Oregon RFID
Oregon RFID, founded in 2003 in Portland, Oregon, manufactures ISO 11784/11785-compliant low-frequency (134.2 kHz) PIT tag readers, tags, antennas, and supporting equipment for tracking fish and wildlife. It sells primarily through direct e-commerce to researchers, government agencies, and conservation organizations worldwide.
- Company typePrivate
- Founded2003
- HeadquartersPortland, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Oregon RFID does
Oregon RFID, founded in 2003 and headquartered in Portland, Oregon, manufactures low-frequency (134.2 kHz) PIT (Passive Integrated Transponder) tag readers and supporting equipment used to track and identify fish and wildlife in the field. The company builds HDX (Half Duplex) and FDX (Full Duplex) long-range readers — the ORMR multi-antenna reader ($5,095, up to four antennas spanning 200 feet with GNSS synchronization) and the ORSR single-antenna reader ($3,250, or $3,400 with Bluetooth) — together with a backpack-style Mobile Reader Kit ($885), PIT tags in 12mm/23mm/32mm glass capsules, LF loop antennas, EasyTuner and Slim Tuner capacitor boxes, tag injectors, power systems (solar, battery, thermoelectric, microhydro), sensors, and an inductance meter. All products are designed to the ISO 11784/11785 animal-identification standard with ICAR-certified tags, enabling interoperability with global research infrastructure. Built-in dataloggers and GNSS-based automatic time synchronization across multiple readers support long-term unattended deployments at dams, fish ladders, rivers, burrows, and remote field sites.
The company serves a horizontal mix of fish and aquatic wildlife researchers, terrestrial wildlife researchers, and smaller commercial/aquaculture operators worldwide, with documented deployments at the Bonneville Dam Fish Ladders, Cincinnati Zoo, Kaua'i seabird research sites, and Atlantic Forest installations. Oregon RFID makes money primarily through direct e-commerce hardware sales from its own website, accepting credit card, purchase order, wire transfer, and US bank check payments, supplemented by a $65 flat-rate reader repair and refurbishment service. Distribution is augmented by an exclusive China agent (图索科技(上海)有限公司 / Mai-Vision Technology) and a network of regional installation partners in the US, Netherlands, and Iceland. Marketing is content-driven, centered on a Freshdesk-powered knowledge base, monthly PIT Talk Zoom sessions, in-person PIT Tag Classes, and a community forum, with no outside funding and apparent founder/employee ownership.
Oregon RFID firmographics
Firmographics- Name
- Oregon RFID
- Legal name
- Oregon RFID
- Website
- https://oregonrfid.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Oregon RFID, founded in 2003 in Portland, Oregon, manufactures ISO 11784/11785-compliant low-frequency (134.2 kHz) PIT tag readers, tags, antennas, and supporting equipment for tracking fish and wildlife. It sells primarily through direct e-commerce to researchers, government agencies, and conservation organizations worldwide.
- Ownership category
- akta.pro rank
Oregon RFID industry classification
Industry- Product category
- Wildlife RFID Tracking Equipment
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)
Keywords
Where Oregon RFID is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Oregon RFID business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of PIT tag readers (ORSR, ORMR), PIT tags (HDX and HF/FDX types), antennas, sensors, power sources, and replacement parts. Featured products include ORMR reader at $5,095, ORSR at $3,250, and Mobile Reader Kit at $885.
- Repair and Refurbishment Services: Evaluation and repair of readers at $65 flat rate plus cost of replacement parts and return shipping. Includes circuit board replacement when needed. Service also available for refurbishing readers before new projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ORMR Multiple Antenna PIT Tag Reader - $5,095.00 |
| One time/ perpetual license | Pay-as-you-go | ORSR Single Antenna Reader - $3,250.00 |
| One time/ perpetual license | Pay-as-you-go | ORSR Single Antenna Reader with Bluetooth - $3,400.00 |
| One time/ perpetual license | Pay-as-you-go | Mobile Reader Kit - $885.00 |
| Other | Pay-as-you-go | Reader Repair Evaluation - $65 per item |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Oregon RFID product offering
Product offeringCore offering
Oregon RFID manufactures long-range low-frequency PIT (Passive Integrated Transponder) tag readers and supporting equipment used to detect and identify fish and wildlife at fixed installations (dams, fish ladders, burrows) and during mobile field surveys. Its core offering includes the ORMR multi-antenna reader, ORSR single-antenna reader (with optional Bluetooth), a backpack mobile reader kit, and a complementary line of HDX/HF PIT tags, low-frequency antennas, tuning capacitor systems, injectors, and remote power solutions. Products are ISO 11784/11785 compliant and ICAR certified, sold to research institutions, government agencies, zoos, and commercial operations worldwide.
Product overview
Oregon RFID manufactures equipment for tracking fish and wildlife using low frequency PIT (Passive Integrated Transponder) tags and readers. The product portfolio centers on long range HDX and FDX readers that operate at 134.2 kHz, the international standard frequency for animal identification. The core product line includes the ORMR Multiple Antenna Reader (up to 4 antennas, $5,095) and ORSR Single Antenna Reader ($3,250), available with optional Bluetooth connectivity ($3,400), plus a Mobile Reader Kit ($885) for portable field tracking. Supporting products include HDX and HF PIT tags in various sizes (12mm, 23mm, 32mm), EasyTuner and Slim Tuner capacitor boxes for antenna tuning, LF antennas (passthrough, passby/passover, hybrid, portable configurations), PIT tag injectors, power sources (solar, battery, thermoelectric, microhydro), sensors, and inductance meters. The ORMR and ORSR readers feature built-in dataloggers for autonomous operation, GNSS synchronization for multi-reader coordination, and operate from 6-24 VDC. All products comply with ISO 11784/11785 standards and ICAR certification for animal tracking applications.
Differentiator
Problem solved
Functional benefit
Products and services
- ORMR Multiple Antenna PIT Tag Reader Long range HDX PIT tag reader that supports up to four antennas for monitoring multiple detection zones simultaneously, with automatic GNSS-based synchronization of charge/listen cycles. Targets researchers and agencies running multi-site fish and wildlife detection at dams, rivers, and field stations.
- ORSR Single Antenna Reader Long range HDX PIT tag reader designed for single antenna configurations and long-term unattended operation, with built-in datalogger functionality for tag detections and system monitoring. Used by researchers at fixed monitoring sites.
- ORSR Single Antenna Reader with Bluetooth ORSR long range HDX reader with integrated Bluetooth module for wireless connectivity, enabling remote data access and system configuration in the field.
- Mobile Reader Kit Backpack-style portable HDX PIT tag reader kit that includes a portable pole antenna and battery for mobile field tracking surveys of tagged fish and wildlife.
- HDX PIT Tags Half Duplex passive integrated transponder tags available in 12mm, 23mm, and 32mm glass capsule sizes. Inductively charged by the reader's 134.2 kHz antenna field, with no internal power source, used for individual identification of fish and wildlife.
- HF PIT Tags High Frequency passive integrated transponder tags offered for applications that require different specifications than the standard HDX tags.
- PIT Tag Injectors and Needles Surgical-grade injectors and needles used to implant PIT tags into fish and wildlife for individual identification and tracking studies.
- LF Antennas Low frequency loop antennas available in passthrough, passby/passover, hybrid, and portable configurations for varied field deployment scenarios involving PIT tag detection.
- EasyTuner Tuning Capacitor System Standard tuning capacitor box for HDX antenna resonance matching, with paired capacitors for higher power capacity and quick 7-step tuning without a jumper chart. Rated 800 VAC at 25 Amps and compatible with large HDX antennas down to smallest configurations.
- Slim Tuner Tuning Capacitor System Compact tuning capacitor box designed for smaller loop antennas up to 10 meters wide, with single capacitor sizes that fit inside a 2-inch diameter pole antenna handle and quick 6-step tuning.
- Sensors Environmental and system monitoring sensors (such as temperature, battery voltage, and other field measurements) used alongside PIT tag reader installations.
- Power Sources for Remote PIT Tag Reader Installations Power solutions including solar panels, charge controllers, lead acid batteries, lithium polymer batteries, thermoelectric generators, and microhydro generators that enable unattended PIT tag reader operation in remote field locations.
- Inductance Meter Measurement instrument used to determine antenna inductance in order to calculate tuning capacitor values and ensure proper matching of antennas to the 134.2 kHz operating frequency.
- Reader Repair and Refurbishment Service Evaluation and repair service for Oregon RFID readers at a $65 flat rate plus the cost of replacement parts and return shipping, including circuit board replacement when needed. Refurbishment of existing readers is also available before starting new projects.
Companies that use Oregon RFID
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Oregon RFID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Oregon RFID partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered regional and minor.
- 图索科技（上海）有限公司 (Mai-Vision Technology Shanghai Co., Ltd.)regionalExclusive China distribution agent handling sales, support, and distribution of Oregon RFID products in China. Website: www.mai-vision.com. Contact: Gerry Liu ([email protected]), Phone: 159 0190 3693, Tel: +86 021-69953520, QQ: 914774603
- FishBiominorThird-party firm offering qualified system design and installation services for Oregon RFID equipment. Located in the United States.
- Stillwater SciencesminorThird-party environmental consulting firm offering system design and installation services for Oregon RFID products in the United States.
- VisadviesminorThird-party installation services provider for Oregon RFID equipment based in the Netherlands.
- ATKB (At KB)minorThird-party installation services provider for Oregon RFID equipment based in the Netherlands.
- LaxfiskarminorThird-party installation services provider for Oregon RFID equipment based in Iceland.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Oregon RFID competitors and assessment
Company assessmentEmerging players
- Star-Oddi: Star-Oddi manufactures data storage tags, fish telemetry, and wildlife biotelemetry devices used in fisheries and marine research. It serves overlapping research customers with alternative biologging and telemetry products that compete for fish and wildlife tracking budgets.
- Advanced Telemetry Systems (ATS): ATS designs and manufactures radio telemetry transmitters and receivers for wildlife tracking studies across mammals, birds, and fish. It competes for the same research and conservation grant dollars that fund PIT tag monitoring systems, making it a complementary/competing telemetry vendor.
- Lotek Wireless: Lotek manufactures radio and acoustic telemetry tags and receivers for fish and wildlife research, serving overlapping federal, academic, and conservation customers. It represents an alternative tracking modality that competes with PIT-based approaches in the same research budgets.
- Innovasea (formerly VEMCO / HDX): Innovasea provides acoustic telemetry tags, receivers, and fish-tracking infrastructure that compete with PIT-based systems in fisheries and aquatic research. Customers frequently choose between PIT and acoustic solutions for fish tracking studies, making Innovasea an adjacent emerging competitor in Oregon RFID's core fish-monitoring use cases.
Direct peers
- Sigma Eight: Sigma Eight designs and manufactures custom PIT tag antenna systems and monitoring stations for fish passage and wildlife research. It directly competes with Oregon RFID's custom antenna and multi-antenna reader deployments at dams, fish ladders, and research sites.
- Biomark (Merck Animal Health / Allflex): Biomark is one of the largest manufacturers of PIT tags and readers for fisheries, wildlife, and aquaculture research, and operates as a direct competitor in the same ISO 134.2 kHz ecosystem that Oregon RFID serves. Both companies sell HDX/FDX tags, readers, and antennas into government, hatchery, and research customers.
- AEG ID: AEG ID is a German manufacturer of RFID readers and antennas operating in the LF 134.2 kHz band, serving animal identification, industry, and logistics. The company competes directly with Oregon RFID in long-range HDX readers and PIT tag systems used in European fish and wildlife research.
Broad incumbents
- Allflex Livestock Intelligence (Merck Animal Health): Allflex is a global leader in livestock and animal identification, including electronic RFID ear tags and readers. As the parent of Biomark, it operates in an adjacent tier of animal-ID technology and competes for large-scale identification and tracking programs where PIT-based systems are also considered.
- HID Global (Animal ID): HID Global is a large RFID and identification solutions provider with an animal-ID tag portfolio. While broader in scope, HID competes in low-frequency RFID tags and readers used in animal identification and tracking applications served by Oregon RFID.
- Texas Instruments RFID: Texas Instruments manufactures the low-frequency RFID transceiver chips and pre-encoded tags (RI-ANT, TRPGR) that underpin many PIT tag ecosystems. While not a direct end-product competitor, TI's components are the technological foundation for the 134.2 kHz PIT market Oregon RFID addresses, making it a critical adjacent incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Oregon RFID social profiles
Digital presenceOregon RFID financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oregon RFID leadership team
Management profileNumber of profiles
Oregon RFID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oregon RFID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oregon RFID
What does Oregon RFID do?
Oregon RFID manufactures long-range low-frequency PIT (Passive Integrated Transponder) tag readers and supporting equipment used to detect and identify fish and wildlife at fixed installations (dams, fish ladders, burrows) and during mobile field surveys. Its core offering includes the ORMR multi-antenna reader, ORSR single-antenna reader (with optional Bluetooth), a backpack mobile reader kit, and a complementary line of HDX/HF PIT tags, low-frequency antennas, tuning capacitor systems, injectors, and remote power solutions. Products are ISO 11784/11785 compliant and ICAR certified, sold to research institutions, government agencies, zoos, and commercial operations worldwide.
Is Oregon RFID a public or private company?
Oregon RFID is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oregon RFID founded?
Oregon RFID was founded in 2003. It employs 51 to 100 people.
Where is Oregon RFID based?
Oregon RFID is headquartered in Portland, United States, in the North America region.
How does Oregon RFID make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are repair and Refurbishment Services.
Who are Oregon RFID's main competitors?
Emerging players on record are Star-Oddi, Advanced Telemetry Systems (ATS), Lotek Wireless and Innovasea (formerly VEMCO / HDX). Direct peers are Sigma Eight, Biomark (Merck Animal Health / Allflex) and AEG ID. Broad incumbents are Allflex Livestock Intelligence (Merck Animal Health), HID Global (Animal ID) and Texas Instruments RFID.
Does Oregon RFID have an API?
No public API is recorded for Oregon RFID.
What industry is Oregon RFID in?
Oregon RFID's product category is Wildlife RFID Tracking Equipment. Its primary akta.pro industry code is HLAMAFAL, Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners). Its NAICS code is 334511 and its SIC code is 3823.