Labs64
Labs64 is a Munich-based, founder-owned IT services firm offering consulting, software development, and outsourcing to enterprises in finance, telecom, and automotive, alongside NetLicensing (a cloud-based Licensing-as-a-Service platform) and GuideChimp (an open-source product tour library).
- Company typePrivate
- Founded2010
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Labs64 does
Founded in 2010 and headquartered in Munich, Labs64 GmbH is a small, privately held German IT services firm that provides consulting, software development, and outsourcing to enterprise clients across finance, telecommunications, automotive, and automation sectors. Named customers include BMW, Siemens Enterprise Communications, MSI Solutions, WIP Immobilien, Wirecard, and Zurich Instruments. Service delivery combines a German project management layer in Munich with an offshore development center in Belarus, enabling cost-advantaged execution while maintaining local client oversight.
Alongside services, Labs64 operates two proprietary products. NetLicensing is a cloud-based, open-standards Licensing-as-a-Service platform marketed as one of the first individually configurable LaaS solutions globally, sold through a four-tier channel partner program (technology, service, resell, referral). GuideChimp is an open-source JavaScript library for creating interactive guided product tours and onboarding flows, monetized through tiered annual licensing (free open source / EUR60 commercial / EUR200 enterprise) and supported across React, Vue.js, Angular, and ES Modules, with a Chrome extension and plugin architecture.
The company generates revenue through three streams: subscription-based LaaS licensing via NetLicensing, professional services for IT consulting and custom development, and a small-ticket software licensing book via GuideChimp. GTM is hybrid: direct sales for enterprise consulting, channel partners for NetLicensing distribution, and self-service ecommerce plus GitHub community for GuideChimp. The company is founder-managed (Alexey Averikhin and Konstantin Korotkov as Geschäftsführer), has disclosed no external funding or institutional investors, and shows no evidence of AI/ML capabilities.
Labs64 firmographics
Firmographics- Name
- Labs64
- Legal name
- Labs64 GmbH
- Website
- https://labs64.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Labs64 is a Munich-based, founder-owned IT services firm offering consulting, software development, and outsourcing to enterprises in finance, telecom, and automotive, alongside NetLicensing (a cloud-based Licensing-as-a-Service platform) and GuideChimp (an open-source product tour library).
- Ownership category
- akta.pro rank
Where Labs64 is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Labs64 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Licensing-as-a-Service (LaaS): NetLicensing provides cloud-based software licensing solutions delivered as a service with individual configuration options.
- IT Consulting Services: Expert advice and support from initial concept through project completion, combining IT experience with business process understanding.
- GuideChimp Licensing: Tiered licensing model for GuideChimp library - Open Source (free under EUPL), Commercial (60 EUR/year), and Enterprise (200 EUR/year) plans with different domain and support levels.
- Outsourcing Services: Software development outsourcing with specialists from Belarus development center combined with German project management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Open Source plan - Free |
| Subscription | Annual | Commercial plan - 60 EUR/year |
| Subscription | Annual | Enterprise plan - 200 EUR/year |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Labs64 product offering
Product offeringCore offering
Labs64 sells two proprietary software products and IT services. NetLicensing is a cloud-based, individually configurable Licensing-as-a-Service platform that enables software vendors and ISVs to outsource license management via open standards. GuideChimp is an open-source JavaScript library for creating interactive product tours and onboarding flows on web applications. Alongside the products, Labs64 provides expert IT consulting from initial concept through project completion and offshore software development outsourcing via a Belarus development center under German project management.
Product overview
Labs64 is an independent IT service provider offering a portfolio of products alongside IT consulting and outsourcing services. The product portfolio consists of two main offerings: NetLicensing (a cloud-based Licensing-as-a-Service platform) and GuideChimp (an open-source library for interactive guided product tours). NetLicensing provides software vendors with configurable licensing capabilities delivered via open standards, while GuideChimp enables web application owners to create user onboarding experiences. Labs64 also provides customized software development, website maintenance, backup and restore, and payment integration services.
Differentiator
Problem solved
Functional benefit
Brands
- NetLicensing: Cloud-based Licensing-as-a-Service (LaaS) solution for software and product licensing
- GuideChimp
Products and services
- NetLicensing Cloud-based, individually configurable Licensing-as-a-Service (LaaS) platform built on open standards that enables software vendors, application developers, and ISVs to implement flexible product and software licensing without building their own license management. Delivered as a scalable, integrated cloud service with API-based integration and a partner ecosystem.
- GuideChimp Open-source JavaScript library for creating interactive guided product tours, onboarding flows, walkthroughs, and tutorials on web applications. Framework-ready with support for React, Vue.js, Angular, and ES Modules, plus plugins, customizable styling, i18n, smart positioning, and a Chrome extension. Offered under Open Source (free, EUPL), Commercial (60 EUR/year), and Enterprise (200 EUR/year) tiers.
- IT Consulting Expert IT advisory and implementation support delivered from initial concept through project completion, combining more than fifty years of team IT experience with a deep understanding of business processes to build lasting, business-critical solutions for enterprise customers.
- IT Outsourcing and Software Development Customized software development and outsourcing services delivered by an offshore development center in Belarus under direct German project management in Munich, providing cost-effective scaling capacity while keeping local project oversight.
Companies that use Labs64
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Labs64 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Labs64 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Technology PartnerscoreTechnology partners strengthen their products by integrating with Labs64 NetLicensing platform for software licensing capabilities.
- Service PartnerscoreService partners offer solutions and services based on Labs64 NetLicensing technology to their clients.
- Resell PartnerscoreResell partners sell Labs64 NetLicensing to customers directly or as part of their own solutions.
- Referral PartnersminorReferral partners discover new opportunities for NetLicensing, generate leads, and earn commission.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Labs64 competitors and assessment
Company assessmentDirect peers
- LicenseSpring: LicenseSpring provides a cloud-based software licensing platform with features like node-locking, floating licenses, and subscription management. It competes head-to-head with NetLicensing in serving ISVs that need flexible, configurable licensing.
- Appcues: Appcues is a no-code product adoption and user onboarding platform for building in-app tours, walkthroughs, and tooltips. It directly competes with Labs64's GuideChimp in the guided product tour category.
- Cryptlex: Cryptlex offers a cloud-based Licensing-as-a-Service platform for software vendors with features such as license activation, entitlements, and software copy protection. It directly competes with Labs64's NetLicensing product in the same niche.
- Keygen: Keygen is an open-source-friendly licensing-as-a-service and software distribution API for indie developers and enterprises. It overlaps directly with NetLicensing's open-standards, API-first positioning.
- Cryptolens: Cryptolens (by Skater) provides a licensing-as-a-service platform focused on .NET and cross-platform software vendors. It targets the same ISV audience as Labs64's NetLicensing with comparable activation, validation, and subscription features.
Broad incumbents
- Pendo: Pendo provides product analytics, in-app guidance, and user onboarding at enterprise scale. It represents the broad incumbent that Labs64's GuideChimp must differentiate against in the guided product tour space.
- WalkMe: WalkMe is a digital adoption platform offering enterprise-wide onboarding, guidance, and process automation. It overlaps thematically with GuideChimp at a much larger enterprise scale and represents an indirect incumbent.
- T-Systems: T-Systems is a large German IT services and consulting arm of Deutsche Telekom. It competes with Labs64's IT consulting and outsourcing services for enterprise customers in Germany, though at substantially greater scale.
- Paddle: Paddle is a Merchant of Record platform handling payments, tax, and subscription billing for SaaS and software vendors. While broader than NetLicensing, it overlaps in the software-vendor monetization stack and represents a well-capitalized competitor Labs64 must win against.
Emerging players
- Userpilot: Userpilot offers no-code product growth, onboarding flows, and in-app surveys for SaaS companies. It overlaps with GuideChimp's guided tour and onboarding use case at a more enterprise-grade tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Labs64 social profiles
Digital presenceLabs64 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Labs64 leadership team
Management profileNumber of profiles
Profiles2 records
Labs64 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Labs64 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Labs64
What does Labs64 do?
Labs64 sells two proprietary software products and IT services. NetLicensing is a cloud-based, individually configurable Licensing-as-a-Service platform that enables software vendors and ISVs to outsource license management via open standards. GuideChimp is an open-source JavaScript library for creating interactive product tours and onboarding flows on web applications. Alongside the products, Labs64 provides expert IT consulting from initial concept through project completion and offshore software development outsourcing via a Belarus development center under German project management.
Is Labs64 a public or private company?
Labs64 is a private company. It is classified as management employee owned and is currently operating.
When was Labs64 founded?
Labs64 was founded in 2010. It employs 1 to 10 people.
Where is Labs64 based?
Labs64 is headquartered in Munich, Germany, in the Europe region.
How does Labs64 make money?
Four revenue lines are on record. Licensing-as-a-Service (LaaS) is the primary driver. The others are IT Consulting Services, guideChimp Licensing and outsourcing Services.
Who are Labs64's main competitors?
Direct peers on record are LicenseSpring, Appcues, Cryptlex, Keygen and Cryptolens. Broad incumbents are Pendo, WalkMe, T-Systems and Paddle. Userpilot is listed as an emerging player.
Does Labs64 have an API?
Yes. Labs64 NetLicensing is described as a cloud-based Licensing-as-a-Service (LaaS) solution based on open standards that provides an integrated and scalable platform for software vendors. The product supports API-based integration with customer systems. Labs64.IO Ecosystem serves as the documentation hub. Developer documentation is at labs64.io.