FORCE PLUS

What FORCE PLUS does

FORCE PLUS is a French B2B commercial and digital agency headquartered in Lyon, founded in 1983, that provides outsourced sales and customer relationship services to industrial, building/HVAC, logistics, and healthcare companies. The company operates a service-led model combining human-assisted teams of technically specialized advisors (including engineers) with technology-augmented workflows. Its core offerings span two functional blocks: client acquisition (lead management, B2B lead generation, telephone prospecting, offer follow-up) and customer service (technical hotline, outsourced after-sales service, augmented customer service with AI integration, overflow management, and consumer service support). All engagements are delivered with multilingual coverage across 9 languages, supporting French exporters and international clients.

The underlying technology stack combines commercial CRM platforms (Salesforce, HubSpot), marketing automation, Google Analytics, WordPress-based content publishing infrastructure, and proprietary AI features. The company claims to have pioneered the first toll-free green number (numéro vert) in France at founding and later launched the first augmented after-sales-service chatbot (2017). Current AI capabilities include NLP chatbots, voice recognition/callbots, predictive lead scoring, and sentiment analysis, applied as feature augmentations to the human service offering rather than as standalone products.

The business model is professional services / managed services on a quote-based, multi-year contract basis, with no public pricing. Go-to-market combines direct enterprise sales, inside sales via phone/email/Calendly, content marketing through a 300+ article blog and white paper library, and SEO/social selling on LinkedIn. Named enterprise clients include Bosch, Mettler Toledo, and Samsung Climate Solutions. The company holds institutional certifications (French Fab, Hub France IA, Entreprise du Futur, France Relance) and operates with a small team of 11-50 employees from a single Lyon headquarters. Revenue is not publicly disclosed.

Name

FORCE PLUS

Legal name

FORCE PLUS SAS

Website

https://forceplus.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

FORCE PLUS is a French B2B sales and customer service agency, founded 1983 in Lyon, providing lead generation, telemarketing, technical hotline, and outsourced after-sales service to industrial, building/HVAC, logistics, and healthcare companies across 9 languages.

Ownership category

akta.pro rank

Product category

B2B Lead Generation and Customer Service

NAICS

Telephone Call Centers (56142), All Other Business Support Services (561499)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industry

Field Service Dispatch & Remote Troubleshooting (BPAAACAG)

Keywords

• B2B lead generation
• Commercial prospecting services
• Customer relationship management
• Telemarketing call center
• Outsourced after-sales service

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lead Generation Services: Core service involving the generation and qualification of B2B leads for clients in industry and building sectors. Includes inbound content-driven lead capture, outbound prospecting, and lead scoring. Revenue is generated through professional services engagements with clients.
2. Commercial Prospecting and Telemarketing: Telephone prospecting services, offer follow-ups, and cold calling campaigns for B2B clients. Operates as a call center / lead center serving the industry and building sectors with specialized technical knowledge.
3. Customer Service Outsourcing: Augmented customer service including technical hotline, outsourced SAV, overflow management, and customer experience enhancement for industrial and building companies.
4. B2B Export Customer Relationship Management: Specialized customer relationship management services for B2B companies expanding internationally, including multilingual support, technical assistance, and after-sales service in 9 languages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

FORCE PLUS is a French B2B sales and marketing agency dedicated to industry and construction verticals. It provides lead generation, commercial prospecting via telephone, technical hotline support, outsourced after-sales service, overflow management, and augmented customer service supported by its own lead management technologies. It serves enterprise and mid-market clients in France and internationally through multilingual capabilities covering 9 languages.

Product overview

FORCE PLUS is a commercial and digital agency specializing in B2B lead generation, sales prospecting, and customer relationship management for industry and construction sectors. The company operates as a service provider rather than a software vendor, offering a portfolio of human-assisted and technology-enhanced services. Core offerings include Lead Management for tracking and conversion optimization, B2B Lead Generation for qualified prospect acquisition, Telephone Prospecting with real-time feedback, and Offer Follow-ups for accelerating deal closure. Customer service solutions encompass Technical Hotline with expert support, Outsourced After-Sales Service, Augmented Customer Service integrating AI technologies (chatbots, NLP, automation, augmented reality), Overflow Management for peak demand handling, and full B2B Call Center services. The company pioneered the green number (numéro vert) in France and launched the first augmented SAV chatbot, demonstrating early adoption of AI-powered customer service automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Management

Quantifiable outcome

• 96% customer satisfaction rate claimed by Force Plus for specialized call center operations
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• BoschminorOthersBosch is listed as a client in the 'Ils nous font confiance' (They trust us) section with a logo display. The nature of the relationship appears to be a B2B customer service and/or lead generation client relationship in the industrial/HVAC sector.
• Mettler ToledominorOthersMettler Toledo is featured in the customer logos section. As a precision instrumentation company, the partnership likely involves B2B customer relationship management and/or lead generation services tailored to technical industrial products.
• Samsung Climate SolutionsminorOthersSamsung Climate Solutions appears as a client logo, indicating a commercial relationship in the HVAC/climate solutions sector for customer service, technical hotline, or lead generation services.
• Hub France IAcoreStrategic or Co-development PartnerForce Plus is listed as a member of Hub France IA, the French artificial intelligence ecosystem. This membership provides access to AI innovation networks, industry collaborations, and thought leadership in chatbots and AI-driven customer relationship technologies.
• French FabcoreStrategic or Co-development PartnerForce Plus holds membership in the French Fab network, a national initiative promoting French industry excellence and digital transformation. This positions Force Plus as a recognized player in the French industrial services ecosystem.
• France RelanceminorOthersForce Plus received support under the French government's France Relance economic recovery plan, indicating state-level recognition and financial support for its business continuity and growth initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foundever (formerly Sitel Group): Global CX outsourcing provider offering customer service, sales, and technical support across industries. Direct competitor to Force Plus in outsourced telephone-based B2B customer engagement and after-sales service.
• Vivetic: French-headquartered BPO providing customer service, technical support, and back-office outsourcing for B2B clients. Directly comparable to Force Plus in multilingual customer care and enterprise service delivery from France.
• TTEC: Global customer experience and digital customer management company providing B2B sales, customer care, and lead generation services. Comparable to Force Plus in outsourced CX, telemarketing, and enterprise support delivery.
• Armatis: France-based BPO and CX outsourcer offering customer relationship management, telemarketing, lead generation, and technical support. Closest mid-sized French competitor to Force Plus with overlapping B2B services and verticals.
• Webhelp (now Concentrix): Webhelp was a major French-headquartered B2B/B2C CX, telemarketing, and lead generation player that merged into Concentrix. Direct competitor to Force Plus across outsourced customer service, telephone prospecting, and multilingual support, with overlap in French enterprise accounts.
• Majorel: Global CX and B2B services company (now merged into Teleperformance) providing customer service, sales, and lead generation across multiple languages and verticals. Direct overlap with Force Plus's telemarketing, lead qualification, and multilingual customer service offerings.
• Teleperformance: Paris-headquartered global leader in outsourced customer experience management, digital integrated business services, and B2B lead management. Comparable as a French-rooted competitor offering telephone prospecting, technical support, and multilingual CX to enterprise clients.

Broad incumbents

• Concentrix: Global CX and B2B services giant with broad portfolio spanning customer care, sales, lead generation, and digital transformation. Overlaps with Force Plus's full service stack but operates at vastly greater scale and breadth, including the integrated Webhelp business.

Emerging players

• iAdvize: French conversational platform combining AI chatbots, messaging, and human advisors for B2B/B2C customer engagement. Overlaps with Force Plus's augmented customer service and first-SAV-bot positioning, representing a more productized, tech-led rival.
• Eskimoz: French digital marketing and inbound lead generation agency serving B2B clients. Comparable to Force Plus in inbound methodology, SEO-driven lead capture, and content-led demand generation for industrial/professional services verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/force-plus
• Xx.com/forceplusbtob
• Facebookfacebook.com/btobexperience

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FORCE PLUS