Engel and Zimmermann
- Company typePrivate
- Founded1986
- HeadquartersHaar, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
Engel and Zimmermann firmographics
Firmographics- Name
- Engel and Zimmermann
- Legal name
- Engel & Zimmermann GmbH
- Website
- https://engel-zimmermann.de
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Engel and Zimmermann industry classification
Industry- Product category
- Corporate Communications and PR Consulting
- NAICS
- Public Relations Agencies (541820), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industries
- Technology & B2B PR (BPAFADAI), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)
Keywords
Where Engel and Zimmermann is headquartered
LocationHeadquarters
- HQ city
- Haar
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Engel and Zimmermann business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Communication and PR Consulting Services: Engel & Zimmermann generates revenue through consulting fees for communication strategy, crisis communications, public affairs, change communications, sustainability communications, food communications, and healthcare communications. Fees are structured as professional services engagements, typically on a project or retainer basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Engel and Zimmermann product offering
Product offeringCore offering
Engel & Zimmermann is a B2B communications and PR agency that delivers strategic consulting and execution across ten specialized areas: B2B communication, change & internal communication, CSR/sustainability communication, digital communication, food communication, healthcare/clinic communication, acceptance dialogue, crisis communication, public affairs, and association communication. Services are sold and delivered directly by the firm's senior consultants from offices in Haar bei München (HQ), Berlin, and Cologne, primarily to mid-market and enterprise clients in German-speaking markets.
Product overview
Engel & Zimmermann is a communications and PR agency (Agentur für Kommunikation und PR) offering a comprehensive portfolio of specialized communication services. The agency operates across ten core expertise areas: B2B Communication, Change & Internal Communication, CSR & Sustainability Communication, Digital Communication, Food Communication, Health/Clinic Communication, Acceptance Dialogue, Crisis Communication, Public Affairs, and Association Communication. Additionally, the agency provides specialized LinkedIn Communication services. These service offerings are delivered through their offices in Haar bei München (headquarters), Berlin, and Cologne, targeting clients across industries including energy, healthcare, food, industry, trade, finance, and public sector organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Kommunikation (B2B Communication) Strategic B2B communication services targeting specific professional audiences through selected channels without dispersion loss, aimed at mid-market and enterprise B2B clients.
- Change & Internal Communication
- CSR & Sustainability Communication
- Digital Communication
- Food Communication
- Health / Clinic Communication
- Acceptance Dialogue (Akzeptanzdialog)
- Crisis Communication (Krisenkommunikation)
- Public Affairs / Mittelstand Affairs
- Association Communication (Verbandskommunikation)
- LinkedIn Communication
Quantifiable outcome
- Over 30 years of experience in crisis communications cited as core expertise
- +2 more outcomes
Companies that use Engel and Zimmermann
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles8 records
Engel and Zimmermann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Engel and Zimmermann partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dominik-Brunner-StiftungminorEngel & Zimmermann voluntarily manages the communications for the Dominik-Brunner-Stiftung (Dominik Brunner Foundation) since its founding, as part of its community engagement. This is a pro-bono partnership rather than a commercial alliance.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Engel and Zimmermann competitors and assessment
Company assessmentBroad incumbents
- FleishmanHillard Germany: Global PR network's German operations offering full-service communications including crisis, public affairs, and corporate communications. Larger incumbent with broader portfolio; comparable service lines but broader geographic and sector reach than Engel & Zimmermann.
- Edelman Germany: Global communications firm's German practice spanning corporate, crisis, public affairs, and brand communications. Overlaps with Engel & Zimmermann's core offerings but operates at much larger scale and broader sector footprint.
- MSL Group Germany (Publicis): Publicis Groupe's global PR network with German operations covering corporate, crisis, public affairs, and healthcare communications. Overlaps with Engel & Zimmermann in crisis and healthcare/clinic communications.
- Ketchum Publico / Ketchum Germany: German operations of global PR network Ketchum, offering integrated communications across corporate, crisis, public affairs, and consumer practices. Comparable service portfolio to Engel & Zimmermann but at network scale.
Direct peers
- Schwartz Public Relations: Munich-headquartered German PR agency specializing in B2B technology, IT, and digital communications. Comparable regional positioning in southern Germany and similar mid-market enterprise client profile to Engel & Zimmermann.
- Fink & Fuchs Public Relations: German PR agency with strong technology, B2B, and IT-sector specialization. Comparable to Engel & Zimmermann in vertical sector focus (tech/industrial) and mid-market German enterprise client base.
- Faktor 3 AG: German PR and communications agency focused on B2B, technology, and corporate communications across DACH. Closely comparable to Engel & Zimmermann in mid-market segment, sector-specialized service offering, and German Mittelstand client base.
- Wilde & Partner Public Relations: Munich-based PR and communication agency with B2B and technology focus. Comparable regional base and service model to Engel & Zimmermann, serving German Mittelstand and enterprise clients in tech and industrial sectors.
- Hering Schuppener Consulting: Leading German strategic communications consultancy with strong public affairs and capital markets advisory practices. Comparable to Engel & Zimmermann's public affairs and corporate communications offering, particularly for listed and large Mittelstand clients.
Regional players
- Johannes Hirth Kommunikation: Boutique Munich-based PR and communications consultancy focused on B2B and corporate communications in southern Germany. Comparable regional positioning and service offering, though smaller scale than Engel & Zimmermann.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Engel and Zimmermann social profiles
Digital presenceEngel and Zimmermann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Engel and Zimmermann leadership team
Management profileNumber of profiles
Profiles6 records
Engel and Zimmermann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Engel and Zimmermann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Engel and Zimmermann
What does Engel and Zimmermann do?
Engel & Zimmermann is a B2B communications and PR agency that delivers strategic consulting and execution across ten specialized areas: B2B communication, change & internal communication, CSR/sustainability communication, digital communication, food communication, healthcare/clinic communication, acceptance dialogue, crisis communication, public affairs, and association communication. Services are sold and delivered directly by the firm's senior consultants from offices in Haar bei München (HQ), Berlin, and Cologne, primarily to mid-market and enterprise clients in German-speaking markets.
Is Engel and Zimmermann a public or private company?
Engel and Zimmermann is a private company. It is classified as management employee owned and is currently operating.
When was Engel and Zimmermann founded?
Engel and Zimmermann was founded in 1986. It employs 11 to 50 people.
Where is Engel and Zimmermann based?
Engel and Zimmermann is headquartered in Haar, Germany, in the Europe region.
How does Engel and Zimmermann make money?
One revenue line is on record: communication and PR Consulting Services.
Who are Engel and Zimmermann's main competitors?
Broad incumbents on record are FleishmanHillard Germany, Edelman Germany, MSL Group Germany (Publicis) and Ketchum Publico / Ketchum Germany. Direct peers are Schwartz Public Relations, Fink & Fuchs Public Relations, Faktor 3 AG, Wilde & Partner Public Relations and Hering Schuppener Consulting. Johannes Hirth Kommunikation is listed as a regional player.
Does Engel and Zimmermann have an API?
No public API is recorded for Engel and Zimmermann.
What industry is Engel and Zimmermann in?
Engel and Zimmermann's product category is Corporate Communications and PR Consulting. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 541820 and its SIC code is 8742.