Original Food Tour

What Original Food Tour does

Original Food Tours (legal name: Original Food Tours, headquartered at 23 Rue de Richelieu, 75001 Paris) is a privately held, for-profit food tourism operator that runs guided food, wine, market, and culinary experiences for tourists and corporate groups. Founded around 2009 (per company history timeline) and operating across 20+ European cities — with primary concentration in Paris plus presence in Lyon, Bordeaux, Nice, Marseille, Avignon, Biarritz, Strasbourg, Cannes, Madrid, Rome, Naples, Berlin, London, Brussels, Lisbon, Porto, Florence, and San Sebastian — the company has extended internationally into Singapore, Hong Kong, Bangkok, and India. Its catalog spans shared walking food tours (typically €95–€185 per adult), private customizable tours (€160–€275 per person, scaling to €1,500–€1,950 for full-day private wine experiences), cooking classes and culinary workshops (€150–€260), full-day and multi-day wine-region adventures, and corporate/B2B guide-hire packages starting at €1,500/day.

There is no proprietary technology platform disclosed. Operations run on a standard e-commerce booking site (originalfoodtours.com) for direct reservations, supplemented by third-party distribution through Viator and GetYourGuide, and a B2B reseller motion targeting travel agents, DMCs, and concierge services. Marketing relies on a content blog with 40+ articles, an organic Instagram presence (3.7K followers), an email newsletter, Tripadvisor and Google review badges, and earned coverage from Time Out Paris and Travelmag.

The business model is a multi-channel per-transaction commerce operation. Revenue is generated primarily through per-person tour fees (consumer direct), marketplace commissions via OTAs, and B2B/corporate bookings at premium price points. Three customer segments are addressed: individual tourists and travelers (primary long-tail segment), corporate groups and events (B2B), and travel trade partners (B2B resellers). Management is founder-led, with eight named team members across B2B, marketing, food and wine, compliance, and ground operations. The company reports 100K+ customers served cumulatively and a 94% 5-star review rate, operates 100% CO2-free tours, and is recognized as a recommended tour by Time Out Paris (2024) and selected by Travelmag (2025), with a Tripadvisor Certificate of Excellence on record. No external funding, parent company, or M&A activity is disclosed.

Name

Original Food Tour

Legal name

Original Food Tours

Website

https://originalfoodtours.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Original Food Tours is a Paris-based food tourism operator offering curated guided food tours, wine tastings, and cooking classes across 20+ European and Asian cities, serving individual tourists, corporate groups, and travel-trade resellers through direct booking and OTA channels.

Ownership category

akta.pro rank

Product category

Food Tour Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Culinary Walking & Market Tours (THAJAGAA)

akta.pro secondary industries

Food, Market & Culinary Culture Tours (THAJAAAG), Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ), Restaurant Progressive Dining Tours (THAJAGAB), Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL), Culinary & Wine Travel Agencies (THAKAFAH), Culinary & Wine Itinerary Planning (THAKAOAJ)

Keywords

• Guided food tours
• Culinary tourism experiences
• Walking food tours
• Wine and cheese tours
• Cooking classes

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Guided Food Tour Bookings: Revenue generated from per-person fees paid by tourists booking guided food tours, walking tours, wine tours, and cooking classes across 20+ European cities. Prices range from 68€ to 1,950€ per booking depending on tour type, duration, and group size. Both shared (group) and private tour formats are offered.
2. OTA and Distribution Partner Commissions/Referrals: Revenue flowing through Viator, GetYourGuide, and other distribution partners who resell Original Food Tours experiences to their customer bases. Bookings can also be made through these third-party platforms.
3. B2B / Corporate Group Bookings: Revenue from dedicated corporate and group events, including full-day guide hire (from €1,500/day) and tailored private experiences for business groups.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Original Food Tours operates guided food and beverage walking tours across 20+ European and international cities, with a primary focus on Paris and France. Offerings include shared neighborhood walking tours (Montmartre, Saint-Germain, Le Marais, markets), chocolate and pastry tours, wine and cheese experiences, cooking classes, private customizable tours, and full-day premium wine-region excursions. Tours are led by expert local guides and visit carefully vetted artisan shops, markets, and family-run establishments.

Product overview

Original Food Tours operates a portfolio of food and beverage tour experiences across 20+ cities in Europe and internationally. The core offering consists of shared walking food tours (core product category) organized by neighborhood or specialty (e.g., Montmartre, Saint-Germain, Le Marais, markets, chocolate, wine), supplemented by private customizable tours (private tour category), premium full-day wine region excursions (premium experience), cooking classes and workshops (experience), seasonal holiday-themed tours, and full-day guide hire services (add-on). The company also offers group activities like bike tours and bus tours. Distribution occurs through the company website and third-party platforms (Viator, GetYourGuide). Key service features include free cancellation 14 days in advance, 100% green/CO2-free operations, and small group sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Montmartre Walking Food Tour A shared walking food tour exploring historic Montmartre neighborhood, featuring savory and sweet French gastronomy specialties from Moulin Rouge to Sacré-Cœur. 3-6 hour tours with multiple daily departures; max 12 participants; €120/adult.
• Saint-Germain Chocolate, Pastry & Sweets Tour A chocolate-focused walking tour of Paris's Saint-Germain area on the Left Bank, exploring world-class chocolatiers, macarons, and pastries. 3-hour tour, max 10 participants; €99/adult.
• The Original Marais Food Tour A walking tour of Le Marais district including Marché des Enfants Rouges (Paris's oldest covered market), food shops, art galleries, and historic mansions. 3-3.5 hours, max 10 participants; €130/adult.
• Taste of Saint Germain Sweet & Savory A culinary tour featuring chocolate, pastries, cured beef, Alpine cheeses, and French wines in the Saint-Germain-des-Prés neighborhood. 3-3.5 hours, max 10 participants; €130/adult.
• Crepes, Chocolates and Macarons in Montmartre An afternoon sweet walking tour through Montmartre's bakeries, pastry shops, and local food artisans. 2.5 hours, max 10 participants; €95/adult.
• Bike & Bites: The Ultimate Paris Food Tour on Two Wheels A 3-hour biking tour covering three Parisian neighborhoods (Latin Quarter, Saint-Germain, Le Marais) with 7 food tasting stops; max 10 participants; group €130/person, private €230/person.
• Bastille & Paris Best Market Tour A morning market tour of Bastille, Aligre & Beauvau markets in the 12th arrondissement featuring local cheese, cured meats, pastries, wine, and sharing platter. 2.5-3 hours; €110/adult.
• Marché D'aligre Walking Food Tour A morning walking food tour of Aligre & Beauvau markets, tasting local cheese, cured meats, chocolate, with wine and sharing platter. 2 hours.
• Best of Both Tour - Food Trail in Paris on the Right and Left Banks A comprehensive 5-hour food tour covering both banks of Paris including Île Saint-Louis, Marché des Enfants Rouges, Saint Paul, Jewish quarter, Notre Dame, and Saint-Germain-des-Prés with minimum 10 stops; €185/adult.
• Montmartre French Bistrologie & Wine Tour An evening apéritif experience visiting selected bistros and wine bars in Montmartre with exceptional wines and authentic Parisian evening culture. 2.5-3 hours, adults only.
• Montmartre Food Tour with Christmas Market Delights A festive seasonal tour combining Montmartre's bohemian charm with Christmas holiday flavors. Available November 20, 2026 to January 3, 2027. 3.5 hours.
• Private Wine and Food Tour in Montmartre A 3-hour fully customizable private tour of Montmartre's culinary gems with flexible departure, hotel pickup, and personalized tastings. Adults and kids welcome.
• Private Wine and Food Tour in Le Marais A 3-hour private food tour exploring Le Marais with the best local artisans, featuring flexible departure, hotel pickup, and dietary accommodations.
• Private Chocolate, Pastries & Macaron Walking Tour of Saint-Germain A 3-hour private tour featuring world-class chocolates and pastries makers in Saint-Germain with flexible departure and hotel pickup options.
• Private Sweet and Savory Tour in Saint Germain A 3-hour private culinary journey through Saint-Germain-des-Prés featuring artisanal chocolatiers, patisseries, and cheese shops with VIP customizable experience.
• Private Latin Quarter Food & Wine Tour A private food tour of the Latin Quarter with a local expert guide through historic streets and gourmet addresses, featuring 8-10 curated stops near Notre-Dame.
• Private Cheese and Wine Tour with a Chef in Montmartre A private cheese and wine tour in Montmartre led by Chef Stéphane, exploring Rue des Martyrs, meeting local artisans, and learning cheese, bread, and wine pairing. 3 hours; €275/person.
• Private Food & Wine Tour in Paris with a French Gastronomy Expert A 3-hour private tour with a French gastronomy expert covering pastries, cheese, and hidden Parisian gems. Fully customizable experience.
• Montmartre Gourmet Private Picnic Basket Experience A gourmet picnic basket experience with wine for lunch or dinner in one of Paris's most romantic areas, pickup available.
• Hire Your Food Guide for a Full Day Full-day food guide hire for exploring Paris at the customer's pace, discovering hidden culinary gems off the beaten path. Multi-day options available; from €1,500/day.
• Macaron Baking Class An exclusive macaron workshop with a professional French chef in small groups of up to 8, teaching Italian meringue technique for shells and ganache fillings. 2.5 hours; €150/person.
• Market Visit & Cooking Class - FOODIST Morning or evening experience combining a guided tour of Saint Germain Market with hands-on cooking of a three-course meal (appetizer, main, dessert) with a French chef. Includes wine pairing; €260/person.
• Good Evening Paris! An evening hopping between restaurants around Paris to practice French with locals over cocktails, wine, tapas, or à la carte. 2.5-3 hours.
• Chocolate Tour By Bus A 2.5-hour chocolate route tour by open-top bus visiting Paris monuments with chocolate tastings. Ideal for groups up to 50 people (partnership with Open Tour Bus).
• The Original Ultimate Napoli Food Tour A culinary journey through Naples covering wine, pasta, pizza, and local specialties starting from the port. Inspired by Stanley Tucci's exploration of Napoli.
• The Evening Wine Stroll (Rome) An evening wine and food stroll through Rome's Monti neighborhood featuring authentic food, wine, and views of the Coliseum at night. Maximum 11 participants.
• The Original Secret Roman Backstreets Food Tour A food tour of Rome exploring the Monti neighborhood far from tourist traps, featuring pizza, porchetta, mortadella, meatballs, and wine in authentic Roman style.
• Lyon Original Old Town Food Tour A shared food tour of Vieux Lyon strolling cobbled streets and traboules while tasting iconic Lyonnaise specialties from artisan bouchons, markets, and pastry shops. 3-3.5 hours.
• Original Morning Food Market Tour in Les Halles Paul Bocuse A morning tour of Les Halles Paul Bocuse, Lyon's ultimate food market destination, immersing visitors in the city's culinary heart. 2-2.5 hours.
• Original Wine, Sweet and Savory Food Walking Tour in Bordeaux A gourmet walking tour exploring Bordeaux on both sides of the river through its food and wine scene. 4 hours with morning and afternoon departures.
• Original Bordeaux Old Town & Market Food Tour A 3-hour small-group tour with 7 tasting stops covering foie gras, canelés, cheese, pastries, and wine while exploring Bordeaux markets and historic streets.
• London Food Tour A walking food tour near London's iconic markets featuring real ale from microbreweries, artisan bread, cheese, and British produce. 4 hours.
• Good Evening London An evening pub and bar experience in different areas of London away from tourist crowds, featuring traditional British cuisine and tapas-style delicacy. 3.5 hours.
• Champagne Discovery A deluxe full-day champagne tour visiting Epernay and Reims Cathedrals with tastings from two Champagne producers and lunch. Private tour only, approximately 10-12 hours; €1,950 for 4 people.
• Wine of the Loire Valley A full-day private wine tour discovering the romantic Loire Valley with visits to chateaux and domaines, premium wine tastings with lunch. 10-12 hours; from €1,800.
• Pintxo Dinner Experience San Sebastian A pintxo (Basque tapas) dinner experience in San Sebastian covering local sites, history, culture, and the world's most renowned culinary capital with wine.
• Chef-Led Market Tour & Pintxo Lunch San Sebastian A chef-led walking, eating, and drinking experience in San Sebastian revealing the city's culinary secrets.
• Tastes of Chinatown (Singapore) A walking food tour of Singapore's Chinatown exploring cultural heritage and local delights with morning and evening departures; from SGD 100/adult.
• Katong Walking Food Tour (Singapore) A food tour of Katong in Eastern Singapore, known for Peranakan (Nonya) cuisine blending Chinese ingredients with Malay spices; SGD 120/adult.
• Sweet and Savory Evening Hawker Food Tour (Singapore) An evening tour of Singapore hawker centres featuring local favorites and cuisines, exploring UNESCO-protected Hawker Culture. 3 hours; SGD 140/adult.
• The Original Private Avignon Wine & Food Tour An ultra-private gastronomic experience in Avignon blending papal heritage, Provençal elegance, and Rhône Valley terroir with 8-10 curated tastings. 3-3.5 hours.
• The Original Private Wine & Food Tour in Cannes An ultra-private gastronomic experience in Cannes with flexible departure time, entirely crafted around guest desires.
• The Original Private Biarritz Wine & Food Tour A fully private gastronomic experience in Biarritz combining Basque heritage, ocean influences, and artisanal craftsmanship with flexible departure. 3-3.5 hours.
• The Original Private Strasbourg Wine & Food Tour A private food tour blending French refinement and Alsatian tradition with curated tastings and hidden local addresses. 8-10 stops.
• Strasbourg Christmas Delights Private Tour A private Christmas tour of Strasbourg featuring festive markets, hidden streets, and gourmet addresses with 8-10 seasonal Alsatian tastings. Available late November to December.

Quantifiable outcome

• 94% of travelers leave 5-star reviews
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• KAYAKminorGTM or Marketing PartnerKAYAK is listed as a partner on the Original Food Tours website homepage, suggesting a marketing or referral partnership where KAYAK promotes the company's Paris food tours to travelers using the KAYAK platform for trip planning.
• ViatorcoreChannel Partner/ Reseller/ DistributorViator (TripAdvisor-owned online travel agency) serves as a distribution channel for Original Food Tours, reselling tours across multiple cities to its large base of inbound tourists. The Terms & Conditions page explicitly mentions Viator as a distribution partner alongside GetYourGuide.
• GetYourGuidecoreChannel Partner/ Reseller/ DistributorGetYourGuide is a distribution partner that resells Original Food Tours experiences to tourists. Referenced in the company's Terms & Conditions alongside Viator as an official distribution partner.
• Paris Je T'aimecoreStrategic or Co-development PartnerOriginal Food Tours joined Paris Je T'aime (the official tourism office for Paris), as announced in a blog post. This official recognition positions the company as a vetted, quality tour provider within Paris's official tourism ecosystem.
• Open Tour BusminorStrategic or Co-development PartnerPartnership with Open Tour Bus for the Chocolate Tour By Bus experience in Paris, combining city sightseeing on an open-top bus with a chocolate tasting route. Maximum 50 participants.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Eatwith: Marketplace connecting travelers with home-hosted dining and food experiences. Overlaps on culinary experiences and target traveler but emphasizes hosted meals rather than walking tours.
• Tours by Locals: Private, locally-guided tour platform with significant European coverage including food and city tours. Competes for the same private-tour and premium-experience customer.

Direct peers

• Context Travel: Small-group expert-led walks and food tours in major cities including Paris, London, Rome, and Madrid. Comparable premium, expert-led positioning and B2B (travel agent) distribution approach.
• Secret Food Tours: Operates guided food tours across 20+ major cities worldwide, including Paris, London, Rome, Barcelona, and Lisbon, with shared and private formats. Direct competitor with similar small-group curator positioning and comparable pricing.
• Withlocals: Marketplace for private, locally-led tours and food experiences across Europe and Asia. Comparable target customer (travelers seeking authentic local experiences) and overlapping city footprint.
• Devour Tours: Food and wine tour operator with strong presence in Spain, Portugal, Italy, and France. Highly comparable curator-style business model targeting authentic local food experiences for travelers.
• Eating Europe: Multi-city food tour operator across Europe focused on small-group neighborhood eating experiences. Directly comparable product mix, customer segment, and pricing structure.

Broad incumbents

• Viator (Tripadvisor): Largest OTA for tours and attractions globally and a current distribution partner for Original Food Tours. Represents both a key channel and a broad incumbent competitor that can elevate its own-branded tours at any time.
• Airbnb Experiences: Global marketplace for host-led experiences including food tours. Competes for the same traveler demand, especially in major European cities, with significantly larger distribution scale.
• GetYourGuide: Major European-headquartered OTA for tours, attractions, and experiences, and a current core distribution partner. Comparable in scale to Viator and a structural channel risk to the subject company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/original_food_tours
• Xx.com/food_original
• Facebookfacebook.com/originalfoodtours

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Original Food Tour