Bonhomie Wine Imports
Bonhomie Wine Imports is a U.S. fine-wine importer and wholesaler that sources from more than 30 small family-owned estates across 9 countries and distributes their wines to independent wine retailers and restaurants via a regional sales team in the New York/New Jersey metro.
- Company typePrivate
- Founded2008
- HeadquartersSouth Orange, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bonhomie Wine Imports does
Bonhomie Wine Imports is a U.S. fine-wine importer and wholesaler founded in 2008 and headquartered in the New York/New Jersey area (South Orange, NJ). The company sources exclusively from small family-owned estates — averaging roughly 8 hectares and spanning France, Italy, Germany, Austria, Spain, Portugal, Slovenia, the United States, Chile, and Canada — and distributes more than 30 producer portfolios to independent wine retailers and restaurants through a sales-led, in-person channel. The portfolio ranges from readily available, cost-effective bottlings to rare and extremely limited releases, with products organized on the company website by country and region. There is no proprietary technology platform; the operating model is built on producer relationships, sommelier-credentialed sales staff, and traditional trade-channel distribution rather than on digital infrastructure.
The business model is straightforward import-and-distribute with margin captured per bottle. Pricing is set at the estate level and is not publicly disclosed; the company is paid through standard B2B trade-buyer transactions. Distribution is executed by a regional sales team of roughly five to six representatives covering Manhattan, Brooklyn, Long Island, Westchester, Hudson Valley, and New Jersey, plus a dedicated National Accounts function led by co-owner Angela DeLuca. The firm also maintains a presence on sevenfifty.com, the B2B beverage alcohol platform, for industry-member connections. Marketing relies on a brand website, organic Instagram (@bonhomiewine), earned media in trade publications including Wine Spectator, Robert Parker / The Wine Advocate, James Suckling, Wine Enthusiast, Vinous, Allen Meadows, and Gambero Rosso, and tasting events. Bonhomie has not raised institutional funding, has no parent company, and operates privately under co-owners Eva Zorad and Angela DeLuca, who assumed ownership in late 2022 from founder Charles Woods.
Bonhomie Wine Imports firmographics
Firmographics- Name
- Bonhomie Wine Imports
- Legal name
- Bonhomie Wine Imports
- Website
- https://bonhomiewine.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bonhomie Wine Imports is a U.S. fine-wine importer and wholesaler that sources from more than 30 small family-owned estates across 9 countries and distributes their wines to independent wine retailers and restaurants via a regional sales team in the New York/New Jersey metro.
- Ownership category
- akta.pro rank
Bonhomie Wine Imports industry classification
Industry- Product category
- Wine Import and Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
Keywords
Where Bonhomie Wine Imports is headquartered
LocationHeadquarters
- HQ city
- South Orange
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bonhomie Wine Imports business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Wine Import Distribution: Bonhomie Wine Imports operates as a fine wine importer, sourcing wines from small family estates across France, Italy, Germany, Austria, Spain, Portugal, Slovenia, USA, South America, and Canada. Revenue is generated through the import and distribution of these wines to retailers, restaurants, and direct-to-consumer channels, earning a margin on each bottle sold. The company represents more than 30 estates, ranging from readily available wines to rare and extremely limited bottlings.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Bonhomie Wine Imports product offering
Product offeringCore offering
Bonhomie Wine Imports is a fine wine importer and distributor that represents more than 30 small family-owned estates across France, Italy, Germany, Austria, Spain, Portugal, Slovenia, USA, South America, and Canada. The company sources wines from estates averaging around 8 hectares in size, practicing traditional winemaking with thoughtful innovation, and distributes them to retailers, restaurants, and hospitality trade buyers through a regional sales team. The portfolio ranges from readily available and cost-effective wines to rare and extremely limited bottlings.
Product overview
Bonhomie Wine Imports is a wine import company offering a curated portfolio of international wines sourced from small family estates across 8 countries: France, Italy, Germany, Austria, Spain, Portugal, Slovenia, USA, South America, and Canada. The company represents over 30 estates, with wines ranging from readily available to rare and limited productions. The portfolio includes regional offerings across Champagne, Burgundy, Rhône Valley, Loire Valley, Piedmont, Veneto, Mosel, Rioja, and other prestigious wine regions. Bonhomie operates as a unified product portfolio organized by country and wine region, connecting importers and trade buyers with artisan winemakers.
Differentiator
Problem solved
Functional benefit
Products and services
- French Wines Portfolio
Quantifiable outcome
- Over 30 estates represented across 9 countries
- +1 more outcomes
Companies that use Bonhomie Wine Imports
Customer profileSegments3 records
Ideal customer profiles2 records
Bonhomie Wine Imports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bonhomie Wine Imports partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Bonhomie Wine Imports competitors and assessment
Company assessmentDirect peers
- Polaner Selections: Family-run Mount Kisco, NY-based fine wine importer specializing in small family estates across Europe, with comparable portfolio depth and trade-channel focus.
- Vias Imports: New York-based fine wine importer focused primarily on family-owned Italian estates. Comparable in scale and importer-distributor model with overlap in Italian portfolio depth.
- Vintus: Importer of premium, family-owned wineries from France, Italy, and the New World with strong restaurant and sommelier channel presence. Comparable in premium estate portfolio and trade-led motion, albeit at larger scale.
- Europvin: U.S. importer of small, family-owned European estates with strong sommelier and on-premise channel positioning. Comparable in curation ethos and premium restaurant focus.
- Domaine Select Wine Estates: Importer of family-owned estates producing terroir-driven wines across multiple European and New World regions. Directly comparable by portfolio composition and trade-channel GTM.
- Skurnik Wines & Spirits: Family-owned New York-based importer of small-production estate wines from France, Italy, Germany, Austria, and beyond. Closest comparable to Bonhomie by size, curation model, and NY/NJ trade focus.
- Kermit Lynch Wine Merchant: Berkeley, CA-based importer of small French and Italian producers with strong restaurant and specialty retailer channel. Comparable curated, small-estate philosophy and trade-led GTM.
- T. Edward Wines & Spirits: New York-based fine wine importer representing small producers across Europe with a sommelier-led sales approach. Comparable importer size, portfolio style, and NY/NJ trade channel focus.
- Martin Scott Wines: New York-based fine wine importer with a portfolio of small family estates across multiple European regions. Comparable in curated importer model and emphasis on restaurant and specialty retail accounts.
Broad incumbents
- Southern Glazer's Wine and Spirits: The largest U.S. wine and spirits distributor, operating broadly across all categories and channels. Represents the scale incumbent whose portfolio breadth and logistics Bonhomie must compete against in trade accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bonhomie Wine Imports social profiles
Digital presenceBonhomie Wine Imports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonhomie Wine Imports leadership team
Management profileNumber of profiles
Profiles7 records
Bonhomie Wine Imports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonhomie Wine Imports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonhomie Wine Imports
What does Bonhomie Wine Imports do?
Bonhomie Wine Imports is a fine wine importer and distributor that represents more than 30 small family-owned estates across France, Italy, Germany, Austria, Spain, Portugal, Slovenia, USA, South America, and Canada. The company sources wines from estates averaging around 8 hectares in size, practicing traditional winemaking with thoughtful innovation, and distributes them to retailers, restaurants, and hospitality trade buyers through a regional sales team. The portfolio ranges from readily available and cost-effective wines to rare and extremely limited bottlings.
Is Bonhomie Wine Imports a public or private company?
Bonhomie Wine Imports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bonhomie Wine Imports founded?
Bonhomie Wine Imports was founded in 2008. It employs 11 to 50 people.
Where is Bonhomie Wine Imports based?
Bonhomie Wine Imports is headquartered in South Orange, United States, in the North America region.
How does Bonhomie Wine Imports make money?
One revenue line is on record: wine Import Distribution.
Who are Bonhomie Wine Imports's main competitors?
Direct peers on record are Polaner Selections, Vias Imports, Vintus, Europvin, Domaine Select Wine Estates, Skurnik Wines & Spirits, Kermit Lynch Wine Merchant, T. Edward Wines & Spirits and Martin Scott Wines. Southern Glazer's Wine and Spirits is listed as a broad incumbent.
Does Bonhomie Wine Imports have an API?
No public API is recorded for Bonhomie Wine Imports.
What industry is Bonhomie Wine Imports in?
Bonhomie Wine Imports's product category is Wine Import and Distribution. Its primary akta.pro industry code is CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale). Its NAICS code is 424820 and its SIC code is 5180.