BRADER Productions

What BRADER Productions does

BRADER Productions (בראדר הפקות וידאו) is a privately held video production studio founded in 2012 and headquartered at Shalom Tower, Floor 2, in Tel Aviv, Israel. The studio is operated by founder Keren Bader and a small team (11–50 employees) of photographers, screenwriters, post-editors, and animators. Core offerings span end-to-end video production services including marketing and brand videos, viral short-form social content, music video clips, mobile-app promotional videos, corporate image films, PR videos, and teasers, with supporting professional video editing services. Technical capability is centered on conventional filmmaking and post-production workflows (concept development, cinematography, animation, editing) optimized for social-media virality rather than on software platforms, proprietary models, or AI tooling.

The studio's commercial footprint is primarily Israeli, with claimed service delivery abroad as well. Its named client roster spans a wide horizontal mix including Tel Aviv Municipality, Harish Municipality, GETT, Shoresh, Ono Academic College, Minene, Scania, Vodka Stoli, Van Gogh, Adidas, Yes VOD, Kaltura, ClawEE, and YELZ App, alongside music artists Rita, Offer Nissim, and Strong Black Coffee. The go-to-market is direct engagement via website contact forms, email, and phone, with marketing limited to organic social channels (Instagram, Facebook, Vimeo) and a portfolio-based website.

Revenue is generated on a project-based professional services model with custom quoting and pay-as-you-go billing; no public pricing, contracted annual revenue, or ARR is disclosed. The studio maintains ongoing content-distribution relationships with Israeli social channels Statusot Mitzaytzim, Hurim BaReshet, and HaTziporen, and has collaborated with advertising agency Adler Chomski Group/Grey Israel. Founder Keren Bader's credentials include first place in the national Jameson DISS competition and representation of Israel at the world competition in London. The studio updated its website accessibility compliance to Israeli Standard 5568 / WCAG 2.0 AA as of October 2025.

Name

BRADER Productions

Legal name

Brader Productions

Website

https://brader.co.il

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

BRADER Productions is a Tel Aviv-based boutique video production studio founded in 2012 by Keren Bader, producing marketing, viral, music, app, and corporate video content for commercial brands, artists, government bodies, and tech clients across Israel.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Brand Advertising (Broadcast/Online Commercials) (MPADAEAA)

Keywords

• Video production services
• Viral video creation
• Social media content
• Music video production
• Promotional video services

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Video Production Services: Full-service video production for marketing, branding, viral content, training videos, product films, and more. Projects range from concept development through execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

BRADER Productions produces end-to-end video content for commercial, artistic, political, and technology clients. Its core work covers marketing videos, brand image videos, viral social media videos, training/instructional videos, product videos, music video clips, app promotional videos, and PR videos/teasers, delivered with in-house filming, editing, and animation capabilities. The company also offers standalone video editing and post-production services, handling projects from concept and screenwriting through shooting and final delivery.

Product overview

BRADER Productions is a video production company offering a comprehensive suite of video production services. The core offering includes: Video Production Services (הפקות וידאו) for marketing, brand image, viral content, instructional, and product videos; Video Editing Services (עריכות וידאו) for professional post-production; Viral Videos & Social Media Content (ויראלי ורשתות חברתיות) for social media campaigns; Video Clips (קליפים) for music videos; Application Video Services (אפליקציות) for mobile app promotion; Image/Promotional Videos (סרטוני תדמית) for corporate branding; and PR Videos & Teasers (יח"צ וטיזרים) for public relations content. The company operates as a single unified service offering rather than a platform-plus-modules architecture, providing end-to-end production from concept development through final delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Services (הפקות וידאו) Full-service video production for marketing, brand image, viral content, instructional, and product videos, handling projects from concept development through execution. Targeted at commercial brands and organizations across verticals.
• Video Editing Services (עריכות וידאו) Professional video editing services that build narrative structure, design concepts, and deliver messaging precisely with creativity and craftsmanship. Available to clients seeking standalone post-production work.
• Viral Videos & Social Media Content (ויראלי ורשתות חברתיות) Production of viral videos, social media content, video campaigns, and PR videos, from ideation through execution, with emphasis on achieving high view counts and engagement in short timeframes. Targeted at brands seeking social-media-driven reach.
• Video Clips (קליפים) Music video production and clip creation for artists and performers, including work produced for Rita, Offer Nissim, and Strong Black Coffee. Targeted at musicians, performers, and music platforms.
• Application Video Services (אפליקציות) Video production services for mobile applications designed to drive app exposure, increase app downloads, and communicate in the language of app marketing. Targeted at app developers and tech companies such as ClawEE and YELZ App.
• Image/Promotional Videos (סרטוני תדמית) Corporate image and promotional video production showcasing brands, products, and services. Targeted at commercial brands across verticals seeking brand-film and corporate-image content.
• PR Videos & Teasers (יח"צ וטיזרים) Public relations video content and teaser production for marketing campaigns and brand exposure. Targeted at brands and organizations launching new products, campaigns, or initiatives.

Quantifiable outcome

• Hundreds of thousands of views and shares for produced videos
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Adler Chomski Group/Grey IsraelminorStrategic or Co-development PartnerWorked with advertising agency Adler Chomski Group/Grey Israel on the Ofer Avner Kimko Israel campaign, including creative direction, cinematography, and post-production services.
• Statusot Mitzaytzim, Hurim BaReshet, HaTziporencoreOthersOngoing content distribution partnerships with major Israeli social media channels where produced viral videos are featured as part of regular programming.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Switch Video: Canadian video production agency producing brand, explainer, and marketing videos for enterprises — comparable end-to-end production model serving similar B2B brand marketing buyers.
• Demo Duck: US boutique production studio producing animated and live-action brand videos, explainers, and product films — closely aligned service portfolio and client type to BRADER's promotional and image-video offerings.
• Epipheo: US-based video production company specializing in explainer and brand videos for businesses — analogous boutique production model targeting the same corporate and brand customer base as BRADER.
• Wyzowl: UK-based animated and live-action video production agency serving marketing teams for explainer videos, brand content, and social campaigns — directly comparable production-house offering for brand marketing clients.
• Yans Media: Full-service video production agency producing brand promotional, social media, and explainer content for global clients — comparable service mix and SMB-to-enterprise target customer base.
• Lemonlight: US-based video production agency producing branded promotional, social, and explainer videos for businesses — the same SMB-to-enterprise commercial video production model as BRADER, with similar service breadth and customer profile.

Broad incumbents

• Keshet Media Group: Major Israeli broadcaster and content group that also produces branded and promotional video content — broader Israeli media incumbent that overlaps with BRADER's market but at significantly larger scale and broader scope.
• Reshet Media: Israeli commercial broadcaster and production house — same Israeli media ecosystem with overlapping branded-content and production capabilities, but operating as a wide-portfolio incumbent rather than a niche boutique.

Emerging players

• Promo.com: Self-serve AI-powered video creation platform for SMB marketing videos — adjacent to BRADER's market but serving it through a software/platform model rather than a custom production house, representing both a competitor and a substitution risk.
• Wibbitz: AI-driven video creation platform enabling brands to produce short-form social videos at scale — emerging adjacent player targeting the same brand short-video use case as BRADER's viral/social content offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/kerenbader
• Facebookfacebook.com/braderproductions
• Instagraminstagram.com/brader_productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRADER Productions