Linux from a single on-premise console with IT asset management, software deployment, patch management across 1,400+ products, OS deployment, and analytics), layered cybersecurity through Webroot Business Endpoint Protection (cloud-based machine-learning endpoint security with a sub-5MB client), Webroot DNS Protection (network-layer filtering stopping up to 88% of malware at the domain), and Webroot Security Awareness Training (phishing simulation with 120+ courses). The portfolio is extended by Splashtop Enterprise for high-performance remote desktop access and Abstract.security as a next-generation SIEM alternative.
Carrera makes money primarily through recurring per-device monthly subscriptions on the products it distributes, plus channel economics from its nationwide dealer and MSP partner program. Pricing on Miradore is set at $4 USD per device per month with no upfront infrastructure cost, while Webroot follows flexible monthly/annual per-endpoint billing with MSP pay-as-you-go terms. The company serves a horizontally segmented customer base across South Africa — including large enterprises in financial services, retail, education, manufacturing, and the public sector, mid-market MSPs, and SMBs — reaching end customers primarily through its qualified dealer/reseller network, dedicated MSP partner program, and direct enterprise sales engagement. Its GTM combines channel partners (its dominant motion) with selective direct enterprise field sales.
Carrera firmographics
Firmographics- Name
- Carrera
- Legal name
- Carrera Software
- Website
- https://carrera.co.za
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Carrera is headquartered
LocationHeadquarters
- HQ city
- Centurion
- HQ country
- South Africa
- HQ region
- Africa
Offices3 records
Markets served
Carrera business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Miradore Management Suite Licensing: Carrera distributes Miradore Management Suite on a per-device monthly subscription basis ($4 USD per device/month). Self-hosted deployment with no upfront infrastructure costs. Volume pricing available for organizations with more than 1,000 computers. The subscription covers all platforms (Windows, macOS, Linux) and all features including OS deployment, patch management, and analytics.
- Webroot Endpoint Protection and DNS Protection: Carrera acts as master distributor for Webroot products across Africa. Webroot is sold on a per-endpoint per-month subscription model with flexible monthly and annual billing options. MSPs pay per device per month on a pay-as-you-go basis. Free 30-day trials are offered for business endpoints.
- Dealer Partner Program Revenue: Carrera generates revenue through its dealer partner network, offering industry-leading profit margins to resellers and MSPs who distribute Miradore and Webroot products. Partners benefit from sales, marketing, and technical support, creating a recurring channel revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Miradore Management Suite - Self-hosted |
| Subscription | Monthly | Webroot Business Endpoint Protection - Per Endpoint |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Carrera product offering
Product offeringCore offering
Carrera is a South African value-added IT distributor and reseller, founded in 1994, that supplies enterprise IT management and cybersecurity solutions across Africa. It acts as the master distributor for Webroot on the continent and the authorised Miradore distributor in South Africa, while also carrying Splashtop Enterprise and Abstract.security, supporting customers through a partner, MSP, and direct reseller channel.
Product overview
Carrera Software operates as a distributor of enterprise IT management and security solutions, serving as the authorized Miradore and Webroot distributor for Africa since 2010. Their product portfolio centers on Miradore Management Suite as the core unified IT systems management platform, supporting Windows, macOS, and Linux for IT asset management, software deployment, patch management (1400+ products from 110+ vendors), operating system deployment, and analytics. Webroot (a sub-brand from Webroot Inc.) provides layered cybersecurity through Business Endpoint Protection with machine learning-based threat detection, DNS Protection for network-layer filtering, and Security Awareness Training with phishing simulations. Abstract.security offers modern SIEM alternative functionality, while Splashtop Enterprise delivers remote desktop capabilities. The Miradore platform integrates with ServiceNow, Efecte, F-Secure, McAfee, Microsoft WSUS, and Blancco through ready-made connectors, and includes a REST API for custom integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Webroot Endpoint Protection Cloud-based endpoint security and DNS protection solution leveraging machine learning for threat detection, distributed by Carrera as the master distributor for Webroot across Africa and resold to enterprises, MSPs, and resellers.
- Miradore Mobile Device Management Cloud-based MDM platform for managing and securing smartphones, tablets, laptops, and desktops, with a REST API for integrations, distributed by Carrera as the authorised Miradore distributor in South Africa.
- Splashtop Enterprise Enterprise-grade remote access, remote support, and remote control solution, distributed by Carrera to enable IT teams and MSPs to support distributed endpoint environments.
- Abstract.security Cloud-native security analytics platform providing AI-driven threat detection, log management, and SOC capability, distributed by Carrera to enterprise customers.
Quantifiable outcome
- Webroot customers see 12% less malware than those with endpoint protection alone when combining Security Awareness Training with Business Endpoint Protection (based on April–September 2020 data)
- +3 more outcomes
Companies that use Carrera
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Carrera technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature6 records
Carrera partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, supporting and minor.
- Webroot (as Master Distribution Partner)coreCarrera Software is the recognized Webroot Master Distributor in Africa since 2010, providing comprehensive distribution, business, and technical services for Webroot Business Endpoint Protection, DNS Protection, and Security Awareness Training to Reseller Partners, MSPs, and businesses across Africa.
- Miradore (as Authorized Distributor)coreCarrera Software is the authorized Miradore Management Suite distributor for South Africa, reselling and distributing Miradore's unified IT device management platform covering Windows, macOS, and Linux across its dealer network.
- Google Cloud Platform (for Webroot DNS Protection)supportingWebroot DNS Protection runs on Google Cloud Platform across 16 global regions for increased security, performance, and reliability. GCP's built-in DoS prevention and auto-scaling capabilities enhance the DNS Protection service.
- BrightCloud (Webroot Threat Intelligence)supportingBrightCloud Threat Intelligence, derived from the Webroot Threat Intelligence Platform, provides real-time threat intelligence backed by data from millions of real-world endpoints and 200+ embedded security partners. Powers Webroot's security awareness training content development.
- RMM and PSA PlatformssupportingWebroot Business Endpoint Protection integrates with leading RMM (Remote Monitoring and Management) and PSA (Professional Services Automation) platforms for single-pane-of-glass MSP management. The Unity API enhances automation, reduces management costs, and simplifies MSP billing.
- Expert InsightsminorExpert Insights, a technology review platform, has recognized Webroot's Business Endpoint Protection, DNS Protection, and Security Awareness Training as 'MSP-ready', providing marketing credibility and endorsement for Webroot's MSP channel through Carrera's distribution.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Carrera competitors and assessment
Company assessmentDirect peers
- Tarsus Distribution: South African IT distribution company distributing enterprise software, security, and networking products through a channel partner network. Comparable to Carrera as a regional value-added distributor with similar vendor partnership and reseller channel models.
- First Distribution: South African value-added distributor of enterprise IT products including security, networking, and software. Directly comparable to Carrera as a regional IT distributor serving resellers and enterprise customers in Southern Africa.
- Axiz: South African value-added IT distributor operating across enterprise hardware, software, and security. Directly comparable to Carrera as a regional IT distribution specialist serving enterprise and channel partners in Southern Africa.
- Pinnacle Holdings: South African IT distribution group distributing enterprise software, security, and hardware solutions across Southern Africa. Direct competitor to Carrera in the regional IT distribution market with overlapping product categories.
- Datacentrix: South African integrated IT solutions provider offering distribution, managed services, and enterprise IT solutions across security and infrastructure. Comparable to Carrera as a regional IT solutions and distribution business.
Emerging players
- Pax8: Cloud marketplace and distributor focused exclusively on MSPs, partnering with cybersecurity and IT management vendors including endpoint security providers. Comparable to Carrera as an MSP-focused distributor of cybersecurity and IT management software, though operating as a cloud-native marketplace model.
Broad incumbents
- Westcon-Comstor: Global value-added IT distributor specializing in security, networking, and collaboration technology with strong presence across Africa. Comparable to Carrera as a cybersecurity-focused IT distributor, but operating at significantly greater global scale.
- Arrow Electronics: Global technology distributor serving enterprise and commercial customers across security, software, and IT infrastructure. Comparable to Carrera as an enterprise IT and security distributor, operating at global scale.
- Exclusive Networks: Global cybersecurity specialist distributor with deep vendor relationships and channel partner programs. Comparable to Carrera as a cybersecurity-focused distributor, particularly relevant since Exclusive Networks acquired a major stake in cybersecurity distribution globally.
- Ingram Micro: One of the world's largest IT distributors with operations across security, software, and enterprise solutions globally including in Africa. Comparable to Carrera as a broad-line IT distributor serving enterprise and channel customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Carrera social profiles
Digital presenceCarrera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carrera leadership team
Management profileNumber of profiles
Carrera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carrera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carrera
What does Carrera do?
Carrera is a South African value-added IT distributor and reseller, founded in 1994, that supplies enterprise IT management and cybersecurity solutions across Africa. It acts as the master distributor for Webroot on the continent and the authorised Miradore distributor in South Africa, while also carrying Splashtop Enterprise and Abstract.security, supporting customers through a partner, MSP, and direct reseller channel.
Is Carrera a public or private company?
Carrera is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carrera founded?
Carrera was founded in 1994. It employs 101 to 250 people.
Where is Carrera based?
Carrera is headquartered in Centurion, South Africa, in the Africa region.
How does Carrera make money?
Three revenue lines are on record. Miradore Management Suite Licensing is the primary driver. The others are webroot Endpoint Protection and DNS Protection and dealer Partner Program Revenue.
Who are Carrera's main competitors?
Direct peers on record are Tarsus Distribution, First Distribution, Axiz, Pinnacle Holdings and Datacentrix. Pax8 is listed as an emerging player. Broad incumbents are Westcon-Comstor, Arrow Electronics, Exclusive Networks and Ingram Micro.
Does Carrera have an API?
Yes. Miradore Management Suite provides a REST-based web service API that enables third-party systems and applications to programmatically exchange data with Miradore. The API allows triggering actions and receiving online status and inventory data of IT assets. With the help of Miradore's API, users have access to IT asset Big Data and can automate service management processes.