CANNABY

What CANNABY does

CANNABY is a direct-to-consumer e-commerce company that sells premium broad-spectrum CBD wellness products through its Shopify-powered German online store, mycannaby.de. The product line is built around Swiss organic hemp (Schweizer Bio Qualität) processed via CO2 extraction without solvents, preserving the full plant spectrum (CBD, CBG, CBN, CBDA, terpenes, flavonoids) at THC content below 0.05%. The catalog spans multiple formats and price points — CBD oils in 5%, 10%, and 15% concentrations (€27.90, €54.90, €69.90 respectively), 25mg CBD capsules, topical cosmetics, pet products, sleep drops with melatonin, aroma spray, and massage oil — and is sold exclusively through the DTC storefront with no retail or marketplace distribution.

The underlying technology is commodity e-commerce infrastructure: Shopify for the storefront, Klaviyo for email marketing automation, Google Analytics and Google Tag Manager for traffic and conversion tracking, and Instagram for organic social. The company publishes analysis certificates for every production batch and uses a dosage calculator and educational content hub (CBD Magazine) to lower buyer friction for first-time CBD consumers. A loyalty program called CANNABY Club has accumulated 10,000+ members, serving as the primary retention mechanism.

CANNABY targets German-speaking consumers seeking natural, non-psychoactive solutions for sleep issues, stress, pain, and women's health, with secondary segments in pet wellness. Revenue is generated through transactional one-time purchases with optional repeat purchasing via the loyalty program; bundle formats (Mix-and-Match, CBD Sets) are used to increase average order value. The business operates as a private, single-country entity with no disclosed funding, leadership, headcount, or revenue figures, and no public API, mobile app, or AI/ML capabilities.

Name

CANNABY

Legal name

CANNABY

Website

https://mycannaby.com

Company type

Private

Operating status

Operating

Short description

Direct-to-consumer German e-commerce retailer selling premium broad-spectrum CBD wellness products (oils, capsules, cosmetics, pet products) sourced from Swiss organic hemp via its Shopify storefront, targeting consumers seeking natural solutions for sleep, stress, pain, and women's health.

Ownership category

akta.pro rank

Product category

CBD Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833), Retail-Drug Stores And Proprietary Stores (5912)

akta.pro industry

PRIMARYCRANAHAC

CBD/Hemp Wellness & Supplements Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAA

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAB

CBD/Hemp Topicals & Beauty Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAF

CBD/Hemp Pet Products Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

Keywords

• CBD wellness products
• Broad-spectrum CBD
• Hemp-derived supplements
• Natural sleep aids
• Vegan CBD cosmetics

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of CBD products including oils (5%, 10%, 15%), capsules, cosmetics/creams, and pet products. Products sold at fixed unit prices with occasional promotional discounts. Revenue is transactional with optional subscription/recurring element through the CANNABY Club loyalty program.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CANNABY formulates and sells a branded line of broad-spectrum CBD consumer products — including CBD oils (5%, 10%, 15%), capsules, cosmetics/creams, pet oils, sleep drops, aroma spray, and massage oil — made from Swiss organic hemp via CO2 extraction and sold directly to consumers through its Shopify online store (mycannaby.de) in the DACH region.

Product overview

CANNABY is a direct-to-consumer CBD e-commerce company selling premium broad-spectrum CBD products made from Swiss organic hemp. The core offering is a portfolio of distinct product formats — CBD oils (5%, 10%, 15% concentrations), CBD capsules (25mg), CBD topical cosmetics/creams, CBD oils for animals, CBD sleep drops, CBD aroma sprays, and CBD massage oils — all featuring CO2-extracted broad-spectrum formulations with <0.05% THC, lab-tested per batch. Products are organized by use case (sleep, stress, pain, women's health) and target segment (humans, animals). The product line is sold through a Shopify-powered online store with a loyalty program (CANNABY Club) and a Mix-and-Match bundle option. No AI/ML capabilities or public API are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• CBD Öl 5% Entry-level broad-spectrum CBD oil with 2.5 mg CBD per drop in a 10ml bottle, formulated from Swiss organic hemp, intended as a starter product for first-time CBD users.
• CBD Öl 10% Mid-strength broad-spectrum CBD oil with 5 mg CBD per drop in a 10ml bottle, marketed by CANNABY as its bestseller for everyday wellness use.
• CBD Öl 15% High-strength broad-spectrum CBD oil with 7.5 mg CBD per drop in a 10ml bottle, positioned by CANNABY for experienced users seeking a stronger effect.
• CBD Kapseln CBD capsules in 25mg strength providing an oral ingestion format with precise, convenient dosing for consumers who prefer capsules over oils.
• CBD Kosmetik / CBD Creme Topical CBD cosmetic products including night creams, formulated for skin application and sold to consumers seeking CBD-infused skincare.
• CBD Öl für Tiere CBD oils specifically formulated for animals such as dogs and cats, sold to pet owners who want the same broad-spectrum, lab-tested quality used in CANNABY's human products.
• CBD Sets Pre-configured and customizable CBD product bundles such as the Day-Night Set, combining multiple CANNABY products at discounted pricing for first-time and multi-product buyers.
• CBD Schlaftropfen (Sleep Drops) CBD sleep formula that combines CBD with melatonin and calming plant compounds, marketed for improving sleep quality and easing the process of falling asleep.
• CBD Aroma Spray (Zitrone-Ingwer) Aromatic CBD spray with 5% CBD content in lemon-ginger flavor designed for oral or mucosal application as an alternative format to dropper oils.
• CBD Massageöl CBD-infused massage oil for topical application, designed for muscle tension relief and relaxation use cases.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• CBDfx: US-based DTC CBD brand with a wide catalog of oils, capsules, gummies, topicals, and pet products. Comparable in product breadth, format diversity, and direct-to-consumer e-commerce execution, though primarily serves the US market.
• Lord Jones: Premium US CBD brand known for high-end oils, topicals, and gummies, distributed DTC and through select retail. Comparable in premium positioning and quality-led storytelling, though it focuses on the US market and lifestyle/beauty adjacencies.

Direct peers

• Nordic Oil: One of the largest direct-to-consumer CBD brands in Germany and Europe, selling broad-spectrum CBD oils, capsules, cosmetics, and pet products online. Closely comparable in product mix, use-case segmentation, and DACH-centric DTC model.
• Endoca: European CBD brand with vertically integrated hemp cultivation, CO2 extraction, and a global DTC e-commerce store selling oils, capsules, cosmetics, and concentrates. Comparable in extraction method, lab testing, and broad-spectrum formulation emphasis.
• VAAY: Berlin-based CBD and cannabinoid wellness brand selling oils, cosmetics, and functional products through its own DTC site with a strong content and brand narrative. Comparable in product structure, premium positioning, and German DTC execution.
• CBD Vital: Austrian/German premium CBD brand selling oils, capsules, cosmetics, and pet products with a focus on quality testing and natural ingredients. Comparable in product breadth, premium positioning, and DACH distribution.
• Hempamed: German DTC CBD brand with a broad product portfolio including oils, capsules, cosmetics, and pet products, sold primarily through its own e-commerce store. Directly comparable in product format, target market, and GTM motion.

Others

• Shopify: The e-commerce platform CANNABY is built on, providing the storefront, checkout, and order management infrastructure. Relevant as the underlying commerce enabler and a benchmark for similar DTC CBD merchants in the same ecosystem.

Broad incumbents

• Charlotte's Web: US-listed incumbent in the premium hemp-CBD category, offering oils, capsules, topicals, and pet products with strong brand recognition and clinical positioning. Comparable in product breadth and quality-led narrative, though it operates at significantly larger scale and in different geographies.
• Elixinol: Global broad-spectrum CBD brand selling oils, capsules, topicals, and pet products through DTC and retail channels. Comparable in broad-spectrum formulation, global e-commerce execution, and premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mycannaby

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CANNABY