Rodier
Rodier is a privately held French fashion house founded in 1852, specializing in premium knitwear (cashmere, merino wool, silk) and leather goods. The Paris-based company sells directly to consumers via its rodier.fr e-commerce platform and French retail boutiques.
- Company typePrivate
- Founded1852
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rodier does
Rodier is a privately held French fashion house, founded in 1852 and structured as a SAS (Société par Actions Simplifiées) with registered capital of €1,000,000 and headquarters at 47 rue Réaumur in Paris's 3rd arrondissement. The company operates under the historical positioning of "Maison de Maille" (House of Knitwear) and currently employs 51–100 staff across headquarters, an administrative office (20 rue Bachaumont, 75002 Paris), a flagship boutique at 15 avenue Victor-Hugo (75116 Paris), additional French boutiques, and a returns warehouse in Chambly. Over 170 years of continuous operation have built the brand's identity around French knitwear craftsmanship using premium fibers (cashmere, merino wool, silk, GOTS-certified organic cotton) and artisanal finishing cues such as hand-rolled silk edges.
The product portfolio centers on women's ready-to-wear knitwear (pulls, twin-sets, cashmere, gilets, chemises, robes, jupes, pantalons, manteaux/vestes) and a secondary men's line of sweaters, cardigans, trousers, and accessories, with a niche pet apparel line ("Toutous Stylés" dog sweaters) and sub-brands including Box Maille (gift boxes), L'Essentiel Voyage (travel essentials), and Basiques. Extended assortment includes leather goods (jackets, leggings, bags such as Violette, Valentine, and Charly) and silk accessories (carrés, bandanas). Sales are executed exclusively through owned channels — the rodier.fr e-commerce platform (delivering to France Metropolitan in 3–5 days, Europe in 2–3 days, International in 2–5 days express) and physical boutiques in France — with no third-party retail, wholesale, or marketplace distribution disclosed.
The revenue model is direct-to-consumer unit pricing across categories (€15 socks, €45–€240 knitwear, €170–€490 leather goods, €50–€120 silk accessories, €60 pet apparel), supported by flexible payment options including Alma BNPL (2x/3x/4x without fees from €150), Cofidis 3x, PayPal, plus Carte Cadeau gift cards. Promotional cadence includes seasonal SOLDES up to –60%. Customer acquisition is driven by editorial lookbooks (SS2026 trio), influencer collaborations (Luca Gallaccio, Julie Lellouche, @dearcharlotte, @deborahazria), a designer co-brand (LIVIANA CONTI X RODIER), a 5-platform social presence, and a Google "Top Quality Store" reputation (4.8/5 across 1,336 reviews, 84% five-star). There are no disclosed funding rounds, M&A events, institutional investors, or parent company ties; operations are independently financed, with share capital of €1,000,000 and no public revenue disclosure.
Rodier firmographics
Firmographics- Name
- Rodier
- Legal name
- RODIER
- Website
- https://rodier.fr
- Company type
- Private
- Founded year
- 1852
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rodier is a privately held French fashion house founded in 1852, specializing in premium knitwear (cashmere, merino wool, silk) and leather goods. The Paris-based company sells directly to consumers via its rodier.fr e-commerce platform and French retail boutiques.
- Ownership category
- akta.pro rank
Rodier industry classification
Industry- Product category
- Premium Knitwear and Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Luxury Leather Goods & Handbags (CRAKAFAB)
- akta.pro secondary industry
- Luxury Small Leather Goods & Wallets (CRAKAFAC)
Keywords
Where Rodier is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Rodier business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- E-commerce Sales: Rodier generates primary revenue through its direct-to-consumer e-commerce platform rodier.fr, selling apparel and accessories directly to consumers with prices ranging from €15 (socks) to €550+ (leather goods). The site features seasonal sales with discounts up to 60%.
- Physical Retail (Boutiques): Revenue from physical retail locations in France, including flagship stores. The company maintains store locator functionality indicating multiple boutique locations.
- Gift Cards: Rodier offers gift cards (Carte cadeau) as a revenue stream, allowing customers to purchase preset or custom-denomination gift certificates.
- Installment Payment Financing: Through payment partners Alma and Cofidis, Rodier offers installment payment options (2x, 3x, 4x without fees) which may generate interchange or processing fees as a secondary revenue consideration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Knitwear & Sweaters - €45 to €240 |
| Unit Pricing | Pay-as-you-go | Leather Goods - €170 to €490 |
| Unit Pricing | Pay-as-you-go | Silk Accessories - €50 to €120 |
| Unit Pricing | Pay-as-you-go | Socks & Hosiery - €15 |
| Unit Pricing | Pay-as-you-go | Pet Accessories (Toutous Stylés) - €60 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Rodier product offering
Product offeringCore offering
Rodier is a French fashion house (Maison de Maille) that designs, manufactures, and sells premium knitwear, cashmere garments, leather goods (jackets, leggings, bags), silk accessories, shirts, dresses, trousers, and outerwear for women and men. The brand also offers curated gift boxes (Box Maille), pet apparel (Toutous Stylés), seasonal lookbook collections, gift cards, and limited collaborations with designers and influencers. Products are sold directly to consumers via the e-commerce site rodier.fr and company-operated boutiques in France, with delivery available to France, Europe, and internationally.
Product overview
Rodier is a French fashion house specializing in knitwear ('Maison de Maille') since 1852. The product portfolio centers on premium knitwear in cashmere, merino wool, and other fine fibers, spanning women's and men's categories. Women's collection includes sweaters (Pulls), cashmere items (Cachemires), twin-sets, cardigans (Gilets), shirts (Chemises), dresses (Robes), skirts (Jupes), trousers (Pantalons), coats and jackets (Manteaux & Vestes), leather goods (Cuirs, Leggings Cuir), bags (Sacs), and accessories. Men's line features sweaters, cardigans, trousers, and accessories including dog sweaters (Toutous Stylés). Sub-brands include Box Maille (gift boxes), L'Essentiel Voyage (travel collection), and Basiques (wardrobe essentials). Collaborations include LIVIANA CONTI X RODIER and influencer series with @dearcharlotte and @deborahazria. The company also publishes seasonal Lookbooks and offers gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Box Maille
Quantifiable outcome
- Customer satisfaction rating of 4.8/5.0 on Google with 1,336 reviews (84% 5-star ratings)
- +1 more outcomes
Companies that use Rodier
Customer profileSegments3 records
Ideal customer profiles3 records
Rodier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Rodier partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AlmacorePayment partnership enabling Rodier's 2x, 3x, and 4x installment payment options without fees for orders meeting minimum thresholds (€150+). Alma processes the transactions and manages installment billing, integrated directly into the checkout flow.
- PayPalcorePayment processor integration enabling PayPal checkout options including 1x and 4x installment payments (subject to PayPal terms and eligibility).
- CITEOminorEnvironmental compliance partnership through which Rodier fulfills extended producer responsibility obligations for packaging (FR218898_01QTCZ) and paper (FR218898_03QPDV) waste management.
- FEVAD (Médiateur de la consommation)minorConsumer dispute resolution service through the FEVAD (Fédération du e-commerce et de la vente à distance). Rodier adheres to this mediation service for resolving consumer complaints not resolved through direct customer service.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Rodier competitors and assessment
Company assessmentDirect peers
- Maison Montagut: Heritage French knitwear house (founded 1880) selling cashmere, merino and cotton knitwear through DTC and selective retail. Comparable to Rodier on heritage positioning, knitwear specialization, and French maison identity.
- Kujten: Paris-based cashmere and knitwear specialist with DTC e-commerce and seasonal collections. Comparable to Rodier on cashmere specialization, premium price points, and French DTC maison positioning.
- Eric Bompard: French maison specializing in cashmere knitwear, sold through own boutiques and DTC e-commerce. Closely comparable to Rodier on category (premium cashmere/merino knitwear), heritage positioning, and DTC distribution model.
Broad incumbents
- Zadig & Voltaire: French contemporary fashion house with strong knitwear/cashmere offering alongside broader apparel. Comparable to Rodier on Parisian premium positioning and cashmere/knitwear focus, but with broader assortment and larger retail footprint.
- The Kooples: French accessible-luxury brand with men's and women's apparel including seasonal knitwear. Comparable to Rodier as a French premium apparel competitor with overlapping customer base in Paris.
- Sandro: Leading French accessible-luxury brand offering women's and men's apparel with broad assortment including knitwear. Comparable to Rodier as a French premium apparel brand competing for the same Paris customer, but at much larger scale and broader assortment.
- Maje: French accessible-luxury womenswear maison with DTC, boutiques and international presence. Comparable to Rodier as a French apparel brand targeting similar Paris-based, fashion-conscious consumers, though with broader category mix and larger scale.
- Ba&sh: Parisian accessible-luxury womenswear brand with international DTC and boutique presence. Comparable to Rodier on French premium positioning and DTC distribution, though broader assortment and larger scale.
Regional players
- Princesse tam.tam: French womenswear and knitwear brand with own e-commerce and Paris retail. Comparable on French DTC apparel positioning, though focused more on loungewear/essentials versus Rodier's premium cashmere.
Emerging players
- Escadrille: Emerging French knitwear-focused DTC brand with cashmere and seasonal collections. Comparable to Rodier on knitwear specialization and DTC-first approach, but at smaller scale and without the 1852 heritage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rodier social profiles
Digital presenceRodier compliance and trust
Trust signalCompliance3 records
Rodier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rodier leadership team
Management profileNumber of profiles
Rodier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rodier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rodier
What does Rodier do?
Rodier is a French fashion house (Maison de Maille) that designs, manufactures, and sells premium knitwear, cashmere garments, leather goods (jackets, leggings, bags), silk accessories, shirts, dresses, trousers, and outerwear for women and men. The brand also offers curated gift boxes (Box Maille), pet apparel (Toutous Stylés), seasonal lookbook collections, gift cards, and limited collaborations with designers and influencers. Products are sold directly to consumers via the e-commerce site rodier.fr and company-operated boutiques in France, with delivery available to France, Europe, and internationally.
Is Rodier a public or private company?
Rodier is a private company. It is classified as unknown and is currently operating.
When was Rodier founded?
Rodier was founded in 1852. It employs 51 to 100 people.
Where is Rodier based?
Rodier is headquartered in Paris, France, in the Europe region.
How does Rodier make money?
Four revenue lines are on record. E-commerce Sales are the primary driver. The others are physical Retail (Boutiques), gift Cards and installment Payment Financing.
Who are Rodier's main competitors?
Direct peers on record are Maison Montagut, Kujten and Eric Bompard. Broad incumbents are Zadig & Voltaire, The Kooples, Sandro, Maje and Ba&sh. Princesse tam.tam is listed as a regional player. Escadrille is listed as an emerging player.
Does Rodier have an API?
No public API is recorded for Rodier.
What industry is Rodier in?
Rodier's product category is Premium Knitwear and Apparel. Its primary akta.pro industry code is CRAKAFAB, Luxury Leather Goods & Handbags, with a secondary code of CRAKAFAC, Luxury Small Leather Goods & Wallets. Its NAICS code is 458 and its SIC code is 5600.