Remed Assistance

What Remed Assistance does

Remed Assistance is a privately held Turkish assistance services company founded in 1993 that delivers 24/7 multilingual (8-language) vehicle, home, travel, and health assistance on behalf of insurance companies and large corporates. Its core service portfolio is organized around three primary lines — Vehicle Assistance (towing, roadside repair, accident response), Home and Workplace Assistance (plumbing, electrical, locksmith, appliance, medical consulting), and Travel and Health Assistance (medical emergencies, evacuations, repatriation) — delivered through three redundant alarm/operations centers in Istanbul, Antalya, and Cairo, plus a regional office in Dubai. The company serves 22 Turkish insurance companies (covering an estimated 80% of local travel insurance assistance market share) and 52 Fortune Global 500 corporates, with operational reach in 100+ countries. Beyond core B2B services, Remed operates specialized sub-brands including AVITA (Employee Support Program serving 2M+ employees), Remed Health (medical tourism and complex medical operations in partnership with Turkey's Ministry of Health USHAŞ unit), and Remed Etik Hat (multilingual ethics and compliance hotline).

The technology foundation is the proprietary ASTERA core operations platform, built on a Microsoft insurance software stack and integrating CRM, real-time reporting dashboards, and omnichannel communication (WhatsApp, Facebook, web, mobile app, phone). The platform supported remote operations pre-COVID-19 and processes across 100+ countries with real-time monitoring of case managers. The Remy AI virtual assistant, launched in June 2021, operates as an autonomous agent automating PCR test workflows end-to-end in English and Russian across WhatsApp and Web — handling 32,000+ PCR requests and 600,000+ queries in its first six months and earning four industry awards, including the CX Awards Turkey "Büyük Düşünce" (Big Idea) recognition. Additional AI capabilities include computer vision for damage assessment in claims, RPA for routing abandoned calls, anomaly detection, and AI-supported planning and pricing optimization. Remed holds quadruple ISO certification (9001:2015, 27001, 27701, 22301), KVKK compliance, and Professional Liability Insurance coverage with a USD 1,000,000 limit.

The business model is B2B managed services with contract-based, quote-driven pricing negotiated per insurance company and corporate client on multi-year terms. Primary revenue streams are insurance sector assistance contracts (the 22 Turkish insurers plus international insurer partnerships), corporate assistance services for Fortune Global 500 clients including AVITA Employee Support Programs and ethics hotlines, medical tourism services through Remed Health, cross-border referral revenue via the International Assistance Group (IAG) network where Remed is principal shareholder, and recurring subscription-style support and consulting services (medical, psychological, technology, veterinary, ergonomic, nutritional). Distribution relies on direct enterprise sales teams with dedicated corporate customer representative groups, supplemented by the IAG partner network for global reach. Remed is the principal shareholder of IAG — the world's largest network of independent assistance companies (160+ partners) — having joined as a member in 2001, a board member since 2016, and principal shareholder since 2021. A planned B2C digital platform represents the most significant go-to-market evolution contemplated beyond the current B2B/B2B2C model.

Name

Remed Assistance

Legal name

Remed Uluslararası Destek ve Danışmanlık Hiz. Tic. A.Ş.

Website

https://remed.com.tr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Remed Assistance is a Turkish assistance services company that delivers 24/7 multilingual vehicle, home, travel, and health assistance on behalf of 22 insurance companies and 52 Fortune Global 500 corporates across 100+ countries.

Ownership category

akta.pro rank

Product category

Insurance Assistance Services

NAICS

Emergency and Other Relief Services (62423), Emergency and Other Relief Services (624230), Business Support Services (5614)

SIC

Insurance Agents, Brokers & Service (6411), Services-Health Services (8000), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Emergency Response, Assistance & Medical Evacuation Services (THACAEAC)

Keywords

• Insurance assistance services
• Vehicle roadside assistance
• Travel health assistance
• Employee support programs
• Home workplace assistance

Headquarters

HQ city

Istanbul

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Insurance Sector Assistance Contracts: Primary revenue stream: B2B contracts with insurance companies in Turkey (22 insurance companies) and globally (12+ countries). Services include vehicle, home, travel and health assistance provided to policyholders on behalf of insurers. Recurring/contract-based revenue tied to insurance company partnerships.
2. Corporate Assistance Services (Non-Insurance): Assistance and support services to large non-insurance corporates including banks, telecom, FMCG, airlines, automotive and other industries. Includes Employee Support Programs (AVITA), ethics/compliance hotline (Remed Etik Hat), and concierge services. Fortune Global 500 (52 companies) and AVITA serves 2M+ employees and families.
3. Medical Tourism Services (Remed Health): Health tourism and complex medical case handling services for international patients, often in cooperation with USHAŞ (Turkey's Ministry of Health international services organization). One-time and case-based revenue from complex medical operations.
4. International Assistance Network Services: Remed serves 12+ countries' insurance companies providing world-wide coverage for their policyholders. Includes cross-border support and service revenue via IAG global partnership network. Revenue mix and pricing based on per-case, per-country, and per-policy agreements.
5. Support/Consulting Services (Destek Asistans Hizmetleri): Telephone and online consulting services including medical consultation, psychological counseling, technology consulting, veterinary advice, ergonomics and nutrition consulting. Enriches BES, home, workplace and health insurance policies.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Core offering

Remed Assistance is a private assistance services company that delivers 24/7 multilingual vehicle, home, travel, and health assistance on behalf of insurance companies and large corporates, operating three redundant alarm centers in Istanbul, Antalya, and Cairo with global reach across 100+ countries via the IAG partner network. Its core offer bundles roadside/home/workplace assistance, medical and travel emergency coordination, employee support programs (AVITA), ethics hotlines (REMED Etik Hat), and health tourism (REMED Health), powered by the proprietary ASTERA platform and the Remy AI assistant.

Product overview

Remed Assistance operates a platform-plus-modules architecture rather than a single unified product. The foundation is the proprietary ASTERA technology platform, which powers three core service lines delivered to customers: Araç Asistans Hizmetleri (Vehicle Assistance), Konut ve İş Yeri Asistans Hizmetleri (Home & Workplace Assistance), and Seyahat ve Sağlık Asistans Hizmetleri (Travel & Health Assistance). Layered on top of this core platform is a portfolio of specialized sub-brands and programs — AVITA (Employee Support Program), REMED Health (Health Tourism), REMED Etik Hat (Ethics & Compliance Hotline), and the Remed 360 customer experience program — which extend the offering into adjacent customer segments. The Remy AI bot is integrated into the customer-facing service experience, autonomously managing PCR test workflows within the platform.

Differentiator

Problem solved

Functional benefit

Brands

• REMED Health: Health tourism subsidiary focused on complex medical operations and treatments for international patients coming to Turkey.
• AVITA
• REMED Etik Hat

Products and services

• Vehicle Assistance Services (Araç Asistans) 24/7 roadside and vehicle assistance for drivers and passengers, including towing, tire change, battery boost, fuel delivery, lost-key support, accident assistance, on-site repair, and valet services; delivered to policyholders on behalf of insurance companies and to corporate fleet clients.
• Home & Workplace Assistance Services (Konut ve İş Yeri Asistans) Emergency and concierge assistance for residences and workplaces covering medical consulting, ambulance dispatch, plumbing, electrical, locksmith, glass, elevator, air conditioning, white goods, computer, TV, satellite, combi-boiler, and water-purifier services.
• Travel & Health Assistance Services (Seyahat ve Sağlık Asistans) 24/7 multilingual coordination of acute medical and travel emergencies for international travelers, including case management, hospital referrals, medical evacuations, repatriation, and direct billing arrangements with international insurers.
• Remy AI Virtual Assistant AI-powered virtual assistant that autonomously manages end-to-end PCR test processes (intake through result delivery) for international travelers, with NLP support in English and Russian on WhatsApp and Web channels.
• AVITA Employee Support Program Multilingual employee support and corporate wellness service providing phone and online medical, psychological, legal, financial, ergonomic, nutritional, veterinary, and plant-care counseling to employees and their families of large corporates.
• REMED Etik Hat (Ethics & Compliance Hotline) Confidential, multilingual ethics and compliance hotline service that allows employees of corporate clients to safely report concerns; operated as a managed service for global brands.
• REMED Health (Health Tourism) Specialized health tourism service handling complex medical operations and treatments for international patients coming to Turkey, including case coordination, hospital access, and cross-border evacuation.
• Destek Asistans Hizmetleri (Support Assistance Services) Telephone and online consulting services covering medical consultation, psychological counseling, technology consulting, veterinary advice, ergonomics, nutrition consulting, and plant care — designed to enrich BES, home, workplace, and health insurance policies.

Quantifiable outcome

• 40-50% cost advantage on direct hospital referrals vs 15-20% on non-direct cases for insurance companies
• +5 more outcomes

Named customers8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• AKUT Search and Rescue AssociationcoreStrategic or Co-development Partner · 2 March 2021Cooperation protocol signed March 2, 2021, under which Remed Assistance provides travel health support, evacuation, and repatriation services to AKUT volunteers operating in international disaster zones. AKUT has been active in 8 major international disasters over the past 22 years (Taiwan, India, Iran, Pakistan, Haiti, Nepal, Mozambique). Remed's Medical Board (9 doctors) and supplier network provide support for AKUT field operations.
• International Assistance Group (IAG)flagshipStrategic or Co-development Partner · 1 January 2001Remed Assistance has been a member of IAG since 2001 and is its principal shareholder and core partner. Since 2016, Remed has been a board member of IAG. IAG, founded in 1992, is the world's largest network of independent assistance companies, with 160+ member companies, suppliers, and correspondents. The partnership enables global operational reach, sharing of best practices, joint strategy meetings, and mutual referrals. Remed regularly attends IAG strategy meetings (e.g., 2025 Strategy Meeting in France, 30th anniversary in Greece) and ITIC Global conferences.
• USHAŞ (T.C. Sağlık Bakanlığı International Health Services)coreStrategic or Co-development PartnerCooperation with USHAŞ, Turkey's Ministry of Health international health services organization, established before the pandemic for medical tourism services. Enables international patients (e.g., from Afghanistan during COVID-19) to access Turkish hospital treatment via Remed Health's specialized unit. Remed's relationships with hospitals via travel insurance assistance enable the partnership.
• Rapido Filo (Rapida Filo)minorChannel Partner/ Reseller/ DistributorService agreement signed with Rapido Filo (fleet company led by Levent Karagül) to provide assistance services to the fleet plus joint vehicle procurement projects. Announced by CEO Güven Aykaç on social media.
• MicrosoftcoreTechnology or IntegrationTechnology partner for ASTERA core platform, which is built on top of one of the world's leading insurance software platforms (Microsoft technology stack). Enables CRM integration, process tracking, and reporting capabilities.
• AlotechcoreTechnology or IntegrationTechnology solutions partner for customer experience and operations technology — referenced alongside Microsoft as a key solution partner enabling innovations like abandoned call routing and mobile case opening.
• Mazars Denge (Yönetim ve İK Danışmanlık)coreImplementation/ SI/ Consulting PartnerConsulting partner engaged in three-phase business transformation project for Remed Assistance. Phase 1: Mission, vision, values and business model revision with executive workshops. Phase 2: Organizational design for change-adaptive, agile structure. Phase 3: Integrated HR Management Systems. Mazars Denge is part of the Mazars global network (40,400 professionals across 91 countries). Project started late 2019 / 2020.
• TOSFED (Turkish Automobile Sports Federation)coreGTM or Marketing PartnerOfficial Assistance Sponsor of the Turkish Rally Championship (Petrol Ofisi Maxima) for 2023-2024 season and beyond. Provides tow trucks and ambulance teams at every stage of all rallies across Turkey (Istanbul, Eskişehir, Kocaeli, Marmaris, Bodrum, Cappadocia, Bursa, Sarıkamış). Sponsorship involves dedicated 'Remed Assistance Special Stage' in each rally.
• Reasürans Çözüm Ortakları (Reinsurance Partners)coreStrategic or Co-development PartnerReinsurance solutions partners that worked with Remed during the pandemic to quickly add COVID-19 treatment coverage to travel insurance policies. Critical for new product development including pandemic-related coverage.
• TSB (Türkiye Sigorta Birliği)minorGTM or Marketing PartnerTurkey Insurance Union - president Uğur Gülen participated in Remed's 2025 Economic Outlook event. Relationship provides industry visibility and participation in sectoral discussions.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Europ Assistance: Generali-owned multinational assistance company offering travel, automotive, home and health assistance worldwide. Comparable in service portfolio and global operating model.
• AXA Assistance: Worldwide travel and health assistance provider operating multilingual alarm centers. Directly competes for insurance-company assistance contracts and complex medical evacuations.
• International SOS: Specialist in medical evacuation, travel security, and corporate duty-of-care services. Comparable to Remed's travel health assistance and corporate EAP/AVITA offerings.
• Cover-More Group: Asia-Pacific focused travel insurance and assistance group serving insurers and corporates. Comparable in travel assistance, medical evacuation, and B2B insurer partnership model.
• Falck Global Assistance: Danish-rooted global assistance group offering roadside, healthcare, and emergency response services. Comparable operating footprint and insurer-inside contract model.
• AIG Travel: Major provider of travel insurance and assistance services globally. Overlaps with Remed in travel assistance delivered to policyholders of major insurers.
• MAPFRE Asistencia: Spanish-headquartered global assistance arm of MAPFRE; CEO Güven Aykaç previously led Tur Assist/MAPFRE. Directly comparable business in roadside, travel and home assistance across multiple geographies.
• Allianz Partners: Global leader in travel insurance assistance, roadside, home and health assistance. Direct competitor for the same insurer contracts and multinational corporate EAP accounts Remed targets.

Emerging players

• CEGA Group: UK-based provider of global security, medical assistance, and corporate travel risk services. Comparable in duty-of-care, evacuation, and high-acuity corporate assistance use cases.
• Global Rescue: US-based specialist in medical evacuation, security extraction, and travel risk services. Niche overlap with Remed's complex medical case handling and corporate duty-of-care work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/remedassistance

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Remed Assistance