What Promo.com does

Promo.com is a video creation platform for businesses and agencies, headquartered in Tel Aviv and founded in 2012. The company offers a browser-based suite of tools that enables users without design experience to produce professional marketing videos, supported by integrations with Getty Images (275M+ premium assets with uncapped indemnification), iStock, Shutterstock, and Triple Scoop Music. Its core product, PromoAI, is a generative AI creative copilot that produces branded videos from website URLs, Amazon/Airbnb listings, or natural language prompts, and extends into social media planning, scheduling, and publishing across Facebook, Instagram, YouTube, LinkedIn, Twitter, and TikTok.

The platform is organized around specialized tools by destination platform (Facebook, Instagram, YouTube, TikTok, Amazon, LinkedIn), by industry vertical (Real Estate, Fitness, Fashion, Restaurant, Travel, Education, Recruiting), and by workflow utility (video editor, slideshow maker, image resizer, GIF editor, marketing calculators). Technical capabilities span generative AI, recommendation engines, process automation, NLP, and computer vision across text, image, video, audio, and multimodal inputs.

Promo.com operates a freemium, product-led growth model with free signup (no credit card required) and paid subscription tiers that unlock the full template library, premium Getty content, unlimited downloads, and direct social publishing. Distribution is primarily self-serve through promo.com, supplemented by the Shopify App Store, the Meta/Facebook Business Partner Directory, and Microsoft cloud ecosystem positioning. The company has raised approximately $28.3M cumulatively across equity and debt, with a $16M Series B in May 2021 led by Getty Images and debt financing from Mizrahi Tefahot Bank; earlier rounds include a 2014 round led by Benson Oak Ventures and a 2016 round. Customer mix spans long-tail SMBs and agencies as primary segments, with enterprise logos including Salesforce, Cisco, Uber, Intuit, Manpower, and Volvo referenced as users.

Name

Promo.com

Legal name

Promo.com

Website

https://promo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Promo.com is a video creation platform for businesses and agencies, offering AI-powered tools (notably PromoAI), premium stock content via Getty Images, and social media publishing across a freemium, self-serve subscription model primarily targeting SMBs and marketing teams.

Ownership category

akta.pro rank

Product category

Video Creation Software

NAICS

Advertising Agencies (54181), Broadcasting and Content Providers (516), Other Services Related to Advertising (54189)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)

akta.pro primary industry

Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)

akta.pro secondary industries

Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs) (MPADAEAD), Short-Form Video Advertising & Brand Collaboration Platforms (MPACAHAH), Shoppable Video & Short-form Commerce Platforms (CRAFANAE)

Keywords

• Video creation platform
• AI video generator
• Social media video tools
• Stock media library
• Marketing video software

Headquarters

HQ city

Tel Aviv-yafo

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Promo.com operates on a subscription-based model with flexible plans to suit different company needs. They offer a free plan that allows exploration of the platform with limited features. Paid subscription tiers unlock full template library access, unlimited downloads, direct publishing to social platforms, and premium Getty Images content. The platform uses a freemium model where basic features are free and advanced features require paid subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Promo.com provides an AI-powered, browser-based video creation platform that lets businesses and agencies produce professional marketing videos without design skills. The core offering, PromoAI, generates branded videos from website URLs, Amazon/Airbnb listings, or text prompts and combines them with a template-based editor, a 275M+ premium stock media library (Getty Images, iStock, Shutterstock), royalty-free music, automated captioning, and direct social media publishing.

Product overview

Promo.com is a video creation platform for businesses and agencies, combining AI-powered video generation with a comprehensive suite of editing and production tools. The core product is PromoAI (AI Social Media Manager), an AI-powered platform that generates, schedules, and publishes professional videos. This core is supported by specialized tools organized by platform (Facebook, Instagram, YouTube, TikTok, Amazon, LinkedIn) and industry (Real Estate, Fitness, Fashion, Restaurant, Travel). The platform also includes video editing tools (Online Video Editor, Add Text/Subtitles/Audio to Video), photo tools (Photo Editor, Image Resizer, Photos to Video Maker), GIF tools (Video to GIF Maker, GIF Editor), marketing tools (Social Media Calendar, Cost Estimators, Budget Calculators), and template libraries. Premium content is provided through integrations with Getty Images, iStock, and Shutterstock. The platform targets small businesses, marketing agencies, e-commerce stores, and creators requiring professional video content without design expertise.

Differentiator

Problem solved

Functional benefit

Brands

• PromoAI: AI-powered social media video creation and management platform that generates, schedules, and publishes professional videos across platforms.

Products and services

• PromoAI (AI Social Media Manager) AI-powered video creation and social media management platform that generates, schedules, and publishes professional videos across social media channels. Uses AI for idea generation, storyboarding, media selection, text overlays, and editing via chat commands.
• Online Video Maker Browser-based video creation tool that allows users to produce professional videos using templates and stock content without downloading software.
• Video Ad Maker Specialized tool for creating video advertisements optimized for various social media platforms and advertising networks.
• Online Video Editor Browser-based video editing tool with AI guidance for refining scenes, updating layouts, and enhancing visuals.
• Slideshow Maker Tool for creating video slideshows from collections of photos with transitions, music, and text overlays.
• YouTube Intro Maker Specialized tool for creating professional YouTube channel intro videos with logo reveals, animations, and customizable branding.
• Social Media Calendar AI-powered planning tool that generates branded video content calendars with daily suggestions based on upcoming holidays and special occasions, enabling users to schedule posts in advance.
• PromoAI Video GPT ChatGPT GPT (Generative Pre-trained Transformer) integration providing AI-powered video creation assistance through OpenAI's ChatGPT platform.

Quantifiable outcome

• Users report achieving 50 shares on Facebook and nearly 10,000 views within first week of using Promo.com
• +1 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and supporting.

• MicrosoftcoreStrategic or Co-development Partner · 1 August 2025Promo.com is highlighted as an active AI-powered retail solution provider within Microsoft's cloud ecosystem and partner network. Microsoft positions Promo.com as a strategic growth partner for software development companies, offering co-innovation support, marketplace access, and technical enablement for AI-driven retail transformation.
• Getty ImagesflagshipTechnology or Integration · 1 May 2021Strategic content partnership providing Promo.com users access to Getty Images' premium library of 275M+ photos and videos. Getty Images also led Promo.com's $16M Series B funding round. The partnership enhances Promo.com's video creation platform with professional visual content and Getty's uncapped indemnification protection.
• Meta/FacebookflagshipGTM or Marketing PartnerOfficial Facebook Business Partner listed in Meta's partner directory (Partner ID: 506062503095739). Provides credibility and integration support for Promo.com's direct publishing capabilities to Facebook and Instagram platforms.
• ShutterstockcoreTechnology or IntegrationPremium visual content provider integrated into Promo.com's video creation platform. Users can access Shutterstock's library of images and videos alongside Getty Images content for video creation.
• ShopifycoreChannel Partner/ Reseller/ DistributorPromo.com is available as an app on the Shopify App Store, allowing e-commerce merchants to directly access video creation tools within their Shopify store management workflow.
• Triple Scoop MusicsupportingTechnology or IntegrationMusic licensing partner providing royalty-free music tracks for video creation. Triple Scoop Music provides pre-approved music tracks suitable for YouTube intros and other video content.
• iStocksupportingTechnology or IntegrationVisual content provider (Getty Images subsidiary) integrated into Promo.com's platform, providing access to over 110 million assets including photos and videos for video creation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wave.video: Wave.video is an online video maker for marketing and social media with stock library, editing tools, and live streaming - serving the same SMB/marketer audience as Promo.com.
• InVideo: InVideo is an AI-powered online video creation platform offering text-to-video, templates, and stock media for businesses and creators. Directly comparable product, target audience, and PLG/freemium GTM model to Promo.com.
• Lumen5: Lumen5 converts text content (blogs, articles, scripts) into short marketing videos using AI, targeting marketing teams and SMBs. Direct overlap with Promo.com's text-to-video and social-first video positioning.
• Animoto: Animoto is a drag-and-drop video maker for businesses focused on marketing videos for social media, with template-driven creation and stock music library. Highly comparable offering and customer base to Promo.com's SMB/agency focus.
• Pictory: Pictory is an AI video generator that creates short branded videos from long-form content (scripts, blog posts, webinars), serving SMBs and content marketers. Closely comparable AI video creation workflow and customer segment.
• Veed.io: Veed.io is a browser-based online video editor with AI tools (subtitles, avatars, text-to-video) targeting creators, marketers, and SMBs. Competes head-to-head with Promo.com's video editor and PromoAI capabilities.

Emerging players

• Kapwing: Kapwing is a collaborative online video editor with AI-powered tools for social media creators, agencies, and SMBs. Overlaps with Promo.com on template-based short-form video creation with a more creator-first orientation.
• Synthesia: Synthesia is a leading AI avatar-based video generation platform focused on corporate training, explainers, and marketing videos. Partial overlap with Promo.com's explainer/product video use cases but differentiated by AI avatars.

Broad incumbents

• Canva: Canva is a global design platform with a built-in video maker and AI features (Magic Studio) targeting the same SMB/marketer base as Promo.com. It is a broader incumbent offering design, video, and docs in one suite with much larger distribution.
• Adobe Express: Adobe Express (formerly Spark) is Adobe's template-driven design and short-form video creation tool for SMBs, integrated with Creative Cloud and Firefly AI. A broader incumbent offering overlapping video creation features at scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/promodotcom
• YouTubeyoutube.com/channel/UC0d_7BlGBgDcf62o766FkPQ/featured
• Facebookfacebook.com/promodotcom
• LinkedInlinkedin.com/company/promodotcom
• Instagraminstagram.com/promodotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promo.com