What Passion Digital does

Passion Digital Ltd. is a London-headquartered, search-led digital marketing agency providing full-funnel performance services to ambitious growth brands across B2B, ecommerce, professional services, travel, charity, and emerging healthcare verticals in the UK. Service lines include SEO (technical, content, international, local, ecommerce, audits, migrations), PPC and paid search, paid social advertising across Meta, LinkedIn, TikTok, Reddit, and YouTube, programmatic display, Connected TV and DOOH, content marketing, data and analytics, conversion rate optimisation, and Generative Engine Optimisation (GEO) targeting AI-powered search surfaces. The agency delivers directly to clients through a sales-led, consultative model combining dedicated enterprise account teams with mid-market and SMB engagement, and reportedly maintains an 8.5 NPS with multi-year retainers.

The company's core technology layer is positioned as part of the Stellar AI-native performance network powered by Pixis AI, combining independent agency senior attention with network-level AI tooling. Proprietary or differentiated methodology includes Generative Engine Optimisation (GEO) for ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude; entity optimisation and LLM performance tracking; JSON-LD schema generation via ChatGPT across Organisation, Article, FAQPage, Product, Person, and Author types; AI-driven programmatic advertising with automated bidding, audience segmentation, and real-time optimisation; and CRM-Google Ads integration for revenue attribution. Internal tooling spans Otterly.AI, SISTRIX, SEMrush, Ahrefs, Screaming Frog, Moz, Majestic, BuzzSumo, Google Search Console, and OnCrawl.

Revenue is generated through professional services engagements consisting of client retainers, project fees, and performance-based arrangements, with disclosed client logos spanning Knight Frank, Shoosmiths, Mazda, OneTrust, Octopus Investments, King's College London IoPPN, The Thinking Traveller, The Science Museum, Cloud Gateway, The Pink Stuff, MKS, Splitit, EIT Campus, DailyFX, Moore Kingston Smith, The Lost Explorer, and Yoga London. The agency holds Google Premier Partner status (top 3% globally; 2023, 2024, 2025, 2026), UK Search Awards (2022, 2023), UK Paid Media Awards 2024 Silver, UK Digital Growth Awards 2024 Social Media Campaign of the Year, BIMA Awards 2023, and Drum Recommended Agency 2024. Passion Digital was acquired by US-based Pixis.ai and now operates as part of Stellar, with no public revenue figures disclosed.

Name

Passion Digital

Legal name

Passion Digital Ltd.

Website

https://passion.digital

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Passion Digital is a London-based, search-led digital marketing agency offering SEO, PPC, paid social, programmatic, content marketing, and GEO services to ambitious B2B and ecommerce brands across the UK. It operates within the Stellar AI-native performance network backed by Pixis AI.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Advertising, Marketing & Customer Personalization (HDAAAGAC)

Keywords

• Digital marketing agency
• Search engine optimisation
• Paid media advertising
• Generative engine optimisation
• Performance marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Passion Digital operates as a digital marketing agency offering a range of services including SEO, PPC, content marketing, paid social, programmatic, data analytics, GEO, and CRO. Revenue is generated through client engagements which may include retainers, project fees, and performance-based arrangements. The company reports an 8.5 NPS and multi-year client retainers as indicators of sustainable revenue.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Passion Digital is a London-based, search-led performance marketing agency delivering full-funnel digital marketing services for ambitious growth brands. Core offerings span SEO (technical, content, local, international, ecommerce), PPC and paid search on Google Ads and Microsoft Ads, paid social advertising (Facebook, Instagram, LinkedIn, TikTok, Reddit, YouTube), programmatic advertising (display, native, Connected TV, DOOH), content marketing, data and analytics, conversion rate optimisation, and Generative Engine Optimisation (GEO) for visibility in AI-powered search engines such as ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude. The agency is part of the Stellar AI-native performance network powered by Pixis AI.

Product overview

Passion Digital is a London-based search-led, performance marketing agency operating as a unified digital marketing platform with interconnected service modules. The core offering combines Generative Engine Optimisation (GEO), SEO Agency Services, PPC Agency, and Paid Social Advertising, supported by specialised sub-services including Technical SEO, International SEO, Local SEO, Content Marketing, Programmatic Advertising, and LLM Performance Tracking. The platform extends into sector-specific services for B2B, Professional Services, Travel, Charities, and Ecommerce. The company positions itself within the 'Stellar' AI-native performance network powered by Pixis AI, bringing network-level technology with independent agency attention. Services are designed to work together across the full funnel, from search and discovery through to final conversion.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Agency Services Comprehensive search engine optimisation services covering technical SEO, content marketing, international SEO, local SEO, ecommerce SEO and SEO audits; aimed at ambitious B2B, professional services, ecommerce, travel and charity brands seeking organic visibility across traditional search and LLMs.
• PPC Agency Paid search advertising on Google Ads and Microsoft Ads targeting high-intent keywords, audiences and intent; designed to drive clicks, conversions and revenue for B2B, ecommerce and professional services brands.
• Generative Engine Optimisation (GEO) Generative Engine Optimisation service that ensures brands appear in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude by combining entity optimisation, schema markup, citation engineering and cross-platform AI performance tracking.
• Paid Social Advertising Social media advertising across Meta (Facebook, Instagram), TikTok, LinkedIn, Reddit and YouTube, designed to amplify brand awareness and drive high-quality leads for ambitious B2B, ecommerce and consumer brands.
• Programmatic Advertising AI-driven programmatic digital advertising spanning display networks, native ads, Connected TV and digital out-of-home (DOOH) with automated bidding, audience segmentation and real-time optimisation; aimed at brands seeking scalable, optimised reach.
• Content Marketing Content creation including blogs, landing pages, social media, digital PR and infographics, crafted with search intent and user behaviour in mind to fuel SEO, engage audiences and build brand authority.
• Data and Analytics Data analytics services for tracking performance, measuring ROI and informing strategic decisions across SEO, PPC, paid social, programmatic and content marketing channels.
• Conversion Rate Optimisation (CRO) Conversion rate optimisation service focused on user experience improvement and customer journey streamlining to increase sales, leads and conversions for ecommerce and B2B websites.
• Amazon Advertising Amazon marketplace advertising service that increases product visibility and targets ready-to-buy customers for ecommerce brands selling on Amazon.
• Connected TV Advertising Connected TV advertising service that combines traditional TV reach with digital precision targeting, delivering brand campaigns across CTV environments.
• Healthcare Digital Marketing Services Sector-specialised healthcare and wellness digital marketing covering healthcare SEO (YMYL and E-E-A-T), GEO for healthcare, paid search, content marketing, and patient privacy compliance (GDPR and HIPAA) for clinics, medical practices and healthcare organisations.
• B2B Digital Marketing Sector-specialised B2B digital marketing services spanning lead generation, account-based marketing, SEO, PPC, paid social and content aimed at B2B technology, financial services and professional services brands.
• Professional Services Digital Marketing Digital marketing strategies for professional services firms including legal, accounting and consulting practices, focused on SEO, content marketing, PPC and lead generation.
• Travel Digital Marketing Digital marketing services for travel and hospitality brands including international SEO, paid media, content marketing, destination marketing and booking optimisation, suited for luxury villa rentals and travel agencies.
• Charity Digital Marketing Digital marketing services for charities and non-profit organisations covering Digital PR, SEO, content marketing and paid social, focused on awareness, donations and reaching target audiences within charity advertising regulations.
• Ecommerce Digital Marketing End-to-end digital marketing for online retail brands covering SEO, paid search, paid social, programmatic, Amazon Advertising, Google Shopping, retail media and CRO for ecommerce growth.

Quantifiable outcome

• 8.5 NPS (Net Promoter Score)
• +20 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability10 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Croft AnalyticsminorStrategic or Co-development Partner · 1 September 2025Passion Digital partnered with Croft Analytics to co-produce 'The Digital Transformation of UK Law Firms Report' (September 2025), which analyses AI citations, SEO performance, and digital transformation trends across 27 UK law firms. The collaboration combined Croft Analytics' analytical capabilities with Passion Digital's search and GEO expertise.
• Stellar / Pixis AIcoreOthersPassion Digital is part of Stellar — the AI-native performance network powered by Pixis AI. This is a parent-subsidiary relationship where Pixis AI provides network-level technology and innovation while Passion Digital maintains its independent agency senior attention and client relationships. The acquisition by US tech leader Pixis.ai supercharges Passion Digital's GEO and AI search capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stickyeyes: UK digital marketing agency with strong SEO, content, paid media and data capabilities. Comparable to Passion Digital in size, enterprise client mix and full-funnel digital marketing proposition.
• Croud: UK-headquartered performance marketing agency offering SEO, PPC, programmatic, paid social and data analytics. Directly competes with Passion Digital in the UK mid-market and enterprise segment with a similarly tech-forward, full-funnel approach.
• Roast: UK-based performance marketing agency focused on data-led SEO, PPC, analytics and CRO. Closely comparable to Passion Digital in service mix, mid-market positioning and full-funnel digital performance delivery.
• Vertical Leap: Specialist SEO and digital performance agency based in the UK, offering search-led services across SEO, PPC and content. Comparable to Passion Digital for organic-led performance engagements with mid-market clients.
• Brainlabs: Independent digital marketing agency with strong paid media, SEO and data science capabilities. Comparable to Passion Digital in scale, UK footprint, enterprise client mix and emphasis on performance-driven, technology-enabled marketing.
• Impression: UK digital performance agency offering SEO, paid media, content and CRO for ambitious brands. Direct competitor with similar mid-market and enterprise client focus and full-funnel proposition.
• Foundry (previously Tug): Performance and digital media agency serving enterprise clients with paid search, programmatic and SEO. Direct competitor for mid-market and enterprise digital performance mandates in the UK market.

Emerging players

• Blue Array: UK-based SEO-focused agency with growing paid media and content offerings. Partial overlap with Passion Digital, particularly in SEO-led enterprise engagements and AI/GEO capability development.

Regional players

• Receptional: Long-established UK SEO and digital marketing agency with a search-led approach. Comparable to Passion Digital for organic-led enterprise SEO work, with a similarly UK-centric client base.

Broad incumbents

• WPP: Global marketing services holding company with extensive digital, SEO and performance media capabilities across hundreds of agencies. Represents the broader competitive context and incumbent alternative for enterprise clients evaluating Passion Digital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/passion-digital
• Xx.com/passion_digital
• Facebookfacebook.com/wearepassiondigital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passion Digital