JB Harrison Insurance Agency

What JB Harrison Insurance Agency does

JB Harrison Insurance Agency (with associated detail data referencing The Brouwers Insurance Agency, LLC) is a privately held, independent insurance agency operating from a single office in Grand Rapids, Michigan. It distributes personal lines (home, auto, renters, boat, flood), commercial lines for small and mid-sized businesses, Medicare products, and a Private Client Group catering to high-net-worth individuals. Because it is independent rather than captive, the agency represents multiple insurance carriers and earns commission revenue on policies placed and renewed; pricing is quote-based, varies by customer risk profile, and is not publicly disclosed.

The firm runs a sales-led, multi-channel go-to-market comprising in-office consultations, phone and email-based remote service, and an online quote-request form, supplemented by a referral program, an educational blog, and brand partnerships with Trusted Choice and RamseyTrusted. It does not operate a proprietary technology platform, mobile app, or AI/ML capabilities; the stated competitive advantage is a knowledgeable, relationship-driven team that shops and compares carrier options on the customer's behalf. Operationally, the agency is a small private business (firmographic headcount 11–50), with no disclosed parent company, no funding history, and no documented M&A activity.

Name

JB Harrison Insurance Agency

Legal name

The Brouwers Agency, LLC

Website

https://jbhins.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

JB Harrison Insurance Agency is an independent insurance agency in Grand Rapids, Michigan that shops and compares policies from multiple carriers, offering personal, commercial, Medicare, and high-net-worth coverage to individuals and small businesses.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Professional Liability (Errors & Omissions) (FSAJADAB)

Keywords

• Independent insurance agency
• Personal insurance brokerage
• Commercial insurance coverage
• Medicare insurance advisory
• Home and auto insurance

Headquarters

HQ city

Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, revenue is generated through commissions paid by insurance carriers on policies sold and renewals. The agency does not charge direct fees to customers for their brokerage services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

JB Harrison Insurance Agency is an independent insurance brokerage that sells personal insurance (home, auto, renters, boat, flood), commercial insurance for businesses of various sizes, Medicare-related coverage advisory, and a Private Client Group for high-net-worth individuals. The agency shops and compares multiple insurance carriers on behalf of clients to provide custom coverage combinations balancing cost and protection. Revenue is earned through commissions from carriers on policies sold and renewed.

Product overview

The Brouwers Insurance Agency operates as an independent insurance agency offering a multi-product portfolio. The core offerings include Personal Insurance (covering home, auto, renters, boat, and flood), Commercial Insurance (for businesses from tradesmen to professionals), Medicare plans, and a Private Client Group for high-net-worth individuals. As an independent agency, they shop and compare multiple insurance carriers on behalf of clients to find optimal combinations of cost and coverage. The products work together through a unified service model where the agency's team assists clients across all insurance needs, from personal lines to business coverage to specialized Medicare and private client services.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Personal insurance coverage for individuals and families including home, auto, renters, boat, and flood insurance, providing custom coverages to protect families and personal assets.
• Commercial Insurance Business insurance coverage for companies of all sizes, from tradesmen to lawyers, protecting businesses against various risks and liabilities. The agency states it protects hundreds of businesses, large and small.
• Medicare Insurance Advisory Medicare insurance products and advisory services helping individuals understand and navigate Medicare options and their coverages.
• Private Client Group Premium insurance and risk management services for high-net-worth clients, including risk avoidance programs for water shutoff devices, vehicle titling, travel health insurance, and emergency contact information management.

Quantifiable outcome

• 0% Annual Savings (promotional claim)
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Trusted ChoiceminorChannel Partner/ Reseller/ DistributorMembership in the Trusted Choice independent insurance agent network. The logo appears on the website indicating partnership with this national network of independent insurance agents that provides brand recognition, marketing resources, and carrier access.
• RamseyTrustedminorGTM or Marketing PartnerCertified partner in the Dave Ramsey-endorsed RamseyTrusted program. This partnership provides referral access to Dave Ramsey's audience of financially-conscious consumers who prefer working with vetted, trusted service providers.
• Insurance Carriers (Unnamed)coreChannel Partner/ Reseller/ DistributorThe agency has access to a wide range of insurance carriers and products, though no specific carrier names are listed on the website. This carrier network is the core of their independent agency model, enabling them to shop and compare options for customers.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Acrisure: Global insurance brokerage and fintech company offering commercial and personal insurance products. Serves as a broad incumbent with significantly greater scale and technology investment compared to the subject agency.
• Hub International: Large insurance brokerage offering personal, commercial, and specialty insurance products across North America. Operates as a broad incumbent in the insurance brokerage space with significantly greater scale, geographic reach, and product breadth than the subject agency.
• Erie Insurance: Regional insurance carrier that distributes through independent agents, offering personal and commercial lines. Operates as a carrier partner while also competing for the same customer relationships through its agent network.
• Brown & Brown: National insurance brokerage and risk management firm providing commercial and personal insurance solutions. Represents a broad incumbent in the same industry with a wider geographic footprint and broader product portfolio.
• Trusted Choice: National network of independent insurance agents that the agency partners with. While not a direct competitor, it represents the broader independent agency ecosystem and provides infrastructure and brand recognition that shapes the competitive landscape.

Regional players

• Auto-Owners Insurance: Michigan-headquartered insurance carrier that distributes exclusively through independent agents. Represents a key carrier partner relationship and operates primarily in the Midwest region with a focus on personal and commercial lines.
• Frankenmuth Insurance: Michigan-based insurance carrier that distributes through independent agents, which is a relevant peer relationship as one of the carriers the agency may represent. Operates primarily in the Midwest region with a mutual insurance structure.

Emerging players

• Lemonade: Digital-first insurance company offering home, renters, and pet insurance through a mobile app. Represents an emerging competitor that uses technology to streamline the insurance purchasing experience and could disrupt traditional independent agency models.

Direct peers

• Goosehead Insurance: Independent insurance agency franchise that shops multiple carriers on behalf of customers, operating a similar multi-carrier brokerage model. Goosehead shares the same core value proposition of carrier comparison and personalized service, though at significantly larger scale and with a franchise structure.
• Brightway Insurance: Independent insurance franchise agency that represents multiple carriers to offer home, auto, and commercial insurance. Operates with a similar independent agency model and multi-carrier distribution approach, serving customers through local offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jbhins
• LinkedInlinkedin.com/company/j-b-harrison-insurance-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JB Harrison Insurance Agency