Klever Fruit
Klever Fruit is a Vietnamese premium imported fruit retailer operating 50+ stores across Hanoi and Ho Chi Minh City since 2008. It serves individual consumers and corporate gifting clients with specialty produce sourced from the US, Canada, Japan, Korea, Australia, and New Zealand.
- Company typePrivate
- Founded2008
- HeadquartersHà Nội, Vietnam
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Klever Fruit does
Klever Fruit is a Vietnamese specialty retail chain that sells premium imported fruits sourced from the United States, Canada, Japan, Korea, Australia, and New Zealand. Founded in 2008 and headquartered in Hanoi, the company operates more than 50 retail stores across Hanoi and Ho Chi Minh City and employs over 500 staff. Its customer base spans individual consumers purchasing premium produce for personal consumption and corporate/institutional clients procuring seasonal gifts tied to Vietnamese holidays such as Tết, Trung Thu, Vu Lan, and International Women's Day (8/3, 20/10, 20/11). The company positions itself as a first-mover in Vietnam's premium imported fruit category with a 48-hour no-reason return policy and direct sourcing relationships with international growers.
The company sources inventory through direct partnerships with international agricultural bodies and growers, including the Washington Apple Commission, Jealous Fruits (Canada), Zennoh Aomori (Japan), and Korean premium grape producers such as Golden Shine Muscat and Royal Vine. Operational infrastructure includes cold-chain logistics for imported produce, QR-coded VAT invoicing rolled out across stores effective October 1, 2025, an e-commerce storefront on the Haravan platform, and a multi-channel social media presence across Facebook, Instagram, YouTube, TikTok, and Zalo. Corporate gifting is supported via recurring gift card subscriptions.
Revenue is generated through in-store retail transactions (pay-as-you-go unit pricing for individual consumers), bulk corporate gifting orders priced per occasion, and gift card subscriptions that create a recurring revenue stream aligned to Vietnamese holiday calendars. The go-to-market combines physical retail presence in tier-1 cities, e-commerce, and seasonal corporate outreach, with no disclosed enterprise contract exclusivity or subscription lock-in beyond the gift card mechanic.
Klever Fruit firmographics
Firmographics- Name
- Klever Fruit
- Legal name
- Công Ty Cổ Phần Thương Mại Và Đầu Tư K.L.E.V.E
- Website
- https://kleverfruits.com.vn
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Klever Fruit is a Vietnamese premium imported fruit retailer operating 50+ stores across Hanoi and Ho Chi Minh City since 2008. It serves individual consumers and corporate gifting clients with specialty produce sourced from the US, Canada, Japan, Korea, Australia, and New Zealand.
- Ownership category
- akta.pro rank
Klever Fruit industry classification
Industry- Product category
- Specialty Imported Fruit Retail
- NAICS
- Specialty Food Retailers (4452), Fruit and Vegetable Retailers (44523), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Gift Baskets, Gourmet Gifts & Corporate Gifting Retail (CRALAJAF)
- akta.pro secondary industry
- Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)
Keywords
Where Klever Fruit is headquartered
LocationHeadquarters
- HQ city
- Hà Nội
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
Klever Fruit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Fresh & Packaged Fruit Retail: One-time point-of-sale transactions for individual and bulk fruit purchases across product categories including imported fresh fruit, gift boxes, cut fruit, beverages, and gift cards. Core revenue driver.
- Gift Box (Hộp Quà / Giỏ Quà) Sales: Pre-curated and custom fruit gift boxes sold for occasions such as Tết, Trung Thu, Vu Lan, birthdays, and corporate gifting. Bundles combine premium imported fruits with decorative packaging (wooden trays, gift boxes, greeting cards).
- Gift Cards: Gift card product sold through the online store, allowing recipients to redeem for fruit products of their choice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vu Lan gift box starting at 399,000₫ |
| Unit Pricing | Pay-as-you-go | Trung Thu 2026 gift boxes from 829,000₫ to 4,007,000₫ |
| Unit Pricing | Pay-as-you-go | Cherry Canada from 479,000₫ to 5,995,000₫ |
| Unit Pricing | Pay-as-you-go | Nho Shine Muscat Hàn Quốc from 599,000₫ to 5,305,000₫ |
| Unit Pricing | Pay-as-you-go | Nho Royal Vine Hàn Quốc from 1,196,000₫ to 1,299,000₫ |
| Unit Pricing | Pay-as-you-go | Nho Golden Shine Muscat Hàn Quốc from 1,574,000₫ to 3,778,000₫ |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Klever Fruit product offering
Product offeringCore offering
Klever Fruit is a specialty retailer that imports and sells premium fresh fruit from 15+ countries (USA, Canada, Japan, South Korea, Australia, New Zealand, France, Chile, South Africa, Egypt, Belgium, Fiji, China, Austria, Vietnam) through 50+ owned retail stores and e-commerce platforms across Vietnam. The company offers individually purchased fresh fruit, pre-cut fruit, and curated gift boxes/baskets tailored for occasions such as Tết (Lunar New Year), Trung Thu (Mid-Autumn Festival), Vu Lan, International Women's Day (8/3), Vietnamese Women's Day (20/10), Teachers' Day (20/11), birthdays, and corporate gifting. Revenue is generated primarily through one-time point-of-sale transactions for individual and bulk fruit purchases, plus gift card sales for flexible gifting.
Product overview
Klever Fruit is Vietnam's leading premium imported fruit retailer operating a network of 49+ stores in Hanoi and Ho Chi Minh City. The company offers a comprehensive portfolio of imported fruits from 14 countries including USA, Canada, Japan, South Korea, Australia, New Zealand, and France, as well as seasonal Vietnamese fruits. The core product lines include: (1) Premium imported cherries from Canada and USA; (2) Korean premium grapes including Shine Muscat, Royal Vine, and Golden Shine Muscat varieties; (3) Japanese musk melons and apples; (4) Australian blueberries; (5) Gift baskets and boxes for occasions including Tết (Lunar New Year), Trung Thu (Mid-Autumn Festival), Vu Lan, birthdays, and corporate gifting; (6) Daily fresh fruit subscriptions with vitamin bundles for families; (7) Pre-cut fruits and beverages. The company positions itself on premium quality, origin traceability, and 48-hour return policy.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- First and only fruit company in Vietnam with a 48-hour no-reason return guarantee
Companies that use Klever Fruit
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Klever Fruit technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Klever Fruit partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Hiệp hội Táo Washington (Washington Apple Association)coreThe Washington Apple Association sponsored promotions at Klever Fruit (buy 2kg get 1kg free on Washington Apples, April 13-23, 2015). A Cherry Washington Festival was held at Klever Fruit with participation from the U.S. Agricultural Attaché and Washington Apple Association representatives.
- Jealous Fruits (Canada)minorCanadian cherry orchard Jealous Fruits is Klever Fruit's partner for importing Canadian blueberries to Vietnam — described as the 'Câu Chuyện Hành Trình Klever Fruit Đưa Việt Quất Canada Đầu Tiên Về Việt Nam' (Story of Klever Fruit bringing the first Canadian blueberries to Vietnam).
- Đại sứ quán New Zealand tại Việt NamcoreAmbassador and embassy officials invited Klever Fruit CEO Nguyễn Xuân Hải for an interview on VTV4 (Vietnam Television). The company was featured in a New Zealand Embassy cultural program, strengthening the partnership for promoting New Zealand produce in Vietnam.
- Đại sứ quán Canada tại Việt Nam (Trade Office)coreKlever Fruit is described as 'một trong những đối tác quan trọng của Đại sứ quán Canada tại Việt Nam' (one of the important partners of the Canadian Embassy in Vietnam). The company collaborates with the embassy trade office to find quality Canadian partners and promote Canadian agricultural products in the Vietnamese market.
- Bang Victoria, Úc (Victoria, Australia) - Tuần lễ ẩm thực quốc tế MelbourneminorKlever Fruit participated in the International Food Week hosted by the State of Victoria, Australia in March 2014, representing Vietnamese fruit retailers in an international culinary exchange event.
- Cơ quan Nông nghiệp Hoa Kỳ (U.S. Department of Agriculture)coreKlever Fruit management met with a U.S. Department of Agriculture delegation to discuss the overall development of Vietnam's imported fruit market. The company also hosts Cherry Washington festivals supported by U.S. agricultural bodies.
- Hội đồng Trái cây Tây Bắc Hoa Kỳ (Northwest Horticultural Council)minorRepresentatives from the Northwest Horticultural Council participated in the Cherry Washington Festival hosted at Klever Fruit in July 2013, along with U.S. agricultural officials.
- Zennoh Aomori (Japan Agricultural Cooperatives)minorKlever Fruit hosted a Zennoh Aomori delegation visit on January 23 as a milestone in their cooperation. Zennoh is a major Japanese agricultural cooperative, and the visit was described as significant for the partnership in bringing Japanese produce to Vietnam.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Klever Fruit competitors and assessment
Company assessmentBroad incumbents
- Lotte Mart Vietnam: Korean hypermarket chain in Vietnam with significant fresh produce and premium imported fruit sections. Comparable in retail scale and imported produce focus, though broader hypermarket format.
- AEON Vietnam: Japanese hypermarket chain operating in Vietnam with extensive fresh produce sections including premium imported fruit. Comparable in retail scale and fresh produce offering, though broader hypermarket format.
- WinMart: VinGroup's nationwide supermarket chain with extensive fresh produce sections including premium and imported fruit. Comparable as a Vietnamese food retailer, though broader assortment and mass-market positioning rather than specialty focus.
- Saigon Co.op (Co.opmart): Vietnam's largest domestic retail cooperative with supermarket and convenience formats across the country. Comparable as a Vietnamese food retailer with fresh produce offerings, but broader mass-market format.
Direct peers
- Edible Arrangements: US-based specialty retailer of fresh fruit arrangements and gifts for occasions. Comparable in fresh fruit gifting business model, occasion-based marketing, and curated premium fruit presentation.
- Harry & David: US-based premium fruit gift basket company (owned by 1-800-Flowers). Comparable in premium fruit gifting, curated gift box offerings, and corporate gifting capability, though larger and more mature.
- An Nam Gourmet: Vietnamese premium imported food retailer offering gourmet products to Vietnamese consumers and corporate buyers. Comparable in premium imported positioning, multi-channel retail, and corporate gifting orientation.
- The Fruit Company: US-based premium fruit gift retailer offering curated fruit gift boxes and orchard-direct sourcing. Comparable in premium fruit gifting business model, curated gift box offerings, and corporate gifting capability.
- Bach Hoa Xanh: Vietnam's leading fresh produce-focused grocery chain (subsidiary of Mobile World) with hundreds of neighborhood stores. Directly comparable in fresh produce retail focus and multi-channel distribution, though positioned at mass-market rather than premium pricing.
- Organica: Vietnamese specialty organic and premium grocery retailer operating physical stores and e-commerce. Comparable in specialty/premium positioning, store-based retail, and health-conscious consumer targeting, though focused more on organic than imported fruit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Klever Fruit social profiles
Digital presenceKlever Fruit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klever Fruit leadership team
Management profileNumber of profiles
Profiles1 record
Klever Fruit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klever Fruit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klever Fruit
What does Klever Fruit do?
Klever Fruit is a specialty retailer that imports and sells premium fresh fruit from 15+ countries (USA, Canada, Japan, South Korea, Australia, New Zealand, France, Chile, South Africa, Egypt, Belgium, Fiji, China, Austria, Vietnam) through 50+ owned retail stores and e-commerce platforms across Vietnam. The company offers individually purchased fresh fruit, pre-cut fruit, and curated gift boxes/baskets tailored for occasions such as Tết (Lunar New Year), Trung Thu (Mid-Autumn Festival), Vu Lan, International Women's Day (8/3), Vietnamese Women's Day (20/10), Teachers' Day (20/11), birthdays, and corporate gifting. Revenue is generated primarily through one-time point-of-sale transactions for individual and bulk fruit purchases, plus gift card sales for flexible gifting.
Is Klever Fruit a public or private company?
Klever Fruit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Klever Fruit founded?
Klever Fruit was founded in 2008. It employs 11 to 50 people.
Where is Klever Fruit based?
Klever Fruit is headquartered in Hà Nội, Vietnam, in the Asia region.
How does Klever Fruit make money?
Three revenue lines are on record. Fresh & Packaged Fruit Retail is the primary driver. The others are gift Box (Hộp Quà / Giỏ Quà) Sales and gift Cards.
Who are Klever Fruit's main competitors?
Broad incumbents on record are Lotte Mart Vietnam, AEON Vietnam, WinMart and Saigon Co.op (Co.opmart). Direct peers are Edible Arrangements, Harry & David, An Nam Gourmet, The Fruit Company, Bach Hoa Xanh and Organica.
Does Klever Fruit have an API?
No public API is recorded for Klever Fruit.
What industry is Klever Fruit in?
Klever Fruit's product category is Specialty Imported Fruit Retail. Its primary akta.pro industry code is CRALAJAF, Gift Baskets, Gourmet Gifts & Corporate Gifting Retail, with a secondary code of CRAHAIAE, Online Specialty Grocery (Organic/Health/Ethnic/Gourmet). Its NAICS code is 4452 and its SIC code is 5411.