INDIGOIDEAS
- Company typePrivate
- Founded2002
- HeadquartersKingston Upon Thames, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
INDIGOIDEAS firmographics
Firmographics- Name
- INDIGOIDEAS
- Legal name
- IndigoIdeas Limited
- Website
- https://indigoideas.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
INDIGOIDEAS industry classification
Industry- Product category
- Web Design and Digital Marketing Services
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
Keywords
Where INDIGOIDEAS is headquartered
LocationHeadquarters
- HQ city
- Kingston Upon Thames
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
INDIGOIDEAS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Web Design and Development Services: One-time and project-based web design, development, and redesign services including website builds, content management systems, e-commerce solutions, hosting, and video production.
- SEO Subscription Packages: Recurring subscription-based SEO services with Bronze, Silver, and Gold tiered packages offering ongoing search engine optimization, ranking reporting, link building, and directory submissions.
- Professional Services: Consultancy services including project management, usability reviews, SEO strategy, and outsourcing services billed on a per-project or retainer basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bronze - Starter optimization package for tradesmen and personal websites with local/regional search engine coverage |
| Subscription | Annual | Silver - Mid-range package offering regional and national search engine positions for SMEs |
| Subscription | Annual | Gold - Premium package with excellent national positions and money-back guarantee for first-page rankings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
INDIGOIDEAS product offering
Product offeringCore offering
IndigoIdeas is a London-based web design and digital consultancy delivering creative, SEO-friendly website design, search engine optimisation services, and iPhone application development. The company operates a sales-led model selling project-based web design, tiered SEO subscription packages, and modular add-ons including content management, e-commerce, hosting, WordPress, and SharePoint development. Its services are targeted at small and mid-sized businesses, public sector organisations, and select international clients.
Product overview
IndigoIdeas is a London-based web design and digital consultancy offering a unified suite of services centred on creative web design and SEO. The core offering comprises Web Design Services and Search Engine Optimisation (SEO), supported by consultancy services for project management and usability. The company delivers additional value through modular add-ons including iPhone App Development, Content Management, E-Commerce, Hosting, Email Marketing, Link Building, Article Writing, Video on the Web, XML & API Development, and Custom Software Development. SEO services are structured in three tiered packages (Bronze, Silver, Gold) offering escalating levels of optimisation, reporting, and additional features. The company also provides specialised WordPress Development and SharePoint Development as distinct service lines. The portfolio spans local London-area services, USA-based web design, and Perth Australia web design operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design Services Creative, SEO-friendly web design services delivering cost-effective, user-engaging websites built to W3C and Google Webmaster standards, with a focus on return on investment for business clients.
- Search Engine Optimisation (SEO) Services Comprehensive SEO services including keyword analysis, technical reviews, website optimisation, ranking reporting, directory submissions, and link building, delivered as a recurring subscription (Bronze, Silver, Gold tiers at £1,750-£5,750 annually) with setup fees and a first-page ranking money-back guarantee on the Gold plan.
- iPhone App Development iOS application design and development services, including iAd advertising integration, delivered as an Authorised Apple Development Company.
- Consultancy Services Strategic consultancy including project management, usability reviews, SEO strategy, and outsourcing services billed on a per-project or retainer basis for business clients.
- WordPress Development WordPress CMS development and customisation services for websites and blogs.
- SharePoint Development SharePoint 2010 development consultancy services for enterprise collaboration solutions.
- Hosting Services Domain name purchase and website hosting services for client websites.
- E-Commerce Solutions E-commerce website development and solutions for businesses selling online.
- Content Management Services Website content management system implementation and ongoing management services enabling clients to update site content.
Quantifiable outcome
- First-page Google rankings within 6 months (Gold plan guarantee)
- +1 more outcomes
Companies that use INDIGOIDEAS
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles5 records
INDIGOIDEAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
INDIGOIDEAS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Apple (Authorised Development Company)coreIndigo is an Authorised Apple Development Company, enabling them to develop iPhone applications and iAd advertising solutions for clients. This partnership allows them to promote Apple iAd as a business solution and work with businesses wanting to occupy mobile advertising space on Apple devices.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
INDIGOIDEAS competitors and assessment
Company assessmentDirect peers
- Hallam: Hallam is a UK digital agency offering SEO, digital strategy, web and performance marketing services. It is comparable to IndigoIdeas through its search marketing and digital consultancy capabilities, though Hallam operates at a broader agency scale.
- Cyber-Duck: Cyber-Duck is a UK digital agency providing UX, web development, digital transformation and accessibility-oriented work for commercial and public-sector clients. It is comparable because IndigoIdeas also sells web development, usability, project management and government-standard accessibility positioning.
- Soap Media: Soap Media is a UK digital marketing and web design agency offering SEO, PPC, website development and creative services. It is comparable because it targets similar client needs around online visibility, conversion-focused websites and outsourced digital execution.
- Bird Marketing: Bird Marketing is a UK digital agency offering web design, SEO, PPC and broader digital marketing services. It is highly comparable to IndigoIdeas because both serve businesses needing website builds and search-led online growth, particularly in the UK market.
- Impression: Impression is a UK performance marketing agency with SEO, paid media, digital PR and analytics capabilities. It is comparable on IndigoIdeas' SEO and online marketing side, although Impression is more specialized in performance marketing than web build services.
- The SEO Works: The SEO Works is a UK agency focused on SEO, PPC, web and digital marketing services for SMEs and larger organizations. It is comparable because IndigoIdeas also productizes SEO services and combines search optimization with web design delivery.
- Passion Digital: Passion Digital is a London digital marketing agency offering SEO, paid media, content and web-related services. It is comparable as a regional agency competing for businesses seeking search-led growth and digital marketing support in and around London.
- Fat Media: Fat Media is a UK digital agency providing website design, development, hosting and digital marketing. Its mix of web build and marketing services closely mirrors IndigoIdeas' web design, SEO, CMS, hosting and consultancy offering.
- Blue Frontier: Blue Frontier is a UK agency offering web design, software development, digital marketing and IT services. It is comparable because IndigoIdeas also combines web design, custom software/API development, SEO and digital consultancy under one service-led model.
Broad incumbents
- WebFX: WebFX is a large digital marketing agency offering SEO, web design, content marketing, PPC and technology-enabled marketing services. It is comparable as a broader incumbent in the same web design and SEO services market, but it operates at much greater scale than IndigoIdeas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
INDIGOIDEAS social profiles
Digital presenceINDIGOIDEAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
INDIGOIDEAS leadership team
Management profileNumber of profiles
INDIGOIDEAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INDIGOIDEAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INDIGOIDEAS
What does INDIGOIDEAS do?
IndigoIdeas is a London-based web design and digital consultancy delivering creative, SEO-friendly website design, search engine optimisation services, and iPhone application development. The company operates a sales-led model selling project-based web design, tiered SEO subscription packages, and modular add-ons including content management, e-commerce, hosting, WordPress, and SharePoint development. Its services are targeted at small and mid-sized businesses, public sector organisations, and select international clients.
Is INDIGOIDEAS a public or private company?
INDIGOIDEAS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INDIGOIDEAS founded?
INDIGOIDEAS was founded in 2002. It employs 1 to 10 people.
Where is INDIGOIDEAS based?
INDIGOIDEAS is headquartered in Kingston Upon Thames, United Kingdom, in the Europe region.
How does INDIGOIDEAS make money?
Three revenue lines are on record. Web Design and Development Services are the primary driver. The others are SEO Subscription Packages and professional Services.
Who are INDIGOIDEAS's main competitors?
Direct peers on record are Hallam, Cyber-Duck, Soap Media, Bird Marketing, Impression, The SEO Works, Passion Digital, Fat Media and Blue Frontier. WebFX is listed as a broad incumbent.
Does INDIGOIDEAS have an API?
No public API is recorded for INDIGOIDEAS.
What industry is INDIGOIDEAS in?
INDIGOIDEAS's product category is Web Design and Digital Marketing Services. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model. Its NAICS code is 541512 and its SIC code is 7373.