Fanscom

What Fanscom does

Fanscom is a Ho Chi Minh City-based, advocacy-first marketing agency operating in Vietnam since 2017. It serves enterprise and consumer brands with three integrated service modules: Brand Advocacy (influencer outreach, conversational strategy, booking and production), Brand Channels (owned media management, content and creative production, integrated campaigns, social commerce), and Hub Platform (Mar-Tech-driven brand community platforms and platform operations). The agency's flagship methodology, SOCIALVATION, blends social marketing with activation, powered since 2024 by YouNet Group's data and technology ecosystem, which provides access to SocialTech tools, commerce data, and real user behavior inputs. The client portfolio is concentrated in large multinational and Vietnamese enterprises across FMCG, consumer electronics, finance, e-commerce, F&B, aviation, jewelry, insurance, and transportation — including Samsung, Unilever, Woori Bank, Lazada, Gojek, VietJet Air, Manulife, and PNJ.

Commercially, Fanscom operates on a retainer-agency model with project-based add-ons, offering plan-based service packages and committing to project kickoff within 24 hours of job submission. Pricing is not publicly disclosed and no standard tiers are listed. GTM is sales-led and direct via the company website, email ([email protected]), and phone (028 3535 7356), targeting enterprise and mid-market brands in Vietnam. The firm is privately held and has been a subsidiary of YouNet Group since 2024, following a strategic acquisition that connected Fanscom's advocacy-first service design to YNG's broader data and technology stack. Headcount is in the 11-50 range, with a named leadership team led by Founder/CEO Phi N. and functional heads across account, operations, social, creative, planning, and strategy. Reported scale markers include 8+ years of operation, 200+ clients and partners, 100+ digital projects delivered, and a 97.2% customer retention and referral rate, though revenue is not publicly disclosed.

Name

Fanscom

Legal name

Fanscom Agency

Website

https://fanscom.vn

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Fanscom is a Ho Chi Minh City-based, advocacy-first marketing agency serving enterprise brands in Vietnam through integrated Brand Advocacy, Brand Channels, and Hub Platform services powered by YouNet Group's data ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Agency Services Revenue: Fanscom generates revenue through retainer agency services and project-based engagements for brand advocacy, brand channels management, and hub platform operations. Services include advocacy & outreach, conversational strategy, booking & production, owned channels strategy, content production, creative production, integrated campaigns, social-commerce, and Mar-Tech platform operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Fanscom is an advocacy-first marketing agency that plans and operates brand advocacy programs, owned-media brand channel campaigns, and Mar-Tech powered brand community hub platforms for enterprise and consumer brands. Its services span advocacy and outreach strategy, influencer booking and production, channel and content strategy, creative and integrated campaign production, social-commerce activations, and brand platform operation, all delivered under the SOCIALVATION methodology backed by YouNet Group's data and technology ecosystem.

Product overview

Fanscom is an advocacy-first marketing agency offering three integrated service modules: Brand Advocacy (influencer and community voice programs), Brand Channels (owned media optimization with social listening), and Hub Platform (Mar-Tech powered brand community platforms). These services work together as a unified communication ecosystem focused on building trust, creating impact, and driving real growth through brand advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• SOCIALVATION: Fanscom's integrated blend of Social Marketing and Activation methodology powered by YouNet Group's data and technology ecosystem.

Products and services

• Brand Advocacy Service that enables brands to be supported by the right voices, communities, and channels by building and operating advocacy and outreach programs that create authentic, influential conversations. Includes advocacy & outreach conversational strategy and advocacy & outreach booking & production, targeted at enterprise and consumer brand marketers.
• Brand Channels Service that keeps brand presence active and relevant across owned media by applying social listening and performance insights to optimize content and effectiveness. Includes owned channels channel & content strategy, content production, creative production, integrated campaigns, and social-commerce, for enterprise and mid-market brand marketers.
• Hub Platform Service that builds platforms where brands and communities create value through connection, content, and technology-driven operations. Includes hub content & platform strategy and brand platform operation using Mar-Tech, ensuring scalable impact for brand marketers seeking long-term community ecosystems.

Quantifiable outcome

• 97.2% customer retention and referral rate
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• YouNet GroupcoreStrategic or Co-development Partner · 1 January 2024Fanscom has been part of YouNet Group since 2024, gaining full access to YNG's data and technology ecosystem. This partnership empowers SOCIALVATION — the agency's integrated blend of Social Marketing and Activation — to drive real impact and long-term brand advocacy.
• Cheil AgencyminorStrategic or Co-development PartnerCreative agency partnership for collaborative project work and communications excellence.
• Creativehunts AgencyminorStrategic or Co-development PartnerCreative agency partner for collaborative project delivery.
• CTL MediaminorStrategic or Co-development PartnerMedia agency partnership for integrated campaign execution.
• Fujima Production HouseminorImplementation/ SI/ Consulting PartnerProduction house partner for content creation and video production services.
• Lynk Production HouseminorImplementation/ SI/ Consulting PartnerProduction house partner for content and creative production.
• ZerozX Production HouseminorImplementation/ SI/ Consulting PartnerProduction house partner for creative content production.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ClickMedia: Vietnam-based performance and digital marketing agency serving enterprise clients with social media, paid media, and content services — a relevant peer competing for similar retainer engagements.
• Happiness Saigon: Independent creative agency in Ho Chi Minh City serving major regional brands with integrated, social-led campaigns — directly comparable to Fanscom on geography, scale, and creative-led client work.
• The Purpose Group: Vietnam-headquartered independent creative and social agency working with regional enterprise brands on brand building and integrated campaigns — a close direct peer in terms of positioning and client mix.
• Hybrid (Vietnam): Vietnam-based digital and social marketing agency serving enterprise brands with creative, content, and performance services — directly comparable to Fanscom in geography, target customers, and service scope.

Broad incumbents

• Hakuhodo Vietnam: Japanese network's Vietnam operation delivering brand consulting, creative, and digital marketing services to multinational clients — a broad incumbent peer in the same enterprise social/brand space.
• TBWA\Vietnam: Vietnam arm of the global TBWA network offering brand strategy, advertising, and digital — competes for the same enterprise social and integrated campaign briefs as Fanscom, with broader portfolio scale.
• Ogilvy Vietnam: Global WPP network's Vietnam operation offering brand strategy, advertising, social, and PR — competing for the same multinational client budgets as Fanscom, but as part of a much broader global portfolio.
• Dentsu Vietnam: Japan-headquartered global agency network with presence in Vietnam, providing integrated creative, media, and digital services — a broad incumbent competing in the same enterprise social and brand advocacy space.

Others

• YouNet Group: Parent company of Fanscom and a leading Vietnam social media technology group providing SocialTech, social commerce, and data platforms — comparable as a thematic sibling providing the data backbone that powers Fanscom's services.

Regional players

• Ninja Digital: Vietnam-based digital and social agency working with enterprise brands across Southeast Asia — comparable in service mix and brand advocacy positioning, with broader regional reach than Fanscom's current domestic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fanscom.vn
• LinkedInlinkedin.com/company/fanscom
• Instagraminstagram.com/fanscom_agency/?hl=en
• TikToktiktok.com/@fanscom.agency?lang=vi-VN

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fanscom