YouNet
YouNet Group is a Vietnam-based social media technology ecosystem that provides AI-powered social listening, e-commerce intelligence, influencer analytics, and marketing systems solutions to 500+ enterprise brands across Southeast Asia via six proprietary platforms and seven subsidiaries.
- Company typePrivate
- Founded2008
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What YouNet does
YouNet Group, rebranded in April 2026 as 'The Measure Group powering Marketing Systems', is a Vietnam-headquartered social media technology ecosystem founded in 2008 that builds Decision Infrastructure for marketing. The company operates seven wholly-owned subsidiaries (YouNet Media, Buzzmetrics, YouNet ECI, YouNet AM, Mango Digital, Fanscom, YouNet Social) unified around six proprietary technology platforms: SocialHeat for social intelligence, SocialTrend for real-time trend analytics using NLP, SocialLift for influencer intelligence, EcomHeat for e-commerce market analytics across Shopee, Lazada, TikTok Shop and Tiki, phpFox for online community building, and VoiceShare for creator and UGC campaign management. These platforms are connected through the Marketing Systems OS (MSO) framework and the Measure Spine, with proprietary ranking systems — YouNet Media Index (YMI), Buzzmetrics Social Index (BSI), and YouNet ECI Sustainable Growth Brand Index — plus three differentiated metric groups (Qualified User, Content from Qualified Users, Social Advocator) launched in January 2024.
The company serves 500+ enterprise brands across Southeast Asia, with named customers including Vinamilk, Heineken, Nestle, SABECO, and Unilever, plus e-commerce platforms Shopee, Lazada, TikTok Shop, and Tiki as data integration partners. Revenue is generated through subscription and recurring licensing on the analytics platforms (SocialHeat, SocialTrend, SocialLift, EcomHeat, VoiceShare), professional services revenue from creative agency subsidiaries (Mango Digital, Fanscom, YouNet AM), and platform licensing plus self-serve subscriptions on phpFox globally. Distribution combines enterprise field sales for large accounts with self-serve product-led growth for phpFox and SocialTrend, supplemented by a US office in Westminster, California supporting Southeast Asia clients. The group employs 450+ people, has operated for over 17 years as a bootstrapped private company, and counts Forbes, Bloomberg, VTV, and VNExpress among media outlets that cite its data.
YouNet firmographics
Firmographics- Name
- YouNet
- Legal name
- YouNet Group
- Website
- https://younetgroup.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YouNet Group is a Vietnam-based social media technology ecosystem that provides AI-powered social listening, e-commerce intelligence, influencer analytics, and marketing systems solutions to 500+ enterprise brands across Southeast Asia via six proprietary platforms and seven subsidiaries.
- Ownership category
- akta.pro rank
YouNet industry classification
Industry- Product category
- Marketing Intelligence Platform
- NAICS
- Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Online Reputation Management (ORM) (MPAAAOAB)
Keywords
Where YouNet is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
YouNet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Social Listening Solutions: Social intelligence services providing brand monitoring, campaign analysis, category analysis, consumer analysis, influencer analysis, and crisis alerts through the SocialHeat platform.
- E-commerce Intelligence: Market intelligence services including brand & category growth tracking, product portfolio analysis, mega campaign consulting, new product launch monitoring, store network profiling, and social media & e-commerce sales correlation analysis through EcomHeat platform.
- Marketing Services: Digital IMC campaigns, advocacy marketing, community development, and creative services delivered through Mango Digital and Fanscom subsidiaries.
- Software Services: Software platforms including phpFox (online community building), VoiceShare (UGC/creator campaigns), and CRM Odoo solutions. Revenue from platform licensing and subscriptions.
- Consulting & Advisory: Strategic consulting services for marketing systems architecture, helping organizations design how marketing should operate as measurable systems.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
YouNet product offering
Product offeringCore offering
YouNet Group provides enterprise social media intelligence, e-commerce market analytics, marketing services, and software platforms through an ecosystem of six proprietary technology platforms (SocialHeat, SocialTrend, SocialLift, EcomHeat, phpFox, VoiceShare) and seven subsidiaries. The company delivers Social Listening solutions for brand monitoring and crisis alerts, E-commerce Intelligence for market and competitor tracking, Marketing Services including digital IMC campaigns and advocacy marketing, and Software Services for online community building and creator/KOL campaign management. Integrated consulting and advisory services help organizations design marketing as a measurable, system-driven operating discipline rather than fragmented campaign execution.
Product overview
YouNet Group operates as a platform-plus-modules architecture providing Decision Infrastructure for Marketing Systems. The core platform ecosystem consists of six proprietary technology platforms: SocialHeat (social listening), SocialTrend (real-time trend analytics), SocialLift (influencer intelligence), EcomHeat (e-commerce market analytics), phpFox (online community building), and VoiceShare (creator campaign management). These platforms are complemented by three ranking systems (YouNet Media Index/YMI, Buzzmetrics Social Index/BSI, and YouNet ECI Sustainable Growth Brand Index) and integrated through the Marketing Systems OS (MSO) framework that connects measurement, intelligence, activation, and commerce validation. The ecosystem includes seven subsidiary companies providing specialized services: YouNet Media and Buzzmetrics (social intelligence), YouNet ECI (e-commerce intelligence), YouNet AM and Fanscom (advocacy marketing), Mango Digital (creative agency), and YouNet Social (technology infrastructure). The group also offers additional modules including SocialBoost (UGC platform), CRM Odoo (customer management), and Omni-channel Customer Support. This integrated system enables organizations to transform fragmented marketing into measurable, scalable marketing systems.
Differentiator
Problem solved
Functional benefit
Brands
- SocialHeat: Vietnam's #1 Social Listening Platform - The Leading Social Intelligence Platform for Marketing Performance
- SocialTrend
- SocialLift
- EcomHeat
- phpFox
- VoiceShare
- Buzzmetrics Social Index (BSI)
- YouNet Media Index (YMI)
- YouNet ECI
- Marketing Systems OS (MSO)
- Measure Spine
Products and services
- SocialHeat Vietnam's #1 Social Listening Platform that helps brands monitor market conversations, measure brand performance, and detect emerging signals across social environments, providing brand monitoring, campaign analysis, category analysis, consumer analysis, influencer analysis, and crisis alerts.
- SocialTrend Vietnam's first real-time social trend analytics platform that uses NLP and trend analysis expertise to capture and monitor dynamic customer discussion trends across Facebook, TikTok, YouTube, Instagram, Forums, and News for brands and agencies.
- SocialLift Vietnam's largest qualified influencer intelligence platform that helps brands and agencies identify, evaluate, and manage influencer performance through qualified data.
- EcomHeat The most comprehensive e-commerce market analytics platform that helps brands understand market performance, category movement, and competitive dynamics across Shopee, Lazada, TikTok Shop, and Tiki.
- phpFox A global-leading platform to build, manage, and monetize online communities through scalable platform infrastructure with social network features including profiles, groups, chat, live streaming, marketplace, and subscriptions, built with Laravel, React, React Native, and PostgreSQL.
- VoiceShare High-performance and responsive hosting platform that helps brands and agencies manage creator, KOC, KOL, and UGC campaigns with centralized tracking, performance measurement, and creator data accumulation.
- YouNet Ranking Systems (YMI, BSI, YouNet ECI Index) Proprietary industry ranking systems including YouNet Media Index (YMI) for top brands by industry, Buzzmetrics Social Index (BSI) for top campaigns, events, celebrities, and shows, and YouNet ECI Sustainable Growth Brand Index evaluating brands across Performance, Shop, Variant, and Price Range indicators.
- Social Listening Services Service suite including Social Brand Health Analysis, Campaign Analysis (Brand Love, Brand Awareness), Influencer Analysis, and Crisis Alerts powered by the SocialHeat platform for enterprise brands and agencies.
- E-commerce Intelligence Services E-commerce intelligence services including Brand & Category Growth Tracking, Product Portfolio Analysis, mega campaign consulting, new product launch monitoring, store network profiling, and social media & e-commerce sales correlation analysis powered by EcomHeat.
- Marketing Services & Activation Data-driven marketing services including Digital IMC campaigns, advocacy marketing (YouNet AM), community development (Fanscom), and creative campaigns (Mango Digital) that transform intelligence into scalable activation for brands and agencies.
- Software Services Software platform services including phpFox community platform licensing, VoiceShare creator campaign hosting, CRM Odoo implementation, SocialBoost UGC platform, and Omni-channel Customer Support with AI Chatbot for enterprise clients.
- Consulting & Advisory Services Strategic consulting and advisory services for marketing systems architecture, helping organizations design how marketing should operate as a measurable system through the Marketing Systems OS framework and Measure Spine methodology.
Quantifiable outcome
- Vinamilk achieved VND 168.9 billion revenue (+113% YoY) on e-commerce platforms through YouNet ECI intelligence
- +3 more outcomes
Companies that use YouNet
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
YouNet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature11 records
YouNet partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- ShopeecoreE-commerce platform integration for market intelligence. YouNet ECI tracks Shopee data as part of e-commerce analytics covering Shopee, Lazada, TikTok Shop, and Tiki. Shopee contributes significant e-commerce revenue data - example shows 61.9% of Vinamilk's liquid milk e-commerce revenue came from Shopee.
- LazadacoreSoutheast Asian e-commerce platform integrated into YouNet ECI's e-commerce market analytics. Included in comprehensive market intelligence tracking across major platforms.
- TikTok ShopcoreE-commerce platform integrated for market performance analytics. YouNet ECI tracks TikTok Shop data showing exceptional growth - example of 831% growth for Vinamilk in early 2025.
- TikicoreVietnamese e-commerce platform included in YouNet ECI's e-commerce market intelligence reports tracking brand performance across multiple platforms.
- YouNet MediacoreCore subsidiary - The Leading Social and E-commerce Intelligence Company. Part of YouNet Group ecosystem connecting market signals, intelligence and commerce into unified decision systems.
- BuzzmetricscoreCore subsidiary - The leading Social Media & E-commerce Market Research Company. Operates Buzzmetrics Social Index (BSI) ranking system for top campaigns, events, celebrities, and shows.
- YouNet ECIcoreCore subsidiary - Pioneer in E-commerce Growth Consultation with Data Intelligence for Brands. Operates EcomHeat platform and ECI Sustainable Growth Brand Ranking.
- YouNet AMcoreCore subsidiary - The Data-Driven Advocacy Marketing company in Southeast Asia. Provides comprehensive advocacy marketing solutions.
- Mango DigitalcoreCore subsidiary - The Pioneering Data-powered, Social-first Creative Agency. Transforms intelligence into scalable activation systems with creative campaigns.
- FanscomcoreCore subsidiary - The Advocacy First Agency, Built for Qualified Impact. Part of Marketing Services & Activation transforming intelligence into scalable activation.
- YouNet SocialcoreCore subsidiary - SocialTech Platform Company focusing on building and operating brand-centric and creator-centric communities through VoiceShare and phpFox. Scales systems through infrastructure and platforms.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
YouNet competitors and assessment
Company assessmentDirect peers
- Meltwater: Global leader in media intelligence and social listening, offering enterprise-grade brand monitoring and consumer insights. Directly comparable to YouNet's SocialHeat platform in product, target customer (enterprise brands), and analytics capabilities.
- Brandwatch (Cision): Enterprise social media intelligence and consumer research platform with deep analytics across brand monitoring and audience insights. Closely comparable to SocialHeat in functionality, customer profile, and use cases such as crisis alerts and trend detection.
- Talkwalker: AI-powered consumer intelligence and social listening platform serving global brands. Comparable to YouNet across social analytics, influencer measurement (akin to SocialLift), and trend detection (akin to SocialTrend).
- Sprinklr: Unified customer experience management platform covering social media management, listening, and analytics at enterprise scale. Direct peer to YouNet's broader Marketing Systems and social intelligence platforms, serving similar enterprise brand customers.
Broad incumbents
- Kantar: Global market research and consumer insights giant (WPP-owned) offering brand tracking, social listening, and e-commerce measurement. Comparable to YouNet's Buzzmetrics and YouNet ECI offerings, though operating at much broader global scale and across additional research verticals.
- NielsenIQ: Global leader in consumer purchase and retail measurement including e-commerce analytics. Comparable to YouNet ECI's e-commerce market intelligence offering (brand share, category tracking, pricing), but operating globally across many more categories and markets.
- Dentsu: Global advertising and marketing services holding company with significant APAC operations and growing data/marketing technology investments. Comparable to the broader Marketing Services and digital IMC campaign offerings delivered by YouNet's Mango Digital subsidiary.
Regional players
- Wisers AI: Asia-focused social media and media intelligence platform with strong Greater China presence. Comparable to YouNet's regional social listening capabilities and brand monitoring use cases, with overlap in APAC enterprise customers.
- Hakuhodo: Japan's second-largest advertising agency with extensive Asian operations, offering creative, media, and increasingly data-driven marketing services. Comparable to Mango Digital and Fanscom's regional social-first creative and advocacy offerings.
Emerging players
- Similarweb: Digital intelligence platform providing web/app traffic data, market analysis, and competitive benchmarking. Adjacent peer to YouNet ECI's market and competitive intelligence offerings, with overlap in digital commerce analytics but broader web-focused scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
YouNet social profiles
Digital presenceYouNet financial estimates
Financial estimateRevenue estimate
Valuation estimate
YouNet leadership team
Management profileNumber of profiles
Profiles4 records
YouNet subsidiaries and ownership
Company hierarchySubsidiaries7 records
YouNet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YouNet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YouNet
What does YouNet do?
YouNet Group provides enterprise social media intelligence, e-commerce market analytics, marketing services, and software platforms through an ecosystem of six proprietary technology platforms (SocialHeat, SocialTrend, SocialLift, EcomHeat, phpFox, VoiceShare) and seven subsidiaries. The company delivers Social Listening solutions for brand monitoring and crisis alerts, E-commerce Intelligence for market and competitor tracking, Marketing Services including digital IMC campaigns and advocacy marketing, and Software Services for online community building and creator/KOL campaign management. Integrated consulting and advisory services help organizations design marketing as a measurable, system-driven operating discipline rather than fragmented campaign execution.
Is YouNet a public or private company?
YouNet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YouNet founded?
YouNet was founded in 2008. It employs 11 to 50 people.
Where is YouNet based?
YouNet is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does YouNet make money?
Five revenue lines are on record. Social Listening Solutions are the primary driver. The others are E-commerce Intelligence, marketing Services, software Services and consulting & Advisory.
Who are YouNet's main competitors?
Direct peers on record are Meltwater, Brandwatch (Cision), Talkwalker and Sprinklr. Broad incumbents are Kantar, NielsenIQ and Dentsu. Regional players are Wisers AI and Hakuhodo. Similarweb is listed as an emerging player.
Does YouNet have an API?
Yes. phpFox platform offers fully documented APIs for boundless extensibility and integration capabilities. phpFox provides a flexible architecture allowing integration with existing enterprise software through custom features and bespoke solutions tailored to meet enterprise-specific needs.
What industry is YouNet in?
YouNet's product category is Marketing Intelligence Platform. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541810 and its SIC code is 7311.