Agrifarm
Agrifarm is a privately held French agricultural equipment dealer that buys, sells, and repairs new and used farm machinery, parts, and lubricants for small and medium-sized farmers across central France, with exclusive ADI Carbures distribution rights across eight departments.
- Company typePrivate
- Founded2015
- HeadquartersBelhomert-guéhouville, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Agrifarm does
Agrifarm is a privately held French agricultural equipment dealer founded in early 2015 by three co-founders — Christophe Tremier, Eric Gillot, and Benoit Masson — operating from Belhomert-Guéhouville in the Eure-et-Loir department. The company purchases, sells, and repairs new and used agricultural machinery including tractors, trailers, sprayers, soil preparation equipment, seeding, and harvesting tools, and distributes spare parts and consumables to small and medium-sized farms across central France, primarily in eight departments spanning Centre-Val de Loire and surrounding regions.
The business operates an integrated multi-service model combining new equipment distribution, used equipment brokerage, an online parts store, mobile workshop repair services, financing intermediation, and equipment delivery. Agrifarm is the exclusive distributor of ADI Carbures carbide wear parts across its service territory, a position established through its October 2016 acquisition of Agri Carbure Pièces Services in La Loupe. Brand partnerships include Massey Ferguson, Rolland Remorques, Krone, Lemken, Manitou, TOTAL Lubrifiants, Alpego, Berthoud, and approximately 20 other equipment manufacturers.
Revenue is generated through one-time equipment sales (new and used), parts and lubricant sales via a physical store and online shop, repair and maintenance service fees including mobile interventions, and transaction-based financing arrangement fees with partner lenders Agilor and Actimat. Go-to-market is sales-led through dedicated commercial staff, supported by a website (agrifarm.fr), a Facebook page, and monthly YouTube product videos. The technical team numbered 6 personnel as of 2022 and the company expanded its footprint to a larger industrial-zone facility in Belhomert-Guéhouville in 2021.
Agrifarm firmographics
Firmographics- Name
- Agrifarm
- Legal name
- AGRIFARM
- Website
- https://agrifarm.fr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agrifarm is a privately held French agricultural equipment dealer that buys, sells, and repairs new and used farm machinery, parts, and lubricants for small and medium-sized farmers across central France, with exclusive ADI Carbures distribution rights across eight departments.
- Ownership category
- akta.pro rank
Agrifarm industry classification
Industry- Product category
- Agricultural Equipment Dealership and Services
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Used & Refurbished Farm Machinery (Resale, Rebuild, Remanufacturing) (AFAAAAAI)
- akta.pro secondary industries
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)
Keywords
Where Agrifarm is headquartered
LocationHeadquarters
- HQ city
- Belhomert-guéhouville
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Agrifarm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Used equipment sales: Purchase and resale of used agricultural equipment including tractors, trailers, sprayers, and other farm machinery. Primary business activity.
- Repair and maintenance services: On-site repair services, mobile workshop interventions, maintenance contracts. Services include hydraulic hose fabrication and climate control services.
- Parts and accessories sales: Sale of spare parts, lubricants (TOTAL brand), and accessories through physical store and online shop. Exclusive distributor of ADI Carbures products.
- Financing services: Arrangement of financing through partner organizations Agilor and Actimat for equipment purchases.
- New equipment distribution: Distribution of new agricultural equipment from partner brands including Massey Ferguson, Rolland, Krone, Lemken, Manitou, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product catalog with variable pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Agrifarm product offering
Product offeringCore offering
Agrifarm purchases, sells, and repairs new and used agricultural equipment including tractors, trailers, sprayers, soil preparation, seeding, harvesting, and material handling machinery. The company also distributes an online and in-store parts catalog featuring exclusive ADI Carbures carbide wear parts and TOTAL lubricants, and offers mobile workshop repair, maintenance, hydraulics fabrication, and air conditioning services for farms across central France. Financing arrangement through Agilor and Actimat and equipment delivery are bundled with sales.
Product overview
Agrifarm is an agricultural equipment dealer specializing in the purchase, sale, and repair of new and used agricultural machinery. The company operates as a single unified business offering multiple integrated services: sales of agricultural equipment across multiple categories (tractors, harvesters, trailers, spraying, soil work, livestock equipment), an online parts store with exclusive distribution of ADI Carbures carbide parts, comprehensive repair and maintenance services including mobile workshops and on-site intervention, and flexible hydraulics and air conditioning services. The company serves farmers across multiple French departments and maintains partnerships with major agricultural equipment manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Service Commercial — New and Used Agricultural Equipment Sales Purchase and resale of new and used agricultural equipment (tractors, trailers, sprayers, harvest and soil preparation equipment, material handling). Service includes equipment search via partner networks, financing arrangement, transport, and delivery coordination. Targeted at farmers and agricultural operations.
- Repair, Maintenance and Mobile Workshop Service Technical service providing on-farm interventions, mobile workshop visits, depot repairs, and maintenance contracts for all brands of agricultural equipment. Targeted at farm operators needing equipment uptime support.
- Magasin en ligne (Online Parts Store) Account-based online storefront for ordering thousands of spare parts and accessories across categories including soil work, tractor and engine parts, industry and equipment, electrical, harvest and livestock, green spaces, hydraulics and transmission, tools, miniatures, and antique tractors. Targeted at existing customers and farm operators.
- ADI Carbures Distribution
Quantifiable outcome
- 72-hour response guarantee for equipment searches
- +1 more outcomes
Companies that use Agrifarm
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Agrifarm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agrifarm partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, major and supporting.
- ADI CarburescoreExclusive distributor of ADI Carbures products (French carbide parts manufacturer) covering Eure et Loir, Loiret, Loir et Cher, Sarthe, Indre et Loir, Orne, Yvelines and Essonne since October 2016. ADI Carbures produces a wide catalog of carbide parts for agricultural equipment of all brands.
- Massey FergusoncoreMajor brand partner with dedicated product sections and prominent logo placement. Offers tractors including MF 6615 and MF 7719S models. Store manager Laurent Debenest previously worked in Massey Ferguson dealer network.
- Rolland RemorquesmajorFeatured brand partner for trailers. Agrifarm showcases Rolland products including ROLLAND Remorques brand with dedicated promotional section on website.
- KronemajorLeading hay/fenaison equipment manufacturer partnered with Agrifarm for product distribution. Featured as fenaison leader on website.
- LemkenmajorSoil equipment and tillage specialist brand partnered for distribution through Agrifarm.
- ManitoumajorMaterial handling equipment manufacturer partner. Manitou products available through Agrifarm distribution.
- TOTAL LubrifiantsmajorPartnership for TOTAL lubricant distribution. Customer Nicolas Daveau regularly orders TOTAL oil and grease products through Agrifarm.
- Belair ElevagesupportingFrench livestock equipment specialist featured as partner brand at Agrifarm.
- AlpegosupportingAgricultural equipment manufacturer partnered for tillage and soil equipment distribution.
- ArlandsupportingSpraying equipment manufacturer partnered for distribution.
- BerthoudsupportingSpraying equipment manufacturer partnered for distribution.
- BogballesupportingFertilizer spreader manufacturer partnered for distribution.
- BonnelsupportingAgricultural equipment manufacturer for soil and tillage products.
- DemblonsupportingEquipment manufacturer partnered for distribution.
- DesvoyssupportingAgricultural equipment manufacturer partnered for distribution.
- La CampagnesupportingAgricultural equipment manufacturer (Benne La Campagne brand).
- QuivognesupportingAgricultural equipment manufacturer partnered for distribution.
- SilofarmersupportingSilo equipment manufacturer partnered for distribution.
- SMAsupportingAgricultural equipment manufacturer partnered for distribution.
- SpandosupportingSmall seed spreader manufacturer (De Sangosse group) with DPAE regulation technology.
- ThievinsupportingAgricultural equipment manufacturer partnered for distribution.
- MXsupportingAgricultural equipment manufacturer for loader attachments and implements.
- MONOSEMsupportingPrecision seeding equipment manufacturer partnered for distribution.
- GranitsupportingParts distribution partnership for agricultural equipment parts and accessories.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Agrifarm competitors and assessment
Company assessmentBroad incumbents
- John Deere: World's largest farm machinery manufacturer operating an extensive authorized dealer network in France. Represents the dominant competitive benchmark against which independent multi-brand dealers such as Agrifarm must position.
- Claas: German-based global farm machinery manufacturer with strong presence in harvesting and hay/forage equipment. Competes head-to-head with the Krone, Massey Ferguson and Rolland ranges Agrifarm distributes, especially in the French cereal-belt customer base.
- Massey Ferguson (AGCO): Global farm machinery manufacturer whose dealer network competes with independent multi-brand dealers like Agrifarm. Massey Ferguson is also Agrifarm's flagship distribution partner, making it both a supplier and a structural benchmark for dealer economics.
- Kuhn Group: French-headquartered global manufacturer of tillage, seeding, spraying and livestock equipment. Comparable to Agrifarm's product range and directly relevant as a competitor brand whose dealer network overlaps the same French farmer customer base.
Others
- Manitou: French material-handling and telehandler manufacturer distributed by Agrifarm. Relevant as a comparable French industrial player in agricultural equipment and as a partner whose brand Agrifarm carries in the loader/handler category.
- Lemken: German tillage and seeding equipment manufacturer and current Agrifarm distribution partner. Comparable on product focus and overlapping customer base; functions as both supplier and competitive benchmark for the soil-preparation segment.
- Krone: German hay/forage equipment manufacturer featured as Agrifarm's fenaison partner. Comparable product category (balers, mowers, forage wagons) and overlapping French farmer customer base, but operates upstream as a manufacturer rather than as a competing dealer.
Emerging players
- Kiloutou: France's largest equipment rental company, including agricultural and construction machinery. Adjacent business model targeting overlapping French rural customers, with growing emphasis on short-term equipment access that can substitute for outright purchase at independent dealers like Agrifarm.
- Agriaffaires: Leading European online marketplace for new and used agricultural equipment. Competes with Agrifarm's used-equipment business by aggregating supply across thousands of sellers and reaching buyers directly, representing a structural disintermediation risk for traditional local dealers.
Regional players
- NatUp: French agricultural cooperative active in crop production, livestock and agricultural distribution across Normandy and northern France. Comparable regional agricultural-services player whose distribution activities overlap Agrifarm's farmer-customer base, though structured as a cooperative rather than an independent dealer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Agrifarm social profiles
Digital presenceAgrifarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrifarm leadership team
Management profileNumber of profiles
Profiles7 records
Agrifarm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrifarm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrifarm
What does Agrifarm do?
Agrifarm purchases, sells, and repairs new and used agricultural equipment including tractors, trailers, sprayers, soil preparation, seeding, harvesting, and material handling machinery. The company also distributes an online and in-store parts catalog featuring exclusive ADI Carbures carbide wear parts and TOTAL lubricants, and offers mobile workshop repair, maintenance, hydraulics fabrication, and air conditioning services for farms across central France. Financing arrangement through Agilor and Actimat and equipment delivery are bundled with sales.
Is Agrifarm a public or private company?
Agrifarm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agrifarm founded?
Agrifarm was founded in 2015. It employs 1 to 10 people.
Where is Agrifarm based?
Agrifarm is headquartered in Belhomert-guéhouville, France, in the Europe region.
How does Agrifarm make money?
Five revenue lines are on record. Used equipment sales are the primary driver. The others are repair and maintenance services, parts and accessories sales, financing services and new equipment distribution.
Who are Agrifarm's main competitors?
Broad incumbents on record are John Deere, Claas, Massey Ferguson (AGCO) and Kuhn Group. Others are Manitou, Lemken and Krone. Emerging players are Kiloutou and Agriaffaires. NatUp is listed as a regional player.
Does Agrifarm have an API?
No public API is recorded for Agrifarm.
What industry is Agrifarm in?
Agrifarm's product category is Agricultural Equipment Dealership and Services. Its primary akta.pro industry code is AFAAAAAI, Used & Refurbished Farm Machinery (Resale, Rebuild, Remanufacturing), with a secondary code of AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools). Its NAICS code is 42382 and its SIC code is 3523.