Sally & Friends
Sally & Friends AG is a Zurich-based Swiss event experience agency offering customer experience design, headless ticketing and e-commerce engineering, data-driven digital marketing, and event management to startups, SMEs, and large enterprises across sports, tourism, media, and exhibitions.
- Company typePrivate
- Founded2021
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sally & Friends does
Sally & Friends AG is a Zurich-based Swiss event experience agency operating as a private public limited company (Aktiengesellschaft) headquartered at Seefeldstrasse 5, 8008 Zürich. The firm was founded in 2021 and operates with 11-50 employees, serving startups, SMEs (KMUs), and large enterprises (Grossunternehmen) within Switzerland. It does not run a proprietary software platform; its offering is built around four integrated service lines: Customer Experience (conceptualizing experience worlds that connect people with brands and products), Product Engineering (headless ticketing and e-commerce implementations), Digital Growth & Marketing (data-driven, personalized real-time campaigns across channels), and Event Management (end-to-end event execution).
The company generates revenue through professional services engagements on a project or retainer basis, with pricing negotiated per client via consultative direct sales conducted through the company website and email. Distribution is entirely domestic (Switzerland) and the go-to-market is relationship-led with named flagship accounts across festivals (Moon&Stars), national tourism (Schweiz Tourismus), professional sports (FC Basel 1893, GC Frauenfussball), media (Ringier), exhibitions (Bernexpo), and digital ecosystem initiatives (DigitalSwitzerland, FS Parker). The firm is privately held with no disclosed parent company, subsidiaries, funding rounds, or acquisition history.
Sally & Friends firmographics
Firmographics- Name
- Sally & Friends
- Legal name
- Sally & Friends AG
- Website
- https://hisally.ch
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sally & Friends AG is a Zurich-based Swiss event experience agency offering customer experience design, headless ticketing and e-commerce engineering, data-driven digital marketing, and event management to startups, SMEs, and large enterprises across sports, tourism, media, and exhibitions.
- Ownership category
- akta.pro rank
Sally & Friends industry classification
Industry- Product category
- Event Management Services
- NAICS
- Advertising Agencies (541810), Other Management Consulting Services (541618), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
- akta.pro secondary industry
- Sales & Catering / Group & Event Management (THALACAM)
Keywords
Where Sally & Friends is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Sally & Friends business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services & Consulting: Sally & Friends generates revenue through consulting and professional services engagements, providing strategic partnership for event digitalization, customer experience design, product engineering (headless ticketing and e-commerce), digital growth and marketing, and event management. Revenue is likely project-based or retainer-based given the strategic partnership model described.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sally & Friends product offering
Product offeringCore offering
Sally & Friends is a Swiss event experience agency that delivers end-to-end services for event digitalization, organization, staging, and marketing. The company provides four integrated service lines: Customer Experience (experience world design), Product Engineering (headless ticketing and e-commerce solutions), Digital Growth & Marketing (data-driven personalized campaigns), and Event Management. It positions itself as a strategic partner for startups, SMEs (KMUs), and large enterprises (Grossunternehmen) in Switzerland.
Product overview
Sally & Friends is an event experience agency offering a portfolio of integrated services rather than a single unified product. Their core offerings include Customer Experience (experience world design), Product Engineering (headless ticketing and e-commerce solutions), Digital Growth & Marketing (data-driven personalized campaigns), and Event Management. The company also showcases notable client projects including Moon&Stars Event Experience, Schweiz Tourismus Ferientag, GC Frauenfussball Brand Inszenierung, and FC Basel 1893 Digitale Systemlandschaft as featured case studies demonstrating their capabilities across event digitization, organization, staging, and marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Experience
Companies that use Sally & Friends
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Sally & Friends technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sally & Friends partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Moon&StarscoreMoon&Stars is a high-profile Swiss festival that Sally & Friends partners with for comprehensive event experiences, from digital ticketing to live on-site experiences. This partnership represents a flagship case study demonstrating Sally & Friends' event expertise.
- Schweiz Tourismus (Switzerland Tourism)coreSwitzerland Tourism partnered with Sally & Friends for brand staging and storytelling campaigns (Ferientag), positioning Switzerland as a Swiss 'love brand' for tourism promotion.
- GC Frauenfussball (GC Women's Football)coreGC Women's Football collaborated with Sally & Friends on brand staging initiatives aimed at sustainably transforming women's football in Switzerland.
- FC Basel 1893coreFC Basel 1893 partnered with Sally & Friends for digital transformation of their systems landscape (Digitale Systemlandschaft), modernizing the traditional Basel's club's digital infrastructure.
- BernexpominorBernexpo, a Swiss exhibition and event venue operator, is listed as a partner/client for event-related services.
- RingierminorRingier, a major Swiss media company, is listed as a partner/client, likely for media and content collaboration.
- FS ParkerminorFS Parker is listed as a partner/client on the Sally & Friends website.
- DigitalSwitzerlandminorDigitalSwitzerland is a Swiss digital initiative/organization that Sally & Friends is associated with, indicating involvement in broader Swiss digital ecosystem.
Recent moves6 records
Expansion highlights4 records
Sally & Friends competitors and assessment
Company assessmentBroad incumbents
- Publicis Sapient: Global digital transformation consultancy combining strategy, experience design, and engineering - comparable to the digital system landscape and transformation mandates Sally & Friends executes for clients like FC Basel.
- Serviceplan Group: Largest owner-managed European integrated agency group with operations across digital, content, events, and technology - overlaps with Sally & Friends' integrated model but at far greater scale and full-service breadth.
- Cvent: Leading event management technology platform for registration, ticketing, and attendee engagement - addresses the enterprise event tech adjacent to Sally & Friends' Product Engineering pillar but as a pure-software vendor rather than integrated services agency.
- AKQA: WPP-owned global design and innovation agency delivering digital products, brand experiences, and event-driven campaigns for enterprise clients - overlaps with Sally & Friends' Product Engineering and Event Experience pillars.
- Isobar: Dentsu-owned global digital experience agency delivering creative, commerce, and content engineering work for enterprise brands - adjacent to Sally & Friends' headless e-commerce and experience design offerings.
- Razorfish: Publicis-owned digital transformation and customer experience agency combining strategy, technology, and brand experience - overlaps with Sally & Friends' Customer Experience and Digital Growth pillars.
Direct peers
- Dept: Global digital experience agency combining creative, engineering, and data services, with strong event and brand experience work for enterprise brands - directly comparable integrated offering to Sally & Friends' four-pillar service model.
- Jung von Matt: European creative agency with deep brand experience and digital product capabilities, known for integrated brand staging and storytelling work for marquee European brands - comparable in creative-led event experience positioning.
- MCI Group: Swiss-headquartered (Geneva) global events and association management agency delivering end-to-end event experiences, strategic communications, and engagement programs to enterprise clients - the closest direct peer in scale and category for Sally & Friends.
- Farner: Swiss consulting and communications firm serving many of the same large Swiss enterprise and public-sector clients (including Swiss brand and association work) - the closest domestic Swiss peer in enterprise communications positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sally & Friends social profiles
Digital presenceSally & Friends financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sally & Friends leadership team
Management profileNumber of profiles
Sally & Friends funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sally & Friends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sally & Friends
What does Sally & Friends do?
Sally & Friends is a Swiss event experience agency that delivers end-to-end services for event digitalization, organization, staging, and marketing. The company provides four integrated service lines: Customer Experience (experience world design), Product Engineering (headless ticketing and e-commerce solutions), Digital Growth & Marketing (data-driven personalized campaigns), and Event Management. It positions itself as a strategic partner for startups, SMEs (KMUs), and large enterprises (Grossunternehmen) in Switzerland.
Is Sally & Friends a public or private company?
Sally & Friends is a private company. It is classified as unknown and is currently operating.
When was Sally & Friends founded?
Sally & Friends was founded in 2021. It employs 11 to 50 people.
Where is Sally & Friends based?
Sally & Friends is headquartered in Zürich, Switzerland, in the Europe region.
How does Sally & Friends make money?
One revenue line is on record: professional Services & Consulting.
Who are Sally & Friends's main competitors?
Broad incumbents on record are Publicis Sapient, Serviceplan Group, Cvent, AKQA, Isobar and Razorfish. Direct peers are Dept, Jung von Matt, MCI Group and Farner.
Does Sally & Friends have an API?
No public API is recorded for Sally & Friends.
What industry is Sally & Friends in?
Sally & Friends's product category is Event Management Services. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging), with a secondary code of THALACAM, Sales & Catering / Group & Event Management. Its NAICS code is 541810 and its SIC code is 8742.