Bloomington Normal Audiology

What Bloomington Normal Audiology does

Bloomington Normal Audiology is a privately-held audiology practice founded in 1990 and headquartered in Bloomington, Illinois, with a secondary office in Pontiac. The firm operates two clinical locations staffed by three Doctors of Audiology (Au.D.) — Natalie McKee, Arica Rock, and Stacy Chalmers — who collectively provide hearing evaluations, hearing aid selection and fitting, tinnitus management, hearing protection, assistive listening device dispensing, and pediatric audiology services. The practice carries prescription hearing aids from manufacturers including ReSound and Oticon (rechargeable product lines featured on the website) as well as FDA-approved Over-the-Counter (OTC) hearing devices, positioning it across the full hearing-care price/clinical tier.

The business model is a traditional independent professional services practice: revenue is generated through one-time hearing aid sales plus clinical service fees for evaluations, fittings, follow-ups, and tinnitus treatment. Distribution is entirely direct-to-patient through in-person appointments scheduled by phone or online request form at the two Central Illinois clinics, supplemented by a practice website that hosts patient education content (blog, video testimonials, Doctor Q&A) and a third-party payment portal (ChargeItPro). The practice is independently owned by its three audiologists — no private equity, holding company, or external investor involvement is disclosed — and operates under standard healthcare regulatory frameworks including HIPAA (with a designated Privacy Officer), the federal No Surprises Act, and WCAG 2.0 website accessibility compliance via the UserWay widget. The firm also displays Audigy Certified Practice affiliation, indicating alignment with a larger professional audiology network.

Name

Bloomington Normal Audiology

Legal name

Bloomington Normal Audiology

Website

https://bnaudiology.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloomington Normal Audiology is a privately-held audiology practice in Central Illinois, founded 1990, with two clinic locations in Bloomington and Pontiac staffed by three Au.D. audiologists serving individual patients seeking hearing evaluations, hearing aids, tinnitus treatment, and pediatric hearing care.

Ownership category

akta.pro rank

Product category

Audiology Services and Hearing Healthcare

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)

Keywords

• Audiology services
• Hearing aids
• Hearing evaluations
• Tinnitus treatment
• Hearing healthcare

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Audiology Services: Clinical audiology services including hearing evaluations, hearing aid sales and fitting, tinnitus treatment, and hearing protection products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bloomington Normal Audiology is a clinical audiology practice that delivers hearing evaluations, sells and fits hearing aids (including ReSound and Oticon rechargeable models), provides tinnitus treatment, and supplies hearing protection and assistive listening devices. Services also include pediatric audiology (Just for Kids) and FDA-approved over-the-counter (OTC) hearing devices, delivered across two Illinois clinic locations.

Product overview

Bloomington Normal Audiology is a healthcare practice offering comprehensive audiology services. The core offering includes a range of hearing aids (featuring ReSound and Oticon rechargeable hearing aids) and hearing device categories: Hearing Aid Styles, pediatric services (Just for Kids), Assistive Listening Devices, Hearing Protection, and Over-the-Counter (OTC) Hearing Devices. Supporting services include Hearing Screenings & Exams and Tinnitus Treatment. The practice is led by three audiologists (Au.D.): Natalie McKee, Arica Rock, and Stacy Chalmers.

Differentiator

Problem solved

Functional benefit

Products and services

• Hearing Aids

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights4 records

Direct peers

• HearUSA: Hearing-care retail network offering hearing evaluations, hearing aid fittings, and tinnitus services. Directly comparable to BNA's clinical model and product categories.
• Audigy Group: Membership organization of independent audiology practices (including BNA as an Audigy Certified Practice) that provides group purchasing, marketing, and operational support. Comparable as the network BNA belongs to and a likely peer/acquirer.
• AccuQuest Hearing Centers: Multi-location hearing-aid retailer offering hearing testing and device fitting services. Comparable to BNA as a clinical dispensing competitor targeting the same adult hearing-loss segment.
• Miracle-Ear: National hearing-aid retailer with franchised and company-owned clinics offering hearing tests, hearing aid fittings, and related services. Direct competitor to Bloomington Normal Audiology for adult hearing-aid dispensing in local markets.
• Connect Hearing: National chain of audiology clinics providing hearing assessments and hearing aid dispensing. Comparable to BNA as a multi-clinic operator offering the same core service mix.
• Beltone: Long-established hearing-care franchise network providing hearing evaluations, hearing aid fittings, and aftercare. Competes with BNA on the same clinical dispensing model with national brand recognition.
• Costco Hearing Aid Centers: In-store hearing-aid centers offering discounted hearing aids and basic fitting services. A direct price-pressure competitor to BNA, particularly for value-oriented patients in the same retail catchment area.

Broad incumbents

• Sonova (Phonak): Parent company of Phonak and other hearing-aid brands, operating both manufacturing and retail hearing-care channels. Comparable to BNA as a broad industry incumbent influencing the dispensing market.
• Starkey Hearing Technologies: Major U.S. hearing-aid manufacturer whose products (including rechargeable models) are sold through independent audiologists like BNA. Comparable as an upstream incumbent in the same value chain.
• Oticon (Demant): Global hearing-aid manufacturer and one of the brands explicitly carried by BNA. Comparable as a broader incumbent that shapes pricing, technology cycles, and product availability for independent practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BloomingtonNormalAudiology
• Xx.com/bnaudiology
• LinkedInlinkedin.com/company/bloomington-normal-audiology

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomington Normal Audiology