New Wave Solutions

What New Wave Solutions does

Revenue is generated through an annual, three-tier subscription model — Tier 1 Value, Tier 2 Premier, and Tier 3 Enterprise — with custom enterprise pricing available; tiers differ primarily in follow-up cadence (limited to monthly), dashboard drill-down depth, and IO-Psychologist involvement in action planning. Go-to-market is direct enterprise sales, initiated via 'Book A Demo' CTAs and custom quotes, with dedicated project success managers guiding each client through survey deployment and post-survey action planning. Distribution is global in scope (11 countries, 50+ US states) and supported by a content-driven thought leadership strategy — research reports, an active LinkedIn presence, newsletter subscriptions, and earned media citations from Josh Bersin, McKinsey, Wharton, and Harvard Business Review. The legal entity is operated as a sole proprietorship under founder Andrew Kitchner, who serves as Data Protection Officer and authorized representative. Customer logos span asset management, consulting, hospitality, HR technology, academia, government, and ESG, with no disclosed revenue concentration or ARR figures.

Name

New Wave Solutions

Legal name

Andrew Kitchner

Website

https://new-wave-solutions.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

New Wave Solutions is a California-based employee surveying consultancy that measures and improves Organizational Commitment through a 24-question IO-Psychologist-validated survey, serving HR leaders and enterprises across 45 industries via a three-tier annual subscription model with hands-on consulting.

Ownership category

akta.pro rank

Product category

Employee Surveying and Organizational Commitment Analytics

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Employee surveying services
• Organizational commitment measurement
• Hr consulting services
• Io psychology analytics
• Workforce engagement analytics

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Organizational Commitment Survey Services: Three-tier subscription model (Tier 1 Value, Tier 2 Premier, Tier 3 Enterprise) with annual pricing. Includes survey development, project success management, results dashboards, benchmarking, and action planning support. Custom plans available based on organization size and requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

New Wave Solutions is a consulting firm that delivers custom employee Organizational Commitment surveys (24 IO-Psychologist-validated questions), interactive Tableau-powered results dashboards, industry benchmarking across 45+ sectors, and regression-based action planning support. Services are sold on annual subscription tiers and staffed by a hands-on team of IO Psychologists and People Scientists who manually analyze free-response data rather than relying on AI.

Product overview

New Wave Solutions is an employee surveying company offering the Commitment Feedback Survey as its core product, supplemented by optional Commitment Pulse Surveys. Unlike DIY software platforms, NWS provides a hands-on service model where their team of IO Psychologists and People Scientists work directly with clients to customize surveys, deliver interactive results dashboards, and develop tailored action plans. The platform enables organizations to measure and improve Organizational Commitment across 45+ industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Commitment Feedback Survey A 24-question, IO-Psychologist-validated employee survey that measures Organizational Commitment—an employee’s attachment to organizational goals and values—positioned as a more predictive alternative to traditional engagement surveys. It is offered to enterprise HR and People Leaders and underpins three annual subscription tiers with benchmarking, dashboards, and action planning support.
• Commitment Pulse Surveys Optional follow-up pulse surveys used to track progress on measurable Organizational Commitment goals between full Commitment Feedback Surveys. Sold to enterprise HR/People Leaders as part of higher-tier annual subscriptions (Tier 2 Premier and Tier 3 Enterprise).

Quantifiable outcome

• 23% average increase in Organizational Commitment during first 3 surveys
• +10 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, foundational and certification.

• QualtricscoreTechnology or IntegrationSurvey distribution, participation, and data collection processed using Qualtrics software and services. Qualtrics is FedRAMP authorized organization with 300+ security controls based on NIST 800-53. Qualtrics is ISO 27001 certified. This partnership is exclusively for licensed access to Qualtrics software - NWS does not allow third-party employees to access client data.
• TableaucoreTechnology or IntegrationTableau compiles and processes survey data and personal information in support of creating interactive results dashboards. NWS limits partnership scope by not allowing Tableau employees to see client data. Reporting accessible through Tableau's secure licenses via NWS Client Portal.
• Stanford University's Psychophysiology LaboratoryfoundationalStrategic or Co-development PartnerNWS founders first focused on employee research while working in Stanford's Psychophysiology Laboratory on an employee-focused initiative for Deloitte. This research provided foundational evidence supporting Organizational Commitment as a more reliable and predictive survey metric than Employee Engagement.
• National Institute of Health (NIH)certificationOthersNWS team members are certified in survey anonymity and data security through NIH research courses. All researchers complete NIH Research Courses and hold Protecting Human Research Participants Certificates.
• Collaborative Institutional Training Initiative (CITI)certificationOthersNWS researchers are CITI certified in human subjects research and most up-to-date methods of data privacy and protection. All researchers sign internal and external NDAs.
• DeloittefoundationalStrategic or Co-development PartnerNWS founders worked with Deloitte IO Psychologists during Stanford research on employee-focused initiative. Deloitte represents both a foundational partnership and current client relationship.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Culture Amp: Culture Amp is a leading SaaS employee engagement and performance platform used by mid-market and enterprise HR teams. Competes with NWS for the same People Leader use case, but with a self-serve software-led model rather than NWS's high-touch IO-Psychologist service.
• Gallup: Gallup is the dominant incumbent in employee survey and engagement research (Q12), targeting exactly the same HR/People Leader buyer with annual workforce studies, benchmarking, and consulting. NWS's Organizational Commitment product is positioned as a more predictive alternative to Gallup-style engagement, making them the most directly comparable competitor despite Gallup also appearing in NWS's logo wall.
• Great Place to Work: Great Place to Work provides culture assessment, certification, and benchmarking surveys to HR leaders worldwide. Competes with NWS for the same organizational culture measurement budget with similar subscription-plus-benchmarking economics.
• Workday Peakon: Workday Peakon (formerly Peakon, a Workday company) is an enterprise employee voice and engagement platform with benchmarking. Targets the same enterprise HR buyer as NWS with continuous listening and AI-driven insights, contrasting NWS's annual, consultant-led approach.
• Limeade (Officevibe + TINYpulse): Limeade acquired Officevibe and TINYpulse to offer employee engagement and pulse-survey capabilities with benchmarking. Direct competitor in the mid-market/enterprise employee survey category where NWS also sells.
• Perceptyx: Perceptyx is an employee listening/survey platform that pairs technology with expert consultants and provides industry benchmarking — a near-direct mirror of NWS's bundled survey-plus-expert model. They compete for the same enterprise HR leader wallet with similar subscription tiers.
• Energage (formerly WorkplaceDynamics): Energage operates the Top Workplaces program based on employee survey research and offers culture/engagement surveys to enterprise HR buyers. Comparable consulting-led methodology and industry-recognized rankings structure.

Broad incumbents

• Mercer: Mercer provides employee engagement surveys, talent analytics, and HR consulting as part of its global health, wealth, and career advisory portfolio. Competes with NWS for enterprise HR survey budgets, especially in large multinational accounts.
• Aon (Aon Hewitt): Aon's Human Capital practice (formerly Hewitt Associates) offers enterprise employee engagement surveys, rewards benchmarking, and talent consulting as part of a much broader risk and HR services portfolio. Overlaps with NWS in employee survey and benchmarking for large enterprise HR buyers.

Others

• Qualtrics (Employee Experience): Qualtrics is both NWS's survey-distribution technology partner and a direct competitor via its Employee Experience / EmployeeXM product line. Provides the underlying platform NWS uses while also marketing competing engagement and lifecycle survey offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/newwavesurveys
• Xx.com/newwavesurveys

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Wave Solutions